Innovation Showcase: Melody Concerts Cross-Media Campaign
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Innovation Showcase: Melody Concerts Cross-Media Campaign
description
Welcome to the XMPie Innovation Showcase. Melody Concerts, a fictitious, world-renown venue for year-round concerts in the classical, rock, jazz and pop music genres reaches new customers with integrated, relevant, e-mail, Web and mobile communications created and implemented using the XMPie cross-media solution. Throughout this presentation you will see and learn how XMPie innovations are changing the marketing landscape and creating new business, revenue and profit opportunities for print and marketing service providers, creative agencies and enterprises.
Transcript of Innovation Showcase: Melody Concerts Cross-Media Campaign
Innovation Showcase: Melody Concerts Cross-Media Campaign
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Postcard: Start the conversation—initiate action
Image personalization
Unique Bar Code
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Login: Unique passport to the “Melody Campaign”
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E-mail: Grab non-responders to mailing
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E-mail: Reach consumers with relevant messages
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E-mail: Presenting the right image
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E-mail: Response URL connection
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RURL Landing Page: Orchestrating interaction
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RURL: Consistent, memorable branding
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RURL: Ultimate creative designs
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RURL: Music and dining at your service
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RURL: Capturing interest…and data
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RURL: Pictures, seats and tickets just for you
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RURL: “Perfect Harmony” sounds like fun
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RURL: Create user excitement and interest
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RURL: Create measurable value for customers
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RURL: Online ordering for easy, fast payment
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RURL: “Google” your directions like always
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RURL: Wizards & templates make it easy to do
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RURL: Your table and menu is waiting
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RURL: Share the gift of “Melody” with others
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Mobile: Continue the conversation with “Thanks”
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Personalized Refer-a- FriendPromotional Personalized Calendar
Personalized Xerox FunFlippictured as simplex document
Personalized Xerox FunFlip with multi-view construction
Fulfillment: Reward loyalty with personalized promotions
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Marketing Console: Track, refine for best ROI
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XMPie: Reach, relevance and results in cross-media
