Innovation Process

Your Presenters:Julia Letuchy: Global Insights Manager at Takeda Pharmaceuticals

Kaye Cheung: FT MBA student at KelloggWilliam Edmondson: Software Tech Lead at Restaurant.comRiyaz Vazir: Health Benefits Client Manager at Aon Hewitt

Quentin Navellou: Business Analyst at McKinsey & Company

TEAQUE LENAHAN: Executive Director, Business Development

THOMAS STAT: Innovation realist and provocateur (ex-IDEO)

ARIELLE DEANE:  Associate, Strategy, gravitytank

Our Process

Strong Differentiation from Traditional ConsultingThe Traditional Consultant The Innovation Consultant

“Formal and rigid” “The traditional MBA”

“Spread sheets, frameworks”

“Flexible and open” Multifaceted

Thinks outside of the box

Analogous to:

Frameworks(Assimilation)

Imperatives(Converging)

Observations(Diverging)

Solutions(Accommodating)

AbstractConceptualization

ConcreteExperience

ReflectiveObservation

ActiveExperimentation

Learning TheoryKolb and Owen

AbstractConceptualization

ConcreteExperience

ReflectiveObservation

ActiveExperimentation

framework opportunities

design principlesinsights

conceptsobservationsinspirations

IDEO FrameworkThomas Stat

Abstract

Concrete

frog FrameworkTeaque enahan

DiscoverAnalysis Becomes Insight

DesignInsight Becomes Ideas

DeliverIdeas Become Reality

Gravity Tank FrameworkArielle Deane

Value Proposition

Brand

Expression

Function

Benefit: Applying technology brokering to effectively meet client needs

The Story:- Books and publications

(Gravitytank leverages a local start-up / incubator story)

• Open workspaces, Casual attire- MBA program collaboration

“We imagine the ideal and make it

real”

“Fail often to succeed sooner”

“Strong opinion loosely held”

Successful people at these companies are known to be T-shaped, unconventional and open-minded

• T-style shaped• Very open-

minded• Differences ?

Gravity Tank people put more emphasis on “getting things done”

• “We drive innovation for the connected world”

• Focus on engineering projects, in particular in the consumer electronics and medical industry

• Realized projects in other fields where their connected approach brings superior value

• “We help clients grow their businesses, define new products and services, enter new markets and change their organizations”

• Retail, CPG, Food companies and non profits

Creating a visible sought-after private

label

Different client focus reveal each firm’s strength

• “[We] take a human centered approach designed-based approach to helping organizations in the public and private sectors innovate and grow”

• Wide range of clients in every sector and internationally

IDEO FROG GRAVITY TANK

Green strategy & visualization for general services administration

Remote monitoring of post-operative cardiac

patients

However, Little Differentiation Among Each Other

“It’s really shades of

grey…”

The Tech-Savvy Follower

The Respected Founding Father

The New Kid on the Block

Tech-capability and prototyping

Creator of the category, oldest and largest

The baby of the family, newest and smallest

Archetype

Shade

Technology brokering is getting Crowdsourced

frogMob and OpenIDEO (nothing at gravitytank so far)

However. Innovation is not in the idea

Creative Commons has allowed a community based on group creativity for years

Innovation is in the context setting. Model seeks to broadly leverage technology and design solutions by including more people in the inspiration and concept phase i.e. the hardest parts