Session 3 | August 13, 2009

Rebecca Krause-Hardie

AudienceWorks.Com

This program is made possible with support from National Endowment for the Arts,

American Express Foundation

and the New York State

Council on the Arts, a State Agency

NYS ARTS presents

ArtsForward Leadership Training

Webinar & Blog Series

NYS ARTS presents

ArtsForward Leadership Training

Webinar & Blog Series INSIDE FACEBOOKINSIDE FACEBOOK

Rebecca Krause-Hardie - Today’s Moderator

Facebook Basics

Examples 10 Things you

can do this week!

Questions and Discussion

With a Personal ‘user profile’

With a Fan Page or ‘public profile’

As a Group - public and/or private

As a Cause - for fundraising

Ads - build connections through advertising

Anyone can start a group page Groups can be public, private or invisible Email can be sent to up to 5,000 members Groups are more like clubs Admin can control who can post Posts to the page are from you as an

individual

‘You’ must be the ‘legit’ owner of site Updates appear in the ‘news stream’ Hugh potential to go ‘viral’ Pages are searchable outside Facebook Enhances your SEO rankings Updates to page are from the Organization Tabs format allows greater reach and

interactivity, rich media, & integration of ‘apps’

Ability to ‘analyze’ how people use page

Remember rss?

Talk to people Have a conversation Add value Give up Control Listen

Continue the conversation with Rebecca on the

NYS ARTS Blog

Playback today’s session or review the slides on the blog and then post your comments about this course or ask questions on the NYS ARTS BLOG

www.nysarts.typepad.com

Rebecca Krause-Hardiekrause@moonroad.comBlog: arts.typepad.com