PACKAGING “A SILENT SALESMAN”

INTRODUCTION

Packaging is a market and a marketing necessity. Traditionally, the function of packaging was to protect goods but in the modern age it acts as a promotional tool and the major image builder contributing to the product success.

Packing is the act of housing the product in the packages or containers like tins, cans, bags, jars, bottles, boxes etc.

A ‘package’ is a wrapper or a container in which product is enclosed ,encased, housed or sealed .

It deals with activities of planning and designing of different means of packing the products.

What is PACKAGING? “PACKAGING” is the science, art and technology of

enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use.

Packaging design can be viewed in 3 different ways: A means of protecting the contents of the package A contributor to the cost of the end product A sales canvas on which to promote products attributes

and benefits

OBJECTIVES

Physical protection Barrier protection Containment Information transmission Marketing

OBJECTIVES (contd…..)

Product identification Product convenience Product promotion Product profit generation

FUNCTIONSFUNCTIONS

Technical FunctionsTechnical Functions

Preservation Transportation Measurement Dispensation Storage

FUNCTIONS (Contd….)

Marketing Functions

Communicate Display Inform Promote Motivate

DIVISIONS OF PACKAGING

Based on end user

Consumer packaging Industrial packaging Military packaging Government packaging

DIVISIONS OF PACKAGING (Contd…..)

Based on packaging level

Primary packaging Secondary packaging Tertiary packaging Unitized/ Palletized packaging Containerized packaging

DIVISIONS OF PACKAGING (Contd…..) Based on commodity

Food packaging Pharmaceutical packaging Medical device packaging Electronics packaging Cosmetic packaging Chemical packaging Hazardous material packaging

TYPES OF PACKAGING MATERIALS

Plastic Metal Brick Carton Cardboard Glass

INNOVATIVE PACKAGING CONCEPTS

Hermetic packaging Organic packaging Micro packaging Ethical packaging Convenience packaging

HOW TO CREATE INNOVATIVE PACKAGING?

Create a reusable package Add a little extra to your

packaging Make design the focus of your

packaging Create fun packaging Let your true colors shine

through

HOW TO CREATE INNOVATIVE PACKAGING?

Extend your labels Try the metallic look Focus your packaging on the

specific target Merge two packaging

concepts Look to nature for inspiration

Family packaging strategy Multiple packaging strategy Reuse packaging strategy Ecological packing policy

PACKAGING STRATEGIES

SYMBOLS USED ON PACKAGES

Hazardous materials have special information and symbols. Two examples are below:-

SYMBOLS (Contd…….)

Keep away from sunlight

Keep away from water

Environmental Considerations

Sustainability Recyclability Life cycle assessment Waste management Environmental responsibility

CONCLUSION

Manufacturers should tailor the packaging to suit the needs of the product, the transport system and the consumer. It should also meet the health, safety standards and environmental considerations.

The package of a product should be designed in such a manner so that it has a wide impact on the psychology of the consumer which would lead the consumer to purchase the product simply by having a look over it.

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