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1© Copyright 2015 Pivotal. All rights reserved. 1© Copyright 2015 Pivotal. All rights reserved.
<INSERT KEYNOTE HERE>
May 2015
@cote
Download these slides: http://cote.io/insert-keynote-here
2© Copyright 2015 Pivotal. All rights reserved.
@cote – Director, Technical Marketing
at Pivotal for Pivotal Cloud Foundry
Former industry analyst at 451
Research and RedMonk
Corporate Strategy & M&A at Dell
Former software developer
More: http://cote.io or [email protected]
Hello!
3© Copyright 2015 Pivotal. All rights reserved. 3© Copyright 2015 Pivotal. All rights reserved.
Source: Random Keynotes, @cote.
4© Copyright 2015 Pivotal. All rights reserved. 4© Copyright 2015 Pivotal. All rights reserved.
Source: “Four Horsemen of the Apocalypse,” Wikipedia, March 2015
5© Copyright 2015 Pivotal. All rights reserved.
The Three Horsemen of the digital apocalypse
“Software is eating the world” “Change or die!”
+
=“You must buy our products!”
6© Copyright 2015 Pivotal. All rights reserved.
Really?
1) What does “software is eating the world” really mean, and is it really eating up everything?
2) Are businesses really facing such an existential crisis that they need to dramatically change? Should we expect them to change?
3) Well, our products are awesome!
7© Copyright 2015 Pivotal. All rights reserved. 7© Copyright 2015 Pivotal. All rights reserved.
Software is
Eating the
World (SIETW)
8© Copyright 2015 Pivotal. All rights reserved.
Measured by magnitude: devices
0.35B 0.32B 0.32B 0.32B 0.33B
0.12B 0.21B 0.22B 0.23B 0.26B
1.75B 1.81B 1.84B 1.92B 1.98B
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2012 2013 2014 2015 2016
Device Marketshare, by shipments(Gartner, Oct. 2013, July 2014, Jan 2015)
PCs Tablets "Phones"
Source: Gartner 2013, 2014, 2015
9© Copyright 2015 Pivotal. All rights reserved.
Software already surrounds us…
Embedded software has
always been huge, if well
hidden
IDC estimates it as a €1.5
trillion in 2015
Sources: “Embedded Software: Facts, Figures, And Future,” IEEE, 2009 ; IDC estimate from “@dvantage Note 16.”
10© Copyright 2015 Pivotal. All rights reserved.
The Internet of Things is coming…
$1.90
$7.10
Internet of Things market forecast ($t)(IDC 2014)
2013 2020
Sources: VentureBeat, March 4th, 2015; IDC numbers quoted in ZDNet, June, 2014.
11© Copyright 2015 Pivotal. All rights reserved.
Source: @BenedictEvans, Feb 2nd, 2015.
12© Copyright 2015 Pivotal. All rights reserved.
What’s we’re really talking about is usage
Sources: “Content Is King, But Viewing Habits Vary By Demographic,” Nielsen, Dec, 2014; “Uber Expands Funding Round as Revenue
Growth Accelerates,” Wall Street Journal, Feb 18, 2015
$108
$400
$2,000
2013 2014 2015
Uber's rumored net revenue, ($m)(revenue after paying out drivers, 2015 is Uber's
plan)
13© Copyright 2015 Pivotal. All rights reserved.
Software is Changing Industries
$3.5B valuation
Financial Services
$3.5B valuation
Travel & Hospitality
$19B valuation
Transportation
$3.2B Acquisition by Google
Home Automation
$20B valuation
Entertainment
$1.1B acquisition
Monsanto--Agriculture
14© Copyright 2015 Pivotal. All rights reserved. 14© Copyright 2015 Pivotal. All rights reserved.
Change or die!
15© Copyright 2015 Pivotal. All rights reserved. 15
“Silicon Valley is
coming….
We are going to work
hard to make our
services as seamless
and competitive as
theirs.”-Jamie Dimon, CEO@JPMC,
2015 letter to shareholders
Source: 2015 letter to shareholders.
16© Copyright 2015 Pivotal. All rights reserved.
Changing is hard, often impossible
Source: “Creative destruction in the S&P500 index,” Jan 2014.
17© Copyright 2015 Pivotal. All rights reserved.
Companies hit “Stall Points” frequently
Source: Stall Points, Olson & van Bever; and see “When Growth Stalls,” HBR, March, 2008.
18© Copyright 2015 Pivotal. All rights reserved.
Traditional IT vendors are feeling it too
19© Copyright 2015 Pivotal. All rights reserved. 19© Copyright 2015 Pivotal. All rights reserved.
Change Cloud or die!
20© Copyright 2015 Pivotal. All rights reserved. 20© Copyright 2015 Pivotal. All rights reserved.Columbus Renaissance hotel, 3rd floor. See also Plumbing: Design and Installation.
21© Copyright 2015 Pivotal. All rights reserved.
Failure to change the operational
model31%
Doing too little19%
Failure to change the funding model
13%
Defending I&O and doing too much
11%
Focusing on the wrong benefits
10%
Using the wrong technologies
6%
Nothing is wrong -It's great!
5%
Something else5%
"What is going wrong with your private cloud?"
Sources: “Problems Encountered by 95% of Private Clouds,” Gartner, Feb 2015. See also 451 commentary on cloud for net-new
applications and survey data on cloud pain points.
It’s not enough to just get a blinking cursor
22© Copyright 2015 Pivotal. All rights reserved.
You are either building a software business…
Or losing to someone who is.
- @littleidea
Source: Andrew Shafer, July 2013.
24© Copyright 2015 Pivotal. All rights reserved. 24© Copyright 2015 Pivotal. All rights reserved.
You must buy
our product!
25© Copyright 2015 Pivotal. All rights reserved.
Get to continuous delivery with cloud & DevOps(More or less)
Build Test/VerifyPackage
repository
Version
Control
Infrastructure
Platform(IaaS, PaaS, VMs)
Production
Concerns(monitoring, scaling, etc.)
Feedback Loop
Specify Code
Development CI/CD Ops
26© Copyright 2015 Pivotal. All rights reserved.
The evolution of IT to cloud platforms
• PuppetConfiguration Management is invented
2005
• Launch of AmazonAWS EC2 Beta
• Google BigTablePaper published
• Facebook becomes publicly available
2006 • Netflix launches Video-on-Demand
• First release of open source Hadoop
2007
• Apple launches the App Store
• Amazon AWS comes out of Beta
2008
27© Copyright 2015 Pivotal. All rights reserved. 27© Copyright 2015 Pivotal. All rights reserved.
28© Copyright 2015 Pivotal. All rights reserved.
Cloud Foundry is…
The world’s leading open source platform-as-a-service.
Supported by dozens of major organizations
Language and framework agnostic
Orchestrates both applications and data services
Multi-cloud - manages the underlying infrastructure layer
Founded and commercialized by Pivotal, Inc.
29© Copyright 2015 Pivotal. All rights reserved.
An (Overly) Simple View of the World
Applications
Stateless
Run in Containers
Horizontally Scalable
Disposable
No permanent storage
Data Services
Stateful
Run in Virtual Machines
Multi-tenant
Diagonally scalable
Durable storage
30© Copyright 2015 Pivotal. All rights reserved.
Language, Service and IaaS Agnostic
………
31© Copyright 2015 Pivotal. All rights reserved.
Industry Voting: ‘Cloud Foundry’ is the standard in PaaS
32© Copyright 2015 Pivotal. All rights reserved.
Incredible Cloud Foundry Ecosystem
33© Copyright 2015 Pivotal. All rights reserved. 33© Copyright 2015 Pivotal. All rights reserved.
Pivotal Cloud Foundry
34© Copyright 2015 Pivotal. All rights reserved.
Pivotal Cloud Foundry 100% of open source
Cloud Foundry, plus…
• An Enterprise SLA
• Ops Manager: Turn-key
platform and service
management
• Apps Manager: Exposing
app metrics, monitoring,
and logs
• Service Packages:
Scalable & HA data and
mobile services
• Future components like
Trellis
Source: see more on our website.
36© Copyright 2015 Pivotal. All rights reserved.
Sample of Customers
Source: see more case studies here on our website.
37© Copyright 2015 Pivotal. All rights reserved.
Putting people at the center of business
Mobile applications are an
easy choice
Delegate infrastructure
concerns
Focus on business value,
time to market
Build small successes into
company-wide victories
Learning from your peers:
Source: “Can You Put a Little Palo Alto Into an Insurer in Louisville?,” Wall Street Journal, April 28th, 2015; HumanaVitality promotional
video. See more at this "Humana Leads Charge for Digital Transformation In Louisville.” Also, see Cloud Foundry Summit 2015 session.
38© Copyright 2015 Pivotal. All rights reserved.
“100 days down to minutes” – Concept to Code to Production
80+ year old company
preempting disruption
Risk-averse, process-heavy
culture
Removed the IT bottleneck: 5
day product turns
Learning from your peers:
Source: “Developing the Freedom to Disrupt,” Andy Zitney, May 2015 at the Cloud Foundry Summit.
39© Copyright 2015 Pivotal. All rights reserved.
We’ll even show you how…
Source: "Silicon Valley’s Secret Weapon: Pivotal Labs," Stacey Schneider, Feb, 2015.
40© Copyright 2015 Pivotal. All rights reserved.
Is Your Organization Ready for the Change?
41© Copyright 2015 Pivotal. All rights reserved. 41© Copyright 2015 Pivotal. All rights reserved.
Thanks!
@cote | [email protected]
Slides: http://cote.io/insert-keynote-here