Innovation Leadership through Business Design

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    11-Aug-2014
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Business Innovation by Design is multidisciplinary framework that guides businesses on what and how to innovate and grow. In a hyper-competitive market, business can no longer compete by using one discipline as single source of value creator for growth. Business must combine multiple disciplines to enable a holistic approach in innovation. Sketchin is exclusive partner in Europe of Business Innovation by Design

Transcript of Innovation Leadership through Business Design

  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN1 INNOVATION LEADERSHIP THROUGH BUSINESS DESIGN JEFFREY TJENDRA Design Executive Officer (DEO)
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN2
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN3 VUCA
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN4 VUCA VOLATILITY COMPLEXITY UNCERTAINTYAMBIGUITY
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN5 CHANGING SOCIAL VALUES
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN6 TECHNOLOGY DISRUPTION
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN7 HYPER- COMPETITIVE ECONOMY
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN8 DEGRADING ENVIRONMENT
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN9 POLITICAL ROADBLOCKS
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN10 CHANGING SOCIAL VALUES TECHNOLOGY DISRUPTION HYPER- COMPETITIVE ECONOMY DEGRADING ENVIRONMENT POLITICAL ROADBLOCKS WICKED PROBLEMS
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN11 CHANGING SOCIAL VALUES TECHNOLOGY DISRUPTION HYPER- COMPETITIVE ECONOMY DEGRADING ENVIRONMENT POLITICAL ROADBLOCKS CLARITY TO NAVIGATE CHANGE
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN12 DESIGN
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN13 NOUN VERB
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN14
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN15
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN16
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN17 DESIGNERS BUSINESSPEOPLE Create Choices Make ChoicesEvaluate Choices ABDUCTIVE INDUCTIVE DEDUCTIVE CONVERGENTDIVERGENT
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN18 DESIGNERS BUSINESSPEOPLE MYSTERY HEURISTIC ALGORITHM Understand Synthesize Systemize
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN19 BUSINESS THINKING DESIGN THINKING FUTURES THINKING
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN20
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN21 INNOVATION IS SOMETHING NEW AND DIFFERENT THAT CREATES IMPACT.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN22 INNOVATION IS SOMETHING NEW AND DIFFERENT THAT CREATES IMPACT. OLD SAME STATUS QUO
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN23 INNOVATION IS SOMETHING NEW AND DIFFERENT THAT CREATES IMPACT. OLD SAME STATUS QUO
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN24 COMPETITIVE ADVANTAGE IS FALSELY BELIEVED TO BE SUSTAINABLE. Film Camera Digital Camera
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN25 COMPETITIVE ADVANTAGE IS TRANSIENT. Digital Camera Film Camera Smartphone
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN26 BUSINESS MODEL CAN BE SUSTAINABLE WITHIN A TRANSIENT COMPETITIVE ADVANTAGE.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN27 Businesses that compete with similar competitive advantage compete through pricing causing products and services to be commoditized.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN28 There will be only one low-cost winner in every commoditized market.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN29 The rest of them can only win through differentiation and niche.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN30
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN31 DESIGN-LED INNOVATION ENABLES BUSINESSES TO GAIN NEW COMPETITIVE ADVANTAGE CONTINUOUSLY. iPhone iPod
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN32 MANAGE INNOVATION LIKE MANAGING A FARM. iPhone iPod iPad
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN33 CONTINOUS GROWTH IS ACHIEVED THROUGH CONTINOUS INNOVATION.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN34 DESIGN-DRIVEN COMPANIES OUTPERFORM THE S&P 500 BY 228% Source: Design Management Institute (http://www.dmi.org/?DesignValue)
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN35 MAKE MEANINGS AND BUILD CUSTOMER RELATIONSHIP THROUGH BRANDING.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN36 CAPTURE AND SYNTHESIZE DATA TO EXTRACT CUSTOMER INSIGHTS THROUGH BIG DATA.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN37 EMPATHIZE WITH USERS AND PROTOTYPING TO CREATE DESIGN-LED INNOVATION THROUGH DESIGN THINKING.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN38 ANTICIPATE TRENDS AND FUTURE-PROOFING THROUGH STRATEGIC FORESIGHT.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN39 IMPLEMENT IDEAS AND MANAGE INNOVATION PIPELINE THROUGH INNOVATION MANAGEMENT.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN40 IDENTIFY SUSTAINABLE BUSINESS MODELS THROUGH BUSINESS MODEL INNOVATION.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN41 VALIDATE ASSUMPTIONS AND PROTOTYPE NEW VENTURE THROUGH LEAN STARTUP.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN42 PLANNING FOR GROWTH THROUGH BUSINESS PLANNING.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN43
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN44 MANY BUSINESSES ARE STILL UNAWARE OF THE EXISTENCE OF SOME OF THESE DISCPLINES.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN45 EVEN IF THEY ARE AWARE, THEY ARE ONLY IMPLEMENTING A FEW OF THESE DISCIPLINES.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN46 IMPLEMENTING ONE OR TWO DISCIPLINES ARE NOT ENOUGH FOR BUSINESS TO GAIN COMPETITIVE ADVANTAGE AND GROW.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN47 SOME DISCIPLINE SPECIALISTS CLAIM THAT THEIR DISCIPLINE IS THE ONLY DISCIPLINE THAT IS NEEDED FOR GROWTH.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN48 EVERY DISCIPLINE PROVIDES SPECIFIC VALUE TO PARTS OF A BUSINESS AT DIFFERENT STAGES AND TIME FRAME, BUT NOT ALL.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN49 SOME DISCIPLINES ARE IMPLEMENTED IN A RIGOROUS STEP-BY-STEP PROCESS CAUSING THEM TO LOSE EFFECTIVENESS.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN50 DISCIPLINE SPECIALISTS ARE NOT ABLE TO MAKE-SENSE OF HOW ONE DISCIPLINE IS CONNECTED WITH THE OTHERS.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN51 LET ALONE LETTING BUSINESSES FIGURE OUT HOW TO INTEGRATE VARIOUS DISCIPLINES INTO THEIR BUSINESS.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN52 THEREFORE BUSINESSES FAIL TO MAXIMIZE THE BENEFITS OF EACH DISCIPLINE TO CREATE AND ORCHESTRATE CONTINUOUS GROWTH.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN53 EACH OF THESE DISCIPLINES HAVE OVERLAPPING APPROACHES.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN54 WHAT IF YOU MERGE DIFFERENT DISCIPLINES INTO A UNIFIED MULTIDISCIPLINARY APPROACH?
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN55 WHAT IF YOU CAN VISUALIZE THE BIG PICTURE AND GAIN CLARITY OF YOUR BUSINESS?
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN56
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN57 BUSINESS INNOVATION DESIGN IS A MULTIDISCIPLINARY APPROACH THAT GUIDES BUSINESSES ON WHAT AND HOW TO INNOVATE AND GROW.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN58 Comprehensive in disciplines through integrative approach. Iterative process through value creation and value orchestration. Flexible method through modular blocks sequencing.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN59 FLEXIBLE METHODOLOGY TO DESIGN BUSINESS THROUGH BLOCK SEQUENCING.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN60 UNDERSTAND BUSINESS HINDSIGHT, CUSTOMER INSIGHT, AND TRENDS FORESIGHT.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN61 This is an example of how block sequencing could be done. PHASE 1 - UNDERSTAND THE CONTEXT
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN62 CREATE NEW VALUES (PRODUCTS, SERVICES, EXPERIENCES, PROCESSES).
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN63 This is an example of how block sequencing could be done. PHASE 2 - DESIGN THE VALUE
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN64 DEVELOPING BUSINESS MODELS, CAPABILITIES, AND MANAGEMENT SYSTEMS TO ACCELERATE GROWTH.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN65 PHASE 3 - ORCHESTRATE FOR GROWTH This is an example of how block sequencing could be done.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN66 1 CYCLE, 3 PHASES
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN67 WORK IN ITERATIVE CYCLE FROM SMALL SCALE GROWTH.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN68 ITERATE OUTWARDS TO LARGE SCALE GROWTH.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN69
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN70 Turnover in CHF Cups per minute Global hub community Global boutique network Nespresso Employees 70% in direct contact with Nespresso customers 210 mm 868 600,000 1 331 2000 2.77 bn 10,000 8 million 191 4,500 2009
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN71
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN72 CASE STUDY
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN73 UNDERSTAND BUSINESS HINDSIGHT, CUSTOMER INSIGHT, AND TRENDS FORESIGHT.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN74 ANALYZE THE CURRENT STATE OF FINANCIAL HEALTH.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN75 S$200,000 ANNUAL LOSSES OVER 5 YEARS. CASHFLOW FROM MOTHER COMPANY.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN76 ARTICULATE WINNING ASPIRATIONS WITH FUTURE VISIONS.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN77 Vision TO REALIZE THE IDEAL ENVIRONMENT. WE DO THIS BY TAKING CARE OF YOUR PROBLEMS, MAINTAIN, ENHANCE YOUR ENVIRONMENT BY ADDING VALUE-ADDED EXPERIENCES IN YOUR LIFETIME.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN78 IDENTIFY STRATEGIC DIRECTIONS TO ACCELERATE GROWTH.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN79
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN80 DEFINE INNOVATION STRATEGY TO EXECUTE SELECTED GROWTH STRATEGY.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN81
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN82 ANTICIPATE TRENDS AFFECTING THE INDUSTRY.
  • BUSINESS