Innovation, the future and why nothing is ever simple

Innovation, the future and why nothing is

ever simple

Commoditisation & Innovation

Drivers


Drivers

Why nothing is simple


Drivers


Future


PrintingDucksOpen Source

Information Tech.

Football

Chaos

Politics

Genetics

People

ParticipationFreedom

Environment

Electronics

PatentsCommoditisation

Maths

DANGER!Will Robinson

DANGER!

dX = F(y)^F(z) + c

p = Sin(y3).Cos(z)2 + k

No. Slides

Pain

OK

Severerisk of harm

No. Slides

Pain

OK

Severe risk of harm

60 slides

Pain

OK

185 slides

http://bancomicsans.com/home.html



End of DANGER!

change from monopolistic to perfect competition

Yesterday’s hot stuff

Today’s boredom

New Bespoke

New ProductsBespoke

New ProductsBespoke Services

New

1832

New

1832

Bespoke

ProductsNew

1837

Electricity is a powerful constitutional tonic

American Electrotherapeutic Association

1890’s

UtilityGridNew

NationalGridNew

1930’s

ServicesNew

COMMODITISATION

ProductsBespoke

Internet

Power

CPU.

Internet

Power

CPU.

Google

Joseph A. Schumpeter (1883 - 1950)

The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates.


Creative Destruction

New ServicesProductsBespoke

Innovation

Innovation?

Professor Jan Fagerberg

Innovation is the first attempt to carry out [an idea] into practice.

InnovationIdea

Invention

Discovery

Idea

Invention

Discovery

Innovation Services

ServicesInnovation

COMMODITISATION

ProductsBespoke

Idea

Invention

Discovery

Innovation Services

Internet

Power

CPU.

Google

Drivers


New

Competitive Advantage

Bespoke

New Thing BespokeNew

PRESSURE

New Bespoke Products

Competitive Advantage

Screenshots taken from web at http://www.strassmann.com/

http://www.strassmann.com

http://www.strassmann.com

Nick Carr

As IT becomes ubiquitous ... it has no strategic

value

Bespoke

PRESSURE

ServicesProductsNew

AJAX

Rich user Interface

Collaboration

Social Networks

Participation Architecture

Standards

Social Media

Web Services

Utility computing

SAAS

SOA

Cloud

Mash Ups

REST WebOS

Wikis

SEOAggregation

Useability

RSS

open source Innovation

Adaptability

Open

User Generated Content

Opportunity

Analytics

ServicesProductsBespokeNew

Herbert A. Simon 1916-2001

Theory of Hiearchy

CPU Memory I/O

Database Framework

Operating System

CPU Memory I/O

CRM

Database Framework

Operating System

CPU Memory I/O

Mapping C02 data

ServicesProductsBespokeNew

Services

Services

Services

Innovation

ServicesInnovation

COMMODITISATION

ProductsBespoke

Idea

Invention

Discovery

Innovation Services

Internet

Power

CPU.

Google

Herbert A. Simon 1916-2001

Theory of Hiearchy

Idea

Invention

Discovery

ServicesInnovation

Components

Drivers



Idea

Invent

ion

Discov

ery

Service

Innova

tion

Nove

l

Low High

Com

mon

Ubiquity

Nove

l

Ubiquity

Nove

lCo

mmon

Ubiquity

Nove

lCo

mmon

Certainty

Nove

l

Low

Com

mon

Certainty

Nove

l CertaintyLow High

Com

mon

Nove

l

Low High

Com

mon

Ubiquity

Certainty

Nove

l

Low High

Com

mon

Early 80s innovation of

CRM

Nove

l

Low High

Com

mon

Mid 80sdatabase marketing.

Nove

l

Low High

Com

mon

Early 90s CRM products

Nove

l

Low High

Com

mon

Nove

l

Low High

Com

mon

Early 00s Utility-like

CRM

Nove

l

Low High

Com

mon

Early 80s innovation of

CRM

Nove

l

Low High

Com

mon

Innovation

Nove

l

Low High

Com

mon

Early 00s Utility-like

CRM

Nove

l

Low High

Com

mon

Commodity

Nove

l

Low High

Com

mon

Innovation

Commodity

Nove

l

Low High

Com

mon

Innovation

http://petjunction.blogspot.com/2007/07/adorables.html




I’m in ur Internets




... web fohwr zero!!

I’m in ur Internets



Nove

l

Low High

Com

mon

Web 4.0

Scarcity of information

Nove

l

Low High

Com

mon

Web 4.0


Expensive

Nove

l

Low High

Com

mon

Web 4.0


Expensive

Deviation is good

Nove

l

Low High

Com

mon

Web 4.0


Expensive

Deviation is good

Dynamic methods

Nove

l

Low High

Com

mon

Commodity

Nove

l

Low High

Com

mon

Phone

Nove

l

Low High

Com

mon

Phone

Wealth of information

Nove

l

Low High

Com

mon

Phone


Lower cost

Nove

l

Low High

Com

mon

Phone


Lower cost

Deviation is bad

Nove

l

Low High

Com

mon

Phone


Lower cost

Deviation is bad

Defined methods

Nove

l

Low High

Com

mon

Phone


Expensive

Deviation is good

Dynamic methods

Nove

l

Low High

Com

mon

Innovation

Commodity

Nove

l

Low High

Com

mon

Phone

Phone

Nove

l

Low High

Com

mon

Maintain office facilities

Set budgets

Manage payroll

Recruit staff

Capture customer request for service

Capture product predictions from information market

Audit site useabilityMaintain corporate wiki

Maintain search rank listing

Nove

l

Low High

Com

mon

Nove

l

Low High

Com

mon

Six Sigma

Nove

l

Low High

Com

mon

Commodity

Six Sigma

Nove

l

Low High

Com

mon

Innovation

Six Sigma

Nove

l

Low High

Com

mon

Different Methodologies

Nove

l

Low High

Com

mon

Dynamic (XP)

Defined (Prince 2)

Nove

l

Low High

Com

mon

Phone (You)

Nove

l

Low High

Com

mon

Phone (Everyone Else)

Phone (You)

Nove

l

Low High

Com

mon

Competitive Gap

Phone (Everyone Else)

Phone (You)

PRESSURE

ServicesNew

Nove

l

Low High

Com

mon

Nove

l

Low High

Com

mon

YouEveryone Else

Nove

l

Low High

Com

mon

You

Everyone Else

Nove

l

Low High

Com

mon

Competitive Gap

You

Everyone Else

Professor Leigh M. Van Valen

Red Queen Hypothesis

Innovate to survive tomorrow.

Adapt to survive today.


Nove

l

Low High

Com

mon

Survival today [adaption] requires ‘coherence, coordination and stability’.

Innovation [survival tomorrow] requires the replacement of these virtues.

Salaman & Storey

Innovation Paradox

Nove

l

Low High

Com

mon

Well defined

Nove

l

Low High

Com

mon

Well defined

Common place

Nick Carr

As ... becomes ubiquitous ... it has no strategic

value

Low High

Com

mon

New

Low High

Com

mon

Uncertain

New

∝Future Value1

Certainty

Idea

Invention

Discovery

Innovation Services

Idea

Invention

Discovery

Innovation Services

Components

Idea

Invent

ion

Discov

ery

Service

Innova

tion

Nove

l

Low High

Com

mon

Nove

l

Low High

Com

mon

Innovation

Commodity

Nove

l

Low High

Com

mon

Maintain office facilities

Set budgets

Manage payroll

Recruit staff

Capture customer request for service

Capture product predictions from information market

Audit site useabilityMaintain corporate wiki

Maintain search rank listing

Nove

l

Low High

Com

mon

Different Methodologies

Nove

l

Low High

Com

mon

Competitive Gap

You

Everyone Else

Adapt to survive today.


∝Future Value1

Certainty

Commoditisation

Innovation

Drivers


Future

ServicesProducts

Idea

Invention

Discovery

ServicesInnovation

Components

Nove

l

Low High

Com

mon

Nove

l

Low High

Com

mon

Six Sigma

Nove

l

Low High

Com

mon

Agile

Nove

l

Low High

Com

mon

Commodity

Nove

l

Low High

Com

mon

20%

Commodity

Innovation

billege greencrackerpracticalowl

privatenobbykevinsteele vickispix

http://www.flickr.com/photos/46357488@N00/2443667546/




Chicago Historical Society

giddygoosejm999uk mscolly





[email protected]

mailto:[email protected]

mailto:[email protected]

Innovation, the future and why nothing is ever simple

Technology

Transcript of Innovation, the future and why nothing is ever simple