Innovation in CHC 2021 - nicholashall.com
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A report drawing on Innovaon in CHC 2021 NPD & Launch Acvity under the Spotlight This all-new tle from CHC New Products Tracker takes an in-depth look at 100 key CHC innovaons in 2020, and picks out some of the most prominent delivery format and ingredient trends in the consumer healthcare industry. It examines new product acvity by region, country and leading marketer, and explores what the future might hold in terms of CHC innovaon
Transcript of Innovation in CHC 2021 - nicholashall.com
A report drawing on
Innovation in CHC 2021NPD & Launch Activity under the Spotlight
This all-new title from CHC New Products Tracker takes an in-depth look at 100 key CHC innovations in 2020, and picks out some of the most prominent delivery format and ingredient trends in the consumer healthcare industry. It examines new product activity by region, country and leading marketer, and explores what the future might hold in terms of CHC innovation
Global OverviewAssessing the global picture in terms of consumer healthcare innovation in 2020, including the key trends that defined the year in NPD
Innovation Showcase – 100 key innovations in 2020Showcasing the best CHC innovation of the past year, including: Analgesics • Cough, Cold & Allergy • Gastrointestinals • Probiotics & Prebiotics • Vitamins, Minerals & Supplements • Immunity • Dermatologicals • Lifestyle CHC • Self-Diagnostics • Digital Health
Delivery Format & Packaging TrendsHighlighting 10 major delivery format trends in the CHC market, including: “Enhanced” Water • Oral, Nasal & Facial Sanitisers • Chews • Drink Mixes • Stick Packs • Clothing • Oral Films & Strips •Extended Release • Masks & Filters • Convenience Kits • Condition-specific Packaging
Ingredient, Flavour & Labelling TrendsHighlighting 10 major ingredient and labelling trends in the CHC market, including: “Clean” Ingredients • Passiflora • L-theanine •Hesperidin • Ivy Leaf / Hedera Helix • Algae & Lichen • Fermented Teas • NMN • Mushrooom • Elderberry
Thousands of innovations are launched every year in the global consumer healthcare market, but relatively few offer notable new benefits for consumers in terms of delivery format or formulation. Which new products are breaking through and offering a unique proposition? Where will new product development take the CHC market in future?
Innovation in CHC 2021 NPD & Launch Activity under the Spotlight
A report drawing on
NPD Activity by CompanyReviewing innovation by the leading global CHC marketers and some of the smaller companies driving new product activity in the industry including: J&J / Sanofi • Reckitt / Bayer • GSK / Nestlé • P&G / Taisho • Evalar / Unilever
Innovation by Region & CountryAnalysing innovation trends by region (North America, Latin America, Europe and Asia-Pacific) and taking a closer look at each of the 20 countries tracked by CHC New Products Tracker
Wow! Brand case studies Case studies of top-performing innovations from previous years including: Vicks • Otrivin • Zarbee’s • Swisse• Olly
Summary & Future TrendsSetting out what the future might hold for consumer healthcare innovation and where to look for new opportunities. How has Covid-19 shaped new product activity in 2020 and which changes brought about by the pandemic will be long-lasting?
Table of Contents
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Wow!BrandCaseStudies–Otrivin
Bestsellingtopicaldecongestantglobally,withstrongpresenceanddynamicshowinginEuropeparticularly,mostprominentlyinRussia,GermanyandNordics,andalsoinMiddleEast&Africa
Heritagebrand(Otrivin,Otriven,Otrivine,otherswithOtri-prefix)withbroadgeographicalpresence,althoughabsentfromUSAandalmostnon-existentinLatinAmerica;inChina,GSKrebrandedOtrivinasNewContacNasalSprayin2017
Positionedasatopicalnasaldecongestanttotreatsymptomsofcold,fluorallergy,brandconsistsalmostentirelyofnasalsprays,withdifferentformulastargetingvariousdemographics
Mostdecongestantoptionsarexylometazolineorsaline(latteroftenwithherbals);xylometazoline+ipratropiumbromidecombinationsrolledoutincertainmarkets,includingOtrivineExtraDualReliefNasalSprayintheUKinSeptember2019
Otrivinglobalsales2016-20(MSP,$mn)
247.2263.6 274.6
298.5 291.5
+6.6% +4.2% +8.7%-2.3%
2016 2017 2018 2019 2020
CAGR+4.2%
012345678
2016 2017 2018 2019 2020
OtrivinglobalNPDactivity2016-20
Recentinnovationhasfocusedonopeningupnewniches,suchasnasalswelling(withOtrivinSchnupfenPlusinSwitzerlandin2019)anddailynasalhygiene,withthelikesofOtrivinBreatheClean(India)andOtrivinOddychajCzystoDlaDzieci(Poland)in2020-21
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GlobalOverview–Regional&CountryToplineTrends
EuroperemainstheleadingregionalsourceofNPD,aheadofNorthAmericaandAsiaPacific
Europe(comprising8markets)tooka33%shareofglobalNPDactivity,withGermanythemainsourceofCHCinnovationintheregion,whileSpainwasaparticularlyvibrantwellspringofNPDin2020,aheadoftheUK,France,PolandandItaly
NorthAmericagenerateda30%shareofglobalNPDactivityin2020,withcannabis/CBDstilltheleadingsourceofnewproductsintheregion,aheadofprobiotics&prebioticsandherbal&naturalimmunestimulants,whichsurgedin2020
AsiaPacificclaimsa29%shareofglobalNPDactivity,withmultivitamins,probiotics&prebiotics,herbal&naturalimmunestimulants,antiseptics&disinfectantsandherbal&naturaljointhealththekeysourcesofinnovationintheregionin2020
LatinAmerica’sshareofglobalNPDactivityin2020wasaround8%,withBrazilthedominantcountryintheregion,aheadofMexicoandArgentina,andantiseptics&disinfectants,multivitaminsandprobiotics&prebioticsthemainsourcesofNPD
GlobalNPDactivity:Splitbyregion2020
Europe
NorthAmerica
AsiaPacific
LatinAmerica
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About CHC New Products TrackerThe ultimate competitive intelligence tool, featuring close to 30,000 launches and innovations, CHC New Products Tracker offers powerful search filters to help you visualise and explore the vast archive according to your exact specifications. Products are graded with a star rating, from 1* (essentially “me too” and generics) up to 4* (1st Rx-to-OTC switches in a category, creation of a new CHC class or other major leaps in
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Everwiderarrayofsupplementssoldasdrinkmixes
DrinkmixeswereanotherdeliveryformatthatrecordedamuchhigherlevelofNPDactivityin2020,withlaunchesconcentratedincannabis/CBD,herbal&naturals,immunity,antidiarrhoealsandOTCtonicsdrinks
Unilever’sLiquidI.V.rangehasbeenakeyinnovatorinthisspace,withfourlaunchesthroughout2020aspartofitsHydrationMultiplierlinepositionedforelectrolyteloss
Nestlé’sCelltrientwasanotherkeyUSlaunch,arangeoffourVMSproductsunveiledinOctober2020,includingthreedrinkmixversions:Protect(againstoxidativestress),Energy(Bvitamins)andStrength(magnesium+phosphorus)
Fast-growingAbocarolledoutitsrangeofOTCtonicdrinkstoSpaininApril2020,includingdrinkmixespositionedtorelivefatigue(RefuerzoandEnergia)
InIndia,MaricounveiledtwonewAyurvedicimmunitysupplementsaspartofitsSaffolaImmuniVedaline,KadhaTeaMixandGoldenTurmericMilkMix
Anothernotableherbal&naturallaunchwastheOmrangeintheUSAinApril2020,availableasOmMightyVeggieMisoBroth,OmMightyBeefBoneBroth,OmMushroomHotChocolateBlendandOmMushroomCoffeeLatteBlend
Asforcannabis/CBD,keyUSdrinkmixlaunchesin2020wereZolt’swiderangeof8products,includingZoltRise,andAxcentria’sElevateCBDDrinkMixers
4.Drinkmixes
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Top10MarketersbyNPD2020–P&G,Taisho
8.Taisho
VMSandJapanwerethemajorfocusofNPDactivityforTaishoin2020,withLipovitanaddingvariousSKUs
OTCtonicdrinkLipovitanwasextendedwithLipovitanJelly,LipovitanShotforSports,LipovitanDX,LipovitanDKids(limited-editionPokémonpackaging)andLipovitanD(limited-editionSpaceBrothers+MerryChristmaspackaging)
KeyVMSlaunchesinJapanincludedhair&beautysupplementsHonzoYokuininTabletsSandAlfeDeepEssence,alongwithsupplementsforcholesterolreduction(LivitaCholesterol)anddiabeticcare(LivitaGlucocareTablet)
Amongdermatologicals,keyJapanlaunchesin2020werehaemorrhoidpreparationPreserS(insuppositoryandcreamformats),antiseptic&disinfectantPabronHandGelandinnovativehairlosstreatmentRiUPX5PlusNeo
Taisho’sEuropeansubsidiary,Upsa,alsolaunchedtwonewDafalganCapsSKUs(1,000mgand500mg)inearly2020
7.P&G
NorthAmericawasthemainfocusofP&G’sNPDactivityin2020,withVicksandNewChapterthekeybrands
P&GlaunchedNewChapterOneDailyMultiherbalvegancapsules(USA)inApril2020,claimedtobe“first-of-its-kindmultiherbalblendin1capsule”,availablein4options(SleepWell,StressRelief,HolisticandEnergyBoost)
AsforVicks,akeylaunchwasVicksPureZzzsAllNight,availableasextended-releasetabletsformulatedwithanexclusivebotanicalblendaswellasBioMelatonin,alongwithVicksImmunityZzzsandVicksChildren’sBotanicals
ProbioticbrandAlignwasextendedwithtwoinnovations,AlignKombuchaOn-The-GoandAlignBabyColicRelief
MedicaldeviceshavealsobeenanimportantsourceofCHCinnovationforP&G,includingOptePrecisionSkincareSystem,abeautywandpositionedtogetridofbodilyblemishes,andOral-BiO9Serieselectronictoothbrush
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InnovationShowcase–Cough,Cold&Allergy
Brand Zarbee’sSinus&RespiratorySupport
Marketer J&J
Owner J&J
MajorCategory Cough,Cold&Allergy
Sub-Category Systemicdecongestants
Region NorthAmerica
Country USA
Activity Launch
ActivityDate April2020
Details Positionedtosupportchildren’ssinusandrespiratoryhealthallyearround.FormulatedwithAfricangeraniumroot,usedforover100yearstohelpmaintainaclearrespiratorytract.Freefromdrugs,alcohol,artificialflavoursandgluten.Non-drowsy.Berryflavour.Blisterinouterbox.Averageprice:$11.99
Status Supplement
PackSize 24
Format Tablets-chewable
Dose Childrenaged6-12years:2tabletstwicedaily
Ingredients Per2tablets:ProprietarySinusSupportBlend268mg(blackelderberryfruitjuicepowder,citrusbioflavonoids,Africangeraniumrootextract(pelargoniumsidoides))
InnovationRanking ★★
Notealso 2starsawardedforuniqueformulation.RemedyintroducedinconjunctionwithSinus&RespiratorySupportSyrupdaytimeandnighttimeSKUsbasedonthesameformulation
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