Innovation, Creativity & Your Brain - Brainmates

© 2012 Pockets of Brilliance

Innovation, Creativity & Your Brain

Pockets of Brilliance

www.pobrilliance.com


.


.

People Innovation Culture

External: •  Emergent

Needs •  Customers •  Competitors •  Markets Internal: •  Innovation

readiness

Product Doc’s: •  Business Model •  White Papers •  Design Briefs •  Marketing

Plans •  Etc…

• Leadership • High

Performing PM teams • Decision

Making


To develop an innovation culture all three areas need to be well developed. Product Managers (PM) need to: Environment: Understand the external environment they are operating within – this includes understanding the market, competitors and customers needs Process: Apply effective practices and processes to turn innovative ideas into real products People: Understand how to get their team working together effectively – as people are at the heart of all processes and practices underpinning product development, product management and innovation. Insights from Neuroscience and Psychology can assist us to create high performing PM teams.

Environment, Process & People


Let’s take a quick peek into one aspect of the

people component…

Creativity: how can we foster more

of it in our PM teams?

The People Component…


Fostering an environment

where people feel relaxed and trust it

is safe to play & take risks.

There are many ways to foster play in the workplace….

PM teams need to create a space for creativity by…


Playful Environments: �IDEO VW Meeting Room


Playful Building: �Low Resolution Prototyping

take a prototype to a meeting


Playful Exploration: �Role Playing (taking on user perspective)


Playful Teammates: This is Ninja our office Pug. Her ridiculous face, and lovely energy, add an element of play and fun to our workplace J


There are many ways to foster

PLAY in your workplace. Fostering play facilitates

creativity which is an essential ingredient for successful PM.

How do YOU incorporate play

into your work?


Boosting Your Brains Creative

Potential


Left-brain = Right-brain = Logic Creativity

Leftie’s & Rightie’s: Successful PM combine’s the power of both hemispheres


Therefore, the more you practice

creative tasks the better you

get

Neuroplasticity: The Brain is Like a Muscle


Flex you creative muscles through practice. The foundations of creative thinking are:

•  Speed of thinking: rapid, fast idea development

•  Originality of thought: reconstruct everyday objects with new purposes

•  Openness & flexibility of thought: How many ways and perspectives can I look at the issues from?

•  Imagination & Association: making associations & connections between things that create something new

Creative Fitness


Creative Workout 1: 101 Novel Uses?


•  Creating environment’s that foster

trust, are relaxed and are safe to take risks in

•  Fostering play – environment, symbols,

building prototypes & role playing

•  Flexing your creative muscles through practice!

Grow Creativity By…

Innovation, Creativity & Your Brain - Brainmates

Documents

Transcript of Innovation, Creativity & Your Brain - Brainmates