Insight Presentation: CES Rundown: The Technologies Driving Consumer Behaviors
-
Upload
imedia-connection -
Category
Documents
-
view
117 -
download
2
description
Transcript of Insight Presentation: CES Rundown: The Technologies Driving Consumer Behaviors
CES Rundown: The Technologies Driving
Consumer Behaviors
David BerkowitzVP Emerging Media, 360i
Reporting live from CES(well, close enough)
Lazerow knows best
Touchscreens take over; Desktops almost as dead as netbooks
Connected TVs on the rise
Big screens are better
Samsung tops brand mentions
The CES Marketer MatrixAw
esom
enes
s
Relevance to marketers
The CES Marketer MatrixAw
esom
enes
s
Relevance to marketers
5 major CES themes
Every screen can be the first screen
What CES looked like
TV
PC
Smart-phone
Okay, I get it – it’s a tablet and a laptop
What’s a tablet anyway?
Samsung devices connect with each other
New inputsoffer new forms of marketing
Screens get gesture inputs
Haier lets you control TVs with your eyes
Panasonic TVs use facial recognition for personalization
Cars become platforms
“Why is the car not an app?”Marc Benioff, CEO, Salesforce at CES 2013 Brand Matters keynote
Ford turns cars into platforms
OBD enables an API
RIP internet of things,viva connected devices
Lowe’s rebuilds homes electronically
Samsung’s smart fridge runs Evernote
Could the HAPIforkhelp you eat better?
Colbert on HAPI-ness
“What is the point of consumer technology that stops you from consuming?”- Stephen Colbert
Bespoke bytes
Pebble shows off its $10MM crowdfunded watch
Wearable health monitors keep forging forward
Vuzix seeks to one-up Google Glass
vs
5 trends, endless possibilities
• Every screen can be the first screen• New inputs need new forms of marketing• Cars become platforms• RIP internet of things, viva connected devices• Bespoke bytes
Thanks! Keep in touch
David BerkowitzVP Emerging Media, 360i• [email protected] • @360i / @dberkowitz• www.about.me/dberkowitz