Insanely Useful Ways to Search Twitter for Marketing
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Transcript of Insanely Useful Ways to Search Twitter for Marketing
@ducttape #vsbdtm
Verizon Small Business Center
Incredibly Useful Ways to Search Twitter for Marketing
@ducttape #vsbdtm
Deep dive into Twitter search• Advanced search• Target by occupation• Target by bio• Target by location• New sign-ups• Keep up on an industry• Competitive eavesdrop• Find trending photos
@ducttape #vsbdtm
@ducttape #vsbdtm
Advanced search
search.twitter.com
@ducttape #vsbdtm
Advanced search
search.twitter.com/advanced
@ducttape #vsbdtm
Advanced search
carpet cleaning near:"san diego, ca" within:15mi
@ducttape #vsbdtm
Google and twitterShort Cuts – (Operators)
•site:(get your search results for only one website – this would show pages on Duct Tape Marketing with the word referral) – site:ducttapemarketing.com referrals•allintitle: (search keywords in page title) – allintitle:public relations•allinanchor: (search for link or anchor text) – allinanchor:get more referrals•inurl:(restrict search to page URLs) inurl:smallbusiness•allintext: (words specified in body text) allintext:duct tape
@ducttape #vsbdtm
Target by occupation
intitle:"attorney* on twitter" site:twitter.com
@ducttape #vsbdtm
Target by bio
intext:"bio * web designer" site:twitter.com
@ducttape #vsbdtm
Target by location and occupation(intitle:"apartment * on twitter" OR intext:"bio * apartment") intext:"location * TX" site:twitter.com(intitle:"flowers * on twitter" OR intext:"bio * florist") intext:"location * TX" site:twitter.com
@ducttape #vsbdtm
New sign-ups
@ducttape #vsbdtm
Keep up on an industry (twitter)
"small business" OR entrepreneur OR "start up" filter:links
@ducttape #vsbdtm
Competitive eavesdropping
from:ducttape OR to:ducttape
@ducttape #vsbdtm
Find trending photos
paris twitpic OR ow.ly OR yfrog
@ducttape #vsbdtm
Find trending photos
paris twitpic OR ow.ly OR yfrog
@ducttape #vsbdtm
Small business email evolution• author of Duct Tape Marketing and The Referral Engine• Forbes favorite for marketing
John Jantsch