Innovatus Vol 1

8/3/2019 Innovatus Vol 1

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InnvNvm 2011 I

Vlm

braNdINg the eLC

aN outsIde VIew

How One Student Changed the Image

of the Entrepreneurial Leadership Center

The ELC Welcomes CarlisleHigh-School BusinessAcademy Students


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2

Table of conTenTs

Leer from the ELC Coordinator....................................................................................... .....3

Failing Forward - Shackletons Way Book Review...............................................................4

PASSHE Competition Worth Over $10,000...........................................................................5

Facebook Insights...................................................................................................................... 6

Data-Driven Improvement..................................................................................................... .7

An Outside View (Cover) .......................................................................................................8

ELC Educational Speaker Series Begins............................................................................9-10

University Connection............................................................................................................ 11

Branding the ELC (Cover)............................................................ .........................................12


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Table of conTenTs

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Welcome to the rst edition of Innovatus. In the crowded modern media eld, where informationalaccess is omnipresent, personalized, and often intriguing; we appreciate you taking the time to readour rst addition.

If you are planning on stopping after the rst 140 to 160 characters, we have a Tweet for you to satisfy yourcraving - but realize this is the equivalent of choosing a Hershey Kiss over lounging in the sun with a wholechocolate cake at your disposal. But for those Hershey Kiss lovers:

The ELC believes entrepreneurial endeavors & leadershipdevelopment serve as fertile ground for innovation and drivesindividual growth and personal fulllment.

Innovatus is Latin for innovation and we at the ELC chose the namefor several reasons. By using the Latin version we wanted to drawdistinct parallels to the timelessness of inspired, entrepreneurialinnovations. As Professor Alison Morrison wrote, It is proposedthat entrepreneurs are travelers through time. Times may change,but the motivation, emotion, drive, purpose, and mania ofentrepreneurs remain constant. Economic challenges throughoutthe ages have provided for opportunistic innovation and our work atthe ELC is designed to encourage and enliven opportunity-seekingaction.

Another rationale for our Innovatus tag is to focus on the actionableaspect of our work. Innovation sounds scientically dauntingsometimes and conjures up images of Einstein, Jobs, Bezo, Edison,

Gates, and Zuckerberg, but everyone who has had the courage to trya dierent approach in life, work, or play has participated in the foundational aspects of innovation. Thefoundational aspect is learning, deep emotive learning where mistakes and failures are expected. Innovatuscontent is designed to inspire learning and provoke future inquiry.

Of course we will unabashedly promote our work at the ELC but we also hope to solicit content from othermembers of the ELC region. Our goal is to encourage student, faculty, and community member writingwhich embodies innovative thought, entrepreneurial endeavors, and leadership development.

Because of my time spent in Hawaii over the last four years there was a temptation to add Ipo to Innovatus.Ipo is a Hawaiian term for lover or sweetheart. In the end, we decided against island alliteration and wentwith the more succinct one word title. Be forewarned, we may try and infuse the Aloha spirit and a sense of

Ohana throughout our work and Innovatus content.

We hope you enjoy the rst edition of Innovatus and ask that you take some time to provide feedback orspread the word among your network of friends, colleagues, leaders, followers, and Ohana.

Aloha Dr. Patrick ByrneELC - Coordinator

leTTeRfRoMTHeelccooRDInaToR


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Shakleton showed a certain discomfort in the formal classroom seing. He complained that

schools didnt make things interesting. Shakleton wrote, I wanted to be freesome boys taketo school like ducks to waterbut for a few rough spirits the system is chang, not good, andthe sooner they are pitched into the world the beer. I was one of those.

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faIlInG foRWaRD

Ernest Shackletons failed 1914 expedition tocross Antarctica is a fascinating survival tale.It also provides insightful lessons about howfailure provides rich leverage towards personaland organizational growth. Timeless leadershiplessons punctuate the story of how twenty-sevencrew members aboard the ship Endurance become

completely embedded in arctic ice for close to twoyears, keep their sense of sanity and well-being,and eventually survive against incredible odds.

In spite of the relentless hardship of living isolatedin the most challenging environment on earth, theexpeditions members thrived and coalesced asa team. Two years of limited linear progress arecounterbalanced with expediential intrinsic growthof the each member of Shackletons team; growththat is traced back to timeless leadership practicesof Shackleton himself. His leadership practices

permeated the crews disposition and became thenormative culture of the team.

Many organizations, including public schools, have been mired in their own relentless iceblock consisting of poor public perceptions, stagnant international rankings, and frozenbudgetary constraints. Like the Endurance, some government, non-prot, and protorganizations as a whole seem frozen in time seemingly unable to make real systemicprogress. Pockets of excellence exist; however, rising tides of expectations and calls for asystemic solutions based on managing risks and leveraging innovation.

During the nal, most challenging part of the Endurance saga, a small team sailed in asmall life raft through pounding, frozen seas to reach an island whaling station. Oncethey miraculously reached land, the small team had to circumvent a frozen mountainrange to reach the station on the opposite side of the island. Dozens of aempts to scalethe range lead to dead ends and heartbreaking retreats.

Eventually through the courage and persistence of the small team, the whaling stationwas reached and a rescue ship reached the remaining endurance crew members. Withoutthe bravery of this small team, the Endurance crew would surely have perished. Like theEndurance team, small teams willing to persist and try innovative approaches will mostlikely sail on the seas of success, in spite of the rough economic currents


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The Pennsylvania State System of Higher Education(PASSHE) announced a business plan competition onApril 19 with a call for online registration. Studentapplicants have been given the opportunity to regis-ter to compete in a competition with a grand prize of$10,000.

This prize, provided through a PA Department ofCommunity and Economic Development (DCED)Keystone Innovation Grant, can only be used for busi-ness expenses as the students begin to jumpstart theirenterprise.

The deadline for registration was September 30; thecommiee of judges received a total of approximately219 applications for intent to compete. ShippensburgUniversity alone provided 16 of those applications.

Semi-nalists will submit a complete business plan toa commiee of judges who will pick winners for cashand in-kind prizes, including the $10,000 grand prize. The awards ceremony will be held in Harrisburg onMarch 7, 2011.

In preparation, a series of learning sessions have been scheduled. The sessions are intended for applicants.Learning seminars (listed below) are intended to help aendees develop a business plan. Each session is

unique, and while not mandatory, it is highly recommended that aendees participate in all three sessionsin order to complete a competitive business plan. Learning sessions can be viewed live via webinar, andwill also be recorded and playable anytime at www.PASSHEBiz.org.

5

Passhe CoMPetItIoN worth oVer $10,000

bin Pln Lnin sin

sin 1: I/oppniy.......................... 1 p.m. - 3 p.m.

sin 2: bin oppniy..................... 1 p.m. - 3 p.m.

sin 3: Invmn oppniy............... 1 p.m. - 3 p.m.

.Passhebiz.
http://http//www.passhe.edu/Pages/default.aspxhttp://http//www.passhe.edu/Pages/default.aspxhttp://http//www.newpa.com/what-can-pa-do-for-you/about-dcedhttp://http//www.newpa.com/what-can-pa-do-for-you/about-dcedhttp://www.ship.edu/http://www.ship.edu/http://www.passhebiz.org/http://www.passhebiz.org/http://www.passhebiz.org/http://www.passhebiz.org/http://www.ship.edu/http://www.ship.edu/http://http//www.newpa.com/what-can-pa-do-for-you/about-dcedhttp://http//www.newpa.com/what-can-pa-do-for-you/about-dcedhttp://http//www.passhe.edu/Pages/default.aspxhttp://http//www.passhe.edu/Pages/default.aspx


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FaCebooK INsIghtseLC-eNtrePreNeurIaL LeadershIP CeNter

With the rise of social mediaand other platforms designedto reach people and shareorganizational eorts, the ELClaunched an ELC Facebookpage to share information.Upcoming events, recentprojects, and relevant linkshave been shared.

However, social media is acrowded eld with over 800million users. Improved real-time information streams meanFacebook users are geingmore and more selective aboutlikes and who they follow.For a business or organization,measures of interactionare helpful to determineappropriate and engagingcontent. To avoid FacebookFatigue, data analysis serves

as a helpful tool.

Included below are someELC metrics availablethrough Facebook insights. Inaddition to the basic insightinformation shown below,an excel spreadsheet can bedownloaded from Facebookwith the potential for furtherdata analysis.

Using the downloaded Excelspreadsheet, quick dataanalysis can take place. Belowis a chart that shows the ageand gender of average dailyinteraction. An organizationcan examine this data andformulate questions toconsider.

Further analysis of individual

post data showedthe week ofSeptember 28thwhen the JimiHendrix post(upper right)appeared was themost engagingfor the 24 plusdemographic.This makes sense

because JimiHendrixs culturalrelevance is higher among the24 + demographic. This is oneexample of the type of targetedanalysis that is possible withfree Facebook data. If you areinterested in Facebook dataanalysis support you can reachout to the ELC at [email protected].


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FaCebooK INsIghts CoNtINued

7

data-drIVeN IMProVeMeNtThe ELC is interested in geing feedback on its eorts to stimulate innovativeactivity at Shippensburg University. Until the end of 2011, Shippensburgcommunity members can complete a survey which measures entrepreneurialorganizational characteristics at Shippensburg University. To enticeparticipation, respondents can enter a drawing for a $50 gift certicate fromthe Shippensburg University book store.

hp://tinyurl.com/ELC-University-Wide-Survey

The data collection tool for this survey was created by researchers in Israelwho were interested in gauging the level of entrepreneurial activity amongpublic schools. Since its rst use in Israel the Public School EntrepreneurialInventory (PSEI) has been used to examine schools in Hawaii.

We are also soliciting feedback on our speaker series oerings. Our goalis to learn and improve the series to make it a premier regional forum forentrepreneurial endeavors and innovative insights.

hp://tinyurl.com/ELC-Speaker-Series-Survey
http://tinyurl.com/ELC-University-Wide-Surveyhttp://tinyurl.com/ELC-Speaker-Series-Surveyhttp://tinyurl.com/ELC-Speaker-Series-Surveyhttp://tinyurl.com/ELC-University-Wide-Survey


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Mr. Wagner, our CHS Business Academy teacher, told us the class would be going on a eld trip to ShippensburgUniversity. The trip would include visiting the ELC - Entrepreneurial Leadership Center for a presentation. All of thestudents were eager to get out of school for a majority of the day.

When we arrived on campus we all felt the intimidation of being on a college campus. Important-looking businesspeople walked the halls. We walked up what seemed like a billion stairs until we nally reached the fourth oor. Wehad arrived at the ELC - Entrepreneurial Leadership Center.

At the end of the hallway we entered a room and had a seat. We were excited to hear what the ELC sta would have tosay. We began the presentation by learning a lile bit about entrepreneurial research. We then opened the professionallooking folders that sat in front of us. We then got into teams and participated in a contest. The contest consisted of

making up a game or simulation that demonstrated Pennsylvanias state entrepreneurial standards. In the end we wereall winners and we all learned a lile bit about what it takes to be an entrepreneur. As a bonus we learned the historyand meaning of the Hawaiian Shaka!

The main goal of the ELC - Entrepreneurial Learning Center is to endorse entrepreneurial and innovative activitiesamong the Shippensburg University community. The ELC is open to faculty, students, sta, and people located aroundthroughout the mid-Atlantic region. A person can go to the ELC and receive help when it comes to starting their own

business or becoming and entrepreneur.

The trip to the ELC was very benecial to us. We learned about entrepreneurship in an interactive way that allowed theclass to be creative and get to know more about becoming an entrepreneur. The trip was a fun way for our class to learnabout real life examples of entrepreneurship without reading about them in a textbook. We are glad we had the oppor-tunity to visit the ELC -Entrepreneurial Leadership Center.

8

aN outsIde VIewCarLIsLe hIgh sChooL VIsIts eLC

by Clil hi scl sn - smn My n Ln Cx
http://www.ship.edu/http://www.ship.edu/http://www.ship.edu/elchttp://www.ship.edu/elchttp://www.ship.edu/elchttp://www.ship.edu/elchttp://www.ship.edu/elchttp://www.ship.edu/elchttp://www.ship.edu/elchttp://www.ship.edu/elchttp://www.ship.edu/elchttp://www.ship.edu/http://www.ship.edu/


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eduCatIoNaL sPeaKer serIes begINs...wIth a soCIaL twIst

trends these issues cause. Yes, social-mediahas been talked about, but it is somethingthat businesses have to adapt to. It is a toolthat is often used incorrectly, and Haaspinpoints how not to fall into the same tiredtrends.

For those who missed the opportunity to seeHaas in person, the Speaker Series will beavailable soon for streaming over the web

in our webinar speaker series(webinar = web + seminar). Tocheck on availability, go to theUpcoming Events sectionand click on the webinar URLs.Also, you may visit the ELCswebsite, www.ship.edu/elc orELCs Facebook Page to checkavailability.

The speaker series continueson Nov. 15 at 3:30PM in GroveForum with two speakers.

Mike OBrien a regional large salesdirector with Benetfocus will share histwenty years of sales wisdom through thetopic of Navigating the Dynamic SalesEnvironment.

Geo McInroy will draw on his years as apublic defender in Cumberland County andhis current practice at Owens, Barcavage,

& McInroy, LLC to discuss what is the bestlegal designation for a startup company.

After the speakers, a networking sessionwill be open to audience members with freepizza to feed your bellies after the speakersare done feeding your mind.

The Entrepreneurial Leadership Centers(ELC) Speaker Series began on October26 with Je Haas, Owner and CEO of theHaas Family of Businesses.

Haas, the rst in a line-up of innovativespeakers, talked about how to best

formulate a social-media communicationstrategy and how to avoid commonmistakes. He also shared his experiencesleading a family businessthrough generationalchanges.

Haas spoke about the typeof message to publish oneach form of social-media,and how to get the mostout of free social mediaservices.

Facebook alone reportshaving over 800 millionactive users and includes business pages.Haas emphasized how the marketingmessage has changed over the last severalyears from one-way communication to anongoing conversation between businessesand customers.

He also noted the dierences betweenLinkedin, Facebook, and Twier. His

insight into the power of video messagingand QR codes were of particular interestto several students who are in the earlystages of starting their own businesses.

ELC Student Coordinator SarahRipperger says, This Speaker Series takesthe top issues of today, and looks ahead at
http://www.ship.edu/elchttp://www.ship.edu/elchttp://https//www.facebook.com/ELC.EntrepreneurialLeadershipCenterhttp://www.benefitfocus.com/http://www.centralpaattorneys.com/http://www.centralpaattorneys.com/http://www.linkedin.com/http://www.linkedin.com/http://www.facebook.com/http://www.twitter.com/http://www.twitter.com/http://www.facebook.com/http://www.linkedin.com/http://www.linkedin.com/http://www.centralpaattorneys.com/http://www.centralpaattorneys.com/http://www.benefitfocus.com/http://https//www.facebook.com/ELC.EntrepreneurialLeadershipCenterhttp://www.ship.edu/elchttp://www.ship.edu/elc


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ELC Speaker Series2011.2012

Webinar Information

I. JEFF HAAS - Owner/CEO Haas Family of BusinessesDate: Wednesday, October 26, 2011Time: 3:30 - 4:30 PM & Networking 4:30 - 5 PMLink: hp://mediasite.passhe.edu/mediasite/Viewer/?peid=5e75d6efd37943789c78923d3ca138a1dSOCIAL NETWORKING AS A MARKETING TOOLWhat are the best practices to maximize business potential?

II. MIKE OBRIEN - Director, Large Employer Sales at Benetfocus& GEOFF MCINROY - Partner, Owens, Barcavage, & McInroy, LLCDate: Tuesday, November 15, 2011Time: 3:30 - 4:30 PM & Networking 4:30 - 5 PM

Link: hp://tinyurl.com/ELC-11-15-11MIKE OBRIENNAVIGATING THE DYNAMIC SALES ENVIRONMENTEntrepreneurial needs for the new economy sales force?GEOFF MCINROY, ESQUIRELEGAL DESIGNATION FOR A START UPSole Proprietorship, LLC, or Corporation What is the best t?

III. JENN DELAYE - Owner/CEO JDK GroupDate: Tuesday, January 24, 2012Time: 3:30 - 4:30 PM & Networking 4:30 - 5 PMLink: hp://tinyurl.com/ELC-1-24-12RESETTING THE NEW NORMALHow the recession saved my business.

IV. JIM CARCHIDI - Executive Vice President The JFC Stang Companies& RYAN FOLKER - Shippensburg Graduate, Owner DPCCDate: Tuesday, February 21, 2012Time: 33:30 - 4:30 PM & Networking 4:30 - 5 PMLink: hp://tinyurl.com/ELC-2-21-12JIM CARCHIDI, CSPTHE NEW ECONOMYWhat denes business in the 21st Century?RYAN FOLKERTBA

V. KATIE PETERSEN - Project Manager, Ewing Kauman Foundation& ANNE DEETER GALLAHER - CEO/Owner of Deeter Gallaher Group, LLC

& Shippensburg GraduateDate: Tuesday, March 20, 2012Time: 3:30 - 4:30 PM & Networking 4:30 - 5 PMLink: hp://tinyurl.com/ELC-3-20-12KATIE PETERSENBridging the Gap Between University Research and Innovative Start-Up BusinessesANNE DEETER GALLAHERSocial Media at Work

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http://mediasite.passhe.edu/mediasite/Viewer/?peid=5e75d6efd37943789c78923d36ca138a1dhttp://mediasite.passhe.edu/mediasite/Viewer/?peid=5e75d6efd37943789c78923d36ca138a1dhttp://mediasite.passhe.edu/mediasite/Viewer/?peid=5e75d6efd37943789c78923d36ca138a1dhttp://mediasite.passhe.edu/mediasite/Viewer/?peid=5e75d6efd37943789c78923d36ca138a1dhttp://tinyurl.com/ELC-1-24-12http://tinyurl.com/ELC-1-24-12http://tinyurl.com/ELC-2-21-12http://tinyurl.com/ELC-2-21-12http://tinyurl.com/ELC-2-21-12http://tinyurl.com/ELC-1-24-12http://mediasite.passhe.edu/mediasite/Viewer/?peid=5e75d6efd37943789c78923d36ca138a1dhttp://mediasite.passhe.edu/mediasite/Viewer/?peid=5e75d6efd37943789c78923d36ca138a1dhttp://mediasite.passhe.edu/mediasite/Viewer/?peid=5e75d6efd37943789c78923d36ca138a1d


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UnIveRsITy connecTIon

uPCoMINg eVeNt

A Career as a Writer in New MediaThursday, November 10, 2011 (3:30pm)

Dauphin Humanities Center 051, Shippensburg University, Shippensburg, PA

Presented by:Simon Owens (2006 SHIP Alumnus), Writer and Entrepreneur

Simon Owens graduated from Shippensburg University with a major in

English and a concentration in Writing. He is currently a media consultant

and online journalist with an exerptise in new media, and Director of Public

Relations at the creative agency JESSe. His blog, Bloggasm, was named in 2008

as one of PC Magazines favorites. Simon was named the second best Twier

user in DC in 2009 in Washington City Papers Best of issue.

Sponsored by the Department of English, Career Development Center, andDean of the College of Arts and Sciences.

For more information, contact:

Dr. Kim van Alkemade([email protected])


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Dr. Jan Ruby and Dr. DavidMooney provided inter-departmental supportby spreading awarenessand providing insightsthat helped improve thebranding process.ELC Coordinator Dr.Patrick Byrne says:

Jessica came preparedwith a solid proposal, andwas able to incorporateclassroom learning intoher pitch. Her poise andpresentation skills solidiedthe contract, but herpreparation was evident.Her work is thoughtful andprecise.

the focal-point of Burnsbut the experience provhas included more thandesign. Burns has beenby the ELC to continuoudevelop an image and bas needed.

You can see the videothat captured Jessicastransformation from

Shippensburg Senior toBrand Consultant at:

hp://www.youtube.cowatch?feature=player_embedded&v=rOVRI29

For ShippensburgUniversity Student JessicaBurns, the EntrepreneurialLeadership Center (ELC)has provided real-worldexperience.

Because Burns answeredthe call for a brandingproposal, her entry wasaccepted. She has been

contracted to design thenew brand and image of theELC.

One of the ELCs goalsconsists of helpingstudents gain experiencein their elds and unifyingcommon eorts amongdepartments.

12

braNdINg the eLC

Additionally, Burns wasintroduced to entrepreneur/graphic designer RachelBaird of Tilt Studio, Inc.The two worked one-on-one to help Burns with hercreations, and to provideinsight into her futurecareer.

I love the amount ofcreative freedom Ive been

given for this project. Notonly does it help improvemy own design skills, butit will also help make theELCs brand even moreunique and special, saysBurns.

The new ELC logo serves as

how oNe studeNt ChaNged the IMage oF the eLC

JessICas wINNINg Logo
http://www.youtube.com/watch?feature=player_embedded&v=rOVRI29Bnsg#http://www.youtube.com/watch?feature=player_embedded&v=rOVRI29Bnsg#http://www.youtube.com/watch?feature=player_embedded&v=rOVRI29Bnsg#http://www.youtube.com/watch?feature=player_embedded&v=rOVRI29Bnsg#

Innovatus Vol 1

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Transcript of Innovatus Vol 1