Insights
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Transcript of Insights
Observations & Insights shopping complex
Submitted by Revathi Vas
Unusual ProductThis is in Bliss grocery/bakery.
A wash for fruits and vegesLabel says ‘Tested’I’m still not convinced and am surprised there is a market for this product
Prime unused space
This is Bliss Chocolate Lounge.
The seating area occupies prime spot in the pathway. But there is hardly anybody using it.On a weekend I noticed this place was fully occupiedThis leads me to believe the profit they make on weekends may be more than sufficient to pay rent for this space
Display of Price of merchandise
This is Reliance Mobile store.
They have a 5 foot display of their merchandise & the corresponding price.I did not like this display of pricesMost customers seemed to be spending time outside the store and leaving
Ceiling lighting
This is ‘More’ grocery store.
They have more light than required.The ceiling looked very chaotic.
Display of merchandiseThis is Westside an apparel store.
I liked their display It was colorful and different from the usual Display can draw customers into the store
Unusual Location
This is the second floor two-wheeler parking space.
There is a drug storePicture shows: Steps from inside the mall to the parking lotLocation of store should be such that customers know its existence
Bad service at billing counter
This is ‘Bliss Grocery’. They have 2 billing counters.5 customers waiting in line.One counter is open, manned by 2 employees.One counter closed as manager is counting money.Impatient customers may leave
Catering to the needs of Mothers, Infants and Mothers-to-be
This is a new addition to the shopping complex.In the ground floor in Forum Mall, Koramangala, BangaloreA place where mother’s can rest with their infants and mothers-to-be can get that needed rest in between shoppingCustomer base can be increased by providing for the needs of mothers