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  • Innovative tools & Techniques

    Convergence

    &

    Environment Building

    IPMC

    (Inter Personal Media Campaign)

    for 06 Saakshar Bharat districts of Gujarat by

    SRC Bharuch

  • SRC Bharuch Page 1

    TOOLS & TECHNIQUES USED- A FURTHER STEP TOWARDS

    CAMPAIGN EXECUTION

    Campaign execution- The campaign execution process aims to make concrete

    plans and strategies by formulating a clear outline of campaign activities,

    types and content of communications, the organizational structure, and

    sharing of responsibility.

    Depending upon the context, tools and techniques have been formulized for

    the campaign execution which is as follows:

     Slogan writing on the walls in public places that attract people’s

    attention

     Posters

     A public march or procession conveying the message through banners

    placards in local languages and even songs especially composed on

    election themes.

     Awareness on wheels- Campaign Vehicle

     Skits and street plays in form of Bhavai and an innovative initiative of

    puppet show in public squares and in rural areas marked as low voting

    areas

     Oath taking

     Distribution of pamphlets and leaflets

     Using radio shows

  • SRC Bharuch Page 2

    Memories of our Electoral Journey towards Literacy

    In the Presence of Central Govt’s Minister of state Shri Mansukhbhai Vasava, In charge Director SRC Bharuch receiving Certificate of Appreciation from Collector & District

    Magistrate, Bharuch Smt Avantika Singh (IAS)

    Collector & District Magistrate addressing people on the eve of Republic Day Celebration on 26 th January 2014

  • SRC Bharuch Page 3

    Feb 6 – 7 2014: Workshop on Puppet making for Puppet Show

    The puppet show work shop for RP training to teachers from Different educational institute

    were selected by JSS/SRC from 8 Talukas ; total 16 teachers participated.

  • SRC Bharuch Page 4

    BHAVAI TEAM SHOWCASING STREET PLAY ON ELECTORAL LITERACY

    AND ELECTORAL AWARENESS FOR THE VETTING PURPOSE

    POWER POINT PRESENTATION ON ELECTORAL LITERACY IN LOCAL

    LANGUAGE GUJARATI ALONG WITH OTHER LANGUAGE – HINDI AND

    ENGLISH

    by

    State Resource Center, Bharuch

    Power point presentation based on the facts and information

    pertaining to the electoral awareness

  • SRC Bharuch Page 5

    GAMES PREPARED BY SRC AND JSS BHARUCH TEAM TO GET ACTIVE

    INVOLVEMENT OF VOTERS

    T- SHIRTS WITH MESSAGE OF VOTE WITH PRIDE

    In order to motivate the voters, SRC Bharuch designed nearly 2000 T-shirts

    for distribution in 06 Saakshar Bharat Districts during main campaign

    activities with Saakshar Bharat logo and deporting the message “Vote for

    Pride”

    T-shirts with Saakshar Bharat logo and message of Vote with Pride for

    distribution prepared by SRC Bharuch

  • SRC Bharuch Page 6

    Beti Bachao

    Save Girl Child Movement By SRC Bharuch

  • SRC Bharuch Page 7

    SENSITIZING THE SAAKSHAR BHARAT PRERAKS:

    The Meeting to orient, involve & sensitize the functionaries of the Dahod

    was organized at the office of Deputy District Continuing Officer.

    District & Taluka Preraks of the District Dahod participated in the Meeting.

    IEC Material published for the Electoral Literacy, Awareness T Shirt was

    distributed to them

    SRC Team explained them their role and responsibility to carry on the mission

    further in their respective blocks.

    They were informed about the various methods through which they can

    spread the awareness amongst the public.

    SRC Program Coordinators Shri Bharatbhai Parmar and Shri A.R Pandya delivering

    T-shirts and IEC Material to Taluka Prerak at District Dahod

  • SRC Bharuch Page 8

    “Hard Work Always Speaks”- With this saying here is the representation

    of Comparative Chart representing increase percentage of Voting

    turnout during 2009 Lok Sabha Election and 16th Lok Sabha Election

    2014

    The above chart represents the increase voting turn out of selected districts of

    Gujarat State during 16th Lok Sabha Election 2014. The chart represents

    overall 07 districts out of 10 districts were covered under Pre Election

    Awareness Campaign Program by SRC JSS Bharuch. 04 Districts namely

    Kachchh, Dahod, Panchmahal and Surendranagar are Saakshar Bharat

    Districts while other 03 namely Rajkot, Vadodara and Bharuch are non

    0 20 40 60 80

    K ac

    h ch

    h

    Su re

    n d

    ra n

    ag ar

    D ah

    o d

    R aj

    ko t

    P an

    ch m

    ah al

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    o d

    ar a

    B h

    ar u

    ch

    1 2 3 4 5 6 7

    2009 Lok Sabha Elections Voting Turnout percentage

    2014 Lok Sabha Elections Voting turnout percentage

    1. Kachchh 13%

    2. Surendra nagar 15%

    3. Dahod 14%

    4. Rajkot 12%

    5.Panchmahal 13%

    6. Vadodara 15%

    7. Bharuch 18%

  • SRC Bharuch Page 9

    Saakshar Bharat Districts. Other 02 Saakshar Bharat Districts Narmada and

    Dang does not have separated Constituency, and as it has been combined

    under other constituency such as Chotta Udepur and Valsad, thus accurate

    percentage of voting turnout have not been acquired.

    OUTPUT and CONCLUSION

    “Pre Election Awareness Campaign”- A campaign that escort people of

    democratic country towards the path of democracy achievement.

    With similar objective, SRC Bharuch in association with JSS Bharuch planned

    and implemented pre election awareness campaign for the 14th Lok Sabha

    Election 2014 as per guidelines of Election Commission of India under SVEEP

    Program. SRC Bharuch is bound to spread awareness for electoral literacy in

    06 Saakshar Bharat Districts under Interpersonal Media Campaign. While JSS

    Bharuch too worked under similar streamline of spreading awareness

    regarding election in non Saakshar Bharat districts as part of duty.

    Teamwork always give great result who’s exemplary is the team of SRC

    Bharuch and JSS Bharuch worked together for 14th Lok Sabha Election 2014. It

    is great pleasure to share that the effort laid for voters awareness proved to

    be fruitful when on 30th April 2014 it was declared that Bharuch has

    positioned second in Gujarat State. Additionally there has been amplification

    in the voting turn out as compared to last elections held in 2009.

    In 2009, around 57.14% was reported in terms of total voting turnout;

    however, in current election of 2014, 74.54% has been reported as total

    voting turn out for 14th Lok Sabha Elections 2014. The comparative figure

    itself speaks about the great boost in voting turnout.

    Implementation of Pre Election campaign by SRC Bharuch and JSS Bharuch

    proved to be right direction for future endeavor.

  • SRC Bharuch Page 10

    4.4 WORKSHOP

    An innovative program was introduced to cater to the people of Gram

    Panchayats.

    A Two Day Workshop was organized by SRC Bharuch and JSS Bharuch Team

    members for the design and development of puppets to be used in the ‘Puppet

    Show’ with the expert participation of Art & Craft Teachers (Primary Schools)

    of District Bharuch.

    The script was developed & designed by SRC and JSS team conveying every

    important aspect of Electoral Literacy. The music was designed by

    professional musicians on lines of Gujarati folklore and whole script, songs

    with traditional music was sent to State Election Authority for vetting. The

    total expense of the Puppet Show was borne by JSS & SRC.

    Expert Team of puppet

    making illustrating

    different ways of puppet

    making methods

  • SRC Bharuch Page 11

    District Education Officer and Nodal Officer SVEEP Shri R. J Macchi and SRC In charge

    Director Shri Zainul Abedin administering ongoing workshop on puppet making

    organized by SRC-JSS Bharuch for Govt primary teachers expertise in Arts and Crafts.

  • SRC Bharuch Page 12

    State Law & Justice Minister and Dist. Collector appreciate materials prepare by SRC Bharuch

    Felicitation of I/C Director SRC Bharuch on Teacher’s Day Function on 5th Sep. 2014

  • SRC Bharuch Page 13

    SRC BHARUCH ATTENDING REVIEW MEETING ORGANIZED BY STATE

    ELECTION AUTHORITIES

    Deputy Secretary Shri Padalia(IAS) alongwith Shri Y M Goriya reviewed

    the details of all Districts to get on hand information on progress of SVEEP

    programme. Shri S Zainul Abedin Director i/c was especially present

    during this meeting to explain the IEC material prepared by SRC Bharuch

  • SRC Bharuch Page 14

    AUDIO- VISUAL MATERIAL

    Along with published material