Innovation in Telemedicine Brandon M Welch, MS, PhD Assistant Professor, Biomedical Informatics...
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Transcript of Innovation in Telemedicine Brandon M Welch, MS, PhD Assistant Professor, Biomedical Informatics...
![Page 1: Innovation in Telemedicine Brandon M Welch, MS, PhD Assistant Professor, Biomedical Informatics Director, Telehealth Research and Innovation Program.](https://reader035.fdocuments.net/reader035/viewer/2022070415/5697c0081a28abf838cc68f1/html5/thumbnails/1.jpg)
Innovation in TelemedicineBrandon M Welch, MS, PhD
Assistant Professor, Biomedical InformaticsDirector, Telehealth Research and Innovation Program
![Page 2: Innovation in Telemedicine Brandon M Welch, MS, PhD Assistant Professor, Biomedical Informatics Director, Telehealth Research and Innovation Program.](https://reader035.fdocuments.net/reader035/viewer/2022070415/5697c0081a28abf838cc68f1/html5/thumbnails/2.jpg)
Disclosures
• Doxy.me founder and shareholder• ItRunsInMyFamily.com founder and shareholder
![Page 3: Innovation in Telemedicine Brandon M Welch, MS, PhD Assistant Professor, Biomedical Informatics Director, Telehealth Research and Innovation Program.](https://reader035.fdocuments.net/reader035/viewer/2022070415/5697c0081a28abf838cc68f1/html5/thumbnails/3.jpg)
Clayton M. Christensen
![Page 4: Innovation in Telemedicine Brandon M Welch, MS, PhD Assistant Professor, Biomedical Informatics Director, Telehealth Research and Innovation Program.](https://reader035.fdocuments.net/reader035/viewer/2022070415/5697c0081a28abf838cc68f1/html5/thumbnails/4.jpg)
Sustaining Innovation
![Page 5: Innovation in Telemedicine Brandon M Welch, MS, PhD Assistant Professor, Biomedical Informatics Director, Telehealth Research and Innovation Program.](https://reader035.fdocuments.net/reader035/viewer/2022070415/5697c0081a28abf838cc68f1/html5/thumbnails/5.jpg)
Disruptive innovation
![Page 6: Innovation in Telemedicine Brandon M Welch, MS, PhD Assistant Professor, Biomedical Informatics Director, Telehealth Research and Innovation Program.](https://reader035.fdocuments.net/reader035/viewer/2022070415/5697c0081a28abf838cc68f1/html5/thumbnails/6.jpg)
Innovation
Time
Light home users
Sustaining innovation
Disruptive innovationAverage home user
School/work users
Designers/developers
Perf
orm
ance
/Fea
ture
s
![Page 7: Innovation in Telemedicine Brandon M Welch, MS, PhD Assistant Professor, Biomedical Informatics Director, Telehealth Research and Innovation Program.](https://reader035.fdocuments.net/reader035/viewer/2022070415/5697c0081a28abf838cc68f1/html5/thumbnails/7.jpg)
Use case #1: Transportation
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1908 Locomobile 40 Runabout
![Page 9: Innovation in Telemedicine Brandon M Welch, MS, PhD Assistant Professor, Biomedical Informatics Director, Telehealth Research and Innovation Program.](https://reader035.fdocuments.net/reader035/viewer/2022070415/5697c0081a28abf838cc68f1/html5/thumbnails/9.jpg)
![Page 10: Innovation in Telemedicine Brandon M Welch, MS, PhD Assistant Professor, Biomedical Informatics Director, Telehealth Research and Innovation Program.](https://reader035.fdocuments.net/reader035/viewer/2022070415/5697c0081a28abf838cc68f1/html5/thumbnails/10.jpg)
1909 Ford Model T
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Automobile growth
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Use case #2: Computing
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Mainframe computers
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Personal Computers
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Computer Growth
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Use case #3: Telemedicine
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Telemedicine is disruptive to traditional care
Time
Counseling
Disruptive innovationNon-serious diagnosis
Emergency situations
Surgery
Perf
orm
ance
/Fea
ture
s
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Telemedicine Technology
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Disruptive telemedicine technology
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Must be easier and cheaper than status quo
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Designed for the everyday person (doctor)
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Easy to use + inexpensive > features + power
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You can’t drive disruption by spending a lot of money
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Not a single product, several with a common theme
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Complicated and expensive products will still be around
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Thank you
Brandon M Welch, MS, PhD
@WelchBM
/in/welchbm
Assistant Professor, Biomedical Informatics Center, MUSC
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Common theme
• Inventions that change the world are disruptive• Disruptive innovations make technology simple and inexpensive -> available to
everyday person • You can’t drive disruption by spending a lot of money on expensive and complicated
technology• Disruptive inventions cause rapid change in industries, even affecting other industries • While not comparable to start, as they become more widely adopted their
capabilities catch up with and exceed previous technology• Not a single product, several with a common theme• Complicated product still available for specific use cases, but it isn’t the one that
changed the world
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Telemedicine is disruptive to traditional care
Time
Perf
orm
ance
/Fea
ture
s
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Telemedicine potential
• Reduce costs• Increase access• Improve healthcare
• Could change the world
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Why isn’t telemedicine used everywhere?
• Complicated– Requires tech support and training
• Expensive to setup and run• Limited to large healthcare
organizations using grant funding• Not patient friendly
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Telemedicine is disruptive
• Going to clinic for simple
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Telemedicine barriers
• Complicated• Expensive• Hard to use
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When innovating telemedicine solutions
• Easy to use + inexpensive > features + power• Simple• Intuitive: no training required • Inexpensive• Leverage widely available technology (mobile, web, computers)• Complicated and expensive propriety telemedicine systems are
likely to be obsolete in a few years
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Sustaining innovation
• Incremental improvements• Builds on existing technology and process• Operates within the existing business model• Make current products better, faster, stronger• User demand drives sustaining innovation• Low risk