Inside: Article from Landy Chase Member Spotlight: Ralph ...NASPD President President’s Message...

32
2012 NASPD Convention San Diego, CA Inside: Article from Landy Chase Member Spotlight: Ralph Castille Fall Conference Photos Cover photo courtesy of the Hotel del Coronado The Official Publication of the National Association of Steel Pipe Distributors, Inc. • 1st Issue 2012

Transcript of Inside: Article from Landy Chase Member Spotlight: Ralph ...NASPD President President’s Message...

Page 1: Inside: Article from Landy Chase Member Spotlight: Ralph ...NASPD President President’s Message 2012 Events 2013 Events 2012 Annual Convention 2012 Summer Conference 2012 Fall Conference

2012 NASPDConvention

San Diego, CA

Inside:Article from Landy Chase

Member Spotlight:Ralph Castille

Fall Conference Photos

Cover photo courtesy of the Hotel del Coronado

The Official Publication of the National Association of Steel Pipe Distributors, Inc. • 1st Issue 2012

Page 2: Inside: Article from Landy Chase Member Spotlight: Ralph ...NASPD President President’s Message 2012 Events 2013 Events 2012 Annual Convention 2012 Summer Conference 2012 Fall Conference

Corporate Headquarters - Mineola, NY (800) 272-8277 www.vasspipe.com

Houston, TX (888) 839-8277 Baton Rouge, LA (225) 755-8277

Page 3: Inside: Article from Landy Chase Member Spotlight: Ralph ...NASPD President President’s Message 2012 Events 2013 Events 2012 Annual Convention 2012 Summer Conference 2012 Fall Conference

Pipeline 3

Balor MooreNASPD

President

President’s Message2012 Events

2013 Events

2012 Annual Convention

2012 Summer Conference

2012 Fall Conference

2013 Annual Convention

2013 Summer Conference

2013 Fall Conference

February 23 - 25Hotel del Coronado

San Diego, California

June 21 - 23Four Seasons HotelVancouver, Canada

September 27 - 29The Westin New York

New York City, New York

February 21-23Encore at Wynn Las Vegas Hotel

Las Vegas, Nevada

June 6-8Park Hyatt HotelToronto, Canada

September 19-21Hilton Nashville Downtown

Nashville, Tennesse

In spite of all the economic turmoil anduncertainty of the last year, I am proud to saythat the NASPD has remained strong,healthy, and continues to grow. In Houston,we set an attendance record that may neverbe broken followed by great attendance andprograms in both Denver and Charleston.We continue our commitment to better ourorganization by increasing the services weoffer. Some of the highlights of 2011 havebeen increasing our membership to an alltime high of 251, doubling our scholarshipcontributions, reducing the spousalregistration by half and increasing ourvisibility by producing three videospromoting the NASPD, the EducationCourses, and the steel pipe industry as awhole. These videos will be used on otherindustry websites to promote the NASPD,and can also be viewed on our website. Wewill use these videos to target younggraduates considering the steel pipe industryas a career path, giving them a betterunderstanding of our industry, the skillsnecessary and the benefits of such a career.

Diameters: 2” to 24”; wall thickness .154" - .500”

OCTG (tubing and casing): 2-3/8” - 7” o.d.

Line Pipe in API 5L grades B to X65

OCTG grades J-55 through HCP-110

Now Processing 2 3/8” - 7" OCTG in Houston

“Our mill flexibility & serviceis YOUR competitive edge.”

founded in 1967

www.tuberialaguna.com.mx

www.lagunatubular.com

Mill Location

(North Central) Gomez Palacio, Mexico

Houston Sales Office

(281) 458-1300

5810 Wilson Road

Suite # 105

Humble, TX 77396

Call Brian Doner in Houston Sales Office

for immediate assistance

3 Pipeline

Politics, the economy and jobs seem to bedominating the news. The subject of politicsis always tricky discussion to have withoutstepping on some toes. The NASPD hasnever had a political voice nor have we as anorganization been plugged in to the politicsthat affect our industry. No matter what sideof the political spectrum you are on, politicsdo affect us all. Two clear examples are theKeystone XL Pipeline Project and theefforts to expand drilling in the shaleformations. These are projects that couldcreate thousands of jobs and generatebillions in revenue, but are mired in govt.regulations and partisan politics.

(PRESIDENT contd. on pg. 12)

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by Susannah Feux Porr

NASPD Executive Director

From the Executive Director

PIPELINE STAFF and NASPD CONTACT

INFORMATION

Executive Director/Publisher

Office Administrator

Editor/Publishing Services/AdvertisingSales

Susannah Feux Porr

Gail Belcik

Linda W. Key

Office hours: 8:30 am - 5:00 pm CST

Linda Key: phone 361-649-5562; Fax 866-381-6172

Email: [email protected]

Delivery address for advertising materials:

103 Garden Place, Victoria, TX 77904

NASPD MEMBERSHIP AND SERVICES:

NASPD Headquarters

1501 E. Mockingbird Lane, Suite 307

Victoria, TX 77904

Phone: 361-574-7878; Fax: 832-201-9479

E-mail: [email protected]

Web site: http://www.naspd.com

ADVERTISING IN PIPELINE:

© 2012 National Association of Steel Pipe Distributors,

Inc. All rights reserved. No part of this publication may be

reproduced or utilized in any form, or by any means,

electronic or mechanical, including photocopy or other

recording, or by any information sto age or retrieval

system, without the express written permission of the

publisher, the National Association of Steel Pipe

Distributors, Inc. (NASPD), a nonprofit organization

representing the steel pipe and tubing industry. The views

expressed herein are the opinions of the authors, and do

not necessarily represent the policies or opinions of

NASPD.

r

4 Pipeline

I hope everyone had a wonderful holidayseason. I am really excited about our 2012programs. If you haven't already done so, besure to register now for the NASPDConvention in San Diego, February 23-25,2012.

Our Convention in San Deigo is going to befantastic! I have been trying to book ourmeeting at the historic Hotel del Coronadofor years, but the room rates were always toohigh. We were lucky enough to negotiate anamazing rate for this meeting. Don't missthis opportunity to experience this beautifulresort on the beach.

Dolty Cheramie, Chairman of the ProgramCommittee has once again created aprogram filled with great speakers andfascinating topics. Fred Kahn helped ussecure Keith Busse as a Keynote Speakerand Jeff Moorad, CEO of the San DiegoPadres, as our luncheon speaker. MikeEvans will be facilitating a discussionbetween trade attorneys Lewis Leibowitzand Roger Schagrin on the topic of trade

Pipe & Tube Supplies, Inc.Pipe & Tube Supplies, Inc.

Pipe & Tube Supplies, Inc.Bringing the pipe world market to your front door

Pipe & Tube Supplies, Inc.Bringing the pipe world market to your front door

issues impacting our industry today. CullenKing helped us book, Dr. Iraj Ershaghi,Director of the Petroleum EngineeringProgram at University of SouthernCalifornia who will present “From the Wellto the Pump”. This will be an informativefollow up to the “Drilling 101” speech fromour Denver Summer Conference. If all thatwasn't enough, Stephanie Sanders, withBerg Steel Pipe Corporation, is going togive an API update and Adam Mervis, withMervis Industries, will be giving a scrapupdate.

Mark your calendars now for our meetingscoming up later in the year.

Vancouver is the perfect mix ofmetropolitian sophistication and naturalbeauty. Be sure to attend our SummerConference, June 21-23, 2012 at the FourSeasons Hotel.

Our Fall Conference will be held in NewYork City, September 27-29, 2012. There isno better way to ring in the Fall than with atrip to New York City! We will be at theWestin NewYork just off Time Square.

Hotel del Coronado

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DispatchesContributed by NASPD Members

Port of Houston AuthorityHOUSTON, TX — At the Nov. 15 PortCommission Meeting, held at the PortAuthority's Executive Office Building,Chief Executive Officer Alec Dreyer saidsteel continues to be the "bright spot."

“All of the growth at the Turning Basin wasrelated to steel," he said. "We've seen anearly 30-percent increase there, whichcorrelates with the higher steel volumes.”

Steel tonnage for October was up 49 percentover last year and is up 60 percent in the first10 months of this year. Dreyer said 4 to 4.1million tons were projected for the end of2011.

Dreyer said October container activity wasflat, unlike the normal increase in activitythat the Port Authority experiences duringthe holiday season. He said grain alsoshowed a deep decline as an effect of thedrought.

Year to date, total ship arrivals for the PortAuthority are up 3.3 percent.

6 Pipeline

Your ServiceCenter

HOUSTON TUBULARS,INC

Tel: 281.485.9932Email: [email protected]

HoustonTubulars, Inc.

Linda Key andKey & Associates

loves ourPipeline magazine,

we have comeso far.

Thank you to

for ajob well done.

Northwest Pipe Company’sHouston Facility ReceivesAPI License

VANCOUVER, WA, -- Northwest PipeCompany (NASDAQ: NWPX), an industryleader of engineered welded steel pipe andtube products, recently completed theAmerican Petroleum Institute's (API) auditfor 5CT at its Houston facility.

The Houston facility, which manufacturesElectric Resistance Welded (ERW) steelpipe for the Company's Tubular ProductsGroup, has an estimated capacity of 50,000tons per year. With the addition of the APIlicense, the facility can now beginproduction ofAPI grade 2 3/8 and 2 7/8 inchtubing. In addition, the facility willcontinue to supply green tubes suitable forupgrade to a select group of customers.

“The achievement of API 5CT status at ourHouston facility is the next step in theplanned expansion of our OCTG productofferings to our API customers," said ScottMontross, COO of Northwest PipeCompany.

S T. L O U I S , M O , – I n s i t u f o r mTechnologies, Inc. (Nasdaq Global SelectMarket: INSU) today announced thecompletion of an internal reorganizationwhereby a new Delaware parent holdingcompany, Aegion Corporation, has beencreated to provide corporate andadministrative services for its operatingsubsidiaries (Insituform Technologies, TheBayou Companies, Corrpro Companies,United Pipeline Systems, CRTS, FibrwrapConstruction Services and Fyfe). In the newstructure, Aegion replaces Insituform as thepublic company, and Insituform and itsformer direct subsidiaries are now directsubsidiaries of Aegion. Aegion's commonstock is traded on the Nasdaq Global SelectMarket under its new symbol “AEGN.”

Upon completion of the reorganization andwithout any action on the part of theInsituform stockholders, each share ofInsituform common stock (with its attachedpreferred stock right) was converted intoone share ofAegion common stock (with anattached preferred stock right). Themanagement and board of directors ofAegion are identical to that of Insituformprior to the reorganization, as are thecertificate of incorporation, bylaws andother corporate governance documents.

J. Joseph Burgess, President and ChiefExecutive Officer of Insituform, and nowAegion, said: “There are inflection pointsin every company's evolution, momentsthat reflect a major shift in strategy. Thatmoment came for Insituform in 2011 whenfor the first time our global sewercontracting business will represent less than50 percent of our revenue, afterrepresenting approximately 88 percent ofour revenue in 2007. This transition was thedirect result of the implementation of ourstrategic plan to diversify into highergrowth and higher return products andservices in the energy and mining and highgrowth commercial and structuralrehabilitation markets.”

Burgess continued: “The Insituform namerepresents where we came from. Itidentified the flagship technology that isclosely aligned to the trenchless sewerrehabilitation business upon which thiscompany depended for so many years. As

one of that industry's most powerful andrecognizable brands, we will continue to usethe Insituform name for our subsidiaries andproducts that operate in the water andwastewater business segments.”

“This company has now developed beyondthose roots. Aegion (a combination of theGreek roots “Aegis” meaning a protectiveshield and “Eon” meaning a long period oftime) reflects our new mission of extendingour leadership capabilities to furnishproducts and services to provide long-termprotection for water and wastewater pipes,oil and gas pipelines, as well as commercialand governmental s t ructures andtransportation infrastructure. Our newcorporate name and our new corporatestructure are recognition of the company'sstrategy to continue development in thesenew directions.”

“We also expect that the new holdingcompany structure will allow us toreorganize our var ious operat ingsubsidiaries in a more tax efficient manner,

Aegion CorporationFormed to Serve as NewParent Holding Companyfor InsituformTechnologies and itsSubsidiaries

(DISPATCHES contd. on pg. 8)

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8 Pipeline

QTY OD WALL DESCRIPTION AVG LNGTH

P & W INDUSTRIES, L.L.C.68668 Hwy. 59P.O. Box 1550Mandeville, Louisiana 70470Website: www.pandwindustries.com

PHONE: 985/892-2461FAX: 985/892-2618

CONTACT: DAVIS GARDNER, WILDA SHARP,HERMAN FARRINGTON

ALSO AVAILABLE: BEVELLING, CUTTING & DOUBLE JOINTING.SURPLUS AND USED STEEL BEAMS 6" TROUGH 36".

SURPLUS AND USED STEEL PLATE 3/16" - 1".CALL FOR PRICING AND OTHER SIZES.

90”42”42”36”36”36”36”30”30”26”26”20”20”18”16”16”16”13 3/8”13 3/8”10 ¾”10 3/4”10 3/4”10 3/4”9 5/8”8 5/8”4 1/2”3 1/2”

.6251.00.406.750.460.406.3751.00.6611.000.625.438.375.500.562.375.312.480.480.500.500.500.500.472.322.337.254

30-34'14-15'14-40'22-27'20'29-40'17-27'22-36”DRL's19-25'40'25-38'DRL40-43'39-43'38-40'40-57'28-46'35-38'40'DRL24-40'42'22-38'23-42'25-54'28-30'

Used PaintedUsed, Light BarnaclesUsed, Bare, Spiral weldSurplus, FBUsed, BareUsed, Bare, Spiral weldUsed PaintedUsed, Light Barnacles, M/WSurplus, FBUsed Bare, BarnaclesSurplus, BareUsed CasingUsed, Tar CoatedSurplus, Bare CoatingSurplus, Bare CasingSurplus, FBUsed, PaintedUsed Bare, Mid-weldsUsed Bare, with ScaleSurplus Fusion BondSurplus, Tar CoatedSurplus, Fusion Bond, BareSurplus, BareUsed Bare Casing, Mid-weldsUsed BareUsed Fusion Bond, M/WSurplus Bare Tubing

88'59'

344'50'60'

91.8'144'298'

1,600'132'904'

1,030'2,940'

806'1,634'

241'5,000'

600242'

1,393'1,300'

536'486'487'

1,281'5,215'6,800'

(DISPATCHES - continued. from pg. 6)

facilitate a more cost-effective repatriation of cash to the UnitedStates and better manage possible legal liabilities.”

The formation of the holding company will not have any federal orstate tax consequences to the stockholders of Insituform.Stockholders will not be required to do anything to convert theirInsituform shares and the accompanying preferred stock rights toAegion shares and preferred stock rights. Share certificatesevidencing Insituform shares and rights will, automatically andwithout any further action, be deemed to evidence an identicalnumber of shares and rights of Aegion. As Insituform sharecertificates are presented to the transfer agent for transfers in theordinary course, Aegion stock certificates will be issued to the newstockholders. If any stockholder wishes to exchange the currentInsituform stock certificate for an Aegion certificate prior to anordinary course transfer of the underlying shares, the stockholdermay do so by contacting American Stock Transfer Company, theCompany's transfer agent, at American Stock Transfer & TrustCompany, LLC, Attn. Shareholder Services Department, 6201 15thAvenue, Brooklyn, NewYork 11219, telephone no: 1-800-937-5449for instructions as to how to complete the exchange.

Baker Sales, Inc. AchievesSafety Milestone

H.T.I. Adds to Management Team

SLIDELL, LA. - Baker Sales, Inc. tries to be very “ProActive” withregard to Employee Health and Safety.Atestament to the success oftheir program was the recent recognition for “4 years without a losttime work-related injury.”

Bob Baker, president of Baker Sales, Inc. explained that thecompany has regular safety meetings. He believes so strongly thatoverall health affects work place safety and productivity that he alsoemploys outside help from Southern Surgical Hospital “WellnessWorks” and EAP (Employee Assistance Program). These twoorganizations also help with their Substance Abuse Program. Bobstated, “We have found that these types of counseling programs helpimprove our safety and health awareness and are greatlyappreciated by all.”

HOUSTON, TX. - Houston Tubulars,Inc. (H.T.I.) announces the hiring ofWilliam A. Duval as Manager of PortFacilities. Bill has 32 years of expertisein steel cargo. He has traveled bothnat ional ly and internat ional lyoverseeing steel products for numeroussteel mills; steel traders and steeldistributors, as well as representingmajor insurance companies in the steelcargo arena.

Prior to joining H.T.I., Bill developedand managed the Gulf Coast Cargo Division of a major marinesurveying company. This division was responsible for performingDischarge, Damage, and/ or Loading Surveys both nationally andinternationally on various imported / exported steel commodities aswell as providing Loss Prevention services to the steel industry.

Dennis Hayden, president of H.T.I. stated, “Bill is well known andrespected in the steel industry and a welcomed addition to HoustonTubulars, Inc. I look forward to working with him as we furtherstrengthen and build our team.”

William A. DuvalThe positive results of their program shows that taking steps toimprove the workplace environment is not limited to largecorporations. Baker Sales, Inc. even pays a portion of a local gymmembership for employees.

The following is taken from a page in the Baker Sales, Inc. employeehandbook.

Baker Sales, Inc. recognizes that personal problems such as maritaland family difficulties, financial pressures, drug or alcohol abuse,and other personal or work related issues can adversely affect one'sability to enjoy life or perform well on the job. As a result, BSIoffers an Employee Assistance Program that provides help toemployees as needed.

The EAP provides a wide range of services including initialcounseling sessions and referrals.

The EmployeeAssistance Program is available to all BSI employeesand their immediate family/household members. There is no chargeto use the EAP and it is confidential. No personal information isreleased about an employee or his/her family without writtenpermission. A counselor may be reached seven days a week, 24hours a day.

“You are very important to our future success.” RobertA. Baker

On page 26 in this issue of Pipeline is an article from the “WellnessWorks” program packet that Bob Baker received from SouthernSurgical Hospital. Pipeline thinks it’s worth reprinting.

EMPLOYEEASSISTANCE PROGRAM (EAP)

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$$$

Guest Article How to Close SalesThat Are Over the Budget

by Landy Chase, MBA, CSP

10 Pipeline

It never ceases to amaze me how manybusiness people assume that a budgetdictates what the buyer can spend. In myexperience, this is almost never the case.The truth is that in most cases, budgets areguidelines, and nothing more than that.Additionally, they are sometimes based on aflawed or limited understanding on the partof the buying party of what is actuallyrequired.

Of course, most sales people fall into thetrap of selling to the budget. They build theirentire proposal around this number. Theyassume that their recommendation mustconform strictly to, or be below, the budgetthreshold. They ignore the issue of value.They don’t take the time to find out what thecustomer is actually trying to accomplish,and they miss opportunities to both increasesales and serve their customers better.

It is worth noting, also, that budgets areoften the domain of people who do not havefinal approval authority. In other words,

when a person tells you, “my budget is $”,this statement usually means “I have beengiven permission to spend no more than $”.This tells you that you are talking to a personwho is not a decision-maker. The realquestion here is this: who gave thepermission? The person who approved the

budget is the one who buys based on value –and isn’t limited to the budget number.

Influencers spend based on what they areallowed to buy. Decision-makers getwhatever they want. Put another way, ifyour decision-maker decides that they needwhat you are recommending, they will

(HOW TO CLOSE contd. on pg. 12)

simply purchase it. This is an importantpoint. Before you assume that you areconstrained by a budget, you must firstdetermine if the person that you are talkingto is the “right” person.

Assuming that they are, this doesn’t meanthat you should ignore a budget number.Instead, look at it as a guideline. However,remember that when we try to put togetherproposals that meet a pre-determinedamount, we usually end up proposingsomething that is less than what the clientwould be best served by purchasing. For thisreason, budgets are an obstacle to both thebuyer and the seller. The seller isconstrained by a ceiling of expenditure, butmore importantly, the purchaser is limitedto getting a solution that is probably lessthan ideal.

How to get around this issue? The key skillhere is to execute a thorough needs analysis.The more that you know about the needs ofyour client, the better you will be preparedto deal with the budget issue. You must geton the buyer’s side of the table and look atthe decision from their point of view.

Once you have completed this key step, andare ready to prepare a proposal, thefollowing method is a highly effective wayto sell around budget constraints:

Page 12: Inside: Article from Landy Chase Member Spotlight: Ralph ...NASPD President President’s Message 2012 Events 2013 Events 2012 Annual Convention 2012 Summer Conference 2012 Fall Conference

Thankyou2011 Fall Conference Sponsors

Charleston, South Carolina

Gold

Kurt Orban Partners, LLC

Laguna Tubular Products

Lally Pipe & Tube

Precision Pipe and Products, Inc.

Silver

Pipe & Tube Supplies, Inc.

SEBA Pipe, Inc.

Sim-Tex, Inc.

Vass Pipe & Steel Co., Inc.

** Sponsored 2 events

ThankYouSponsors

12 Pipeline

(HOW TO CLOSE -continued from pg. 10)

Allied Tube & Conduit

Ambassador Pipe & Supply, Inc.

BBL Co.

Commercial Resins Company

Corpac Steel Products Corporation

Dixie Pipe Co.

Houston Steel & Pipe International

Independence Tube Corporation

Interpipe, Inc.

Kayem Pipe & Steel, Inc.

Morris Industries, Inc.

Omega Steel Co.

Schmidt Oilfield Sales, Inc.

SDB Steel & Pipe

Stupp Corporation

Tex-Tube Company

TMK IPSCO

Wilson Supply

**

Bronze

( PRESIDENT contd. from pg. 3)

The NASPD has recently become a member of the NationalAssociation of Wholesaler-Distributors (NAW). The NAW will helpgive us the political voice that an organization our size would havedifficulty finding on our own, as well as keeping us informed andadding benefits to you, our members. You will begin seeing moreinformation about the NAW in the upcoming year.

Lastly, like each president before me I ask for you to get involved withthe NASPD. As we begin 2012 in San Diego there are many

Prepare two options:

OptionAis based on the client’s budget.

Option B is based solely on addressing the client’s specific needs, andtherefore disregards the budget.

At your proposal meeting, begin with OptionA. Say, “here is what wecan do for you, based on what you want to spend.” Review this withthe buyer first.

Next, present Option B. Say, “now, here is the best possible solutionfor what you want, but this option ignores your budget.” Since we areignoring the price issue here, this option should contain a muchhigher level of value than the budget-based one.

Option B should stand out on its merit. This option needs to maximizeperceived value. It must be a perfect fit for what the buyer needs.

Follow this process consistently, and you will consistently close salesthat exceed budget numbers. This happens because the buyer

realizes, after reviewing both options, that what they need, and whatthey initially planned to spend, are not in sync with one another.They will immediately discard Option A, and will focus theirnegotiation discussion on the option (B) that fulfills theirrequirements.

Of course, it is a moot point that you must be selling to a decision-maker for this method to be effective. Assuming that you are , youwill find that they often select the recommendation that is the best fitfor their needs – which is the higher-priced option.And if they don’t,so what? Your plan “A” – the proposal that matches the budget –becomes the fall-back option. So you have nothing to lose, andeverything to gain. What are you waiting for? Make this a permanentpart of your proposal strategy.

About the author: Landy Chase, MBA, CSP is an expert whospecializes in speaking to corporations and associations on sales,sales management, and social media marketing skills.

opportunities for you to volunteer for committees. This is a greatplace to throw your hat in the ring and we welcome fresh faces withnew ideas on how to make our organization better.

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ConferenceNotes

NASPD Annual ConventionSan Diego, CaliforniaThurs. - Sat., 25, 2012Hotel del Coronado

February 23 -

14 Pipeline

Conference Information

Thursday, February 23, 2012

Friday, February 24, 2012

Saturday, February 25, 2012

5:30am - 1:00pm Golf at Torrey Pines – South Course (includes a to-go breakfast)1:00 - 5:00pm Registration1:15 - 2:30pm Strategic Planning and Industry Recruitment Ad Hoc Committee Mtg.2:30 - 3:15pm Site Selection Committee Meeting3:15 - 4:00pm Program Committee Meeting4:00 - 4:30pm Membership Committee Meeting4:30 - 5:30pm First Board of Directors Meeting6:30 - 8:30pm Welcoming Reception8:30 - Midnight Hospitality Suite

7:00 - 8:00am Continental Breakfast8:00 - 8:20am Annual Meeting of the Membership8:20 - 8:50am Stephanie Sanders, Berg Steel Pipe Corporation, “API Update”8:50 - 9:20am Adam Mervis, Mervis Industries, “An Update on the Scrap Market”9:20 - 9:35am Break9:35 - 10:25am Trade Attorneys, Lewis Leibowitz and Roger Schagrin, “A Trade

Discussion”, Moderated by Mike Evans10:25 - 11:10am Midstream Presentation, “From the Well to the Pump” by Dr. Iraj

Ershaghi, Director of the Petroleum Engineering Program at USC11:10 - Noon Keith Busse, President and CEO of Steel Dynamics, “State of the

Industry”12:15 - 1:30pm Luncheon with Speaker Jeff Moorad, Vice Chairman & CEO of the

San Diego Padres2:00 - 4:30pm San Diego Trolley Tour – Optional Event7:00 - 7:30pm Cocktail Reception7:30 - 9:30pm Awards Dinner9:30 - Midnight Hospitality Suite

7:30 - 10:00am Networking Breakfast8:30 - 9:00am Second Board of Directors Meeting9:15 - 10:45am Panel Discussion11:00am- 5:00pm San Diego Safari - Optional Event6:00 - 8:00pm Hospitality Suite

All attendees are encouraged to participate in the committee meetings.

ProgramRegister online at or faxregistration form to (361) 574-7878. Onlyindividuals with paid registration may attendthe Convention. The deadline for registration isJanuary 23, 2012. After , a $50late fee must be added to all full registrations.$25 must be added to one day registrations andsingle event fees. After , norefunds will be made. Payments for lateregistrations will only be accepted by creditcard. No registrations will be processed withoutsignature. Payment must be made in U.S.currency.

January 23, 2012

January 23, 2012

www.naspd.com For additional information visit www.naspd.com

Photos courtesy of Hotel del Coronado

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16 Pipeline

We encourage your suggestions for anindividual NASPD member for theSpotlight. NASPD has a diversemembership full of unique, specialstories. Email us your idea of a memberwe should Spotlight: [email protected].

MemberSpotlight

For over 30 years Ralph Castille, ExecutiveVice-President of Louisiana TransportationInc., has been involved in the oil and gasbusiness. Ralph was born in the small SouthLouisiana town of Arnaudville, LA. He andhis seven siblings grew up there on a farm.The reality of such an environment meant along list of chores before school and afterfor all the kids. His father and motherstruggled to support such a large family butput an emphasis on education and madesacrifices to ensure all the children hadevery opportunity to learn. Both of hisparents spoke French and the family grewup with the language and the culture ofSouthern Louisiana.

(RALPH CASTILLE - contd. on pg.22)

Ralph CastilleExpect the Impossible with

Ralph attended a small rural high schoolin St. Martin Parish, LA. The epitome of astudent athlete, Ralph played football,basketball and ran track. He additionallyserved as student council president andclass president respectively during hisjunior and senior years. The Vietnam Warwas at its height as Ralph's high schoolyears came to a close. Very similar to whatfamilies are experiencing in our presentday, he witnessed firsthand the anxietyand concern of families with loved oneswho were in harm's way in a foreign land.Upon his high school graduation, collegedeferment ended and the draft fate of heand his two older brothers rested on theresults of a lottery. The odds were thatthey would all soon be shipped off toVietnam. Much to their surprise, Ralphand his brothers all landed high numbersand the war ended before their numbers

“Service With Safety”

Dispatch Hotline

800-448-3525

Option #3

After Hours

713-410-4139

“A COMPANY WITH A VISION FOR THE FUTURE”

www.louisianatransport.com

Corporate Office

Toll Free 1-800-448-3525

Local 713-431-0950

Fax 713-431-0991

[email protected]

Universal

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Photos From2011 FallConferencein CharlestonSeptember 15-17

18 Pipeline

Paula & Balor Moore

Landy Chase, nationallyprominent sales expert, Speaker

Jane Haupt, Greg & Susan Semmel, and Bruce Haupt

Dennis & Kathy Hayden, Philip & Cheri Nicholas

Rusty Fisher and Jef Fry

Steve Sakowski and Wayne Pickle

Nikki Efferson and Bryan Davis

Vicki and Ralph Castille

Andy Weissman, Publisher & Editor inChief, Energy Business Watch,Speaker

Jaime Trevino and Eamonn Mulchrone

Jamie Harris, Linda Mulchrone, and Julie Pickle

Annye King, Dolty Cheramie, andDianne Boswell

Wayne Pickle and Matt Buha

Chris Ragan, Ray Vetters, and Dee Ragan John & Larue Mortimer

Michele & Vince Bianco Erica & Brian Doner and Debi & Cullen KingSteven Mathers, Chuck Betzler, Paul Everett, and Robert Griggs

Guillermo Selva and Richard Lozano

Rick Blume, General Manager Commercial,Nucor Steel, Speaker

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• STRATEGIC STOCKING

LOCATIONS THROUGHOUT

NORTH AMERICA WITH A LARGE

INVENTORY READY TO SHIP

• NEW API 5CT DOMESTICALLY

HEAT TREATED AND

PROCESSED

•LICENSED TO THREAD HUNTING

PREMIUM CONNECTIONS FOR

UNCONVENTIONAL GAS PLAYS

• EXCLUSIVE

OCTG DISTRIBUTOR

Page 20: Inside: Article from Landy Chase Member Spotlight: Ralph ...NASPD President President’s Message 2012 Events 2013 Events 2012 Annual Convention 2012 Summer Conference 2012 Fall Conference

WelcomeNew Members

Hall LongmoreHall Longmore is a new Associate member.The company product mix includes API5CT; Casing Pipe; ERW; ISO; Line Pipe;Steel Pipe; Structural Pipe; Surplus Pipe;Welded Pipe. The company manufacturesAPI 5L Line Pipe 8"-24"; API 5CT Casing8"-24". The size range offered is Line Pipe8"-24"; Casings 8"-24". Transportation isby Oceangoing Vessel.

Michael Druce is the NASPD Contact.

Hall Longmore2 Osborn Road, WadevilleJohannesburg 1422ZAPhone: +27 11 874 7300FAX: +27 11 824 [email protected]

20 Pipeline

Gulf Coast Tubulars, Inc.Gulf Coast Tubulars, Inc. is a new Regularmember. The company product mixincludes API 5CT; ERW; Large OD Pipe;Line Pipe; OCTG Tubing and Casing;Reconditioned Pipe; Seamless Pipe;Surplus Pipe; Used Pipe. The productorigins are Austria; Brazil; Canada; China;Croatia; Czech Republic; France;Germany; Greece; India; Indonesia; Japan;Korea; Malaysia; Mexico; Philippines;Poland; Romania; Russia; South Africa;Spain; Thailand; Turkey; United Kingdom;United States; Vietnam. The size rangeoffered is ½" - 20". The company specialtyis OCTG.

Casey Massey is the NASPD Contact.

Gulf Coast Tubulars, Inc.650 N. Sam Houston Parkway, Suite 301Houston TX 77060USPhone: 281-759-0700FAX: [email protected]

The DRM Companies

The DRM Companies is a new Regularmember. The company product mixincludes API 5CT; Carbon Steel Tubing;Casing Pipe; Coatings; ERW; Fence Pipe &Tubing; Line Pipe; OCTG Tubing andCasing; Oilfield Rejects; Pipe Coating;Reconditioned Pipe; Seamless Pipe; SteelPipe; Structural Tubing; Sucker Rod;Surplus Pipe; Used Pipe; Welded Pipe. Theproduct origins are Canada; China; Croatia;Germany; Greece; India; Indonesia; Italy;Korea; Malaysia; Mexico; Philippines;Russia; South Africa; Turkey; Ukraine;United States; US & Outside US Products.The size range offered is 1 ½" - 13 3/8"OCTG and 2" - 16" LP. Services offered areConsulting; Rentals; Storage. The companyspecialty is OCTG and LP. Transportationis by Common Carrier; Company OwnedTruck; Contract Carrier; OceangoingVessel; Rail; Transportation Services.

Don Meek is the NASPD Contact.

The DRM Companies306 West Wall, Suite 700Midland TX 79701USPhone: 800-636-5084FAX: [email protected]

Sector3 AppraisalsSector3 Appraisals is a new ProfessionalAffiliate member. The company specializesin helping companies and lenders decipherthe underlying value of raw materials,metals, chemicals, plastics, and commodityinventory and machinery and equipment.

Shelly Coulombe is the NASPD Contact.

Sector3Appraisals88-02 69th RoadForest Hill NY11375USPhone: 718-268-4376FAX: [email protected]

ThyssenKrupp Steel USA

ThyssenKrupp Steel USA is a newAssociate member. The company productmix includes Alloy Pipe; API 5CT; CasingPipe; ERW; Fence Pipe & Tubing; LargeOD Pipe; Line Pipe; Mechanical Tubing;OCTG Tubing and Casing; PressureTubing; Spiral Weld Pipe; Square andRectangular Tubing; Steel Pipe; StructuralPipe; Structural Steel. The product originsare Brazil; Germany; United States; US &Outside US Products. Size range offered isMaster coil substrate, 0.059-1" X 36-72" Xcoil. Transportation is by Barge; CommonCarrier; Rail.

Melissa McGurk is the NASPD Contact.

ThyssenKrupp Steel USA1 ThyssenKrupp DriveP. O. Box 456CalvertAL36513USPhone: 251-289-3000FAX: [email protected]

PSL North America, LLCPSL North America, LLC is a newAssociate member. The company productmix includes Casing Pipe; Coatings;Corrosion Coatings; Heavy Wall Pipe; ISO;Large OD Pipe; Line Pipe; Pipe Coating;Pipe Piling; Spiral Weld Pipe; Steel Pipe;Structural Pipe; Surplus Pipe; WaterwellPipe; Welded Pipe. Products manufacturedare API Line Pipe, ASTM Piling andStandard Pipe, 24" - 108" OD and 0.250" -1" WT. Size ranges offered are Line 24" -60" OD gage on WT 0.250" - 1"; Piling 24" -108" OD gage on WT 0.250" - 1".Specialties include Heavy Wall up to 1"WT; Large OD pipe; Coating FBE & ARO.Transportation is by Barge; CommonCarrier; Rail.

Stephen Oyler is the NASPD Contact.

PSLNorthAmerica, LLC2625 BayArea Boulevard, Suite 520Houston TX 77058USPhone: 281-204-6000FAX: [email protected]

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22 Pipeline

were called up. Ralph “I have often wondered how my life wouldhave been changed if my number had been first.”

Ralph was introduced to Vicki Howell, the love of his life, whileattending college. They were married his senior year of college andhave since had 37 wonderful years together. Ralph and Vicki are theproud parents of 3 children, Brooke, Ryan and Kristen as well as fourgrandchildren. Coming from a large family himself, he is of theopinion that one can never have too many grandchildren.

During the summers while in college, he worked on the drill platformoperating power tongs and the spinning chain on drill collars and allsorts of OCTG pipe. He counts his lucky stars that he still has fingersto cross. Those summer jobs in the oilfields served as his introductionto OCTG. After college Ralph entered into leasehold interests as anoil & gas land man. The company he owned focused their efforts onthe oil fields of Southern Louisiana. During the oil field recession inthe mid 80's Ralph was approached by a trucking company that washaving difficulty collecting on receivables from a number of drillingcompanies that were experiencing cash flow problems. Thisopportunity would prove to be his introduction into what has becomea 25 year career in the transportation business. Starting as aconsultant, he would trace the revenue stream involving wells andleases dating back to the 1920's. The information he collected wasused to file liens on the wells of the companies failing to make goodon their trucking transport invoices. Ralph iterated “It is amazinghow fast you can get paid when you interrupt the cash flow to oilcompanies and mineral rights owners.” Early success in collectionsresulted in the offer of a position as credit collections manager withsubsequent promotions to the position of controller, and after earning

(RALPH CASTILLE - contd. from pg.16)

(RALPH CASTILLE - contd. on pg.23)

Above: Ralph and Vicki attending Mardi Gras. Ralph says this was a

special day for them. They met on Mardi Gras. Note the NASPD capRalph is wearing!

Above and below:

Above Below

Ralph and Vicki enjoying special time with

grandchildren. - with the twins, Samuel and Olivia; -

grandsons, Connor and Parker.

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23 Pipeline

Thanks to a suggestion from Joe Bergfeld, Pittsburgh Pipe, Pipeline has a new feature -We’ll be bringing you photos from past NASPD events. Your part is to

identify the people in the photos. This is a contest - be the first to email the correct guess [email protected]. We’ll announce the winner in the next issue of Pipeline.

The first photo below was snapped in SanAntonio in 1991. Name the four people.

Blastfrom the Past.

The above was taken in 1982. Name the four people in the front and as a bonus, tell usin what town the NASPD event was held.

photo

(RALPH CASTILLE - contd. from pg.22)

(RALPH CASTILLE - contd. on pg.24)

an MBAin finance, to positions as CFO andExecutive Vice President. During Ralph'stransportation career he has always workedfor oil field trucking companies where ofcourse, pipe was a large part of the cargohauled.

Ralph's business philosophy stems from therecognition that most of his career has beenin a service industry and the understandingthat he must add value to be needed by acustomer. Ralph relayed, “Though not aglamorous business, the transportation andlogistics industry will generate over $ 670billion dollars in economic activity for 2012which is more than the budgeted CAPEX ofthe entire worldwide Oil and GasExploration planned for the same year. Tomy customers logistics is a necessity, usingme to handle their logistic needs is not.Consequently I am all about service. I workwith the philosophy that I must earn theirbusiness every day, one load at a time.”

Ralph has had the same interests andhobbies that he had as a boy and is atestament to his upbringing in thesportsman's paradise of SouthernLouisiana. He has always enjoyed fishingand camping. Many of his and Vicki'sfondest memories revolved around loadingtheir children into the family camper andstriking out for the Rockies and SmokeyMountain Ranges. Ralph quipped “There isnothing like fly fishing for rainbow trout ina cold Rocky Mountain stream.” Ralphrecalled one trip that he hired a guide to takehim and his son Ryan on a fly fishingexpedition. They had an exceptional dayand the trout were hitting hard. However,much to his disappointment the guideinformed the pair that they were fishing in acatch and release area. Remember, Ralph isfrom a large family in South Louisiana,where everything revolved around food andits preparation. Ralph stated, “There is nosadder picture than watching a Cajun beingforced to release his lunch without a fight.”

Another more passive hobby of Ralph's isthe pursuit of knowledge. In college hemajored in History and planned onbecoming a history professor. Hecompleted graduate studies in the samediscipline but life would call him on adifferent career path. To this day, his questfor knowledge on a variety of subjects isunwavering. Ralph credits his children forhelping to keep the research fire stoked ashe was happy to lend his skills when it cametime to help them research term papers.

Page 24: Inside: Article from Landy Chase Member Spotlight: Ralph ...NASPD President President’s Message 2012 Events 2013 Events 2012 Annual Convention 2012 Summer Conference 2012 Fall Conference

Steel Pipe BasicEducation Course& OCTG SpecialtyEducation Course

Hilton Post Oak Hotel2001 Post Oak Blvd. / Houston, Texas

October 15-17, 2012

Registration Fee$600.00 (Members)

$750.00 (Non-Members)

Registration Fee$300.00 (Members)

$350.00 (Non-Members)

To register or for more informationvisit “Events” on the NASPD website

www.naspd.com

Steel Pipe Basic Education Course

OCTG Specialty Education Course

Deadline to register without a late fee isSeptember 5. Non-members can begin

registering August 3

24 Pipeline

Congratulations to the CharlestonGolf Tournament WinnersWild Dunes Links Course

First PlaceSteven Mathers

John Mortimer

James O'Shea

Patrick Boatright

Second PlaceKaren Babb

Lori Snyder

Brian Doner

Norm Kowitz

Third PlaceMike Evans

Chuck King

Dilip Bhargava

Ted Kahn

Ralph has been a member of NASPD for three years. Over that period, he has had theopportunity to meet many of you. He is continually impressed that an association ofprofessionals from manufacturing and distribution can come together in a socialenvironment to share both the opportunities and threats to their industry all the whilerecognizing that they are all competitors. The thing he appreciates most about the NASPDis the energy of entrepreneurship and the values the presence of continuing family legacybrings to the association. The impact of passing the torch of the family business is not loston Ralph Castille. He relayed that the NASPD reminds him of an old French saying “je faitcomme mon pere” which loosely translated means “I do as my father”. He has been witnessto the same values in the trucking industry where he works with agents that often operate asfamily businesses. He acknowledged that while more and more people work for publicallytraded companies, he remains inspired by the tradition of sons and daughters learning the

f a m i l y t r a d e . H especifically referencedthe recipients of theNASPD Hall of Famea w a r d s t h i s p a s tFebruary in Houston asa prime example off a m i l y l e g a c y i nbusiness.

Ralph also appreciatesthe unique networkingopportunity with theNASPD. He t ru ly

appreciates the ability to both thank customers for their business and present his services topotential customers in a single venue. Ralph talked about the fact that the NASPDmembership consists of both manufacturers and distributors that depend on the Universal

When looking for a solution to support our growing

transportation needs, Northwest Pipe turned to Ralph and the

Louisiana Transport (LTI) team to help with developing a

strategy for the short term as well as a long range solution.

Their overall expertise within the transportation industry and

availability to deliver a quality service, on time, is unsurpassed

in the industry. Ralph is a key part of a very well organized and

highly professional team Northwest Pipe is proud to be

associated with.

Les D. Boswell - Vice President, Sales & Marketing

Northwest Pipe Company

( from 3 - RALPH CASTILLE - )contd. pg.2

(RALPH CASTILLE - contd. on pg.30)

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Page 26: Inside: Article from Landy Chase Member Spotlight: Ralph ...NASPD President President’s Message 2012 Events 2013 Events 2012 Annual Convention 2012 Summer Conference 2012 Fall Conference

You know us as the company that makes your Pipelinemagazine standout.

Let us also show you how we make your company’sadvertising standout.

Call us 361-649-5562.We look forward to working with you.

Standout.

26 Pipeline

Research also suggests that the indirect costs of poor health (e.g.,absenteeism, presenteeism, disability) may be two to three timeshigher than the direct medical costs and that the impact of poor healthon indirect costs, particularly lost productivity, is borne by allemployers, even those that do not provide heath benefits.

We simply cannot continue to spend ever-increasing dollars forhealthcare, more aptly described as “sick” care, treating diseases afterthey develop. Instead we should focus our resources and energy onpreventing and / or reversing chronic disease through engaging,targeted employee health and wellness programs which motivateemployees to change their lifestyles.

About the author: John Bates is a leading wellness industryconsultant and prolific writer about all aspects of health and wellnessprograms. His work can be found on numerous wellness websitesincluding his own: www.wellnessproposals.com.

This article was received by Bob Baker, President of Baker Sales,Inc., as part of an information packet for the ongoing wellnessprogram he instituted for the company.

Healthcare costs pose a serious threat to the competitiveness andlong-term viability of U.S. businesses which, in turn, affects us all.Consider the following:

• Private business expense for healthcare consumes 40% of beforetax profit and 58% of after tax profit.

• The cost of U.S. healthcare doubled from 1990 to 2001 and isprojected to double again by 2012.

Traditional methods used by businesses to control healthcare costssuch as; reducing benefits, increasing employee contributions andthe more recent shift to consumer driven health plans are all short-term fixes that fail to address the primary driver of the soaring cost ofhealthcare – namely inadequate investment in health throughprimary prevention, health risk management and diseasemanagement.

Consumers also play a role in the financial crisis associated withhealthcare. In general, consumers lack the motivation necessary toprevent conditions from occurring and / or reversing conditions oncethey develop. Research from the U.S. Department of Health andHuman Services shows that:

• 65% ofAmericans are overweight or obese

• 5% ofAmericans get little or no exercise

• 7 out of 10 Americans that die each year die of a preventablechronic disease

Our healthcare system also has a major part in our currentpredicament. Physicians, hospitals, insurance and pharmaceuticalcompanies all primarily focus on treating conditions after theydevelop instead of focusing their energy on preventing conditionsfrom occurring in the first place. The reason for this is obvious;prevention is much less costly than treatment and would mean adrastic drop in revenue and profits for our healthcare system.

The worksite is the logical place to promote health and wellnesssince most American adults spend more waking hours at work thanany other place. By creating a worksite that supports and encouragesa healthy lifestyle we greatly improve the likelihood that people willchange their behavior.

Larry S. Chapman, for his book entitled “Proof Positive: AnAnalysis of the Cost-Effectiveness of Wellness”, reviewed 42worksite health promotion and wellness programs, covering370,558 participants with an average program length of 3.60 yearsand 4.7 program components. Chapman found that worksite healthpromotion and wellness programs can:

• Reduce Sick Leave by 27.8%

• Reduce Health Costs by 28.7%

• Reduce Disability Costs by 33.5%

• Reduce Workers Comp Costs by 33.5%

• Save $5.50 in cost for every dollar invested.

Worksite Wellness: Why Employers Should CareAbout Employee Health and Wellness

Page 27: Inside: Article from Landy Chase Member Spotlight: Ralph ...NASPD President President’s Message 2012 Events 2013 Events 2012 Annual Convention 2012 Summer Conference 2012 Fall Conference
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NASPD Members

Out & AboutSubmitted by NASPD members

28 Pipeline

It's a girl! Christina Marie Phillips wasborn on August 18, 2011 at 12:26 p.m. Sheweighed 7 lb. 9 oz. and was 20 inches long.Christi was born to parents and

Phillips in Houston, Texas andgrandparents Bill and Betsy Buckland.According to Bill, “Going against today'strend, Alicia and Brandon, decided to bringa child into the world without knowing thesex. After the doctors and nurses all toldthem that the new arrival would be a boy, itwas a pleasant surprise to meet this happy,smiling baby girl.” Congratulations!

BrandonAlicia

The NASPD Annual Convention is being held in San Diego,California at the Hotel del Coronado on February 23 – 25, 2012.

Make your hotel reservations direct with Hotel del Coronado byphone. The toll free phone number for reservations is 1-800-468-3533and notify them of the NASPD 2012Annual Convention.

The group rates will be honored for the NASPD attendees three daysbefore group arrival and three days after group departure based onavailability.

The rate for a single/double occupancy room is $179.00. Rates cannotbe changed at check-in or check-out for guests who fail to identifytheir affiliation at the time the reservation is made.

When reservations are made, Hotel requires a deposit equal to theroom rate and taxes for the first night for each reservation. Anindividual's deposit is refundable to that individual if the Hotelreceives notice of an individual's cancellation at least seven (7) daysprior to scheduled arrival.

Join us at the

NASPD Annual Convention

in San Diego, California

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30 Pipeline

NASPD Members

With SympathyThe NASPD expresses sympathy to the families and friends ofour NASPD members who have recently lost loved ones.

Kraft Gregory Eidman President and CEO of Sunbelt Steel.He

His family meant the world to him. He wasgreatly admired and respected by his peers. Greg was a kind,giving, compassionate, and selfless man. He cared abouteveryone deeply, and always made sure that his family camefirst. He embodied strength, warmth and grace.

,passed away on Tuesday afternoon, the 15th of November

2011, after a brave and courageous battle. He was born on the1st of May 1944, in New Orleans, Louisiana to Kraft and KiddieEidman.

He is survived by his wife Georgeann Wilson Eidman, hischildren, Kraft Gregory Eidman Jr. and Mark Lynn Lester. He isalso survived by his brothers, Dr. Dan Kelly Eidman, and JohnBates Eidman.

CarlArnold, who was a past president of the NASPD. Carl wasborn in Shreveport, LA on November 12, 1944, to Helen andArthur Arnold. He passed away November 27, 2011, inShreveport, LA.

He was past president of several organizations including theShreveport Jewish Federation, the Congregation of AgudathAchiem and National Association of Steel Pipe Distributors.Carl was an avid sportsman who also had an unyielding love forhis family and friends.

Carl was preceded in death by his parents and his daughter, LisaArnold. He is survived by his loving wife, Sara Arnold;children, Gina Connell and husband, Keith; Jon Arnold andwife, Susan; Jeri Lyn Arnold and stepson, Brandon Lawson;four grandchildren, Kevin and Courtney Connell and Masonand Conner Arnold; sister, Charlotte Levy and several nephewsand cousins.

Glenda Garza, Accounts Receivablespecialist at Texas Iron & Metal. Shepassed away November 9, 2011 at theage of 52. She is survived by her motherDorothy Carter, son Jamie Gilliam andhis wife Stephanie; son Carlos Garzaand his wife Kelly; daughter ChristinaGarza; son Thomas Garza and his wifeDianna; and daughter Rebecca Garza.

Mary E. Betzler, wife of Chuck Betzler. Mary passed away onSeptember 3, 2011. She is also survived by sons, Ted and Joe,and daughter, Kate.

Chuck and his family wish to offer our heartfelt thanks to all themembership for their prayers and support during this mostdifficult of times. Thank you for your continued donations inmy wife Mary Betzler's name to the Leukemia & LymphomaSociety. Chuck, “I really appreciate the genuine considerationexpressed at the Charleston meeting. I felt it was a good idea toattend. Thanks to all of you; it has helped me start the healingprocess. I know Mary always enjoyed attending these meetingsand hanging out with the wonderful people she met.”

Truckload Services family of companies as an integral part of theirsupply chain solutions. Ralph commented, “I would be doing adisservice to my customers if I do not remain fully apprised of theissues that face them each day. Membership in the NASPD provides

an excellent forumfor me to bothnetwork and gatherf i r s t h a n dinformation on thestate of the pipeindustry.”

R a l p h e n j o y sreading the works ofMalcolm Gladwell,a young writer wholike Ralph relishesin the pursuit ofk n o w l e d g e . I n“What The DogSaw”, Gladwelltells the story ofArnold Morris, a

New Jersey Shore sales pitchman, selling a vegetable slicer calledthe Dial-O-Matic. Arnold Morris' boardwalk sales routine includeda demonstration in which he would quickly slice tomatoes, peppers,cucumbers, etc. He always had a large pineapple sitting on a shelfbehind him. The pineapple was much larger than the Dial O-Maticand for decades Arnold kept a pineapple on the shelf but neverattempted to chop it, quite frankly, because it would have beenimpossible. In the story, Arnold was asked why he kept a freshpineapple on the shelf if he never intended to chop it up. He repliedthat customers were drawn to his booth not because of the tomatochopping demonstration rather because of the expectation that thepineapple was the next to be chopped. The customers expected theimpossible.

After relaying the story of Arnold Morris, Ralph shared the parallelhe sees in his own work. He expects his customers to expect theimpossible. Ralph states, “In our world, whether it involves atrucking logistics problem, a pipe manufacturing problem or sellingthe next pipe program to an exploration company, I personally feelthat the highest compliment a customer can give is to come to youwith high expectations because they know from past experience thatyou have proven that you will at least attempt the impossible.”

I have worked closely with Ralph over the

last three years and have grown to know

him well. He is a man of his word and runs a

very ethical and efficient business

operation for Louisiana Transportation,

Inc. He was instrumental in helping Kayem

Pipe & Steel develop our new pipe yard,

HKI Terminal located in Corsicana, Texas. I

am thankful for his experienced advise and

knowledge in helping our company

develop this new facility. Now with LTI's

onsite presence in HKI Terminal, I look

forward to many more years of expanding

on our business relationship.

Doug Kayem - President,

Kayem Pipe & Steel, Inc.

( from - RALPH CASTILLE - )contd. pg.24

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Your ServiceCenter

Tel: 281.485.9932Fax: 281.485.6378

Email: [email protected]

Houston Facility

• 85 Acre Storage Facility

• 30,000 Sq. Ft. EnclosedWarehouse

• Direct Discharge

• Local Hauling

• Chloride-Neutralization

• Brush, Roll, & Spray

• Hydro-Abrasive Blasting

• Abrasive Blasting

• Waterblasting

• Descaling

• Machine Beveling

• Torch Beveling

• Plasma Cutting

• Cut-to-length

• Straightening

• Dedenting

• Threading 1/4" Thru 4" NPT

Houston Facility

30Years ofService

1981-2011

HOUSTON TUBULARS,INC

Ohio River Barge Terminal

• Servicing the MarcellusShale Region

• Weirton, West Virgina

•25 minutes from PittsburghInternational Airport

• Five Barges can be berthedsimultaneously

• 35 rail cars can be staged forloading/unloading

• Two Portable Cranes

• Supported by Norfolk &Southern Railroad

• Pipe Storage

• Complete Range of PipeMaintenance Services

• 90 Acre Barge and RailTerminal

Ohio River Barge Terminal