Innovativeness-performance link

Discovery

• Define product innovation and technology strategy

• Prepare profit pool maps• Perform an environmental context analysis• Perform an internal S/W analysis• Analyze the value chain• Look for need gaps, emerging needs and

disruptions

Sources of opportunities

Sources of ideas (from 40 companies)

Idea generation• Assign a focal person for idea collection and management• Set up an idea bank• Immersion- P&G dry-cleaning 8-12 months• Amplify through PLUSSING- Hallmark-Winnie the Pooh lines of products• Competitive scanning• Trade show scanning• Trade publications• Review Patents• Tap suppliers• Link to universities• In-house suggestion schemes• Provide scouting time

Methods

• Scenario analysis• Voice-of-customer

– Anthropological– Product value analysis: customers interact with

facets of product– Customer focus groups/interviews/surveys– Lead user analysis

Major Revenue Generator: MRG EVENT

• Day 1: Change Sharing• Day 2: Opportunity mapping• Day 3: Opportunity Shaping

Major Revenue Generator: MRG EVENT Day 1

• Day 1 Break out sessions– morning: 90 minutes to identify major trends,

shifts, needs and potential disruptions– Afternoon: Identify major technological shifts

in your and your customer industry that will impact the market and the way business is done

Major Revenue Generator: MRG EVENT Day 2

• Day 2: Teams map out opportunities suggested by their change spotting

• Present list of major opportunity themes• Event manager to cluster opportunities into

themes: provide vividness to themes for presentation to the participants on Day 3

Major Revenue Generator: MRG EVENT Day 3

• Walk around opportunity cluster exhibits• Vote out bad themes• Walk to themes that you will work on• Each team fleshes out the next steps for

their opportunity theme