Inovatia Disciplina Si Emotie Summary
-
Upload
hydra-society -
Category
Documents
-
view
865 -
download
2
description
Transcript of Inovatia Disciplina Si Emotie Summary
![Page 1: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/1.jpg)
the content of this presentation, including images, is the intellectual property of ‘innovation cube srl’ and it is under the protection of the romanian and international law applicable.
revive! only the
fittest can do it.
![Page 2: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/2.jpg)
“pretul petrolului a scazut la…”
credite scumpe
recesiune economica
criza financiara
piata imobiliara e in cadere libera
inflatie
somaj“azi au fost concediati…”
“2009 va fi un an greu”
speculatii financiare
PIB va scadea cu 0.3%
valoare redefinitacriza mediului
conjunctura ne provoaca sa reactionam, sa dam raspunsuri actuale si sa adaugam valoare crescuta
![Page 3: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/3.jpg)
colaborare
dragostea
etici
criza financiara retorici
esteticiconexiunile dintre oameni
informatia
drepturile de autor
comertul
identitatecriza mediului
autoritate
guvernariledefinitia “privat”
familia
schimbari in definitii:
![Page 4: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/4.jpg)
survival – supravietuirea. un concept pasiv, bine exemplificat in aceasta perioada, toata lumea incercand sa “supravietuiasca crizei”
revival – innoire, revitalizare. un concept mult mai atragator, responsabil si pro-activ.
e nevoie de atitudine inclinata spre inovatie care sa genereze schimbari majore in axele principale ale societatii, organizatiei in care muncim sau sistemului din care facem parte
revival is better than survival
![Page 5: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/5.jpg)
oameni care cred in viitor
oameni dedicati solutiilor sinu problemelor
stringenta abilitatilor umane de a se re-inventade a crea originalitate, relevanta
ca sa evoluam - indivizi sau organizatii - trebuie mereu sa creem, sa ne reinventam, sa aducem suflu nou in viata entitatilor in care operam
![Page 6: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/6.jpg)
exista ideiexista idei multeexista idei bune
“dar de unde stiu eu care sunt cele adevarate, capabile sa satisfaca durabil nevoile (emotionale sau practice) ?”
![Page 7: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/7.jpg)
definitia inovatiei
1. universtitatea din princeton vorbeste despre o creatie (a unui instrument sau process) rezultat dintr-un studiu si experiment
2. dictionarul merriam-webster spune ca inovatia este introducerea a ceva nou, a unei idei noi, metode, sau instrument; o noutate.
3. dictionarul explicativ al limbii romane, defineste inovatia ca fiind o noutate, schimbare, prefacere. rezolvare a unei probleme de tehnică sau de organizare a muncii cu scopul îmbunătăŃirii (productivităŃii) muncii, perfecŃionăriitehnice sau raŃionalizării soluŃiilor aplicate.
![Page 8: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/8.jpg)
se lanseaza produse noi care sunt destinate esecului inca dinainte de a se naste - leaky buckets
se copiaza leaderii (internationali) de pe piata
se observa o scadere si diluare a abilitatii de a genera si a propune idei noi
se incetineste ritmul lansarii rapide de produse noi pe fata de competitie
se intra intr-o sesiune de ideatie fara o directie clara
‘sughituri’ in procesul de inovare
![Page 9: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/9.jpg)
definirea intentiei de inovare este pasul elementar si fundamental pentru o dezvoltare durabila
indiferent de cat de creativ este grupul, ce tehnici revolutionare se folosesc pentru stimularea grupuli, ce mult acestia ideaza outside-the-box, rata de enduranta a ideilor este intre 45 si 55%.
![Page 10: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/10.jpg)
inovatia si creativitateacreativitatea e procesul de a crea idei; inovatia e procesul de aduce aceste idei la viata. inventia este crearea unui concept nou, inovatia este punerea in practica a acestui concept si transformarea lui intr-un succes comercial
creativitatea genereaza ideistrategia genereaza inovatie
![Page 11: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/11.jpg)
realitatea marginita - brainstormingul
ca solutie si metoda universal aplicata in orice context si care se vrea exhaustiva in rezolvarea oricaror probleme de indentificare a unor “idei inovative”. merge pe cantitate, atitudine liberale si permisive si duce la diluarea atentiei si idei mediocre
sorry alex osborn!
adevarata provocare a inovatiei nu este dezvoltarea ideilor, ci garantarea unui management de succes al procesului astfel incat aceasta sa aduca un ROI
bun in termeni de bani, timp si oameni.
![Page 12: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/12.jpg)
sun tsu, arta razboiului
victoria este castigata cu mult inainte de confruntare, de batalia propriu-zisa
un razboinic talentat poate observa, calcula si a depasi inteligenta adversarului fara ca macar sa se angajeze in batalie
![Page 13: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/13.jpg)
fundament absolutdefinirea intentiei de inovare
disciplina si studiuinstinct si sinteza
![Page 14: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/14.jpg)
define thebattlefield
marketdefinition
status &segments
study theenemy
positioningcompetition
competitionswot
know yournation
who is thetarget
consumeru&a, behavior
positioningfor triumph
brandenvironment
status &segments
aceasta analiza – document da nastere conceptului de ‘thinking inside-the-box’
• the ‘box’ is the ‘cube’
• ‘cube’-ul = metafora vizuala care cuprinde intreaga analiza, parametrii si seteaza structura in care se va intampla inovarea
• un ‘cube’ strategic care protejeaza oportunitatile de crestere
• un ‘cube’ care poate sa capteze si stimuleze “creativitate outside-the-box’
![Page 15: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/15.jpg)
![Page 16: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/16.jpg)
focus is good
Crest
healthy teeth, great smiles
not clean white teeth
![Page 17: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/17.jpg)
Ralph Lauren:
“i don’t design clothes, i design dreams”
focus is boring
![Page 18: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/18.jpg)
disruptivea brand’s strategyrelative to another
incrementalcontinuous,
evolutionary, small
radicaldiscontinuous,
revolutionary, big
supply drivenchange the yield
of resources demand drivenchange consumer value & satisfaction
obtained from existing resources
user innovationdeveloped by consumers
open innovationlicense, patents, JV
business modelinnovation
valueinnovation product
innovation
processinnovation
marketinnovation
![Page 19: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/19.jpg)
da, pentru disciplina
nu, pentru standardizare
![Page 20: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/20.jpg)
emotie si originalitate
sesiunea de ideatie identificaidei relevante si unice
![Page 21: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/21.jpg)
unicitate
• ideea are o diferenta semnificativa, exprimata in beneficiusau in reason to believe (RTB)
• nu ideatie in termeni cantitativi = goana dupa multe idei care dilueaza potentialul de unicitate al ideii. identificati sinergii in idei si articulati beneficiul sau rtb-ul a.i. sa aduca noutate absoluta consumatorilor si pietei.
• emotia: surpriza, incantarea, amuzamentul, exclusivism
![Page 22: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/22.jpg)
relevanta
• ideea are o insemnatate specifica, evidenta si directa pentru consumator / client
• constientizati relevanta punctului de diferentiere. concentrati-va pe acesta diferenta semnificativa si faceti-o relevanta
• emotia: apropiere, dragoste, dorinta
http://www.youtube.com/watch?v=ORC8YSS1WrI
![Page 23: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/23.jpg)
noi definim inovarea ca fiind exploatarea cu succes a ideilor bune care se afla la intersectia dintre insighturi, tehnologie si pasiunea oamenilor, si care genereaza valoare economica si social durabila
insights
tehnologiepasiune
![Page 24: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/24.jpg)
inovatia = strategie + disciplina + creatie + emotie
![Page 25: Inovatia Disciplina Si Emotie Summary](https://reader034.fdocuments.net/reader034/viewer/2022052621/55875b79d8b42ad6788b45c9/html5/thumbnails/25.jpg)
sc innovation cube srl20 milcov street apt 8
sector 1 012273 bucharest romania
+40 722 355 867
www.cube-innovation.ro
founder: melania [email protected] thank you