Innovation Gene 2015
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Transcript of Innovation Gene 2015
How to create an organization with the “Innovation Gene”
Today’s World
Big Data
Mobile
Cloud Computing
Internet of things
Social
Wearables
Gamification
These technology revolutions have unlocked many new ways for companies to connect with customers and vice versa.
TODAY’S WORLD
Emerging technologies create a HUGE opportunity
WORLD POPULATION
7.272 B
METRICS
Demographic Highlights
ACTIVE INTERNET USERS
3.001B ACTIVE SOCIAL MEDIA ACCOUNTS
2.046 BACTIVE UNIQUE MOBILE USERS
3.614 BACTIVE MOBILE SOCIAL ACCOUNTS
1.639 B
TODAY’S WORLD
Users define and innovate MOUNTAIN BIKE
TODAY’S WORLD
Users define and innovateNOKIA SMS
TODAY’S WORLD
Millennial´s Traits:
● Digital Natives
● Collaborative & Social Producers
● High Expectations
● Feedback-Driven
● Sense of Urgency
● Blurred Boundaries
Can our organizations be always in good fit to compete in this environment?
What if, we shape a culture that goes from intrinsic motivation to large scale sustainable innovation?
Fostering an innovation culture
FOSTERING AN INNOVATION CULTURE
The steps
INCEPTIONEXPLORATIONORG DYNAMICSINTRINSIC MOTIVATION SHARED VALUES
FOSTERING AN INNOVATION CULTURE
Intrinsic Motivation
Mastery
AutonomyPurpose
FOSTERING AN INNOVATION CULTURE
Intrinsic Motivation
FOSTERING AN INNOVATION CULTURE
Intrinsic Motivation
Globers´s Map
FOSTERING AN INNOVATION CULTURE
Intrinsic Motivation
Mastery
AutonomyPurpose
FOSTERING AN INNOVATION CULTURE
Intrinsic MotivationTeams at Globant
FOSTERING AN INNOVATION CULTURE
Intrinsic Motivation
Mastery
AutonomyPurpose
FOSTERING AN INNOVATION CULTURE
Intrinsic Motivation
FOSTERING AN INNOVATION CULTURE
Our culture is our operating system
INCEPTIONEXPLORATIONORG DYNAMICSSHARED VALUESINTRINSIC MOTIVATION
FOSTERING AN INNOVATION CULTURE
Shared Values
FOSTERING AN INNOVATION CULTURE
Shared Values
FOSTERING AN INNOVATION CULTURE
Our culture is our operating system
INCEPTIONEXPLORATIONORG DYNAMICSINTRINSIC MOTIVATION SHARED VALUES
FOSTERING AN INNOVATION CULTURE
ORG Dynamics
Change from industrial to Knowledge economy
PODs
FOSTERING AN INNOVATION CULTURE
ORG Dynamics
FOSTERING AN INNOVATION CULTURE
ORG Dynamics ARCH
PMD
DEV
UX
FOSTERING AN INNOVATION CULTURE
ORG Dynamics
FOSTERING AN INNOVATION CULTURE
ORG Dynamics
FOSTERING AN INNOVATION CULTURE
Our culture is our operating system
INCEPTIONEXPLORATIONORG DYNAMICSINTRINSIC MOTIVATION SHARED VALUES
FOSTERING AN INNOVATION CULTURE
Exploration
FOSTERING AN INNOVATION CULTURE
Exploration
FOSTERING AN INNOVATION CULTURE
Exploration
FOSTERING AN INNOVATION CULTURE
Our culture is our operating system
INCEPTIONEXPLORATIONORG DYNAMICSINTRINSIC MOTIVATION SHARED VALUES
Nurturing your innovation funnelHow our customers benefit from working with people in close contact with edge technologies across different verticals.
FOSTERING AN INNOVATION CULTURE
Inception
RESEARCH ENVISIONING IMPLEMENTINGTESTING & PROTOTYPING
FOSTERING AN INNOVATION CULTURE
Inception
How is Consumer Behaviour Changing?
Is the constant need from consumers to track and visualize the evolution of life in every aspect. Now, consumers will turn to innovative digital services that promise to put the right engagement and expert knowledge in their pocket, 24/7. New services and new product will empower us to become smarter, fitter and more aware of our progress.
Measure your evolution in every aspect of your life
SBT CAMPAIGNAnti-smoking campaign exchanges cigarettes for free leisure experiences
How is Consumer Behaviour Changing?
Betterlife
How is Consumer Behaviour Changing?
Ubitech
UBITECH is about smart technology and relevant experiences, everywhere. In 2015, the literal physical ubiquity of technology is going to ramp up as new technologies reach and transform a wider array of everyday objects, breaking down old customs and bringing new and tech-driven daily routines.
Smart tech. Iterative tech. Global tech.
BARCLAYS BPAY BANDBanking giant introduces wearable payment device
GEO LOVE is driven by the special connection that consumers feel to their locality – whether framed as their neighborhood, city, country, or in some other way.In 2015 consumers will look beyond fleeting and fun branded spaces. Instead, smart brands will stand out from the crowd by making deeper commitments and lasting, meaningful impact on a chosen locality. In 2015, GEO LOVE becomes about purpose and (near)-permanence.
Real partnerships. Real purpose. Real impact.
How is Consumer Behaviour Changing?
Geo Love
SOUNDS OF STREET VIEWGoogle Maps feature site-specific sound experiences
Smart brands master the art of surprise. In 2015 many more brands will take the opportunity to break from the doll appearance of corporate brand, and jump into a new era of surprising and engaging new ways of building relationships with consumers.
Smart brands master the art of surprise.
ORANGE #FUTURESELFCampaign puts people in touch with their future selves
How is Consumer Behaviour Changing?
Gamesumers
RETHINK your organization for the next milleniumtransform your culture with innovation