Innovation
-
Upload
erez-yerushalmi -
Category
Business
-
view
1.495 -
download
0
description
Transcript of Innovation
![Page 1: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/1.jpg)
INNOVATIONTECHNIQUES IN PRODUCT INNOVATION
EREZ YERUSHALMI
![Page 2: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/2.jpg)
INNOVATION PART 1
![Page 3: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/3.jpg)
PARADIGM SHIFTAn aspect of media covering on-demand
access to content any time, anywhere, on
any digital devices
Low Entry Barrier
Massive market
saturation
Technology making way to Product
innovation
![Page 4: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/4.jpg)
DISRUPTION
use need
feel pay
A mean of innovation that “Shutters” an
existing market or consumption pattern by
providing an alternative mean
![Page 5: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/5.jpg)
INNOVATION THROUGH
SOLUTION Disrupt by identifying a resolution for a
substantial need, serving as a pain-point
for a large audience
need
![Page 6: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/6.jpg)
![Page 7: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/7.jpg)
![Page 8: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/8.jpg)
![Page 9: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/9.jpg)
![Page 10: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/10.jpg)
![Page 11: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/11.jpg)
![Page 12: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/12.jpg)
INNOVATION THROUGH
ENGAGEMENTDisrupt by introducing new ways to
consume or experience an existing product
use
![Page 13: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/13.jpg)
![Page 14: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/14.jpg)
![Page 15: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/15.jpg)
INNOVATION THROUGH
DESIGN
feel
Disrupt by deploying visual design
patterns that imply new modes of
consumption
![Page 16: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/16.jpg)
![Page 17: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/17.jpg)
![Page 18: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/18.jpg)
![Page 19: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/19.jpg)
INNOVATION THROUGH
BUSINESS MODELDisrupt by offering a new-payment-method
or revenue-channel for a traditional product
pay
![Page 20: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/20.jpg)
![Page 21: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/21.jpg)
![Page 22: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/22.jpg)
![Page 23: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/23.jpg)
TOOL BOX PART 2
![Page 24: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/24.jpg)
MISSING LINKIdentify a market or channel dominated by
a monopoly and create an intermediate link
that interacts directly with the consumer
KILL THE $Provide a freemium or
minimal payment to defeat the monopoly
KILL BARRIERSProvide a solution that
crosses platforms to kill the technology
KILL DISTRIBUTIONProvide new ways to get, buy or send a product to
kill the monopoly
![Page 25: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/25.jpg)
![Page 26: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/26.jpg)
![Page 27: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/27.jpg)
![Page 28: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/28.jpg)
![Page 29: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/29.jpg)
CLONINGIdentify a highly successful product
and clone it a completely new low-competition market
Clone the product and aim it at a new platform
or target audience
Clone the product into a new
geographic market
![Page 30: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/30.jpg)
![Page 31: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/31.jpg)
![Page 32: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/32.jpg)
![Page 33: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/33.jpg)
POLAR SWAPTake a traditional business channel
and swap its business direction
To create new opportunities
Swap B2BTake a business that sells to Businesses and start selling its products to
consumers
Swap C2CCreate a marketplace that
enables Businesses to trade with other of their kind
Swap B2CTake a consumer oriented business model or service
and apply it towards Businesses
![Page 34: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/34.jpg)
![Page 35: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/35.jpg)
![Page 36: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/36.jpg)
![Page 37: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/37.jpg)
INCENTIVESRewardsBonuses
Virtual CurrencyCollections
COOPERATIONUse game mechanics in
order to create feeling of a world that continues to live
when I am gone
STATUSTitlesLevels
LeaderboardsAchievements
GAMIFICATIONApply game mechanics on real-world &
virtual sectors, in order to increase engagement or retention
![Page 38: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/38.jpg)
![Page 39: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/39.jpg)
![Page 40: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/40.jpg)
ELIMINATEEliminate a material, matter, size or part in
order to create innovation
PUT TO OTHER USETake an existing product
and use it in a new sector or towards a different
usage
SUBSTITUTE Replace an aspect,
material or feature of an existing product,
making it disruptive
TINKERINGDisassemble an existing product into its
components and restructure it in a new way that was never experienced before
![Page 41: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/41.jpg)
![Page 42: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/42.jpg)
![Page 43: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/43.jpg)
![Page 44: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/44.jpg)
PHILANTHROPIC Make users feel they are
part of something “big” - a greater goal, bigger than
themselves
EGOISTICMake users feel their self-
identity is in stake and that destiny is under their
control
SENSE OF DESTINYEmpower your target audience
with the feeling they are making a real difference in the Reality around them
![Page 45: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/45.jpg)
![Page 46: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/46.jpg)
![Page 47: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/47.jpg)
![Page 48: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/48.jpg)
TRENDSPART 3
![Page 49: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/49.jpg)
EMERGINGMARKETS
![Page 50: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/50.jpg)
ED-TECH
![Page 51: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/51.jpg)
E-HEALTH
![Page 52: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/52.jpg)
E-BOOKS
![Page 53: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/53.jpg)
E-COMMERCE
![Page 54: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/54.jpg)
CYBER
![Page 55: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/55.jpg)
BUSINESSINTELLIGENCE
![Page 56: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/56.jpg)
GAMING
![Page 57: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/57.jpg)
BIG DATA
![Page 58: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/58.jpg)
MOBILEMARKETING
![Page 59: Innovation](https://reader033.fdocuments.net/reader033/viewer/2022051816/546441ebaf7959a2278b5f2e/html5/thumbnails/59.jpg)
INNOVATIONTECHNIQUES IN PRODUCT INNOVATION
EREZ YERUSHALMI