Inquiry: Your Research Partner in CEE
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Inquiry, Your Research Partner in CEE Market Research Services in Central and Eastern Europe Company Presentation Inquiry, 2009
description
Data collection & Fieldwork services for Market Research projects - company presentation
Transcript of Inquiry: Your Research Partner in CEE
Inquiry, Your Research Partner in CEE
Market Research Services in Central and Eastern Europe
Company Presentation
Inquiry, 2009
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CEE Research Services That Make Difference
� We provide you with local market insights and relevant information to support your research project design and management:
– Cultural background
– Consumer trends
– Statistical data e.g., demographics, incidence rates
– Databases (e.g. businesses, doctors)
– Advice on translation problems
– Suggestion for cost-effective alternatives etc.
� You’re welcome to draw on Inquiry’s experience in CEE markets while discussing your project design, questionnaires, guidelines and research findings with our experts at no or little extra cost.
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Who We Are
� Inquiry is an independent research agency. As a member the One Planet One Call global research network, we have established strong international presence in CEE markets and worldwide - see www.OnePlanetOneCall.com.
� Our international activity:
– We provide fieldwork services for research agencies, according to specified procedures and research designs - however complicated or demanding they may be.
– We run full-scale multinational research projects for regional headquarters of global corporations and local end clients.
� Among clients, we are perceived as an agency that „provides valuable insights” and „understands customer needs and attitudes in relevant market segments”
– Source: independent national survey of market research clients, PTBRiO* 2006
* Polish Association for Market and Opinion Research
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Inquiry: Key Advantages
ExperienceExperience
Operational excellenceOperational excellence
Attention to detailAttention to detail
Quality standardsQuality standards
TimelinesTimelines
Experienced researchers with strong background in various industries and research methods
Methodology, research design and reporting adjusted to your individual needs
Thorough understanding of market conditions and corresponding data collection procedures
Strict control measuresQualified, „fresh” respondents
Detailed project schedulesSingle contact responsibility for project management
FlexibilityFlexibility Work in shifts in case of communication within remote time zones
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Consumer Research
� Data collection methods:
– Surveys (Online, CAPI, CATI, P&P)
– Own online access panel, created in co-operation with a leading internet company (subsidiary of Naspers/MIH Group)
– Qualitative research (IDI, FGI, online)
– Central Location Tests
– In-Home Product tests
– Qualitative and quantitative POS research
– Mystery Shopping
– Observational research
– Other telephone and internet research
– Desk research
� Various innovative techniques for better customer insight, such as:
– Own moderating techniques
– Shopper research
– Special analytical tools, etc.
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Business-To-Business
� Experience in qualitative and quantitative research for various industries:
– Telecom
– Finance
– Logistics
– IT/hardware/software
– Publishing
– Automotive & fleet management
– Energy
– Office supplies
– Pharmaceuticals
– Retail and wholesale trade
– Construction
– And more
� Our B2B research procedure guarantees that our team will understand specific features of the industry involved. This is particularly important in projects where we interview high-level professionals.
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CEE Coverage
� Inquiry offers project management and fieldwork services for research projects across CEE countries: Poland, Czech Republic, Hungary, Romania, Bulgaria, the Baltic states, Russia, Ukraine and other.
� We ensure comparable data collection process while adapting research tools for various cultures, diverse consumer attitudes and population structures. Co-operation with Inquiry’s experienced team mean that:
– You can rely on flexibility and quick response
– Projects are managed by people who are familiar with the culture and language of every country surveyed
– We have unique experience in multinational research projects
� CEE markets are not created equal! Read our article highlighting important differences in consumer attitudes:
http://www.oneplanetonecall.com/not_created_equal.php
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Issue-Oriented Approach
� We help our international clients to adjust their project to country-specific differences
� Each market has its own specific profile; our approach is to understand your needs and work with you to adapt research methods accordingly.
� On top of „traditional” consumer research we use a range of creative techniques extending both qualitative and quantitative output, such as:
– Micro-panels (longitudinal surveys based on small to mid-size samples)
– Ethnographic research
– Pantry & bathroom checks
– Special recruitment procedures to reach difficult targets
– Experimental design, etc.
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Proprietary Research Products
PackagingPackaging
Trade MarketingTrade Marketing
In Store ResearchIn Store Research
Brand ImageBrand Image Brand image / Brand Equity measurement
Inspiration for designer teams; final evaluation
In-store research for manufacturers, including Category Management studies
Qualitative and quantitative tools for retail networks (stores, banks, restaurants etc.)
Kids and Teenagers Kids and Teenagers Special approach towards difficult target groups
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Proprietary Research Products, cont.
CataloguesCatalogues
Customer SatisfactionCustomer Satisfaction
Media Media
WebsitesWebsites
New ProductsNew Products
Evaluation of catalogues/ other print media
Effective recommendations for improvement of customer relationship
Qual & Quant approach to new product tests, optimizing layout and content for specific target groups
Usability of internet sitesOnline Mystery Shopping
Special method of segmentation for NPD process
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Resources and Experience
� Region wide research network in all CEE markets
� Teams specialized in quantitative, qualitative and b2b fieldwork
� Experience
– Managing large-scale research projects
– Providing research services for international research agencies as well as end-users
– Co-operation with largest multinational corporations
– Development and implementation of new research methodologies, including:
� Category Management
� Product Testing
� Name & Pack Research
� Brand Equity Research
� Customer Satisfaction, etc.
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Team of Experts
� Inquiry employs a team of experienced researchers all with at least 10-15 years in market research. For CEE, that was the beginning of market economy.
� Key staff:
– Agnieszka Górnicka, President [email protected]
� Former Customized Research Manager at ACNielsen, Poland
– Dagmara Dluzniewska, Director of Operations [email protected]
� Former Customized Research Operations Manager at ACNielsen, Poland
– Malgorzata Kowal, Project [email protected]
� Experienced project manager with strong marketing background, specialized in multinational research
Our Clients (Selection)
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Client Feedback
In Poland, we have worked together with Inquiry since 2004 and have experienced highest quality in fieldwork, an excellent business and personal cooperation as well as innovative approach. We highly recommend this company for any work in Poland.
Bernd Borgmann, ASKi Hamburg
WSiP S.A. is a leading educational publisher in Poland. […]
Thanks to Inquiry’s innovative approach to the young market, we received a comprehensive description of their opinions and attitudes with regard to magazine readership. The results were used for product re-launch and communication strategy.
Marzena Korycka, WSiP
The results of Inquiry’s Customer Satisfaction Survey are very helpful. We were assured that our current activities are bringing good outcomes, which is good enough . Moreover, and more important, we received very detailed and actionable recommendations concerning needed changes.
Ewa Luksic, Comp SA
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� Inquiry sp. z o.o.
� Głogowska 44
� 01-743 Warsaw , Poland
� Email: [email protected]
� Phone: + 48 (22) 561 92 50
� Fax: + 48 (22) 561 92 51
� www.inquiry.com.pl
Contact Details: CEE
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� One Planet One Call, Inc.
� 8190-A Beechmont Avenue, Suite 363
� Cincinnati, OH 45255-6117
� USA
� Email: [email protected]
� www.OnePlanetOneCall.com
Contact Details: Global
