InPost PosTech 2011
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Transcript of InPost PosTech 2011
Using technology
to enter new markets
Marcin Bosacki
Head of International & Social Media
InPost
InPost – who we are?
To e- or not be!
InPost’s solutions to enter new markets
easyPack 24/7 – case study in Poland
Using Facebook to gain new customers
Agenda
Largest private postal group in Poland
30% of unaddressed mail
10.5% of addressed mail
entering e-commerce
Part of Integer.pl Capital Group
Stock-listed on Warsaw Stock Exchange
WMA winner for Growth Category
141 mln addressed items compared to 74.84
mln in 2009
InPost – challengers from Poland
Social mail
Transactional
Direct Mail
Parcels
Less mail is being sent
591 billion euros – world e-Retail spend in 2010
> 2 billion internet users
585 million Facebook users
50% of them logged in on any given day
28% check their Facebook on smartphone before getting
out of bed
Brands are now thinking how to monetize Facebook
58% of Japanese used mobile phone to browse internet at
least monthly
Increasing role of e-, m- and f-commerce
Source: IMR World, Socialbakers.com, Asia-Pacific Technographics Survey
30% of revenues to come from non-mail
Hybrid MailE-invoicing and Mobile
Payments
MVNO – free access
to internet via phone
easyPack 24/7
E-shops on
420 machines in Poland
Self-service pick-up points for
collecting and sending parcels
SMS / email notification about
the parcel in the machine
800 machines in total in Poland
User and producer of the
machines
Shortly new machines for
Estonian Post
5 new countries in 2011
SizeNumber
of boxes
Max dimensions
(in cm)
Size A 32 8 x 38 x 64 cm
Size B 32 19 x 38 x 64 cm
Size C 12 41 x 38 x 64 cm
37.45% of parcels collected
between 18:00 – 8:00 97% delivered day after posting
51% of parcels collected within 6
hours after leaving it in the
machine
* Source: InPost, data from October ’10 – February ‘11
New opportunities for e-retailers
Case studies - selling „Avatar”
movie & „Killzone 3” game
500 parcels pre-entered into
selected machines
Customers – making a purchase,
confirmation of payment and
instand availability to collect
parcels
Sales starts from midnight
~ 200.000 fans on Facebook
Paczkobranie – „Parcel-sweeping”
Pick up the box and win the physical
award from our e-commerce
partners
Best social media
campaign in 2010
in PolandStart 299 fans
End of 11th edition
184 515 fans
~ 18.000 new customers – Parcel-riddle
Pick up the box and using
hints guess what award is
hidden in the parcel
Go to the easyPack 24/7 and
find out if you win the award
Only a few main awards but
each participant received a
discounts coupon for circa
400 euro to be used in 52 e-
retailers
~ 5.000 – new users with InPost LOVE
InPost LOVE
Sending „Love letter” using
hybrid mail linked with FB
Pick up a friend to give a present
Friends to choose easyPack 24/7
for collecting their present
Member get member
Channels:
Radio
Outdoor
Social Media
5.000 new users in 3 days
InFlavo – new sales channel via Facebook
InFlavo - Facebook application which
allows companies and individuals to sell
their products through via Facebook
Integrated with payments and delivery
options
easyPack 24/7 as a major delivery
channel – creating demand for the solution
InFlavo
InFlavo Commercial – 100 e-shops
InFlavo Friendly Shopping – 1456
individuals
InFlavo Market – all products listed
with a breakdown by categories and
prices
FreeM – new MNVO with targeted ADs
Pick up the WWW AdvertisementStart Landing Page
Free surfing After 300 kB or after 30 minutes
next advertisement… and free surfing again
Using technology to enter new markets
mobile ADs
m-commerce
e-commerce
f-commerce
mobile
payments
easyPack 24/7
Thank you for your attention
Marcin Bosacki
Head of International & Social Media
InPost