Innovation Management by Small and Medium-sized Enterprises … · 2019. 11. 26. · Innovation...
Transcript of Innovation Management by Small and Medium-sized Enterprises … · 2019. 11. 26. · Innovation...
![Page 1: Innovation Management by Small and Medium-sized Enterprises … · 2019. 11. 26. · Innovation Management by Small and Medium-sized Enterprises – The Importance of IP Audits BY:](https://reader035.fdocuments.net/reader035/viewer/2022062509/60fd9a53ec9af369746dc7e0/html5/thumbnails/1.jpg)
Innovation Management by Small and Medium-sized Enterprises – The Importance of IP Audits
BY: ROSE MBOYA
17-18 June, 2019
![Page 2: Innovation Management by Small and Medium-sized Enterprises … · 2019. 11. 26. · Innovation Management by Small and Medium-sized Enterprises – The Importance of IP Audits BY:](https://reader035.fdocuments.net/reader035/viewer/2022062509/60fd9a53ec9af369746dc7e0/html5/thumbnails/2.jpg)
Presentation outline
Intellectual property and Innovation Intellectual property audit processConclusions
![Page 3: Innovation Management by Small and Medium-sized Enterprises … · 2019. 11. 26. · Innovation Management by Small and Medium-sized Enterprises – The Importance of IP Audits BY:](https://reader035.fdocuments.net/reader035/viewer/2022062509/60fd9a53ec9af369746dc7e0/html5/thumbnails/3.jpg)
© 2014 Rose Mboya, Kenya Industrial Research and Development Institute (KIRDI)
Intellectual Property and Innovation
![Page 4: Innovation Management by Small and Medium-sized Enterprises … · 2019. 11. 26. · Innovation Management by Small and Medium-sized Enterprises – The Importance of IP Audits BY:](https://reader035.fdocuments.net/reader035/viewer/2022062509/60fd9a53ec9af369746dc7e0/html5/thumbnails/4.jpg)
VALUE NOT MAXIMIZED
Innovations not seen
as IP
Lack of recognition of said
innovation
Many times SMEs innovate without knowing
Intellectual Property and Innovation
![Page 5: Innovation Management by Small and Medium-sized Enterprises … · 2019. 11. 26. · Innovation Management by Small and Medium-sized Enterprises – The Importance of IP Audits BY:](https://reader035.fdocuments.net/reader035/viewer/2022062509/60fd9a53ec9af369746dc7e0/html5/thumbnails/5.jpg)
(a). Must Recognize that IP assets are business assets and must beaccounted for , managed effectively exploited
(b). Must carry out intellectual property audit (IP Audit)
How does an SMEs manage its IP assets effectively?
![Page 6: Innovation Management by Small and Medium-sized Enterprises … · 2019. 11. 26. · Innovation Management by Small and Medium-sized Enterprises – The Importance of IP Audits BY:](https://reader035.fdocuments.net/reader035/viewer/2022062509/60fd9a53ec9af369746dc7e0/html5/thumbnails/6.jpg)
Whereyou are
Extract the full value
be
Capitalize on potential of IP Assets
Taking stock of IP Management
Intellectual Property Audit
How to reach there
![Page 7: Innovation Management by Small and Medium-sized Enterprises … · 2019. 11. 26. · Innovation Management by Small and Medium-sized Enterprises – The Importance of IP Audits BY:](https://reader035.fdocuments.net/reader035/viewer/2022062509/60fd9a53ec9af369746dc7e0/html5/thumbnails/7.jpg)
1 • Determining the actual IP assets owned by company
2 • Identifying potential IP assets for the company
3 • Examining contracts and agreements is IP included
4 • Reviewing Policies- is IP included, what of employees
5 • Formulating business strategies based on the findings
IP Audit ProcessIP Audit Process includes
![Page 8: Innovation Management by Small and Medium-sized Enterprises … · 2019. 11. 26. · Innovation Management by Small and Medium-sized Enterprises – The Importance of IP Audits BY:](https://reader035.fdocuments.net/reader035/viewer/2022062509/60fd9a53ec9af369746dc7e0/html5/thumbnails/8.jpg)
List down all the IP Assets of the company (Actual andpotential)
IP Assets are either technologically or institutionallybased
For each of the listed IP assets determine the following:a) Status of ownershipb) Protection-level and type of protection givenc) Value -Know the value so that you are not shot changedd) Commercializatione) Enforcement
i) Identifying Company’s IP Assets: List ofIP Assets
![Page 9: Innovation Management by Small and Medium-sized Enterprises … · 2019. 11. 26. · Innovation Management by Small and Medium-sized Enterprises – The Importance of IP Audits BY:](https://reader035.fdocuments.net/reader035/viewer/2022062509/60fd9a53ec9af369746dc7e0/html5/thumbnails/9.jpg)
Technologically Based IP Assets:Patents, Trade Secrets, Industrial Designs, Software, utility model, integrated circuits.New plant variety
i) Identifying Company’s IP Assets: List of IP Assets
![Page 10: Innovation Management by Small and Medium-sized Enterprises … · 2019. 11. 26. · Innovation Management by Small and Medium-sized Enterprises – The Importance of IP Audits BY:](https://reader035.fdocuments.net/reader035/viewer/2022062509/60fd9a53ec9af369746dc7e0/html5/thumbnails/10.jpg)
Technologically Based IP Assets:New product, process, or formulations, apparatus,
unique packageSmall improvements to existing technologies, a new
use to existing productsunique shapes, patterns, packagingA variety of plant
i) Identifying Company’s IP Assets: Listof IP Assets
![Page 11: Innovation Management by Small and Medium-sized Enterprises … · 2019. 11. 26. · Innovation Management by Small and Medium-sized Enterprises – The Importance of IP Audits BY:](https://reader035.fdocuments.net/reader035/viewer/2022062509/60fd9a53ec9af369746dc7e0/html5/thumbnails/11.jpg)
Institutionally Based IP Assets:Company’s brand, product brand, trademarks, customers’ lists, distribution channels, quality marks, CopyrightBusiness method
In general the value of intangible assets (IP)is underestimated by SMEs
i) Identifying Company’s IP Assets: List of IP Assets
![Page 12: Innovation Management by Small and Medium-sized Enterprises … · 2019. 11. 26. · Innovation Management by Small and Medium-sized Enterprises – The Importance of IP Audits BY:](https://reader035.fdocuments.net/reader035/viewer/2022062509/60fd9a53ec9af369746dc7e0/html5/thumbnails/12.jpg)
Are IP Assets already protected If Yes, through which IP right? Are they still valid In which countries? If not determine the best strategy for your company
in protecting the IP Asset (patents, ID, Trademarks, copyrights, trade secrets
etc)Protect it
IP Protection
i) Identifying Company’s IP Assets:Current status of existing IP Assets
![Page 13: Innovation Management by Small and Medium-sized Enterprises … · 2019. 11. 26. · Innovation Management by Small and Medium-sized Enterprises – The Importance of IP Audits BY:](https://reader035.fdocuments.net/reader035/viewer/2022062509/60fd9a53ec9af369746dc7e0/html5/thumbnails/13.jpg)
Dete
rmin
e C
urre
nt
com
mer
cial
izatio
n st
rate
gy
Being usedBy Who, how?
Underutilized, why?
Unused? Any potential?
Obsolete
i) Identifying Company’s IP Assets:Current status of existing IP Assets
![Page 14: Innovation Management by Small and Medium-sized Enterprises … · 2019. 11. 26. · Innovation Management by Small and Medium-sized Enterprises – The Importance of IP Audits BY:](https://reader035.fdocuments.net/reader035/viewer/2022062509/60fd9a53ec9af369746dc7e0/html5/thumbnails/14.jpg)
Determine enforcement strategy in place
Need to develop a policy on IP enforcement
Is actions against infringers worthwhile
Identify possible infringer
i) Identifying Company’s IP Assets:
IP Enforcement
![Page 15: Innovation Management by Small and Medium-sized Enterprises … · 2019. 11. 26. · Innovation Management by Small and Medium-sized Enterprises – The Importance of IP Audits BY:](https://reader035.fdocuments.net/reader035/viewer/2022062509/60fd9a53ec9af369746dc7e0/html5/thumbnails/15.jpg)
IP AuditProtect your IP Assets thro
IPRS
Business strategy
inclusive of IP
Enterprise position in the market Knowledge
of your IP Asset value
Develop Contracts with
companies interest
Positive Effects of IP Audit to a Company
![Page 16: Innovation Management by Small and Medium-sized Enterprises … · 2019. 11. 26. · Innovation Management by Small and Medium-sized Enterprises – The Importance of IP Audits BY:](https://reader035.fdocuments.net/reader035/viewer/2022062509/60fd9a53ec9af369746dc7e0/html5/thumbnails/16.jpg)
IP AuditImproved
bargaining in mergers and acquisition
Cost reduction
on obsolete IP Assets
Increased revenue
thro licensing Develop
Institutional policies on
IP
Develop Contracts with
companies interest
Positive Effects of IP Audit to a Company