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Trust not control

Front End of Innovation | 27th february | Maarten Korz

Using the power of the crowds

2

59,000

10 million

48

employees

customers

countries

3

@korz

5

6

traditional

cooperation

9

control

=

utopia

26

bytes bricks behavior

31

any time,

any place

32

33

more

entrepreneurship

more personal

responsibility

activity related

how?

39

44

gamification

challe

nges

flow

control

boredom apathy

arousal anxiety

worry

relaxation

skills

control > trust

rules > agreements

instructions > dialogue

commanding > coaching

management > leadership

innovation

team ≠

=

attitude

cooperation

idea implementation proof of

concept project

time

customer

strategy

businesscase

supplier

employee

proof of

concept

53

business

value

it costs

54

own

ux lab

55

open

innovation

56

share

your

idea’s

57

100

1

3

270

5

6

500

10

12

unlimited

internal

standardized

personalised

external

lead user

input NPD

productimprovement

based on customer

feedback

open community

idea generation

58

member

community

59

a a t t i i i i

e e w w k k

innovation

course

ercentage %

of

tim

€ apitalize

the

passion

thank you

@korz