Innovating how we Innovate - How can We help Adelaide become an Innovation Hub?
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Transcript of Innovating how we Innovate - How can We help Adelaide become an Innovation Hub?
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Innovating How We Innovate
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This isn’t the problem
Growing betterbusinesses faster
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THIS is the problem
Growing betterbusinesses faster
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The ProblemIt still takes 2000 startups to get one High Growth business
✓
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Fail Faster and Lose Less. WHY?
Call this the “BIG IDEA”?
http://blog.startupcompass.co/the-2015-global-startup-ecosystem-ranking-is-live
Isn’t it better to NOT FAIL and NOT LOSE ALL AT?!?!
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Innovate How We InnovateThe
Solution
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Innovating How We Innovate
The way we are doing it … ain’t working anywhere
80% new businesses fail in their first 5 years
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InnovationDefined
Innovation is a new idea, more effective device or
process
Innovation can be viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.
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This is accomplished through more effective products, processes,
services, technologies, or ideas that are readily available to markets,
governments and society.
The term innovation can be defined as something
original and more effective and, as a
consequence, new, that "breaks into" the market or
society.
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What do we need to do?
If we are to foster and fully support Innovation we must reach the broader community to engage their support not
keep “preaching to the choir” with more and more
programs.
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What do we need to do?
Further develop what we already have here in terms of
expertise, industries, environment etc (e.g. Food
and Wine, Education, Defence & Electronics Engineering,
Medical research). working with the trends that
will define the future of SA
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What do we need to do?
Become High Growth Businesses
that employ people/bring revenue into SA for the long
term.
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More than ever, we need
HIGHGROWTHREADY
ENTERPRISES
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HIGH GROWTH READY
Is Very Investment Attractive
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Greater Adelaide has a very rich ecosystemto support new ventures
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How Can We Do It?✴ Events that foster and
develop a culture of innovation
✴ Harold Sharples - Flightplan methodology
✴ and ONist entrepreneurs business model
✴ Evolve and grow
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✴ End to end innovation services
Collaboration - learn and earn model
International partnershipSource funding and markets
(Asia)
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✴ Foster and support innovation
Support business growth in SA
Open opportunities in ChinaFocus on innovation that
• Encourages women• Provide long term
employment growth
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Delivers High-Growth-Ready startups and
businesses.
Our Partners
HaroldSharples
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Our PartnersHarold Sharples
Learn what I taught Tim Cook (Apple CEO)about innovation
... and how YOU can use it to make YOUR business live long, prosper and grow.
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Our PartnersHarold Sharples
This year I want to help owner-CEOs and aspiring entrepreneurs to create High Growth Ready businesses. I have developed an approach to starting businesses that embeds innovation into the DNA of a business.
It will use the same innovation team technology I developed and used so successfully with Tim Cook and IBM. It will also use the many original tools, techniques, models and approaches I have developed in order to assist team members in focusing their efforts so as to: (a)create brand new businesses - or: (b)reinvent existing ones with increased Profitability,Longevity and Grow-ability.
Harold Sharples
Placing Innovation at the Heart of the
Business
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FlightPlan • A World First
Worry Free Growth
Delivers High Growth Ready startups and businesses
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TheInnovationTeam
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A cool place for small business owners to share ideas and learn …
How to create online content and messages that sell
Our Partners
KwaiYu
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Very few products sell themselves
Marketing is about creating content and messages that sell
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Online marketing is still marketing
It just becomes creating online content and messages that sell
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The problem with online marketing ‘case studies’
The problem with so many case studies around how to make use of online marketing is that they often cite the likes of BMW and
Coca Cola and how they have used Facebook etc to engage their customers.
That’s just normal marketing!
They have the financial resource to create beautifully crafted and shot videos that go
viral and buy into online advertising.
Small business owners and startups CAN’T.
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As a small business owner or startup
You don’t have $000’s to spend on marketing campaigns
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Creating online content and
messages that sell
helping SME's to improve everything about their onlinewithout the associated costs charged by all kinds of so-
called gurus through a community-share ethos where business owners share what worked for them in terms of using online to grow their
business.
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Learning topics covered
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Why the Digital Lounge?
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What we offer launch partners?
✴ Exclusivity✴ Innovation thought leadership in
SA✴ Business development
opportunities (branding and naming rights)
✴ Unique value add services and products
✴ Partner with High Growth Ready businesses (investment opportunities)
✴ Closer + long term client relationships (learning innovation by doing)
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Who do we need to help us?✴ Professional Services
(accountants, lawyers, financial advisors)
✴ Business Groups and Associations
✴ Property Owners✴ Media Agencies
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Innovating How We Innovate