INPRHU-Estelí Program Framework

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1 Professional Development and Entrepreneurship Workshops, Consultations, and Projects Program Framework 20152016 Document prepared for INPRHU by: Dana Terry M.A. Diplomacy & International Relations Youth Entrepreneurship Program Coordinator

Transcript of INPRHU-Estelí Program Framework

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Professional  Development  and  Entrepreneurship  Workshops,  Consultations,  and  Projects    

     

Program  Framework  2015-­‐2016  

Document  prepared  for  INPRHU  by:   Dana  Terry  M.A.  Diplomacy  &  International  Relations  Youth  Entrepreneurship  Program  Coordinator                            

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 Table  of  Contents    Documentation  of  Need………………………………………………                        Pages  3-­‐6  

Education  and  Labor  Experience  Demographics……                        Pg.  3  Status  of  Access  to  Technology……………………..……….                      Pg.  4  Gender  Equality……………………………………………………                      Pg.  5  Capacity  Building  for  Entrepreneurs……………………..                      Pg.  5-­‐6    

 Target  Population,  Objectives,  and  Solutions                                                            Pages  7-­‐8    Economic  Analysis  of  the  Community………………………….                    Pages  8-­‐10  

Industries……………………………………………………………                    Pg.  8  Employment  and  Unemployment  Demographics…..                    Pg.  8-­‐10  

 Community  Resources  and  Assets………………………...........              Pages  10-­‐11  

Youth  Participation  in  the  Labor  Market………………                      Pg.  10  Access  to  Mobile  Learning…………………………………..                        Pg.  10  Community-­‐Based  Social  Capital…………………………                        Pg.  10  Environmental  Consciousness………………….…………                        Pg.  10-­‐11    

Description  of  the  Program                                                                                                                                  Pages  12-­‐13                        Young  Entrepreneur  and  Professional’s  Program….                        Pg.  12                        Community  Internship  Program…………………………...                        Pg.  12                        Technology-­‐Learning  Center…………………………………                      Pg.  13                        Art  Therapy  Program……………………………………………                      Pg.  13    Annex                                                                                                                                                                                                                                                                                                  Pages  12-­‐20    Table  1-­‐Program  Logic  Model                                                                        Pages  21-­‐22    Table  2-­‐Outcomes  Measurement  Framework                                                                                                                                  Page  23    Table  3-­‐  Young  Entrepreneurs  and  Professional’s  Program  Logic  Model                      Page  24    Table  4-­‐  Art  Therapy  Program  Logic  Model                                                                                                                                            Page  25    

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   Context  of  INPRHU’s  Intervention    Considered  one  of   the  poorest   countries   in  Latin  America,  Nicaragua   is  a   lower-­‐income  country  with  a  population   of   6.080  million,   a   GDP   of   11.26   billion,   and  GNI   of   $1,7901.   42.5%  of   the   population   lives  within  the  national  poverty  lines  and  11.9%2  of  the  population  lives  on  less  than  US$1.25  per  day  which  is   considered  below   the   international  poverty   line  of   living.  Though   the  overall  poverty   rate  has   fallen  from  44.1%  in  2011  to  42.7%3  in  2012,  there  are  still  many  barriers  to  shared  prosperity  that  negatively  affect  Nicaragua’s  human  development  and  growth.  This   framework  proposal   contains   the  most  up-­‐to-­‐date   data   available   online   in   the   United   States   and   Nicaragua.   For   community-­‐specific   information,  INPRHU  (Instituto  de  Promoción  Humana)  gathered  data  through  interviewing  79  young  entrepreneurs  with   small   businesses   from   Estelí’s   13   high   poverty   neighborhoods   on   topics   ranging   from   resources  needed  to  socio-­‐physiological  factors  that  affect  the  success  of  their  businesses.    Education  Indicators    As  shown  by  2013  country  statistics  compiled  by  UNICEF4,  the  youth  literacy  rate  in  Nicaragua  (15  to  24)  is  88%  for  female  youth  and  85%  for  male  youth  while  the  total  adult  literacy  rate  is  78%.  94%  of  female  students  and  93%  of  male  students  are  enrolled  in  primary  education,  but  only  55%  of  the  total  students  enrolled  finish  their  primary  education.  76%  of  urban  students  attend  primary  school  as  opposed  to  64%  of  rural  students.  46%  of  female  students  and  35%  of  male  students  graduate  to  a  secondary  education.      Levels  of  Employment  Experience  Based  on  the   interviews  taken  from  the   field  study,  we  have   found  that  of   the  79  young  entrepreneurs  interviewed,  62  expressed  discontent  with  their  minimal  experience  in  their  career  sector.  40  of  the  62  respondents  did  not  attend  university  and  thus  did  not  have  access  to  an  internship  program  while  the  remaining   22   respondents  were   unsatisfied  with   their   internship   experience   through   their   university.  When   asked  why   the   respondents   did   not   attend   university,   13   of   the   40   respondents   cited   the   poor  economy  for   their   lack  of   finances   for  university  while  9  of   the  respondents  said   they  could  not  attend  due   to   the   lack   of   finances   and   time   that   comes   with   taking   care   of   small   children.   Five   of   the   40  respondents  had  only  half  a  year  to  a  few  years  left  in  their  studies,  but  needed  to  drop  out  of  university  due  to  lack  of  funds.      

   

1 The World Bank IBRD Online, “Nicaragua Country Profile”, The World Bank Group, 2015, available online: http://data.worldbank.org/country/nicaragua 2 UNICEF Online, “At a Glance: Nicaragua”,UNICEF,27 December 2013, available online: http://www.unicef.org/infobycountry/nicaragua_statistics.html 3 UNDP, “The Rise of the South: Human Progress in a Diverse World”, Human Development Report 2013, available online: http://hdr.undp.org/sites/default/files/Country-Profiles/NIC.pdf 4 UNICEF Online, “At a Glance: Nicaragua”

lack  of  dinances  due  to  economy  48%  

lack  of  dinances  and  time  due  to  children  

33%  

dropped  out  due  to  lack  of  

funds  19%  

Reasons  for  not  attending  university  

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To   help   resolve   the   lack   of   experience,   which   also   serves   as   a   roadblock   to   entrepreneurial   success,  INPRHU  is  in  the  process  of  creating  a  Community  Internship  Program  (see  ‘Description  of  the  Program’  for  more  detail).   Status  of  Access  to  Supporting  Technology  for  Use  of  Employability  32  of  the  79  young  entrepreneurs  interviewed  have  access  to  a  computer  while  47  do  not  have  access  to  a  computer,  33  have  access  to  Internet  while  46  do  not,  and  45  have  cellular  data  for  Internet  in  their  telephone  while  34  do  not.  When  asked  why  respondents  didn’t  have  access  to  a  computer,  the  prevailing  reason  was  a  lack  of  financial  resources  to  purchase  one  or  the  opportunity  to  borrow  one.  The  closest  thing  to  a  computer  lab  in  this  community  is  an  Internet  café,  which  is  far  and  costly  for  the  people  we  work  with.  Furthermore,  INPRHU  would  like  to  be  able  to  hold  workshops  on  how  to  use  technology  for  professional  development  and  information  access,  which  would  also  be  very  costly  and  difficult  to  coordinate  and  teach  in  an  Internet  café.      

   When  asked  about   their  principal  need,  56  out  of   the  79  young  entrepreneurs   interviewed   stated   that  marketing   strategy,   namely   publicity,   was   most   needed   to   improve   their   business,   8   said   monetary  resources,  and  20  said  they  needed  a  building  with  more  space  located  in  a  more  central  area  to  attract  clientele.  Estelí  has  been  making  great  strides  in  development  in  recent  years  with  much  of  its  wealthier  population   and   businesses   joining   the   digital   revolution,   but   with   51   out   of   79   young   entrepreneurs  having   neither   a   Facebook  page   or  website   for   their   business,   it   becomes   increasingly   difficult   for   the  young   entrepreneurs   in   Estelí’s   high   poverty   neighborhoods   to   keep   up   in   the   new   digital   age.  Furthermore,   the  majority  of   these  same  young  entrepreneurs   lack   the  knowledge  of  how  to  create  an  effective  marketing   strategy   in   the  digital   age  with  word-­‐of-­‐mouth  and  cookie-­‐cutter  business  banners  being  the  extent  of  their  strategy.      

   To   help   resolve   the   lack   of   access   to   technology,  which   serves   as   a   roadblock   to   creating   an   effective  marketing  strategy  in  the  digital  age,  INPRHU  is  in  the  process  of  creating  a  Technology-­‐Learning  Center  (see  ‘Description  of  the  Program’  for  more  detail).  

0  

20  

40  

60  

no   yes  

Access  to  Internet  

0  

20  

40  

60  

no   yes  

Access  to  a  Computer  

0  

20  

40  

60  

no   yes  

Internet  in  Cell  Phone  

Resources  9%  

More  Space  24%  Marketing  

Strategy  67%  

Principle  Needs  for  Business  Improvement  

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 Gender  Equity  Considerations  Though  steps  have  been  taken  to  close  the  gender  gap  in  the  workforce,  men  in  Latin  America  still  earn  17%5   more   than   their   female   counterparts  who,   despite   attaining   equal   or   higher   education,   work   in  lower   paying   sectors   such   as   agriculture,   healthcare,   and   teaching.   Most   women   in   Nicaragua   are   in  charge  of  maintaining  the  household6  through  collecting  firewood,  carrying  water,  producing  agriculture,  and  caring  for  children.  In  Nicaragua,  women  age  15  and  above  make  up  47%7  of  the  workforce  and  37%8  are  at  the  head  of  their  household.  The  high  percentage  of  female  heads  of  household  can  be  explained  by  an   increased  number  of   single  mothers  due   to  divorce,   separation,   or   the  41.8%   illegitimate  birthrate.  Abortion   is   considered   taboo,   so   it   is   very   uncommon.   All   facts   considered,   empowering   women   is  essential  for  narrowing  the  gender  equality  gap  as  well  as  lifting  families  out  of  poverty.        Capacity  Building  for  Entrepreneurs:  Providing  the  tools  to  develop  entrepreneurial  behaviors  throughout  the  business  life  cycle  (developing  ‘Entrepreneurial  Intelligence  2.0’)  In  consulting  with  the  other  INPRHU  coordinators  and  community  stakeholders,  it  has  become  apparent  that,   aside   from   the   most   obvious   lack   of   resources,   attitude   towards   failure   is   another   barrier   to  sustainable  entrepreneurial  success.  Thus,  working  in  conjunction  with  a  contact,  who  has  over  a  decade  of  experience  in  development  projects  and  entrepreneurial  coaching,  we  have  also  gathered  field  data  on  the  socio-­‐physiological  factors,  which  influence  entrepreneurial  success  or  failure.  This  information  will  serve  as  a  consultation  tool  when  INPRHU  reevaluates  its  young  entrepreneurs  program  strategy.    Of   the   79   young   entrepreneurs   interviewed,   17   had   long-­‐standing   successful   businesses.   These   small  business  owners  have  agreed  to  participate  with  their  businesses  in  the  Community  Internship  Program  as  supervisors.      To  better  understand  the  entrepreneurial  enabling  factors  (for  example  the  socio-­‐psychological  factors)  that  led  to  the  success  of  these  17  young  business  owners,  each  was  asked  the  following  three  questions:  1.  “What  led  to  the  success  of  your  business?  What  tools  or  programs  were  around  when  you  started  your  business?”;   2.   “What   do   you   think   is  missing   in   your   community   to   support   small   businesses?”;   3.   “In  terms  of  technology  and  communication  tools  what  would  be  most  needed  in  your  business  activities?”     1.   “What   led   to   the   success   of   your   business?  What   tools   or   programs  were   around  when   you  started  your  business?”    In  response  to  the  first  question  set,  most  credited  the  monetary,  material,  and  moral  support  of  INPRHU  and   our   two   partner   organizations,   CCFC   (Christian   Children’s   Fund   of   Canada)   and   Bornefonden.  Aspiring  young  entrepreneurs  from  the  community’s  highest  poverty  neighborhoods  are  able  to  apply  for  a  grant  of  $500  for  their  new  business  through  submitting  a  business  plan.  With  limited  funds,  only  100  out  of  800  applicants  may  be  selected,  and  the  grant  is  awarded  in  the  form  of  sector-­‐specific  materials  such   as   barber   chairs,   desks,   and   sewing   machines.     Furthermore,   INPRHU   offers   capacity   building  workshops  that  teach  the  basics  of  business  management  and  the  basics  of  sector-­‐specific  trades  such  as  cutting  hair,  sewing/tailoring,  and  repairing  cellphones  and  computers.  These  workshops  also  serve  as  a  support   group   for   young   entrepreneurs   entering   the   business   scene,   as   they   are   encouraged   to   share  their   issues   and   successes   every   step   of   the   way.   In   the   months   after   the   initial   phase   of   business   5 IDB Online, “Latin American and Caribbean Women: Better Educated, Lower Paid”, Inter-American Development Bank, 15 October 2012, available online: http://www.iadb.org/en/news/webstories/2012-10-15/wage-gap-between-men-and-women,10155.html 6 FSD Online, “Gender Equity Issues in Nicaragua”, Foundation for Sustainable Development, 2015, available online: http://www.fsdinternational.org/country/nicaragua/weissues 7 The World Bank IBRD Online,“Female Labor Force Participation Rate”, The World Bank Group, 2015, available online: http://data.worldbank.org/indicator/SL.TLF.CACT.FE.ZS 8 María Angélica Fauné, “New, Wider Households in Women’s Hands, Envio Digital, 2013, available online: http://www.envio.org.ni/articulo/1881

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development,   INPRHU   coordinators   working   in   the   Young   Entrepreneurship   program   follow-­‐up   with  each   young   business   owner   through   monitoring   and   evaluation   visits.   Each   coordinator   assesses   the  business’s   success   through   monitoring   the   working   conditions,   accounting   books,   and   completing   a  survey   through   asking   the   young   business   owner   how   they   think   their   business   can   be   improved.   As  stated  prior,  the  majority  of  small  business  owners  site  a  lack  of  publicity  as  their  main  concern.      

   2.  “What  do  you  think  is  missing  in  your  community  to  support  small  businesses?”  The  majority  of  responses  to  the  second  question  ranged  from  the  lack  of  resources  and  knowledge  for  communication  and  publicity  to  the  need  for  better  business  infrastructure  and  greater  funding/more  access  to  low-­‐rate  credit.  However,  some  responses  were  more  personal-­‐development  focused.  One  young  entrepreneur  explained  that  some  members  of  her  community  lacked  personal  interest  in  moving  forward  with  a  successful  business  while  another  young  entrepreneur  wanted  more  business  etiquette  training.  As  part  of  my  professional  development  workshop  series,  we  cover  the  basics  of  business  etiquette  such  as  how  to  treat  costumers  and  other  good  business  practices.      

   3.  “In  terms  of  technology  and  communication  tools  what  would  be  most  needed  in  your  business  activities?”  10  out  of  17  respondents  expressed  the  need  for  a  computer  with  Internet  for  publicity  with  three  also  desiring  access  to  a  printer  to  create  promotion  flyers.  Four  mentioned  the  need  for  cellphones  and  four  respondents  expressed  interest  in  radio  and  TV  advertisement.    

 

donations  and  support  

47%  

publicity  16%  

work  ethic/motivation  

11%  

capacity  building    26%  

What  lead  to  your  buisness  success?  

more  support  33%  

motivation  5%  

more  capacity  building  17%  

publicity/communication  resources  

28%  

access  to  credit/loans  

17%  

What  is  missing  in  your  community?  

Computer  37%  

Cell  Phone  15%  

TV/Radio  Advertisement  

15%  

Internet/Social  Media  

33%  

Needed  technology  and  communication  tools  

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     Target  Population      Since   a   huge   contributing   factor   to   poverty,   underemployment,   and   gender   disparity   is   a   lack   of  professional   business   skills,   a   professional   development   workshop   program   that   targets   women   and  youth  (18  to  29)  is  an  effective  strategy  for  alleviating  these  barriers.  These  workshops  should  include  all  the  basics  of  business  development  training  including  business/entrepreneurship  classes  on  accounting,  goal  setting,  prototyping,  marketing,  and  writing  a  business  plan.      Proposed  Workshop  Areas  of  Focus    1. Outreach  

a.  Offer  technical  assistance  to  individuals  with  entrepreneurial  aspirations,  especially  marginalized  groups  such  as  women  and  people  of  lower  socio-­‐economic  status  in  rural  areas.    b.  Provide  general  assistance  to  small  and  medium  businesses  so  they  can  make  use  of  certain  media  in  order  to  promote  business  growth    c.  Develop  and  run  workshops  for  professional  development  and  the  use  of  technological  resources  (Power  Point,  Microsoft  Word,  Excel).    

2. Capacity  Development  (Human  Development)  a.  Discrimination  against  women  in  the  workforce:  Assist  in  the  incorporation  of  women  into  the  workforce  through  workshops  to  empower  them  in  professional  training  such  as  how  to  use  social  media,  find  jobs,  write  a  cover  letter  and  resume,  dress,  and  interview  etc.  These  workshops  will  also  offer  mock  interview  sessions.  Each  month,  a  local  small  business  owner  will  guest  lecture  on  how  she  started  her  business  and  give  any  advice  she  might  have  for  other  aspiring  entrepreneurs.    b.  Work  force  experience-­‐  create  a  community  internship  program  that  will  link  young  professionals  who  lack  adequate  experience  in  their  sector  and  do  not  have  access  to  an  internship  program  with  local  entrepreneurs  in  need  of  assistance.  Participants  will  leave  the  internship  with  the  skills  necessary  to  compete  for  a  job  in  their  industry  or  start  their  own  business.      c.  Professional  development  workshops-­‐  Educate  youth  and  women  on  how  to  find  jobs  through  social  media,  write  a  resume  and  cover  letter,  and  digitize  their  marketing  strategy.  Workshops  will  include  role-­‐play  interviews  and  problem  solving  activities.      d.  Gender  equality,  human  rights,  and  labor  rights  -­‐  Provide  community  education  to  low  income  individuals  on  labor  laws  within  local  government,  provide  knowledge  about  their  labor  rights,  and  how  to  file  a  complaint.      

3. Economic  development  a.  Use  of  resources  in  general-­‐Training  and  technical  assistance  for  young  people  with  entrepreneurial  aspirations.  The  lack  of  access  to  computers  and  internet  in  the  community  necessitates  the  creation  of  a  community  technology  center  which  will  utilize  an  empty  office  in  INPRHU.  This  office  space  is  equipped  with  Internet,  but  computer  donations  are  needed.      b.  Share  additional  resources  that  are  available  to  the  community.  For  example:  Economic  aid  

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(grants),  donations,  microcredits,  etc.  Through  the  young  entrepreneurship  consultation  visits,  I  will  gather  data  for  a  needs  statement  that  will  shape  he  institution’s  strategy  for  improving  the  physic-­‐socio  aspects  of  entrepreneurship  as  well  as  provide  a  fact-­‐based  community  report  to  take  to  donors.        

Program  Goals      

• To  grow  the  economic  landscape  of  Estelí  by  increasing  the  number  of  successful  businesses      

• To  reduce  the  rate  of  youth  unemployment.      

• To  support  the  participation  of  young  women  in  the  workforce  by  providing  the  tools  to  start  and  manage  their  own  businesses.  

       Labor  Market    Analysis  of  the  Community    Industries  Industries9   in   Nicaragua   as   a   whole   include   food   processing,   chemicals,   machinery   and   metal  products,  knit  and  woven  apparel,  petroleum  refining  and  distribution,  beverages,  footwear,  wood,   electric   wire   harness   manufacturing,   and   mining.   The   employed   population   is  dispersed   amongst   the   following   three   sectors10:   32%   agriculture,   16%   industry,   and   51%  service  which   is  primarily   supported  by   tourism11.      The  tobacco  industry  is  the  main  industry  in  Estelí,  which  is  comprised  of  tobacco  farms  as  well  as  processing  and  rolling  factories  and  supports  tens  of   thousands  of   families   in   the  region.  Estelí  has  a   stable   investment  and  business  environment,  which  makes  it  a  friendly  place  for  investors,  entrepreneurs,  and  employers.  In  2014,  Estelí  experienced  a  boost  to  it’s  macro-­‐economy  thanks  to  a  $5  million  investment  project  that  established  a  Multicenter  mall  and  luxury   hotel,   which   has   generated   175   direct   jobs   and   260   indirect   jobs.   80%   of   those   employed   are  residents  of  Estelí.12  Through  my  entrepreneurship  consultation  visits,  I  have  found  barbershops,  beauty  salons,  cell  phone  repair  shops,  and  clothing  stores  to  be  the  main  industries  in  the  poor  neighborhoods  of  Estelí.      Employment  and  Unemployment  Demographics  The  employment  population  ratio  for  Nicaragua  is  71%,  and  the  average  yearly  earnings  of  employees  is  $7,46313  with  an  average  4114  hour  work  week.  Though  the  country’s  overall  unemployment  rate  is  only  

9 Economy Watch, “Nicaragua Economy”, Nicaragua, 2015, available online: http://www.economywatch.com/world_economy/nicaragua 10 ILO Online, “Nicaragua: Employment and Labour Market”, International Labour Organization, 2015, available online: http://www.ilo.org/gateway/faces/home/polareas/empandlab?locale=en&countryCode=NIC&track=STAT&policyId=2&_adf.ctrl-state=w010ybl1e_4 11 Bernard Nietschmann, “Nicaragua”, Encyclopedia Britannica, 2015, available online: http://www.britannica.com/EBchecked/topic/413855/Nicaragua/40981/Transportation-and-telecommunications 12 PRONicaragua, “The Development Company of Nicaragua Invests Over US$5 Million in Estelí”, 2014, available online: http://www.pronicaragua.org/en/newsroom/press-releases/991-the-development-company-of-nicaragua-invests-over-us-5-million-in-esteli 13 ILO Online, “Nicaragua: Key Statistics”, International Labour Organization, 2015, available online: http://www.ilo.org/gateway/faces/home/ctryHome?locale=EN&countryCode=NIC&regionId=2&_adf.ctrl-state=w010ybl1e_29 14 ILO Online, “Nicaragua: Working Time”, International Labour Organization, 2015, available online: http://www.ilo.org/gateway/faces/home/polareas/worktime?locale=EN&countryCode=NIC&track=STAT&policyId=6&regionId=2&_adf.ctrl-state=w010ybl1e_58

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7.2%,   the   underemployment   rate   is   an   astounding   46.5%15.   The   brief   breakdown   of   employment  demographics  for  youth  and  women  can  be  seen  below.      Youth  25%16  of  youth  are  both  unemployed  and  not  enrolled  in  school.  Each  year,  an  estimated  118,00017  youth  enter  the  labor  market  only  to  be  faced  with  low-­‐quality  job  prospects.  According  to  a  2013  study  by  Plan  International,   youth   who   study   in   inland,   rural   communities   lack   professional   skills18   and  entrepreneurship   training  which   severely   impedes   their   path   to   employment.   Furthermore,   there   is   a  stark  lack  of  jobs  within  these  communities.  Fostering  youth  entrepreneurship  through  professional  and  entrepreneurship   skills   training   is   one   possible   solution   for   youth   employment   as   well   as   overall  economic  community  growth.        Nicaragua’s  Ministry  of  Education,  located  in  Managua,  offers  a  youth  and  adult  education  program  called  ‘la  Educación  de  Jóvenes  y  Adultos’19  which  is  comparable  to  a  GED  (General  Education  Degree)  program.  This  program  targets  youth  and  adults  over  15  years  of  age  who  did  not  have  the  opportunity  to  join  the  education  system.  Through  this  program,  participants  can  partake  in  accelerated  elementary  school  night  classes,  literacy  school,  third  grade  education  courses,  and  basic  work-­‐skills  courses.  Unfortunately,  it  is  unclear   as   to   when   this   program  will   be   accessible   to   the   population   residing   outside   of   Nicaragua’s  capital  city.      Women  64%  of  women   are   employed   compared   to   83%  of  men.  Women’s   participation   in   the   labor   force  has  increased   from   49%   in   2010   to   65%20   in   2013.   31%   of   women   experience   time-­‐related  underemployment   as   opposed   to   16%   of  men.   This  means   that  women   are  more   likely   to   experience  insufficient  work  hours.      *See  Annex  1  for  more  information  on  gender  division  of  labor  and  labor  rights              Community  Resources  and  Assets    Community  resources  are  very  limited  in  Nicaragua  and  access  to  these  resources  is  made  worse  by  poor  infrastructure.  Though  social  resources  such  as  public  health  service  and  public  education  are   free,   the  country’s   lack  of  adequate  and  affordable   transportation  excludes  many   from  accessing  either.  Most  of  Nicaragua’s  infrastructure  is  in  Managua,  its  capitol  city.  Libraries  are  too  expensive  for  small  towns  and  cities   to  have,  but   local   schools  often  have  small   libraries  which  are  accessible   to   the  public.  Estelí  has  several   for-­‐profit  Spanish   language  schools   including-­‐  CENA21  and  Sin  Fronteras22  being   the  most  well-­‐ 15 Index Mundi Online, “Nicaragua Unemployment Rate”, IndexMundi, 2014, available online: http://www.indexmundi.com/nicaragua/unemployment_rate.html 16 ILO Online, “Nicaragua: Key Statistics” 17 El Nuevo Diario,“More Unemployment for Nicaragua”, Central American Data, 10 December 2008, available online: http://www.centralamericadata.com/en/article/home/More_unemployment_for_Nicaragua 18 El Nuevo Diario,“Nicaragua: Rural Education Lacks Context”, Central American Data, 28 October 2013, available online: http://en.centralamericadata.com/en/article/home/Nicaragua_Rural_Education_Lacks_Context 19 MINED Online, “Educacion de Adultos”, Ministerio de Educacion, available online: http://www.mined.gob.ni/index.php?option=com_content&view=article&id=62%3Aadultos&catid=36%3Amodalid&Itemid=28 20 ILO Online, “Nicaragua: Employment and Labour Market” 21 “CENAC Spanish School, “About Us”, 2015, available at: http://spanishschoolcenac.com/?page_id=9 22 “Sin Fronteras, “About Us”, 2015, available at: http://www.altillo.com/universidades/nicaragua/universidades_nicaragua_esteli.asp

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known-­‐  ,  three  public  universities23,  and  six  private  universities.  Below  is  a  list  of  local  and  international  micro-­‐loan  institutes  which  work  near  or  in  Estelí,  Nicaragua.      Youth  Participation  in  the  Labor  Market  According  to  a  2010  report  by  the  UNDP24  on  youth  ages  18  to  29  in  Nicaragua,  40%  of  Nicaraguan  youth  not  in  school  are  unemployed  and  50%  live  in  poverty.  Adult  students  are  also  negatively  affected  by  the  lack   of   access   to   educational   institutions   including   academic   and   trade   schools,   which   dramatically  impedes  their  ability  to  successfully  advance  in  the  workforce.  Due  to  this  lack  of  access,  it  is  common  for  much  of  the  population  residing  anywhere  outside  of  the  capitol  to  be  without  basic  skills  necessary  for  professional  development  such  as  using  a  computer  to  write  a  resume  and  the  internet  to  search  for  work  or  gather  information.      Access  to  Mobile  Learning    89%   of   the   entire   population   uses  mobile   phones  while   only   13%25   of   the   entire   population   uses   the  internet  and  57%  of  the  population  resides  within  an  urban  area.  As  we  observe  in  these  statistics,   the  ability  to  use  a  mobile  phone  has  far  surpassed  the  ability  to  use  the  internet  even  if  residents  reside  in  an  area  considered  relatively  urban.  For  Nicaragua  to  grow  economically  in  the  future,  it  is  imperative  that  youth  are  afforded  access  to  professional  development  training  now.      Community-­‐Based  Social  Capital  The   goal   is   to   create   community-­‐based   social   capital   that   will   set   a   basis   for   the   development   of  professional   networks   and   mechanism   to   develop   professional   skills.   The   workshops   will   construct  coalitions  of   like-­‐minded   individuals,  which  may   lead   to   community  partnerships   that  extend  relations  beyond  the   familial   ties   for  working   towards  a  common  goal.  Such  coalitions  are  key   to  sustaining  any  future  entrepreneurial  endeavors  in  the  communities.      Environmental  Protection  and  Measures  taken  in  the  Course  of  this  Project    Nicaragua   has   exceptionally   rich   natural   landscapes   and   resources   from   its   sun-­‐filled   plains   and  mountainous   terrain   to   its  majestic   lakes  and  volcanoes.   Since   the  country   is  mostly   rural,  most  of   the  population  lives  off  this  land  as  farmers  making  their  livelihood  particularly  vulnerable  to  any  attack  on  the  environment.  80%  of  the  rural  population  depends  on  the  land  for  food  and  coffee  production,  which  makes   them   particularly   vulnerable   to   deforestation   and   water   scarcity-­‐   Nicaragua’s   prime  environmental  concerns26.  Thus,  environmental  protection  is  key  to  true  developmental  sustainability.      This   project   takes   into   account   Nicaragua’s   local   environmental   sustainability   concerns   by   relying   on  paper-­‐less,  energy   intensive  strategies   for  the  dissemination  of  entrepreneurial  materials.  For  example,  there   is   no   need   for   the   production   of   print   materials   or   any   special   paper   and   ink   instruments.  Furthermore,  participants  are  explicitly  encouraged  to  access  information  and  share  knowledge  through  the  use  of  non-­‐printed  materials  or  other  energy   intensive   forms  of  documentation,  namely  computers  and  cellphones.      Renewables  

23 “Universidades de Esteli”, Atillo, 2015, available at: http://www.altillo.com/universidades/nicaragua/universidades_nicaragua_esteli.asp 24 UNDP Online, “Despite High Unemployment, Young Nicaraguans are Hopeful”, United Nations Development Programme, 7 December 2011, available online: http://www.undp.org/content/undp/en/home/presscenter/articles/2011/12/07/-informe-nacional-de-desarrollo-humano-2011-las-juventudes-construyendo-nicaragua-.html 25 UNICEF Online, “At a Glance: Nicaragua” 26 Rural Poverty Portal, “Rural Poverty in Nicaragua” ,IFAD, available online at: http://www.ruralpovertyportal.org/country/home/tags/nicaragua

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With   ample   tropical   sunlight   and   wind,   Nicaragua   is   arguably   an   up-­‐and-­‐coming   green   energy  powerhouse.   Sustainable   development   projects   include   wind-­‐energy   farms,   hydroelectric   dams,   and  geothermal  plants  with  solar  energy  being  the  next  big  focus.  Nicaragua  has  the  third  highest  renewable  energy   potential   in   Latin   America,   and   the   perfect   conditions   for   wind-­‐energy   with   the   potential  generation  of  800MW.  Currently,  there  are  over  100  wind  turbines  along  the  Pan-­‐American  Highway  and  plans  to  further  assess  potential  for  further  wind  and  solar-­‐energy  projects27.    The  Technology-­‐Learning  Centers  (see   ‘Description  of   the  Program’   for  more   information)  may  require  additional   energy   needs   in   the   form   of   renewables   such   as   solar   and   wind   power.   Charging   centers  offered  to  young  entrepreneurs  free  of  charge  as  a  way  of  supplementing  their  energy  requirements.      *For  information  on  other  microfinance  institutions,  see  Annex  2    Description  of  the  Program  In  supporting  INPRHU  in  their  Youth  Entrepreneurship  Programs,  Dana  Terry  has  broken  down  the  program  into  a  series  of  projects.  Each  project  builds  on  the  last  project  as  my  work  in  conjunction  with  INPRHU  continues  to  uncover  more  barriers  for  young  entrepreneurs,  which  necessitates  education  and  resource  solutions.  

 1.  Young  Entrepreneur  and  Professional’s  Program  Two  types  of  tasks  are  carried  out:  a)  I  will  serve  as  a  traveling  consultant  for  young  entrepreneurs  in  every  neighborhood.  As  a  consultant,  I  will  review  business  plans  and  help  develop  a  personal  brand  and  marketing  strategy  for  each  young  entrepreneur,  through  the  joint  construction  of  this  strategy.    The  issues  to  be  addressed  in  the  neighborhood  visits  are:  •  Tools  to  create  a  personal  brand  for  your  business  •  Marketing  Strategies  •  Strategies  for  creating  a  loyal  customer  base.    b)  Also  as  part  of  this  project,  four  training  sessions  related  to  professional  and  personal  development  will  be  offered  

 *For  more  information,  please  see  Annex  3  

 2.  Community  Internship  Program  Through  the  activities  of  the  Young  Entrepreneur  and  Professional’s  Program,  it  became  clear  that  many  participants  are  missing  work  experience  in  their  chosen  career  sector.  Most  of  these  same  participants  did  not  attend  college,  and  therefore  do  not  have  access  to  a  college  career  center  to  facilitate  placement  in  an  internship  program.  Thus,  INPRHU  has  created  an  internships  program  that  facilitate  the  placement  of  young  entrepreneurs  and  young  professionals  who  need  experience  working  in  a  sector  with  young  entrepreneurs  who  have  small  businesses  in  a  corresponding  sector.    

*For  more  information,  please  see  Annex  4    

    27 “Nicaragua: Self Reliance and Sustainability”, World Wind Technology, 13 December 2013, available online at: http://www.windpower-international.com/features/featurenicaragua-self-reliance-and-sustainability-4155815/

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3.  Community  Technology-­‐Learning  Center    Many   of   the   young   entrepreneurs   in   Estelí   are   also   single  mothers   whose   ability   to   provide   for   their  family   depends   on   their   capability   to   grow   a   sufficient   client-­‐base   for   their   business   through   online  publicity.   However,   as   seen   in   the   ‘Status   of   Access   to   Technology’   statistics,   most   of   these   same  entrepreneurs   lack   access   to   computers   and   Internet   since   their   community   is   too   impoverished   to  provide  basic   libraries,   let  alone  technology  centers.  Thus,   INPRHU  is  soliciting  organizations  to  donate  up-­‐to-­‐date   equipment   for   a   technology-­‐learning   center  we  would   like   to   establish   for   underprivileged  students  and  entrepreneurs  within  the  community.    This  center  would  be  used  for  teaching  courses  on  computer  skills,  digital  marketing  strategy,  and  professional  capacity  building.      

*For  more  information,  please  see  Annex  5    4.  Art  Therapy  Workshops  To  provide  another  outlet  for  stress,  painting  courses  aimed  at  teenagers  and  young  adults  will  be  offered  through  a  weekly  workshop  of  two  hours.  Each  course  will  have  a  total  duration  of  14  weeks.  The  participants  can  paint  nature  and  landscapes  or  how  they  feel,  dreams,  and  their  life  plan.      

*For  more  information,  please  see  Annex  6    

 Annex    Annex  1:  Gender  Division  of  Labor  and  Labor  Rights  The  gender  division  of  labor,  according  to  sector,  showed  us  the  following  results  for  2001   (The   following   information   is   taken   from   a   2003   Asociación   Servicios   de   Promoción   Laboral  (ASEPROLA)28report):    

•  Primary  sector:  Includes  agriculture,  hunting,  and  fishing:  30.6%  of  men,  and  3.6%  of  women.  •  Secondary  sector:  Mining,  quarries,  manufacturing,  construction:  11.7%  of  men  and  5.1%  of  women.  •  Tertiary  sector:  This  is  where  the  most  women  workers  are  found  (26.3%  of  women  and  22.6%  of  men).  It  includes  cafeterias,  hotels,  and  restaurants  (12.8%  of  women  and  10.4%  of  men)  and  commercial,  social,  and  personal  services  (12.9%  women  and  8.1%  men).    For  that  same  year,  4.2%  of  children  aged  6-­‐9  years  were  found  to  be  working  (5.2%  of  boys  and  3.2%  of  girls).    According  to  the  Ministry  of  Labor,  the  average  salary  in  Nicaragua  in  2002  was  $213.70  per  month.  

 Labor  Rights  In  2002,  there  were  11529  unions  registered  in  Nicaragua-­‐  a  reduction  of  33%  from  2000  (172  unions).  The  number  of  union  affiliates  has  also  decreased  since  2000.  In  2000,  there  were  6,226  people  affiliated  

28 ASEPROLA,“An Examination of Six Basic Labor Rights in Nicaragua”, Asociación Servicios de Promoción Laboral , available online: http://digitalcommons.ilr.cornell.edu/cgi/viewcontent.cgi?article=1479&context=globaldocs 29 ASEPROLA,“An Examination of Six Basic Labor Rights in Nicaragua”

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to  unions,  but  this  dropped  to  4,655  by  2002.  Recent  cases  on  labor  rights  violations  have  shed  light  on  the  number  of  people  who  are  unaware  of  their  basic  rights  as  employees  including  the  right  to  unionize  and   submit   a   complaint   to   their   government’s   Department   of   Labor.   An   excerpt   from   the   sugarcane  plantation  workers  case  has  been  included  below  to  illustrate  the  need  for  farther-­‐reaching  education  on  labor  rights.    Restrictions   on   Freedom   of   Association30   –   In   a   recent   case   regarding   poor  worker’s   rights,   it   was  found  that  very  few  people  had  information  on  their  right  as  workers  to  unionize.  Of  the  employees  who  were   interviewed   in   this   case,   did   not   belonged   to   a   union,   and   one   informant   didn’t   understand   the  meaning   of   a   union.   About   one-­‐fourth   of   participants   mentioned   the   threat   of   termination   and   being  blacklisted   as   a   deterrent   to   attempts   to   unionize.   Additionally,   65%   of   respondents   alleged   that   the  unions   operating   within   ISA   had   been   bought   by   the   company   or   received   some   form   of   financial  assistance   from   ISA,  while   58%  believed   the   unions   never   defended   their   interests   to   their   employer.  Only  one  respondent  could  name  a  recent  successful  achievement  of  the  unions.    Annex  2:  Local  Micro-­‐Finance  Institutions    

Pro-­‐Mujer31-­‐  Pro  Mujer   is  a  Bolivian-­‐based  micro-­‐finance  organization  which  serves  women  across  11  municipalities  in  Nicaragua:  Leon,  Chinandega,  Masaya,  Managua,  Granada,  Carazo,  Estelí,  Nueva  Segovia,  Madriz,  and  Matagalpa.  

Clients   are   invited   to   form   communal   banks,   groups   of   approximately   20  women  who   guarantee   one  another’s  loans.  They  name  their  group  and  elect  a  president,  secretary  and  treasurer  for  the  duration  of  a  loan  cycle.  These  positions  then  rotate  so  that  each  member  has  the  opportunity  to  take  on  a  leadership  role.  Each  client  works  closely  with  a  credit  officer  to  develop  an  informal  business  plan  showing  how  she  will   invest   her   first   loan   typically   US$100.   Once   loans   are   disbursed,   communal   bank  members  meet  every   two  weeks   for   2   hours   to   participate   in   capacity-­‐building   programs   given   by   Pro  Mujer’s   credit  officers  and  make  payments  toward  their  loans.  In  the  event  that  one  member  cannot  make  a  payment,  the  group  covers  the  difference.  

CURRENT  FINANCIAL  PERFORMANCE  IN  NICARAGUA  Indicator   As  of  March  2014  Number  of  Clients   56,355  Average  Loan  Balance  per  Borrower   $303  Number  of  Communal  Banks   3,651  Gross  Portfolio  (in  $US  millions)   $17.0  Number  of  Neighborhood  Centers   16  Number  of  Staff  Members   421    Estelí  Office                                                                                                                                                                        Telephone  505  2346  23854  From  the  former  store  Mil  Colores                                                                    Email:  [email protected]  2  blocks  East,  27  ft.  North.                                                                                                    Accion32-­‐  Accion  mission  is  to  build  sustainable,  scalable  microfinance  institutions  (MFIs)  that  maximize  both   financial   and   social   impact   through   providing   management   services,   technical   assistance,   30 La Isla Foundation, “Human Rights Conditions for Sugarcane Workers in Western Nicaragua”, 2012, available online: https://laislafoundation.org/sickly-sweet-report/ 31 Pro-Mujer Online, “History”, available online: http://promujer.org/where-we-work/nicaragua/

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investments   and   governance.   Like   a   venture   capital   firm,   Accion   combines   investment   of   capital   with  managerial  expertise.  Their  managers  are  typically  seconded  to  partner  MFIs  and  use  their  experience  to  help  build  sound,  commercial  models  of  microfinance  that  are  scalable,  profitable  and  carefully  attuned  to  protecting  clients'  rights.      Management  and  Technical  Assistance  Accion   deploys   teams   of   managers   to   work   in   select   partner   institutions   –   in   roles   such   as   CEO,  commercial  manager  or  product  development  manager  –  to  reinforce  the  management  teams  of  partner  institutions,   ensure   the   application   of   best   practices   and   ultimately   build   institutional   capacity   for   the  long   term.   We   also   often   provide   partners   with   technical   assistance   in   designing,   implementing   and  strengthening   the   MFI’s   marketing,   risk   management,   information   technology   and   human   resources  functions,  as  well  as  its  microfinance  products,  services  and  delivery  channels.    Investment  Accion   investment   vehicles   link   MFIs   to   commercial   banks   and   capital   markets.   Through   equity   and  quasi-­‐equity  investments  as  well  as  loan  guarantees,  Accion  enables  MFIs  to  expand  outreach,  strengthen  core   systems,   access   innovations,   attract   deposits,   become   independent   of   donor   funds   and   establish  financial  leverage.    Governance  Accion   provides   strategic   leadership   to   investee   institutions   through   board   participation.   Board  representatives   from   Accion   bring   international   and   regional   microfinance   knowledge   as   well   as  extensive  professional  networks  and  experience.  They  guide  partner  MFIs  on  strategy,  management  and  planning;  provide  financial  oversight;  lead  committees;  and  support  the  MFI’s  social  mission.    FAMA33-­‐  With  the  help  of  Accion,  Financiera  FAMA  was  established  and  made  its  first  loans  in  1992.  Since  then,  Accion  has  continued  to  provide  technical  assistance  to  FAMA  in  the  areas  of  financial  methodology,  institutional   development   and   human   resources.   In   2006,   Accion   helped   FAMA   become   a   regulated  financial   institution.  FAMA  now  offers  a   full  range  of   tailored  financial  products  and  services,   including  remittances  and  housing  loans,  to  over  30,000  microentrepreneurs.      Key  Indicators  as  of  September  2014    Active  Borrowers:  47,418  Average  Loan:  $760  Amount  Loaned:  $46,645,000  Active  Portfolio:  $36,033,000  Statistics  are  based  on  unaudited  reports  submitted  by  the  institution.  All  currency  listed  in  U.S.  Dollars.                   32 Accion, “Microfinance Services”, Accion International, 2015, available online: https://www.accion.org/content/microfinance-services 33 Accion, “Financiera FAMA”, Accion International, 2015, available online: https://www.accion.org/our-impact/financiera-fama

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Annex  3:Young  Entrepreneur  and  Professional’s  Program  This  is  a  summary  of  the  general  characteristics  of  the  proposed  project      

Relevance  of  the  Intervention  In   INPRHU’s     "Improving   My   Life   and   My   Community"   2014   framework,   the   project   "Youth  Entrepreneurship”  was  implemented  in  the  third  neighborhood  district,  which  aimed  to  contribute  to  youth   employment   through   a   process   of   training,   tools,   and   equipment.   This   program   enables   100  young     entreprenuers   to   participate   in   training   courses   offered   by     INPRHU   Estelí   and   includes  assistance  with  the  development  and  implementation  of  a  business  plan  for  each  entreprenuer.  Part  of   this   program   includes   monitoring   the   business   plans   and   discussing   improvements   to   the  definition  of  services  provided,  the  mission,  and  the  marketing  strategy,  among  other  aspects.    

 Every  business  needs  to  create  a  strong  personal  brand  with  a  diversified  marketing  strategy  to  

differentiate  itself  from  the  competition  in  order  to  build  a  strong  and  loyal  customer  base.  This  last  aspect  is  the  cornerstone  of  my  proposal,  through  which  I  propose  contributing  to  creating  a  personal  brand  to  improve  the  businesses  for  each  of  the  100,  qualified  entreprenuers.  Through  neighborhood  visits   in   the   third   district   and   offering   workshops   in   conjunction   with   INPRHU,   I   will   asist   with  creating  a  different   slogan,   logo,  mission  statement,   and  a  marketing   strategy   that   incorporates   the  use   of   social   networks,   promotions   and   more.   Another   aspect   to   which   we   provide   through   this  proposal   is   to   strengthen   the   skills   of   youth   to   successfully   join   the   labor   market   with   a   well-­‐structured   curriculum   vitae,   interview   skills,   and   the   ability   to   tough  workplace   situations   such   as  bullying.    Plan  Activities  To  achieve  this  objective,  two  types  of  tasks  are  carried  out:  a)  I  will  serve  as  a  traveling  consultant  for  young  entrepreneurs  in  every  neighborhood.  As  a  consultant,  I  will  review  business  plans  and  help  develop  a  personal  brand  and  marketing  strategy  for  each  young  entrepreneur,  through  the  joint  construction  of  this  strategy.    The  issues  to  be  addressed  in  the  neighborhood  visits  are:  •  Tools  to  create  a  personal  brand  for  your  business  •  Marketing  Strategies  •  Strategies  for  creating  a  loyal  customer  base.    b)  Also  as  part  of  this  project,  four  training  sessions  related  to  professional  and  personal  development  will  be  offeredThe  course  will  be  structured  in  the  following  manner:  

•  First  session:  A  professional  aptitude  test  and  goal-­‐setting  exercise  will  establish  a  clear  vision  of  employment  and  educational  goals  ifor  each  participant  in  the  short,  medium  and  long  term  which  will  strengthen  their  individual  development.  •  Second  session:  Session  Roleplay  Training:  Bullying  and  other  tough  situations  in  the  workplace.    •  Third  session:  Iterview  practice  roleplay,  preparing  for  a  job  opportunity,  and  how  to  write  a  resume  and  cover  letter  •  Fourth  Session:  Using  social  media  and  the  internet  to  build  a  professional  brand  and  finding  a  job  or  internship.    There  will  be  time  for  questions  and  answers  in  each  of  the  sessions.    

 

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Other  Activities:  Many   entrepreneurs  work   as   barbers   or   beauticians   in   very   small   buildings   that   lack   sufficient  space,   light,   equipment   and   other   necessities   for   a   thriving   business.   Thus   I   also   propose   the  identification  and  promotion  of  an  organizational  strategy  that  will  allow  the  entrepreneurs  to  join  forces  and  work  cooperatively  to  manage  their  businesses  in  the  same  establishment.  One  solution  which  has  been  agreed  upon   is   for   the  entrepreneurs   to  participate   in  a  cooperative  enterprise.  This  means  that  each  entrepreneur  shares  a  large  building  in  a  central,  highly  populated  location  in   Esteli   and   contributes   to   a   strong,   shared   marketing   strategy   replete   with   promotions,  advertising  and  discount  strategies.  To  finance  the  rent  or  construction  of  this  building,  we  need  to  create  a  strong,  unified  application  to  send  to  a  microfinance  organization  as  Prodel  or  Pro-­‐Mujer.    In   addition,   as   many   young   people   lack   adequate   work   experience   for   a   career   or   starting   a  business,   I   intend   to   establish   a   partnership  with   local   businesses,  which   have   previously   been  helped  by  INPRHU.  INPRHU  could  launch  a  campaign  for  this  internship  program  to  demonstrate  how   both   local   business   and   the   young   professional   would   benefit   from   participation.   The  business  would  gain  cheap  labor  and  young  professionals  would  gain  experience  for  their  resumes  along  with  a  certificate  of  completion.    

•Project  location  and  Areas  of  Influence    In  the  13  neighborhood  districts  which  are  part  of  the  "Improving  my  life  and  my  community"  program.  •Facilitators  This  course  will  be  facilitated  by  Dana  Terry,  an  American  volunteer  coordinator  in  in  conjunction  with  Claudia  Salinas,  an  INPRHU  coordinator  who  works  with  Young  entrepreneurs  through  the  Project  "Youth  Entrepreneurship  in  the  third  district"  of  Estelí  Nicaragua.  •Project  duration  Four  weeks  for  the  professional  development  course,  four  months  for  the  business  and  marketing  strategy  consultation  visits,  and  another  three  months  to  prepare  the  micro-­‐grant  application  for  the  resources  needed.    

 *See  Table  4  for  the  framework    Annex  4:  Community  Internship  Program  This  is  a  summary  of  the  general  characteristics  of  the  proposed  project      

Relevance  of  the  Intervention  In   INPRHU’s     "Improving   My   Life   and   My   Community"   2014   framework,   the   project   "Youth  Entrepreneurship”  was  implemented  in  the  third  neighborhood  district,  which  aimed  to  contribute  to  youth   employment   through   a   process   of   training,   tools,   and   equipment.   This   program   enables   100  young     entreprenuers   to   participate   in   training   courses   offered   by     INPRHU   Estelí   and   includes  assistance  with  the  development  and  implementation  of  a  business  plan  for  each  entreprenuer.      Through  this  program,  a  series  of  four  professional  development  workshops  were  offered  to  four  groups  of  young  entrepreneurs  as  part  of  the  previousy  stated  ‘Young  Entreprenuer  and  Professional’s  Program’.  Through  the  Curriculum  Vitae  exercise,  it  became  clear  that  many  participants  are  missing  work  experience  in  their  chosen  career  sector.  Most  of  these  same  participants  did  not  attend  college,  and  therefore  do  not  have  access  to  a  college  career  center  to  facilitate  placement  in  an  internship  program.  Through  the  “Marketplace  of  Ideas”  rapid  prototyping  solutions  exercise,  it  became  clear  that  many  young  entrepreneurs  with  small  businesses  need  

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resources  and  help  with  their  businesses,  but  do  not  yet  have  the  monetary  resources  to  hire  employees.  Thus,  I  propose  INPRHU  creates  a  program  /  campaign  internships  that  facilitate  the  placement  of  young  entrepreneurs  and  young  professionals  who  need  experience  working  in  a  sector  with  young  entrepreneurs  who  have  small  businesses  in  a  corresponding  sector.    Plan  Activities  Through  this  program  /  campaign,  intern  participants  will  have  to  write  four  1  page  journals,  one  for  each  month  of  the  internship,  in  which  they  describe  what  they  have  learned  and  the  skills  they  have  acquired.  Participating  employers  will  also  have  to  present  an  assessment  of  the  interns  halfway  through  the  program  (about  two  months)  and  a  final  evaluation  at  the  end  of  the  four-­‐month  duration.  At  the  conclusion  of  this  program  /  campaign,  participating  interns  will  receive  a  certificate  of  completion  and  assistance  in  how  to  write  the  experience  in  their  Curriculum  Vitae.  Inigual  manner,  the  employer  participants  will  receive  a  certificate  to  hang  on  your  workplace  indicating  their  participation  in  the  program  /  campaign  in  partnership  with  INPRHU.  

 Other  Activities:  

Many   entrepreneurs  work   as   barbers   or   beauticians   in   very   small   buildings   that   lack   sufficient   space,  light,  equipment  and  other  necessities  for  a  thriving  business.  Thus  I  also  propose  the  identification  and  promotion   of   an   organizational   strategy   that   will   allow   the   entrepreneurs   to   join   forces   and   work  cooperatively  to  manage  their  businesses  in  the  same  establishment.  One  solution  which  has  been  agreed  upon   is   for   the   entrepreneurs   to   participate   in   a   cooperative   enterprise.   This   means   that   each  entrepreneur  shares  a  large  building  in  a  central,  highly  populated  location  in  Esteli  and  contributes  to  a  strong,   shared   marketing   strategy   replete   with   promotions,   advertising   and   discount   strategies.   To  finance  the  rent  or  construction  of  this  building,  we  need  to  create  a  strong,  unified  application  to  send  to  a  microfinance  organization  as  Prodel  or  Pro-­‐Mujer.  

 •Project  location  and  Areas  of  Influence    INPRHU  facilitates  the  program  in  the  young  entrepreneurship  office,  but  the  internships  will  be  with  pre-­‐approved,  local,  small  businesses.    •Facilitators  This  program  /  campaign  will  be  facilitated  by  Dana  Terry  American  volunteer  program  coordinator  and  educator  Claudia  Sainas  from  INPRHU’s  “Young  Entrepreneurs”  program.  The  Community  Internship  program  is  open  to  youth  and  adults  and  will  be  facilitated  through  the  Project  "Youth  Entrepreneurship  in  the  third  district"  of  Esteli  -­‐  Nicaragua.    •  Project  Duration  The  Community  Internship  program  will  be  four  months  in  duration  for  each  participant.      Annex  5:  Community  Technology-­‐Learning  Center    Relevance  of  the  Intervention  Poverty   reduction   through   self-­‐sufficiency   is   the   long-­‐term   goal.   Many   of   the   young   entrepreneurs   in  Estelí   are   also   single  mothers  whose   ability   to   provide   for   their   family   depends   on   their   capability   to  grow  a  sufficient  client-­‐base  for  their  business  through  online  publicity.  However,  as  seen  in  the  statistics  in  the  needs  analysis,  most  of  these  same  entrepreneurs  lack  access  to  computers  and  Internet  since  their  community   is   too   impoverished  to  provide  basic   libraries,   let  alone  technology  centers.  Thus,  access   to  computers  and  Internet  is  restricted  to  those  who  have  enough  money  to  buy  their  own.      

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Project  Activities  One  of   the  key  needs   identified   is   the  requirement   for   ICT  supports   in   the   form  of   technology   learning  centers.   Thus,   INPRHU   is   soliciting   organizations   to   donate   up-­‐to-­‐date   equipment   for   a   technology-­‐learning   center  we  would   like   to   establish   for   underprivileged   students   and   entrepreneurs  within   the  community.     This   center   would   be   used   for   teaching   courses   on   computer   skills,   digital   marketing  strategy,  and  professional  capacity  building.  Entrepreneurs  who  participate  in  these  classes  will  be  able  to   either   create   their   own   webpage,   promotional   materials,   and   email   for   their   business   while  participants   looking   for  work  will   learn  how  to  create  cover   letters,   resumes,  and  profiles  on  LinkedIn  and  online  job  boards  when  searching  for  work.        Other  Activities  Also,  since  the  majority  of  young  entrepreneurs  have  cellular  data  for  Internet,  another  project  will  be  to  create   a   mobile   app   for   entrepreneurship   support   forums,   information,   and   materials.   For   those  uncomfortable  with  engaging  over  forums,  due  to  lower  literacy  for  example,  another  idea  is  to  create  a  1-­‐800   number   for   participants   to   use   to   communicate   entrepreneurial   issues   and   strategies  with   one  another.  Both  strategies  would  effectively  crowd-­‐source  marketing  strategies   through  online  platforms  or  conference  call  capabilities.      INPRHU’s  Available  Resources  Currently,  we   have   an   office   space  with  Wi-­‐Fi   available   in   one   of   our   facilities   for   this   center   and   the  ability   to   install  Microsoft  Office  Suite  on  each   laptop,  but   technological   resources   such   as   laptops  and  printers  have  been  difficult   to   secure.  There   is   also   an   interest   in   learning  Adobe  Photoshop   for   those  wanting  to  learn  digital  design.    Annex  6:  Art  Therapy  Workshops  This  is  a  brief  summary  of  the  general  characteristics  of  the  proposed  project  (no  more  than  one  page)  

 Relevance  of  the  Intervention  Art  therapy  helps  to  overcome  stress  and  emotional  crises  through  providing  the  opportunity  for  people  to  express  their  ideas,  thoughts,  feelings  and  emotions.  This  is  particularly  helpful  for  those  who  suffer  violence,  abuse,  discrimination,  and  do  not  have  a  strong  capacity  for  oral  or  written  expression.  This  workshop  series  offers  a  form  of  therapy  and  personal  growth  through  the  following  points:    

•  Contributes  to  the  development  of  creativity  and  the  strengthening  of  self-­‐esteem.  •  Allows  the  development  of  new  motor  skills  •  Strengthens  the  general  culture,  especially  personal  identity  in  a  local,  national,  and  international  context.  •  Contributes  to  strengthening  capacity  for  observation,  analysis,  and  representation  as  these  mental  processes  are  very  important  for  decision-­‐making  as  well  as  the  active  and  conscious  participation  of  individual  and  collective  changes.  •  Provides  the  opportunity  and  resources  to  paint  in  a  safe  environment  free  from  prejudice.    

   Project  Activities  Painting  courses  aimed  at  teenagers  and  young  adults  will  be  offered  through  a  weekly  workshop  of  two  hours.  Each  course  will  have  a  total  duration  of  14  weeks.  The  participants  can  paint  nature  and  landscapes  or  how  they  feel,  dreams,  and  their  life  plan.  To  do  this,  groups  of  10  people  each  will  be  organized  by  age  group.      

 

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The  topics  addressed  in  the  course  are:  •  First  session:  Reflecting  on  participant’s  interest  in  art  therapy.  •  Second  session:  Basic  techniques  of  painting.  •  Third  Session:  Physical-­‐Therapy  Exercise  wrist,  hands,  and  arms  and  basic  techniques  of  movements  and  exercises  stroke  and  basic  color  mixing  brush.  •  Fourth  and  Fifth  Session:  Therapy  of  Nature  naturalistic  painting  and  landscaping  of  Nicaragua  (Painting  in  the  Park,  outside,  imagination,  or  a  picture).  Two  sessions  with  two  hours  (Sesion1:  Outline  and  starting  to  paint  Session  2:  Painting).  •  Sixth  and  seventh  sessions:  Emotional  Therapy  –  Participants  reflect  and  express  through  painting  how  they  feel  in  their  life,  family,  work,  and  other  areas.  Two  sessions  with  two  hours.  (Session  1:  Sketch  and  starting  to  paint,  Session  2:  painting).  •  Eighth  and  Ninth  Sessions:  Therapy  of  perception-­‐  a  park  or  neighborhood.  Participants  reflect  on  what  they  see  in  the  world  around  them  and  how  they  see  it.  (Two  sessions  of  an  hour  and  a  half)  Participants  will  aim  to  reflect  the  following  in  their  paintings:  What  do  you  perceive  around  you?  How  do  you  feel?  (Two  sessions  of  two  hours  Session  1:  Sketch  and  starting  to  paint  Session  2:  painting).  •  Tenth  and  Eleventh  Sessions:  Self-­‐realization-­‐therapy-­‐-­‐  Participants  must  visualize  their  life  plan  through  drawing  and  painting  a  picture  covering  what  they  want  to  achieve  in  life.  (Session  1:  Sketch  and  starting  to  paint  Session  2:  paint)  •  Twelfth  and  thirteenth  sessions:  Therapy  of  perception-­‐  Participants  visit  another  park  or  neighborhood  in  which  the  participants  continue  the  process  of  observation.  (Two  sessions  of  an  hour  and  a  half)  Participants  will  aim  to  reflect  the  following  in  their  paintings:  What  do  you  perceive  around  yourself?  How  do  you  feel?  (Two  sessions  with  two  hours.  Session  1:  Sketch  and  starting  to  paint,  Session  2:  paint)    

•Project  location  and  Areas  of  Influence    Most  workshops  will  take  place  in  INPRHU’s  Casita  NATRAS  except  for  the  therapy  of  perception  session,  which  will  take  place  in  a  park  or  neighborhood.    •Facilitators  This  course  will  be  facilitated  by  Dana  Terry,  American  volunteer  at  the  INPRHU  Esteli.  Eligible  participants  include  any  adolescents,  youths,  or  adults  from  one  of  the  13  districts  of  incidence  of  the  program  "Improving  my  life  and  my  community"  through  the  Education  Committee  in  each  district.    •Project  Duration    The  course  will  run  for  14  weeks  through  weekly  workshops  of  two  hours.    •Project  Cost  We  need:  brushes,  canvas,  paintings,  old  clothes  to  protect  clothing.                                                                                                                                                                                                *See  Table  5  for  the  framework                  

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Annex  7:  Map  of  the  13  Neighborhood  Districts  We  Serve    

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Table  1:    2015/16    Program  Logic  Model  

  Agency  Name:    INPRHU  (Instituto  de  Promocion  Humana)    Program  Name:  Professional  Development  and  Entrepreneurship  Workshops  

           

          Outcomes    (Direct  benefits  for  participants  during  and  after  involvement  in  the  program)  

Inputs    (Dedicated  program  

resources)  

Program  Activities    (List  specific  activities  demonstrating  how  the  

client  is  served)  

Outputs    (Direct  #  of  products  or  

units  of  services;  activities  quantified)  

Initial   Intermediate   Long-­‐Term  

Volunteer  facilitator/  coordinator  (me)    NGOs:  INPRHU,  CCFC,  Bornefonden    Entrepreneurship  Curriculum      Space  and  accommodations  (computers,  materials,  etc.)  through  INPRHU    Resources  Needed:  *Curriculum  with  applicable  hands-­‐on  exercises      *Community  advisors  and  stake-­‐holders  (ie  NGOs,  community  leaders,  etc.)        

Gain  community  buy-­‐In  (Gain  a  sense  of  ownership  and  respect  from  the  community  you  are  working  in  through  working  with  the  community  to  develop  a  set  of  issue  areas,  priorities,  and  project  proposals.)    

Identify  key  community  stakeholders  (anyone  affected  by  the  program)  by  meeting  with  stakeholders  at  least  twice  to  discuss  issue  areas,  priorities,  and  project  proposals  and  strategies  for  gaining  community  involvement  in  the  programing).    

At  least  70%  of  participants  will  actively  attend  the  workshops.      100%  of  all  participants-­‐  particularly  women  and  youth-­‐  are  aware  of  various  funding  resources  for  start-­‐up  businesses  such  as  grants  and  microcredits  and  how  to  apply  for  them.      100%  of  participants  who  attend  the  labor  rights  informational  workshops  -­‐  men  and  women  of  all  ages-­‐  are  aware  of  their  labor  rights,  trade  unions,  and  how  to  file  a  complaint  with  the  Ministerio  del  Trabajo  (Ministry  of  Labor)  if  their  rights  have  been  infringed.        

80%  of  all  participants-­‐  particularly  women  and  youth-­‐  have  the  knowledge,  skills,  and  inspiration  to  develop  a  business,  marketing,  and  management  plan.    70%  of  aspiring  entrepreneurs  are  able  to  successfully  apply  and  be  strongly  considered  for  a  start-­‐up  grant  or  micro-­‐loan.      70%  of  participants  interested  in  joining  the  workforce  as  an  employee  have  successfully  completed  the  application  process  for  a  position  and  are  considered  competitive  applicants.            

70%  of  participants  interested  in  joining  the  workforce  as  an  employee  have  the  knowledge  and  skills  to  successfully  search  for,  apply,  and  interview  for  a  job.      50%  of  participants  interested  in  joining  the  workforce  as  an  employee  have  the  knowledge  and  skills  to  successfully  attain  work.      50%  of  aspiring  entrepreneurs  are  able  to  generate  their  own  source  of  income  through  setting  up  a  business  and  managing  it  successfully.      

Secure  a  facility  and  necessary  resources.  Ensure  the  environment  is  conducive  to  learning,  and  capable  of  keeping  the  learner  engaged.    

Obtain  one  facility  in  a  centralized  area  in  Esteli.    

Outreach  &  Recruiting      

Recruit  at  least  five  women  and  at  least  five  youth  for  each  workshop.  At  least  60%  of  the  participants  should  be  female.  

Enrollment  &  Intake     Have  each  candidate  fill  out  an  application  form  to  verify  eligibility  for  participation,  and  then  provide  paperwork  for  those  accepted  into  the  program.      

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Conduct  Workshops   Workshops  will  be  conducted  in  the  following  areas  (with  the  possibility  of  expanding  later):  business  entrepreneurship  training  and  marketing  strategies  for  women  and  youth;  Finding  and  attaining  various  funding  resources;  labor  rights  information  training;  strategies  for  finding,  applying  to,  and  interviewing  for  a  job.    

Create  entrepreneurship  and  job-­‐shadowing  opportunities  

Establish  a  partnership  between  INPRHU  and  at  least  two  pre-­‐approved  local  public  or  private  businesses  that  will  serve  to  coordinate  at  least  one  internship  for  any  workshop  participant  who  requires  practical  work  experience  to  be  successful  in  her/his  career.        Explore  ways  to  create  apprenticeship  opportunities.    If  an  internship  isn’t  feasible,  then  bring  in  a  local  small  business  owner  to  talk  about  how  she  started  her  business  and  any  advice  she  has  for  other  aspiring  entrepreneurs.    

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  Table  2:    2015/16  OUTCOME  MEASUREMENT  FRAMEWORK    

       

Agency  Name:  INPRHU  (Instituto  de  Promocion  Humana)    

Program  Name:  Professional  Development  and  Entrepreneurship  Workshops  

Logic  Model  Outcomes  (Short-­‐term,  intermediate  &  

long-­‐term  outcomes)  

Measurable  Indicator(s)  (Positive  indicators  that  demonstrate  the  program  is  benefiting  its  participants)  

Data  Source  (Type  of  data  source  utilized  to  measure  

the  effectiveness  of  the  program)  

Data  Collection  Method  (Explain  what  method(s)  will  be  utilized  to  

collect  program  participant  data)          

Short-­‐Term:  At  least    70%  of  participants  will  actively  attend  the  workshops.      

At  least  five  participants  will  enroll  in  the  training  workshops,  and  will  attend  weekly  sessions.      

Intake  Forms  (Applications)  and  Sign-­‐In  Sheets  

Attendance  records  are  collected  during  each  workshop.  This  information  is  tallied  weekly,  and  documented  in  monthly  and/or  quarterly  progress  reports  (develop  human  services  quarterly  report).      

Intermediate:  80%  of  all  participants-­‐  particularly  women  and  youth-­‐  have  the  knowledge,  skills,  and  inspiration  to  develop  an  employment  plan  or  a  business,  marketing,  and  management  plan.    

At  least  80%  of  individuals  pursuing  entrepreneurship  opportunities  will  develop  a  business,  marketing,  and  management  plan.      At  least  80%  of  individuals  pursuing  employment  opportunities  will  develop  an  employment  plan.    

Individualized  business,  marketing,  and  management  plans      Individualized  employment  plans  (ie  what  occupation,  what  are  the  requirements  for  the  occupation,  what  skill-­‐sets  need  to  be  developed  to  meet  requirements,  and  achievement  time-­‐frames)  

Each  participant  will  submit  their  plans  for  review  and  further  development  during  scheduled  feed-­‐back  sessions  with  successful  entrepreneurs  and  potential  employees.      

Long-­‐Term:  50%  of  participants  interested  in  joining  the  workforce  as  an  employee  have  the  knowledge  and  skills  to  successfully  attain  work.        

 

50%  of  individuals  participating  in  the  program  and/or  completing  the  employment  plan  will  obtain  employment.      

Self-­‐reports,  surveys,  employer  verification,  and  community  input.    

Through  self-­‐reports  and  monthly  follow-­‐up  with  clients  by  the  instructor.      

Long-­‐Term:  50%  of  aspiring  entrepreneurs  are  able  to  generate  their  own  source  of  income  through  setting  up  a  business  and  managing  it  successfully.    

50%  of  individuals  participating  in  the  program  and/or  completing  the  entrepreneurship  plan  will  obtain  employment.                    Successful  entrepreneurs  will  help  train  current  interning  students.                                                                                              

 Self-­‐reports,  surveys,  employer  verification,  and  community  input.  

Through  self-­‐reports  and  monthly  follow-­‐up  with  clients  by  the  instructor.      

   

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Table  3:  Young  Entrepreneur  and  Professional’s  Program  Logic  Model    

FINAL  RESULT  Change  in  status,  circumstance  

 Participants  are  prepared  for  a  successful  career  as  skilled  young  professionals  or  starting  an  enterprise  with  a  better  business  strategy  for  growing  a  customer  base.  

 é   é   é   é  

INTERMEDIATE  RESULTS  

Change  in  behaviors,  practices,  attitudes  

Entrepreneurs  realize  the  value  of  participation  in  a  cooperative  business  to  solve  their  resource  issues  and  build  a  stronger,  larger  customer  base.  In  addition,  these  entrepreneurs  are  

successful  in  attaining  a  micro-­‐credit  for  business  cooperation.  

Entrepreneurs  advised  in  each  neighborhood  will  have  a  stronger  business  strategy  that  will  

grow  their  customer  base.  

Through  the  program,  young  professionals  will  gain  work  experience  related  to  their  career  of  choice  that  will  help  them  achieve  their  career  goals  established  by  their  personal  ‘Life  Plan’  assignment.  

 é   é   é  

IMMEDIATE  RESULTS  Changes  in  knowledge  on  the  capabilities  and  

access  Adults  and  young  people  will  gain  better  marketing  knowledge  and  business  strategy  skills.  

Youth  participants  gain  a  better  understanding  of  their  career  related  skills,  interests,  and  how  to  achieve  them.  

é   é   é   é    PRODUCTS  

Goods/services  accomplishments  

Develop  professional  training  material  to  for  10  'Improving  my  Life  and  my  Community’  sessions.  Serve  as  a  better  business  strategy  consultant  for  any  entrepreneur  in  need.  

Campaign  disclosure  of  results  and  progress  of  the  courses.  

Business  plans  developed  for  youth  and  adult  interested  in  establishing  their  business.  

é   é     é     é  ACTIVITIES  

Goods/Services  funding  • Disclosure  of  the  courses  and  consultation  

visits  in  each  quarter  • Selection  of  participants  by  quarter.  • Preparation  and  signing  of  agreement  

between  the  INPRHU  Estelí  and  participants.  • Development  of  professional  development  

courses.  • Tracking  and  monitoring  courses  facilitation  

and  performance  of  the  participants  (attendance  records,  pre  and  post  test)  

• Final  evaluation  • Management  and  delivery  of  certificates  to  

participants.  

• Establishment   of   partnership  between   local   businesses   to   and  INPRHU   for   the   youth   internship  program.  

• Assist   and   monitor   applications  for   each   business   cooperative  seeking  micro-­‐loans.  

• Publication  of  progress  through  the  web  and  Facebook  page  INPRHU  Esteli.  

• Train  young  people  on  business  plans,  advertising  and  marketing.  

• Development  of  business  plans.  

   

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Table  4:  Art  Therapy  Program  Logic  Model    

FINAL  RESULT  Change  in  status,  circumstance  

Improved  communication  and  projection  of  ideas,  feelings,  emotions  and  perception  of  the  world  around  people  involved  in  painting  courses  promoted  by  the  Program  "Improving  my  Life  and  my  Community"  

 é   é   é   é  

INTERMEDIATE  RESULTS  

Change  in  behaviors,  practices,  attitudes  

Increased  coping  mechanisms  positively  affecting  situations  psychoactive  status  of  

the  participants  in  the  process  of  painting.  

Increases  the  value  and  application  of  painting  as  a  form  of  expression  of  ideas,  feelings,  opinions  and  appreciation  of  the  world.  

The  painting  course  participants  gain  a  deeper  understanding  of  their  being,  their  environment,  sense  and  what  they  want  to  achieve  in  life.  

 é   é   é  

IMMEDIATE  RESULTS  Changes  in  knowledge  on  the  capabilities  and  

access    Adults  and  young  people  gain  knowledge  and  artistic  skills  related  to  painting.  

Improved  access  for  adults  and  young  people,  safe  spaces  where  they  can  express  themselves  through  art,  particularly  painting.  

é   é   é   é    PRODUCTS  

Goods/services  accomplishments  

Painting  courses  developed  with  10  participants  each.  

Campaign  disclosure  of  results  and  progress  of  the  courses.  

Business  plans  developed  by  youth  and  adult  graduates  of  the  courses  interested  in  establishing  their  business.  

é   é     é     é  ACTIVITIES  

Goods/Services  funding  • Disclosure  of  the  courses  in  each  neighborhood  • Selection  of  participants  by  quarter.  • Acquisition  of  equipment  and  materials  needed  

for  the  course.  • Preparation  and  signing  of  agreement  between  

INPRHU  Estelí  and  participants.  • Development  of  Painting  courses.  • Tracking  and  monitoring  courses  facilitation  

and  performance  of  the  participants  (attendance  records,  pre  and  post  test)  

• Final  evaluation  • Management  and  delivery  of  certificates  to  

participants.  

• Establishment  of  coordination  with  Casa  de  Cultura  Estelí  and  other  art  spaces   linked   to   the   local   and  national  level.  

• Installation   and   realization   of  painting  exhibition.  

• Realization   of   newspaper   articles  about  the  courses.  

• Publication  of  progress  through  the  web  and  Facebook  page  INPRHU  Esteli.  

• Training  young  people  about  business  plans,  advertising  and  marketing.  

• Development  of  business  plans.