Innscor vals proposal
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Transcript of Innscor vals proposal
INNSCOR VALENTINE’S PROPOSAL
“LOVE-a-DELIVERY”
“This Valentine’s, prepare for special love delivered straight to the heart”
THE LOVE A DELIVERY CAMPAIGN
Objectives Increase Innscor’s meal orders in February Strengthen brand visibility Increase uptake of dial-a-delivery service
The big theme…Give customers a chance to ‘make’ their own pizza by adding preferred toppings via an online order system.Have special meals delivered to their loved ones in a special way
• Heart shaped pizza• Custom made pizza special
delivery with flowers and custom message to your loved one
• Special delivery with option of adding a flower
• Extra fee can be charge for the special order
INNSCOR….Love-a-delivery form
Make a special Pizza for your loved one, we will deliver it.
Toppings AddPepperoni → Beef →BaconHam
Chicken →Sweetcorn →Mince
Pineapple → Total ShsMessage:From:To: Order
“Flamed chicken for my flame”
• Special wrapping and delivery of chicken combo…with flowers
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Special offer for chicken inn – 2 wings for the price of 1
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Special flavored ice cream for your love
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Mechanic
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Innscor customers will be rewarded for posting most creative and original love lines on the dial-a-delivery FB page
Allow fans to upload ‘couple photos’ on Facebook– cutest couple voted by fans get a prize
On air promotions by presenters Presenters to pick every 14th post/tweet for chance to
win prize Change the dial a delivery icon on Facebook page (i.e
merge the love theme with delivery…
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Prizes
Meal vouchers Candle light dinner for two at selected
Galitos outlets Safaricom Airtime
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Budget
Special Pizza tab and form 85,000
Promotion and management of campaign 200,000
Total 285,000 + VAT