Innovation Space Half-Time Proposal

INNOVATION PROPOSAL

Victoria ArbogastTom BanasekFelix FinkGabriel Gabriel II

Team SparkThe ProjectDow CorningDow Corning SWOTCompetitorsSilicone PropertiesLED BasicsLED SWOTTechnologyLED MarketLED SWOTLight Bulb BenchmarkingLumen InformationUsersUsers and StakeholdersMethods of ResearchPOGSHinkley’s LightingHome DepotHotel San CarlosRC LuriePhoenix Convention CenterMesa Arts CenterHome Survey

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TABLE OF CONTENTS

Initial Concept SketchesProdoLumBrand IdentityAudienceConcept SketchesConcept RenderingProduct PitchUser InteractionConcept DetailsProduct Function TreeBiomimicryQuorraBrand IdentityAudienceConcept SketchesConcept RenderingProduct PitchUser InteractionProduct Function TreeBiomimicryUmiBrand IdentityAudience

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TABLE OF CONTENTS

Concept RenderingProduct PitchUser InteractionConcept DetailsProduct Function TreeBiomimicry

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TABLE OF CONTENTS

THE PROJECT

His name is Felix Fink. He is a senior Business Finance, Management, and International Business Certificate student. His interests lie in finance, energy, and entrepreneurship. One day he hopesto own his own business that provides renewable energy to users by financing new projects.

His name is Gabriel G Gabriel II. Born and raised in Phoenix Arizona, he has always had a passion for design. Creating buildings with blocks and spaceships with Legos and K’NEX, his parents tried to keep up with him. Today, he is a senior in Industrial Design. His interests include consumer electronics, computers and computer devices.

His name is Tom Banasaek. He is a senior Mechanical Engineering Student with a design minor. He was born and raised in Mesa, Arizona. He loves to play golf and his favorite color is blue. He’s is a bit of a perfectionist even though it may hold him back.

Her name is Victoria Arbogast. She is a senior Visual Communications Design with a Japanese minor. Her interests in design include information graphics, packaging and advertising. She gets through the late college nights on mass amounts of Coke and pop music.

TEAM SPARK

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The purpose of this project is to create products for the future of sustainable illumination. Lighting is an essential condition for survival, and is extremely valuable for a variety of purposes. Light is an essential condition for survival, and has earned its value from a variety of purposes. The unique properties of Dow Corning’s silicone materials can have several uses in the lighting industry, especially for the needs of the LED (Light Emitting Diode) market. Dow Corning has created a variety of coatings, gels, encapsulates, adhesives, and conductive materials for LED applications.

Utilizing Dow Corning’s materials, Team Spark will attempt to develop sustainable illumination for home, office, and mobile applications. The potential savings from increasing the efficiency of lighting technologies is enormous since 20 to 50 percent of total energy consumed in homes and offices is for lighting. Team Spark will work to produce technologies that will meet the needs for ambient, accent, task and focus lighting for households. For the office space our team will focus on developing technologies that meet the needs of office workers of different industries. In regards to mobile applications our team will focus on increasing the efficiency and effectiveness of lighting in automotive interior lighting, cell phone flash modules and especially emerg-ing liquid-crystal display (LCD) backlights.

“ The purpose of this project is to create products for the

future of sustainable illumination. “

THE PROJECT

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Dow Corning Corporation is an equally owned joint venture between Dow Chemical and Corning that was formed in 1943. The company was founded in 1943 to explore and develop the potential of silicones, but since then it has evolved to include photovoltaic, consumer products, and semi-conductors.

It is Dow Corning’s mission to “earn the right to be the preferred location for new and existing products and services by demonstrating excellent performance in stewardship, quality and reliability of supply, and productivity.” Its vision is to be “recognized by our stakeholders as the preferred location for new and existing products & services.”

Over the years Dow Corning has achieved this mission and vision by growing “to become a global leader in silicone-based technology and innovation. Headquartered in Midland, Michigan, USA, Dow Corning Corporation is a truly global company with a worldwide distributor network and nearly 9,000 employees working across the world. So, no matter where in the world you are located, Dow Corning is well equipped to provide you with a reliable supply of top-quality silicone materials, techni-cal support and customer service.”

“ Over the years Dow Corning has achieved this mission

and vision by growing to become a global leader in

silicone-based technology and innovation. “

DOW CORNING

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Leader in Silicone

Established in 1943

7000+ products

Sustainable initiatives/product development

Global Presence

Rapid growth in sales

Need to improve efficiency

Reliance on joint ventures could cause problems and allows valuable information to leak out of the company

Third world countries need basic lighting

Basic building materials and other solutions for daily life that are long-lasting as well as consistently performing

Developing countries for infrastructure development

and midlevel products

Weaknesses Opportunity Threats

Rising energy costs

Rising raw material costs

Inability to sell business to consumer

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COMPETI-

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Company Headquarters Company Headquarters

Essen, Germany

Tokyo, JapanGainesville, Florida

Liaoning, China

Columbus, Ohio Lyon. France

Midland, Michigan Munich, Germany

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SILICONE PROPERTIES

Key Performance Attri-

Durabilirty and water repel-

Use in Wide Temperature Range

Surface Activity

Lubricity, Substantivity

Biocompatiblity

Low lectrical conductivity and low dielectric constance

Resistance to oxidation

Main Applications

Rubbers, sealants

Construction, textiles

Defoaming; release coating/additives

Personal Care, Laundry Care,

Electrical insulating products

Medical, surgical

Seals, cables and heat transfer applica-

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Elastomers

Silicones Fluids

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LED BASICSLight-emitting diodes (LEDs) are solid-state devices that convert electric energy directly into light of a single color. Because they employ “cold” light generation technology, in which most of the energy is delivered in the visible spectrum, LEDs don’t waste energy in the form of heat. LEDs are actually damaged by operating at high temperatures, so LED lamps typically include heat management elements such as heat sinks and cooling fins. This is a great advantage over the most common forms of lighting now, incandes-cent and fluorescent lighting, which both produce a great deal of heat. Incandescent lights convert about 10% of the inputted energy into light, and the other 90% is emitted as heat.

These light emitting diodes use direct current (DC) electrical power; to use standard AC power they require internal or external rectifier circuits. LED lamps offer long service life and high energy efficiency, but initial costs are higher than those of fluorescent and incandescent lamps. LEDs cost less to maintain because they are very resilient and last for 50,000+ operation hours. They are free of harmful elements like mercury/lead and consume less energy. They seem to be the obvious lighting alternative over

“ Light-emitting diodes are solid-state devices that con-

vert

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LED SWOTOpportunity ThreatsWeaknessesStrengths

Efficient

Fully dimmable

High lumens/watts

Long life

Directional

Cost

Availability

Light color

Deterioration of light

Changes in regulation

Improving heat management technology

Cost savings

Sunglight/skylights

Increase in rawmaterial costs

New technologies

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TECHNOLOGYUnder current technology LEDs are used in applications as diverse as replacements for aviation lighting, automotive lighting as well as in traffic signals. The advantages of these LEDs have allowed new text and video displays and sensors to be developed. The ability to rapidly turn on and off is also useful in advanced communications tech-nology. Infrared LEDs are also used in the remote control units of many commercial products including televisions, flashlights, DVD players, and other domestic appliances. Some other uses today are home and office lighting, bicycle lighting, billboard lighting, display lighting, emergency lighting, floodlights, railway signals, and stage lighting.

Under emerging technology high-power LEDs are an emerging market that would be ap-plied to outdoor lighting or where bright light is required. High-power LEDs require LED drivers, which is essentially its power supply. Large clusters of LEDs can get quite warm, especially when used outdoors. During day time, these systems must compete with sun-light, which is extremely bright. To overcome that brightness, the LEDs must be arrayed into very powerful clusters, and thus they require a new approach to thermal management and heat dissipation.

The fastest growing segment of LED lighting is architectural lighting. Applications include: warehouse lighting, streetlights, tollbooths, building exteriors, and all types of special lighting, often with multi-colored LEDs in the illumination strip. For interior lighting design, LEDs are used in what’s called “wall washing,” where the color of a wall changes. Some examples of “wall washing” are accent lighting; down-lighting, channel-type lighting, airport lighting, and roadway illumination. These many emerging applications are creating a new market for high-powered LEDs.

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LED manufacturers are continually refining their products and becoming more efficient, concentrating more power into a smaller area. Therefore, it is harder to keep the surrounding area’s temperature stable, resulting in ever-increasing thermal demands. From die cast heat sinks to more exotic systems like copper heat sinks with vanes and cooling fans. With the evolving applications, engineers are doing their best to keep up with the emerging challenges and uncharted ground.

Organic light-emitting diodes (OLEDs) and Polymer light-emitting diodes (PLEDs) are also emerging LED technology. These LEDs are being explored and tested now and have little to no market penetration due to limited applications and cost. The overall desired color effect will determine which LED is best suited for a particular project. OLEDs make use of organic compounds to replace the LEDs’ inorganic semiconductors. PLEDs use the same design as OLEDs, but make use of a polymer film in place of the organic com-pound. OLEDs can be manufactured as thin, flexible films, and they are mainly used for items such as computer monitors and television screens due to their high contrast ratios. PLEDs are also manufactured as films rather than as individual light elements, and are best for low area lighting or presenting a full color spectrum for displays. The limited number of applications for OLEDs and PLEDs makes them less sought after than standard

“ The fastest growing segment of LED lighting is

architectural lighting. “

TECHNOLOGY

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LED MARKET

“ The global high-brightness LED market doubled last

year, jumping from $5.6 billion in 2009 to $10.8

billion in 2010. “

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HISTORY OF ENERGY

Per Capita energy consumption in recent years has been slowly increasing. However, energy consumption since about 1960 has remained relatively constant compared to the drastic increases that occurred prior to 1960. Even though growth since then has been relatively slow, energy con-sumption has still increased at a faster rate than energy production, which has caused problems like the notorious California rolling black outs. Sadly, even with all of the developments in renewable energy, the majority of the US’s energy is still generated from nonrenewable sources. In 2009, 83% of US energy was produced from petroleum, coal, or natural gas.

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LIGHTBULB BENCHMARKING

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LUMEN INFORMATION

LUMEN INFORMATION

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THE PROJECT

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USERS

Name: JonAge: 40Gender: Male

Jon is a 40-year-old man who lives in average middle class suburbia. There he lives with his lovely wife, two kids and a dog (a golden retriever of course). He is a white collar worker who commutes into the city for work, dropping the kids off at school along the way. With his needs and income he needs an affordable car with good gas mileage, lots of room and good lighting. Quorra is the solution to his lighting needs.

Name: BobAge: 55Gender: Male

Bob is a 55-year-old man who has been working with a big marketing company in New York for the last thirty years. He has an interest in architecture and the firm’s new board room needs a lighting system. He wants an effective but beautiful system to light the room in order to impress clients. Umi is a product that makes art and lighting one, meeting his needs.

Name: RoseAge: 32Gender: Female

Rose is a 32-year-old housewife who has a full time job of keeping up with her growing kids, ages 4 & 7. She likes to keep an immaculate household and loves to cook, hav-ing gone to culinary school. She hates not being able to see around her pantry properly and discoversProdolum one day through an advertisement. With such a solution, she need no longer worry about lighting in her pantry.

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USERS AND STAKEHOLDERSThe primary users of ProdoLum will include individuals and their families., whose problem is that they don’t have adequate lighting in most of their shelving units. ProdoLum solves this problem in a cost effective manner. The individual consumers hold the largest purchasing power out of any group. In most cases these users want the most functionality at the lowest price. Through their purchasing decisions these users influence what products/business make it and which ones do not. The stakeholders in the ProdoLum product include the end user, manufacturer, company investors, and company employees who rely on the company for their livelihood.

Quorra is a new type of car interior lighting system targeted at all car owners. Although the lighting systems will be sold directly to the vehicle manufacturers the actual product users will be the vehicle owners. These car owners want safe, efficiency, and practical car interior lighting, which Quorra can provide. Safety standards in cars, as well as the car manufacturer’s decisions in what options to include in their vehicles will influence the ability to bring Quorra to market. Stakeholders in the Quorra product line include the vehicle owner, car manufacturer, investors of both Quorra’s manufacturing company and the car manufacturing company, as well as each company’s employees.

Affluent businesses are the primary purchasers of Umi, a new kind of silicone lighting system that doubles as artwork. These customers demand the highest quality, customer service, product functionality and are willing to pay a high price for these needs. The actual users/beneficiaries of the Umi product will be employees working at the compa-ny utilizing the light produced by the lighting system. Stakeholders of Umi include, the businesses who purchase the product, the users, the manufacturers of the lighting system and these companies’ employees.

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METHODS OF RESEARCH

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POGS1. How can we eliminate excessive lighting?2. How can we create affordable lighting for low-income families?3. How can we increase lighting efficiency in a kitchen?4. How can we increase lighting efficiency in an office?5. How can we provide more effective cubicle lighting?6. How can we create a lighting system that serves more than one function?7. How can we create ultra-low cost lighting for the third world?8. How can we create more efficient lighting to reduce electricity consumption?9. How can we minimize backlighting energy consumption?10. How can we disperse LED lighting more effectively?11. How can the heat produced from lighting be reduced?12. How can the cost of lighting be reduced?13. How can we create different levels of lighting in a room for different tasks?14. How can we reduce glare due to lighting?15. How can we increase light distribution in car interiors?16. How can we reduce direct brightness from LEDs?

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HINKLEY’S LIGHTINGA remote control that turns on and off or dims certain LEDs on a switch panel

Two different LED lights

Decorativelighting

Lightedmirror

Hinkley’s Lightingsign outside ofthe building

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HOME DEPOT

LED light bulbsPhilips brand halogen bulbs

Packaging

Lighting facts

Home DepotBuyer’s Guide

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Hotel San Carlos was built in downtown Phoenix in 1928 and has been operating ever since. Over the years it has been a model of innovation, implementing the latest technologies and evolving with society as it improves. It was the first hotel in Arizona to use air conditioning and is now becoming pioneers in the lighting industry after switching from conventional incandescent lighting to using 100% LEDs. At first glance Hotel San Carlos looks like your ordinary international style historic high-rise hotel, but it is far from it.

Hotel San Carlos wanted to keep the historic look, while modernizing the entire lighting system to LEDs. This proved to be a real challenge since historic looking LED light fixtures are not necessarily at every neighborhood Home Depot, but the challenge was worth the trouble. The initial investment needed to outfit the hotel to LED lighting would be expensive, considering LEDs are more expensive than incandescent bulbs especially when you are ordering by the million. But powering millions of lights was precisely the reason for the switch. LEDs are much more energy efficient than incandes-cent bulbs and last much longer. Incandescent bulbs last 4-6 weeks while LEDs last 4-5 years which equates to 1000 operational hours for an incandescent bulb burn out to 50,000 operating hours for a LED to die. Operational life as well as saving thousands

HOTEL SAN CARLOS

“ Over the years it has been a model of innovation,

implementing the latest technologies and evolving

with society as it improves. “

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of dollars a year on electricity made the switch a great decision. Many are turned off by the initial cost of switching to 100% LED lights but the truth is that on a large-scale building like the Hotel San Carlos, the initial investment is made back in 4-6 months. Thereafter large scale savings are made.

More and more other companies are making the switch because the benefits greatly outweigh any negatives. According to the hotel, the hardest part was making this modern switch while still looking like a 1920s hotel. Smart and innovative ways to stay on the cutting edge like this have kept Hotel San Carlos a popular and historic hotel for all these years, enough so that even Marilyn Monroe had her own favorite room on Hotel San Carlos’s third floor.

“ Smart and innovative ways to stay on the cutting edge

like this have kept Hotel San Carlos a popular and

historic hotel for all these years, enough so that even

Marilyn Monroe had her own favorite room on Hotel

San Carlos’s third floor. “

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HOTEL SAN CARLOS

Outside of the San Carlos Hotel

The hotel was built in1928

Retrofit original chandeliers of the hotel with LED lighting

Retrofit LED light sconces

LED lighting in recess cans in restaurant area

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RC LURIEAccording to Phil Kenny, price is the biggest inhibitor for LEDs. Lighting options are determined by the application. LEDs are great for hard to reach places. A down side to CFLs is that they have additional costs if you want dimming. Phil also noted that, LEDs still convert 25% of power into heat, but that’s much less than CFLs 80% and incandes-cent 90%.

Current/new developments in the LED industry include: Solar powered traffic signals, new signage, Time Square Ball – LED retrofit, LEDs used for shower/faucets that change the water color based on the temperature. Some of these ideas such as the water faucet color LEDs are aesthetically pleasing, while also providing a new kind of safety mea-sure. LEDs are great for low maintenance areas and hard to reach places like bridges, tunnels, etc. Another great application is with motion sensors indoors or outdoors where lights would turn on/off frequently. LEDs are perfect for night lights because the 70% lumen rule generally doesn’t apply so LED life is still significantly longer. Also cold envi-ronments like in fridges/ freezers LED life is greatly extended due to cold temp making it an ideal application.

Pros for the use of LEDs include: they operate better/more efficiently in cold environments, they are 100% dimmable (with no color shift), and they have no consequences for frequent on/off. Cons for LEDs include: heat is detrimental to LED life, wet areas are not ideal unless great insulation is in place, not great for areas with a lot of chemicals in the air. LED life is directly proportional to the amount of heat present at the junction beneath the die chip. With proper cooling/ambient air temp LEDs can easily break 100,000+ hours of functionality.

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Green lights that spread across the sidewalk

Giant glass lightboxes that cycle through colors

Bug sculpturewith green accent lighting

Ceiling lighting

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MESA ARTS CENTER

Decorative lightboxesthat cyclecolors

Light-upwaterfeature

Mesa Arts Center sign

The Mesa Arts Center

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HOME SURVEY1. What room in your home do you spend the most time in?

2. Rank the room in your home that you feel lighting is the most impor-tant?

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5. Does you kitchen use a different type of lighting?

6. When you leave a room, do you typically turn off the lights?

3. How many hours per day do you use lighting in your home?

4. What type of lighting is most used in your home?

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INITIAL CONCEPT SKETCHESTouch sensitive surfaces

Individual lighting system

Light up key

QI lighting system

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Silicone strings Motion activated floor lights

Bacteria-sensing countertop Transmit light from windows

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BRAND IDENTITY

CMYK: 3, 13, 100, 0RGB: 249, 213, 9HEX: # F9D509

CMYK: 0, 0, 0, 80RGB: 88, 98, 81HEX: # 58595B

Helvetica Neue LT STD 35 Thin

Aa Bb Cc Dd Ee Ff Gg Hh Ii

Jj Kk Ll Mm Nn Oo Pp Qq

Rr Ss Tt Uu Vv Ww Xx Yy Zz

Futura Medium

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Tagline: Lighting done right

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AUDIENCEAudience

Wives

Children

Husbands

Home Owner

Office Workers

Message

ConvenientAffordable

Easy to InstallAffordable

Eco-friendlyConvenient

Affordable, Easy to Install, Eco-friendly, Convenient

Convenient, Easy to install

Channel

CommercialWomen’s Magazine Ad

CommercialHandyman Magazine Ad

Technology BlogWebsite

CommercialMagazine Ad

Billboard

Office Supplies Catalogue Ad

Prodolum is an LED shelving system that can be used in a number of places, from the home to the office. Prodolum’s branding is modern yet friendly to appeal to both the commercial and residential markets. Yellow evokes light while grey gives off a modern feel. The juxtapose of Helvetica Neue and Futura Medium give off an eclectic feel.

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CONCEPT SKETCHES

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CONCEPT SKETCHES

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CONCEPT RENDERING

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Have you ever had difficulty seeing the items in the back or at the bottom of your pantry? ProdoLum is a product developed by Team Spark that can solve that problem. The product is composed of a silicone sheet that is cut to size and placed on each shelf. These silicone sheets are then lit by one or two tiny LEDs from the back and the silicone acts as a light dispersion material allowing light to shine up from beneath all the products on a shelf. This will enable you to see the items at the back of the shelves as well as the items on the bottom shelves where overhead lighting cannot reach.

ProdoLum will be offered in all major home improvement stores such as HomeDepot, Lowes, Ace Hardware, as well as online through Amazon and Ebay. The product will be sold at prices ranging from $50-100 which will cover a standard size shelving unit (5 shelves by 3 feet wide and 1 foot deep). Each unit will have a one year warranty on all parts and replacement silicone sheets as well as LEDs can be found at your local home improvement store. Buy ProdoLum today and experience “Lighting done right”.

PRODUCT PITCH

“ These silicone sheets are then lit by one or two tiny

LEDs

from the back and the silicone acts as a light disper-

sion

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USER INTERACTION

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CONCEPT DETAILS

Light SensorShelf Supports

LED Strip

GlassSilicone

Translusent Support

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PRODUCT FUNCTION TREE

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BIOMIMICRY

FIREFLIES

Use reflective material to help reflect light throughout a space. This is seen in nature with the ability of a firefly to light itself up. The firefly does not produce heat in the process of lighting up similar to the use of LED lights as opposed to incandescent lights, which produce lots of unwanted heat. The firefly looks completely normal during the day where light is plentiful and at night has the ability to light up and its “skin” transmits light and allows it to shine light through and also reflect light. This characteristic seems very useful in our Prodolum idea of silicone lined kitchen pantry shelves to transmit light in a closed, dark area.

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BIODEGRADABLE PACKAGING

As prodolum is our only product aimed at selling to the consumer market and not busi-ness to business, I chose this product out of the three to apply biodegradable packag-ing to. In nature, the coconut palm transports its seeds in a hard shell that contains all the nutrients the seed will need inside to survive its’ ‘journey’ to root. On the outside of this inner shell is a fibre float that protects the seed even further and makes it buoyant on the water. By applying this inner shell to packaging for a product like prodolum it would provide a durable and biodegradable barrier for transportation of the product. Thus the fragile pieces of prodolum, such as the glass and LED lights, would have less chance of breaking in the process from a factory to a truck to the store shelves with the bonus of being eco-friendly.

“ The coconut palm transports its seeds in a hard shell

that contains all the nutrients the seed will need inside to

survive its’ ‘journey’ to root. “

BIOMIMICRY

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BRAND IDENTITY

Gotham Ultra

Aa Bb Cc Dd Ee Ff Gg Hh Ii

Jj Kk Ll Mm Nn Oo Pp Qq Rr

Ss Tt Uu Vv Ww Xx Yy Zz

CMYK: 3, 13, 100, 0RGB: 249, 213, 9HEX: # F9D509

CMYK: 0, 0, 0, 49RGB: 149, 151, 154HEX: # 95979A

CMYK: 0, 0, 0, 44RGB: 159, 161, 164HEX: # 9FA1A4

CMYK: 0, 0, 0, 39RGB: 169, 171, 174HEX: # A9ABAE

Tagline: Light the Way

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AUDIENCEAudience

Female Car Owners

Car Manufacturers

Male Car Owners

Message

ModernSafe

Affordable

ModernSafe

Affordable

High-techEco-friendlyMarketable

Channel

Car CommercialBillboard ad

Car CommercialCar Magazine Ad

Billboard Ad

Business ProposalBoard MeetingCar Trade Show

Quorra is an LED lighting system for the interior of vehicles. Quorra is high-tech and sleek. Quorra’s branding plays off the sleek curves of a car and rays of a light. Grey gives the feel of metal or chrome while the yellow evokes light. The type, Gotham, gives the logo a reliable but smooth look.

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CONCEPT SKETCHES

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CONCEPT RENDERING

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Can’t find your keys under your car seat? Do the kids have the light on in the backseat of your car and you can’t see? Composed of silicone strands that diffuse low wattage and high brightness LED lighting to where you need it, Quorra is the lighting solution for you. The product is reasonably priced at $300-600 depending on the size of your vehicle and may be offered as a standard or add-on by your car manufacturer. With a touch screen control panel that turns on lighting in your car exactly where you need it, Quorra provides you with a new level of safety and convenience with a modern look. Never have your car lighting limit you again in any way and check out Quorra at a car dealer near you because Quorra will “Light the way” to a bright new future.

PRODUCT PITCH

“ Composed of silicone strands that diffuse low wattage

and high brightness LED lighting to where you need it,

Quorra is the lighting solution for you. “

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USER INTERACTION

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MEND SILICONE

The morphological chart of the product Quorra lists the products sub functions with graphical representations of possible solutions.

BIOMIMICRY

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VENUS FLOWER BASKET

This product attempts to use silicone to channel LED light to appropriate locations inside a car. In nature the Venus flower basket has developed an optimal adaptation to transmit light. This sponge uses thin glassy fibers to transmit light more efficiently than man-made fiber optic cables. Not only are these fibers better at transmitting light, but they are also more flexible and made of natural materials. Utilizing this natural material Quorra could more efficiently channel the LED light using an all natural material that would not require any harmful manufacturing processes.

“ In nature the Venus flower basket has developed an

optimal adaptation to transmit light. “

BIOMIMICRY

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CMYK: 86, 60, 18, 2RGB: 51, 102, 53HEX: # 336699

CMYK: 65, 14, 0, 0RGB: 149, 151, 154HEX: # 3FAFE4

CMYK: 0, 0, 0, 60RGB: 128, 130, 132HEX: # 808284

BRAND IDENTITY

Calibri

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Tagline: Illuminating the new wave of business

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AUDIENCEAudience

Office Workers

Architects

Building Managers

Message

High-techEffectiveElegant

High-techProfessional

Lucurious

ModernBeautiful

Dependable

Channel

Office Furnishing CatalogueInternet

Office furnishing CatalogueBuilding Proposal

Architecture Magazine AdInternet

Trade Show

Umi is an LED ceiling lighting system for offices that mimics the form a wave. Umi’s branding is sophisticated for the office yet artsy to tie in with the architectural lines of the lighting system. Gray, sans-serif Calibri ties in the sophisticated feel and an abstract blue wave logo nods to the artistic vibe.

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CONCEPT SKETCHES

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CONCEPT SKETCHES

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CONCEPT RENDER

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Are you tired of the unflattering look of CFLs and the current office lighting system? Umi is a revolutionary lighting system targeted at higher end business clientele. The product serves to reduce the cost of lighting in any room through the use of LEDs and silicone dispersion material. This system has the ability to provide ambient as well as task lighting to the user through the implementation of optics in the silicone sheets. The silicone strands are wave-like in shape/design and weave in and out from each other creating a very elegant and artsy design.

The Umi lighting system will double as a lighting system and artwork in any room of our customers’ business serving to provide adequate lighting while providing a revolution-ary type of artwork that is sure to astound our customers’ clients. Our product is priced for high end business clientele with applications ranging from the $5000 range up-wards into the ten thousands. Pricing discounts will be applied based on quantity and referrals. Primarily our product will be implemented through partnerships with architec-tural firms into new buildings, but with higher installation costs the product can also be installed into existing buildings. Use Umi’s revolutionary design to “illuminate the new wave of business”.

PRODUCT PITCH

“ The silicone strands are wave-like in shape/design and

weave in and out from each other creating a very

elegant and artsy design. “

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USER INTERACTION

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CONCEPT DETAILS

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Silicone

LED Strip

Silicone

LED Strip

CONCEPT DETAILS

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ANTIGLARE COATING

Adding a layer of anti-glare/anti-reflective coating to the silicone layers inside of a touch screen can help reduce the glare from external lights.

BIOMIMICRY

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INSECT EXOSKELETON

Insect’s nanostructure exoskeleton, which allows them to carry and support extreme amounts of weights without structural failure. The material is made from beta-amyloid proteins with an outer protective layer creates the extreme structure. The structure is lightweight, transparent and easily manipulated. This characteristic would be very useful in our Umi product, which is a wave-like silicone light fixture ceiling where transparent and lightweight supports would be ideal to hold up the structure.

OXALIC ACID

This new lighting system utilizes wavelike silicone sheets to channel LED downward to the user. Instead of silicone material a crystal made of oxalic acid could also be used such as that seen in the window plant. These plants have pillar like leaves with a crystal on top that filters the light down into the pillars for more efficient photosynthesis. If this planet can use these crystals to distribute light within its pillar like leaves more effective-ly that surely these crystals would be also be a great alternative to silicone in regards to distributing LED light to where it is needed. It may even prove to be more effective than silicone because these crystals seem to act as an optic, which spreads the light out from the source rather than simply just channeling it to the end of the silicone sheet.

Innovation Space Half-Time Proposal

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