Innovative vs Status Quo Brands
Transcript of Innovative vs Status Quo Brands
‘Stop’ Attributes
plodding
frightened
complacent
vanilla
uncoordinated
underestimated
faceless
amateurish
just OKinconsistent
authoritarian
nickel-and-dimer
cautiouspolitical
inconsequential
big
disorganized
siloed
bureaucraticslow
dusty
staidhumorless
timid
old-fashioned
so yesterday
rudderless
aimless
closed-minded
unloved
dulldowdy
traditional
snooty
serious
flat
unimaginative
elitist
it’s complicated
‘Keep’ Attributes
admired
advocate
customized
knowledgeable
professional
transparency
friendly
strategic
approachable
stableaspirational
focused
seasoned
intelligent
hard-working
creative
ethical
transactional
confident expert
broad
credible
humanitarian
honestyresponsive
thoughtful
polishedstrong
dependabletrusted
bright
‘Want’ Attributes
innovatingadvocate
creative
enriching
admired
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easy
bold
winningaggressive
transparency
friendly
fresh
innovativenimble
strategicapproachableaspirational
focusedwilling
proactiveresponsive
flexible
speedy
entrepreneurial
insightful
different
confident
easy listening
self-promoting
techie
polishedslick
smooth
youthful
political
ingenious
optimistic
Beverage in Future
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Red Bull: Get some new, fresh energy
High end scotch or brandy: Really, really good; incredibly solid and valuable; worth it.
Snapple: All sorts of variety; great tasting