Inside reporting - Sara Rusconi
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6 th CSR ONLINE AWARDS DIGITAL DISRUPTION AND THE FUTURE OF CSR #CSRawards Milan, 27-28 May 2014 Sara Rusconi @sararusconi Head of online communications, Lundquist Workshop: INSIDE REPORTING How are companies reporting in Europe? Findings from the CSR Online Awards study
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Lundquist hosted the 6th edition of its CSR Online Awards in Milan, part of a unique two-day event to discuss trends in sustainability and recognise top performers in online communications from across Europe. The event brought together more than 100 participants including sustainability and communications professionals from over 45 companies and organisations. Participants heard from 27 international speakers in three plenary sessions and six workshops. This is Head of online communications at Lundquist Sara Rusconi's presentation.
Transcript of Inside reporting - Sara Rusconi
6th CSR ONLINE AWARDS
DIGITAL DISRUPTION
AND THE FUTURE OF CSR #CSRawards
Milan, 27-28 May 2014
Sara Rusconi @sararusconi
Head of online communications,
Lundquist
Workshop:
INSIDE REPORTING How are companies reporting in Europe? Findings
from the CSR Online Awards study
6th CSR ONLINE AWARDS
INSIDE REPORTING Introduced and moderated by
SARA RUSCONI
Head of online communications, Lundquist
#CSRawards
@lundquist
@sararusconi
Milan, 27-28 May 2014
6th CSR ONLINE AWARDS
A CHANGING SCENARIO: TOWARDS FRAGMENTED REPORTING
Regulatory
requirements
Investors’ need
for non financial
information
Stakeholders
not happy with
just the report
Companies’
need to
differentiate
FRAGMENTED REPORTING
Content Formats
6th CSR ONLINE AWARDS
INCREASING NUMBER OF COMPANIES INTEGRATE NON-FINANCIAL INFORMATION INTO THE ANNUAL REPORT
6th CSR ONLINE AWARDS
WEB AND OTHER DOCUMENTS TO COMPLEMENT THE INTEGRATED REPORTING
6th CSR ONLINE AWARDS
HOW COMPANIES ARE DOING STANDALONE CSR REPORT?
And how users prefer reading the CSR report?
6th CSR ONLINE AWARDS
HYBRID REPORTS
6th CSR ONLINE AWARDS
SUPERFICIALITY AND VARIETY OF FORMATS AND CHANNELS ARE MOST FRUSTRATING
6th CSR ONLINE AWARDS
CONTACTS | DIALOGUE | SHARING
Via San Maurilio, 23 | 20123 Milano
Website: www.lundquist.it/
Marcella Semenza
Sara Rusconi
@sararusconi
CONTATTI LUNDQUIST SRL
Lundquist company page
@Lundquist
Lundquist page
Lundquist channel
Slideshare account
Lundquist page
DISCUSSION QUESTIONS
- With the growing shift to online disclosure, how do you take into consideration the
digital divide so as not to exclude certain categories from your information?
- What’s the best approach to sustainability in the annual report?
Advantages/disadvantages of full integration vs. most material issues only vs. what
matters to investors vs. all sustainability highlights?
- What audiences would you like to reach but find hardest to engage (investors,
employees, media, customers)?
- Are any companies thinking about using digital channels to facilitate participation in
the materiality process?
- What benefits are emerging from the materiality process that go beyond reporting
requirements, in terms of internal buy-in, stakeholder engagement, sustainability
strategy, etc?
- What are the challenges faced by the companies when adopting G4? Materiality
analysis (cost/complexity/organisation…)?
6th CSR ONLINE AWARDS
PROGRAMME
Via Cino del Duca 8, Milano
6th CSR ONLINE AWARDS
DIGITAL DISRUPTION
AND THE FUTURE OF CSR #CSRawards
Milan, 27-28 May 2014
