“MoneyQuotes”

“Design is a funny word.Some people think design means how it looks. But of course, if you

dig deeper, it’s really howit works.”

“As technology becomesmore complex, Apple’s core

strength of knowing how to make very sophisticated technology

comprehensible to mere mortals is in even greater demand.”

“I always considered partof my job was to keep the quality level of people in the organization

I work with very high ...”

“… That’s what I consider oneof the few things I actually can

contribute individually to—to really try to instill in the organization the

goal of having ‘A’ players. In everything I’ve done it really pays

to go after the best peoplein the world.”

“Many times in an [job] interviewI will purposely upset someone: I’ll

criticize their prior work. I’ll domy homework, find out what they

worked on, and say, ‘God, that really turned out to be a bomb.

That really turned out to be abozo product. Why did you

work on that?’ ...”

“… I want to see what peopleare like under pressure. I want to see if they just fold or if they have firm conviction, belief, and pride

in what they did.”

“Innovation has nothing to dowith how many R&D dollars you have. When Apple came up with

the Mac, IBM was spending at least 100 times more on R&D. It’s not

about money. It’s about the people you have, how you’re led, and

how much you get.”

“The [innovation] system is that there is no system. That’s doesn’t mean we don’t have

process. Apple is a very disciplined company, and we have great

processes. But that’s not what it’s about. Process makes you

more efficient.”

“Innovation comes frompeople meeting up in the hallways

or calling each other at 10:30 at night with a new idea, or because

they realized something that shoots holes in how we’ve been thinking

about a problem ...”

“… It’s ad hoc meetings of six people called by someone who

thinks he has figured out the coolest new thing ever and

who wants to know what other people think of his idea.”

“You need a product-oriented culture, even in a technology

company. Lots of companies have tons of great engineers and smart

people. But ultimately, there needs to be some gravitational force that

pulls it all together.”

“The older I get, the more I’m convinced that motives make so

much difference. HP’s primary goal was to make great products. And our primary goal here is to make the world’s best PCs—not to be

the biggest or the richest.”

“MoneyQuotes”