The  world  is  (o-en)  broken,  inefficient  and  insecure  

The  world  is  (o-en)  broken,  inefficient  and  insecure  

The  world  is  (o-en)  broken,  inefficient  and  insecure  

The  world  is  (o-en)  broken,  inefficient  and  insecure  

The  world  is  (o-en)  broken,  inefficient  and  insecure  

The  internet  knows  “things”  about  the  world,  and  wants  to  help  

The  internet  knows  “things”  about  the  world,  and  wants  to  help  

?  

The  internet  knows  “things”  about  the  world,  and  wants  to  help  

?  

The  internet  knows  “things”  about  the  world,  and  wants  to  help  

The  internet  knows  “things”  about  the  world,  and  wants  to  help  

?  

Why  isn’t  everything  already  connected?  

Skills  needed  to  build  things  

Why  isn’t  everything  already  connected?  

Product  ideas  Customer  knowledge  Market  research  Industrial  design  Physical  design  Hardware  design  Embedded  so-ware  Manufacturing  operaIons  MarkeIng  Sales  etc  

!

Skills  needed  to  build  things  

Why  isn’t  everything  already  connected?  

Skills  needed  to  connect  things  

Product  ideas  Customer  knowledge  Market  research  Industrial  design  Physical  design  Hardware  design  Embedded  so-ware  Manufacturing  operaIons  MarkeIng  Sales  etc  

Antenna  design  RF  engineering  RF  approvals  Network-­‐centric  OS  design  Protocol  design  Physical  security  Network  security  Server  so-ware  Scalability  Cloud  operaIons  Device  management  Ongoing  security  &  support  etc  

!

Fixing  things  with  connecIvity  

hTp://xkcd.com/927/  

Fixing  things  with  connecIvity  

hTp://xkcd.com/927/  

BECAUSE IT WORKS, YEAH?

Device  Virtual  Machines  

Cloud  Side  Virtual  Machines  

Hardware  

§  Scalable  §  Always  on  §  Instant  updates  §  REST  APIs    §  HTTP  endpoint  per  VM  

§  App/OS  isolaIon  §  Power  management  §  Simple  hardware  APIs  §  Instant  updates  §  Security  as  a  service  §  Hardware  independence  

Electric  Imp:  the  pla\orm  to  build  secure,  capable  and  scalable  products  with  

BlinkUpTM:  As  easy  as  it  looks  

select  a    wifi  network  

enter  the  wifi  pw,  press  send  BlinkUp  

hold  the  screen  to  the  sensor  during  BlinkUp  

your  device  is  now  securely  connected  

4G   8.00AM  

network  home    

password  ********    

Send  BlinkUp  

café  me  café  me  

1   2   3   4  

4G   8.00AM  Connect  an  Imp  

home  

work  

other  network  

>  

>  

>