Innovation games for Agileee
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Innovation Games Rapid market research
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What kind of team we can call a good team? Good team (incl P.O.) delivers right features to their customers. If features are wrong, or they are delivered too early you can failure your product or project.PDA Newton has been released to the market too early and failed. Market was not ready for it. There are some other typical mistakes. For example, sometimes we are not able to understand our customer or hit wrong segment of the market.This workshop will show how to use Innovation Games ® play with customers to understand their value, and use this information to effectively prioritize and release the feature they want and when they want.
Transcript of Innovation games for Agileee
Innovation Games
Rapid market research
Hello
• Nikita Filippov• Hanno Jarvet• Alek Kozlov
• ScrumTrek• Scrum.ee
Why products fail?
• You think that you know your Customer
• You think that it is a Product Owner/ Marketing Problem
So that• Most product failures are caused by a lack of
Customers
How we Develop Our CustomersI will tell!!! I
Will!!!!!
What are your values? What
Do you want?!!
How we Develop Our CustomersI will tell!!! I
Will!!!!!
What are your values? What
Do you want?!!
Where Innovation Lives?New functionality
You Don't Know, that You Don't KnowYou KnowDon't Know
How Innovation Works
Ideation Shaping Prioritizing
Product box Discussions Buy a feature
Prune the product tree Forums etc… 20/20 vision
Marketing Research
• Qualitative Research– Focus Groups– Interviews– Innovation Games
• Quantitative Research– Statistics
Why Qualitative Research
• Customer Discovery © Kent Beck• Deep understanding of customer needs• Information from “You Don’t Know you don’t
Know”• Experiments
Development 3.0
• Customer Focused Development • Era of Interactions
Development 3.0
• Customer Focused Development • Era of InteractionsBrilliant Systems are the result
of a matching of mental models between those developing a system and those who will be using the system © Mary Poppendieck
What Innovation Games Does
• Innovation Games are a powerful set of serious games designed to encourage collaboration, enable prioritization and foment discussion
• Can played with– Customers– Stakeholders – Online
Innovation Games
• Product Box• Remember the Future• Prune The Product Tree• The Apprentice• 20/20 Vision• Speed Boat• Show & Tell• Buy a Feature
• Hot Tub• Spider Web• Me and My Shadow• Start Your Day
Innovation Games
• Product Box• Remember the Future• Prune The Product Tree• The Apprentice• 20/20 Vision• Speed Boat• Show & Tell• Buy a Feature
• Hot Tub• Spider Web• Me and My Shadow• Start Your Day
How it Works: Logistics
• Players– Play the Game
• Observers– Don’t talk– Don’t be negative about product you discover– Observe ideas from development talks &
presentation about product– One observation per sticker
Agenda
• Ideation for Agileee => Product Box• Report => Cluster Observation• Prioritization => Buy a Feature Online
Product Box
Agenda
• Ideation for Agileee => Product Box• Report => Cluster Observation• Prioritization => Buy a Feature Online
Shaping : group observation cards
Agenda
• Ideation for Agileee => Product Box• Report => Cluster Observation• Prioritization => Buy a Feature Online
Prioritizing using online research tools
• Innovation Games Online– Tool to collaborate online to conduct Innovation
Games– Innovationgames.com
Buy a Feature Online
We help increase the profitability and customer satisfaction of our clients by
improving their productivity
