INORBIT.inA Case Study

Over view

The New Inorbit Website is setting benchmarks in terms of design & usability in the retail sector, providing users with easy access to actionable information on the go.

Phonethics implemented a clear strategy which focused on providing a single point for information to a multiple set of audiences.

For Customers: The website is a Centralized Hub of information, creating higher recall value & increasing Customer loyalty.

For Businesses: It’s a clear reflection of the Mall’s offline experience & serves as a pitch deck for Retailers & brands to set up shop, also adding marketing value for the store owners.

For Brands & Marketers: The website conveys the right target audience & perception making Inorbit the obvious choice for them.

USER EXPERIENCE + VISUAL DESIGN

The Website has built a lot of excitement & engagement around the brand ‘Inorbit’ offering a world class user experience.

The VISUAL DESIGN of the New Inorbit website Improves Branding & Positioning for the Mall, Showcasing Brands & Stores using an easy navigation & Real time sales & offers (if any) at the Mall.

UIUX

EX

ExcitementUser ExperienceVisual Design

Purpose & Source of Content:

PURPOSE :: Purpose of the content is to provide actionable information to the users of the website. With Clear communication distinction between Customers (B2C), Businesses & Marketers (B2B)

SOURCE: The content of the website is updated daily which is managed by Phonethics. The Content is Sourced from over 650 Retail stores across 6 Inorbit Malls & their Mall managers.

Technology

Technology

OLD Website

Non- functional

Suggestion : Values can be moved into About Us

Too much flash- based movement on the site

OLD Website

www.facebook.com/funorbitNo way to subscribe to the alerts

NEW WEBSITE

NEW

STRATEGYPOINTS

IMPROVE : BRANDING & POSITIONING

SHOWCASE: BRANDS & STORES

EASY FIND: SALES & OFFERS

SHARE: EVENTS & HAPPINESS

BUILD: EXCITEMENT

CREATE: ENGAGEMENT

FOCUSPOINTS

Focus on Brand Outlets & Retailers

Focus on Sales, Offers & Deals

Focus on Events, Promotion & Performances

Social Media Integration

Clear communication distinction between Customers (B2C), Businesses & Marketers (B2B)

Key Highlights

Avg Website traffic increased by 215%

Page Views increased by 832%

Pages Per visit increased by 388%

Avg Visit Duration Increased by 585%