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Innovative tools & Techniques
(Inter Personal Media Campaign)
for 06 Saakshar Bharat districts of Gujarat by
SRC Bharuch Page 1
TOOLS & TECHNIQUES USED- A FURTHER STEP TOWARDS
Campaign execution- The campaign execution process aims to make concrete
plans and strategies by formulating a clear outline of campaign activities,
types and content of communications, the organizational structure, and
sharing of responsibility.
Depending upon the context, tools and techniques have been formulized for
the campaign execution which is as follows:
Slogan writing on the walls in public places that attract people’s
A public march or procession conveying the message through banners
placards in local languages and even songs especially composed on
Awareness on wheels- Campaign Vehicle
Skits and street plays in form of Bhavai and an innovative initiative of
puppet show in public squares and in rural areas marked as low voting
Distribution of pamphlets and leaflets
Using radio shows
SRC Bharuch Page 2
Memories of our Electoral Journey towards Literacy
In the Presence of Central Govt’s Minister of state Shri Mansukhbhai Vasava, In charge Director SRC Bharuch receiving Certificate of Appreciation from Collector & District
Magistrate, Bharuch Smt Avantika Singh (IAS)
Collector & District Magistrate addressing people on the eve of Republic Day Celebration on 26 th January 2014
SRC Bharuch Page 3
Feb 6 – 7 2014: Workshop on Puppet making for Puppet Show
The puppet show work shop for RP training to teachers from Different educational institute
were selected by JSS/SRC from 8 Talukas ; total 16 teachers participated.
SRC Bharuch Page 4
BHAVAI TEAM SHOWCASING STREET PLAY ON ELECTORAL LITERACY
AND ELECTORAL AWARENESS FOR THE VETTING PURPOSE
POWER POINT PRESENTATION ON ELECTORAL LITERACY IN LOCAL
LANGUAGE GUJARATI ALONG WITH OTHER LANGUAGE – HINDI AND
State Resource Center, Bharuch
Power point presentation based on the facts and information
pertaining to the electoral awareness
SRC Bharuch Page 5
GAMES PREPARED BY SRC AND JSS BHARUCH TEAM TO GET ACTIVE
INVOLVEMENT OF VOTERS
T- SHIRTS WITH MESSAGE OF VOTE WITH PRIDE
In order to motivate the voters, SRC Bharuch designed nearly 2000 T-shirts
for distribution in 06 Saakshar Bharat Districts during main campaign
activities with Saakshar Bharat logo and deporting the message “Vote for
T-shirts with Saakshar Bharat logo and message of Vote with Pride for
distribution prepared by SRC Bharuch
SRC Bharuch Page 6
Save Girl Child Movement By SRC Bharuch
SRC Bharuch Page 7
SENSITIZING THE SAAKSHAR BHARAT PRERAKS:
The Meeting to orient, involve & sensitize the functionaries of the Dahod
was organized at the office of Deputy District Continuing Officer.
District & Taluka Preraks of the District Dahod participated in the Meeting.
IEC Material published for the Electoral Literacy, Awareness T Shirt was
distributed to them
SRC Team explained them their role and responsibility to carry on the mission
further in their respective blocks.
They were informed about the various methods through which they can
spread the awareness amongst the public.
SRC Program Coordinators Shri Bharatbhai Parmar and Shri A.R Pandya delivering
T-shirts and IEC Material to Taluka Prerak at District Dahod
SRC Bharuch Page 8
“Hard Work Always Speaks”- With this saying here is the representation
of Comparative Chart representing increase percentage of Voting
turnout during 2009 Lok Sabha Election and 16th Lok Sabha Election
The above chart represents the increase voting turn out of selected districts of
Gujarat State during 16th Lok Sabha Election 2014. The chart represents
overall 07 districts out of 10 districts were covered under Pre Election
Awareness Campaign Program by SRC JSS Bharuch. 04 Districts namely
Kachchh, Dahod, Panchmahal and Surendranagar are Saakshar Bharat
Districts while other 03 namely Rajkot, Vadodara and Bharuch are non
0 20 40 60 80
1 2 3 4 5 6 7
2009 Lok Sabha Elections Voting Turnout percentage
2014 Lok Sabha Elections Voting turnout percentage
1. Kachchh 13%
2. Surendra nagar 15%
3. Dahod 14%
4. Rajkot 12%
6. Vadodara 15%
7. Bharuch 18%
SRC Bharuch Page 9
Saakshar Bharat Districts. Other 02 Saakshar Bharat Districts Narmada and
Dang does not have separated Constituency, and as it has been combined
under other constituency such as Chotta Udepur and Valsad, thus accurate
percentage of voting turnout have not been acquired.
OUTPUT and CONCLUSION
“Pre Election Awareness Campaign”- A campaign that escort people of
democratic country towards the path of democracy achievement.
With similar objective, SRC Bharuch in association with JSS Bharuch planned
and implemented pre election awareness campaign for the 14th Lok Sabha
Election 2014 as per guidelines of Election Commission of India under SVEEP
Program. SRC Bharuch is bound to spread awareness for electoral literacy in
06 Saakshar Bharat Districts under Interpersonal Media Campaign. While JSS
Bharuch too worked under similar streamline of spreading awareness
regarding election in non Saakshar Bharat districts as part of duty.
Teamwork always give great result who’s exemplary is the team of SRC
Bharuch and JSS Bharuch worked together for 14th Lok Sabha Election 2014. It
is great pleasure to share that the effort laid for voters awareness proved to
be fruitful when on 30th April 2014 it was declared that Bharuch has
positioned second in Gujarat State. Additionally there has been amplification
in the voting turn out as compared to last elections held in 2009.
In 2009, around 57.14% was reported in terms of total voting turnout;
however, in current election of 2014, 74.54% has been reported as total
voting turn out for 14th Lok Sabha Elections 2014. The comparative figure
itself speaks about the great boost in voting turnout.
Implementation of Pre Election campaign by SRC Bharuch and JSS Bharuch
proved to be right direction for future endeavor.
SRC Bharuch Page 10
An innovative program was introduced to cater to the people of Gram
A Two Day Workshop was organized by SRC Bharuch and JSS Bharuch Team
members for the design and development of puppets to be used in the ‘Puppet
Show’ with the expert participation of Art & Craft Teachers (Primary Schools)
of District Bharuch.
The script was developed & designed by SRC and JSS team conveying every
important aspect of Electoral Literacy. The music was designed by
professional musicians on lines of Gujarati folklore and whole script, songs
with traditional music was sent to State Election Authority for vetting. The
total expense of the Puppet Show was borne by JSS & SRC.
Expert Team of puppet
different ways of puppet
SRC Bharuch Page 11
District Education Officer and Nodal Officer SVEEP Shri R. J Macchi and SRC In charge
Director Shri Zainul Abedin administering ongoing workshop on puppet making
organized by SRC-JSS Bharuch for Govt primary teachers expertise in Arts and Crafts.
SRC Bharuch Page 12
State Law & Justice Minister and Dist. Collector appreciate materials prepare by SRC Bharuch
Felicitation of I/C Director SRC Bharuch on Teacher’s Day Function on 5th Sep. 2014
SRC Bharuch Page 13
SRC BHARUCH ATTENDING REVIEW MEETING ORGANIZED BY STATE
Deputy Secretary Shri Padalia(IAS) alongwith Shri Y M Goriya reviewed
the details of all Districts to get on hand information on progress of SVEEP
programme. Shri S Zainul Abedin Director i/c was especially present
during this meeting to explain the IEC material prepared by SRC Bharuch
SRC Bharuch Page 14
AUDIO- VISUAL MATERIAL
Along with published material