INNOVATING FOR THE NEW RETAIL
40
INNOVATING FOR THE NEW RETAIL JUNE 7 & 8, 2018 / LOS ANGELES
Transcript of INNOVATING FOR THE NEW RETAIL
INNOVATING FOR THE NEW RETAILJUNE 7 & 8, 2018 / LOS ANGELES
Thank you to our Sponsors!Platinum Sponsors
Gold Sponsors
Silver Sponsor
Session Sponsors
Design Sponsor
It is my pleasure to welcome you to WPP’s Global Retail Forum, hosted by The Store. We’ve curated a range of topics that represent leading international trends in retail marketing, new technologies and transformation. Within today’s environment of digital acceleration and disruption, retail is rapidly changing and converging with media, content and entertainment. With heightened consumer expectations, retailing is everywhere and now spans the spectrum from product design through CRM. We’ll share how consumers discover, shop and buy in this new era.
The New Retail is all the components that come into play from customer input to technology platforms to post sale contact and recommendation engines. It is all the customer-centric touchpoints. Drop a ball and you risk the lifetime value of a customer.
The sessions today and tomorrow will also highlight how data, content and technology are impacting how consumers experience brands and the mandate for relevance. New sources of data offer purchase-based targeting and predictive analytics. The importance of creativity is key as we look at contextual, targeted content.
We’ll discuss The New Retail and how consumers today imagine a world with more automation, less physical stores and new modes of shopping with emphasis on fulfillment. As IoT and AI transform the landscape, the social context for retail may be more pronounced.
We will also look at retail in the context of connected cities and a tech-forward society. We’ll examine how retail helps facilitate the fundamental need for people to connect with one another, and how the definition of community expands.
Please open your mind to the ideas presented today and feel free to ask questions. Even if you work in different categories than our speakers cover, there will be many concepts to apply to your business. We hope to deliver both ideas and inspiration over the next two days.
Regards,
Gwen MorrisonCEO, The Americas The Store—WPP
WELCOME
THURSDAY JUNE 7TH Welcome and Opening Remarks Gwen Morrison, CEO, The Americas, The Store—WPP Zac Kraemer, Connections Director, Retail & Shopper, VML The Future of Retail Starts with the BodyBillie Whitehouse, CEO, Wearable X Billie Whitehouse will take a look into how to change the shape of retail from a human perspective and using technology for well-being. A W.H.O.L.E New World: Finding Retail Growth In Uncomfortable PlacesBryan Gildenberg, Chief Knowledge Officer, Kantar ConsultingIn this session, Kantar Consulting explores the nature of global retail growth for retailers and manufacturers, and unpacks not only “where” growth is coming from but “why” it’s so hard to capture. Kantar Consulting’s proprietary W.H.O.L.E. framework assesses opportunities and capabilities required to win in today’s changing world.
Unified Commerce: Marketing Strategies for Today’s New Retail RealityStephen Howard-Sarin, Vice President of Advertising Sales & Strategy, Walmart Media GroupToday’s connected consumers demand always-on shopping experiences, pushing retailers to deliver omni-channel strategies and solutions for their customers. Retailers know omni-channel shoppers spend more, so the need to accommodate behaviors across key audience segments is paramount. Learn which trends are collapsing the funnel, and which strategies can connect multiple touchpoints in the customers’ journey.
SNACK BREAK Maximizing The Last Mile: How Coca-Cola Drives Awareness, Trialand Conversion with TechnologyRemco Brok, VP, Global Customer Development, The Coca-Cola Company Nick Gault, Client Services Director, RMINick Gault and Remco Brok will share how big brands are working hand in hand with major retail partners to transform how brands and retailers plan, sell and deliver at the point of purchase. Learn how Coca-Cola leverages a combination of shopper data with digital (personal) and traditional (broadcast) media touchpoints to drive corporate, category and product objectives.
Women in Digital and TechAnne Marie Stephen, CEO and Founder, Retail Innovation Lounge with:Alia Kemet, Director Digital Communications, McCormick & CompanyMao Keo, Global VP, Alliances & Channel Development, AlbertRachel Pasqua, VP, Marketing & Creative, VerveTanuja Singeetham, Global VP, Alliances and Channel Development, BehrDigital is driving transformation in every area of our lives. We’ll hear from leaders in our industry committed to heightening brand experiences and pushing innovation across all fronts.
From Shopkeeping to Thrill-seeking: What Retailers Can Learn from Live MusicAlasdair Lennox, Executive Creative Director, FITCHAs shoppers place more value on “doing things” and connecting socially, bricks-and-mortar retail could learn a lot from the growth of the US live music scene and the way a live set takes audiences through peaks of emotion. Inspired by the likes of Coachella and SXSW, Alasdair Lennox will demonstrate three ways that retailers can think a bit more rock ‘n’ roll and employ strategies that look through the lens of the customer at the digital, physical and human side of shopping to create memorable experiences that stir emotions.
LUNCH
Building Brand Loyalty Through Customer ExperiencesJeremi Gorman, Head of Advertising Sales NA & Global Accounts, AmazonAs CMOs strain to deliver measurable results in a data-centric marketplace, we find the marketing and advertising industries at a tipping point. How will brands reach and engage with customers across increasingly complex ecosystems while delivering outstanding customer experiences and creating an emotional connection with consumers? The presentation will uncover why focusing on customers, and working backward from them, will make the difference.
9:00
9:15
9:35
10:10
10:30
11:10
11:30
12:10
12:30
2:00
AGENDA
The Third Era of Digital RetailJon Bird, Executive Director, Global Retail & Shopper Marketing, VMLDavid Roth, CEO, EMEA and Asia, The Store—WPPExclusive to the WPP Global Retail Forum, David Roth and Jon Bird reveal the full findings of a worldwide WPP and VML research study to define “The Third Era of Digital Retail.” Find out why the near future will be less “digital” and more “human,” and the critical-elements brands and retailers need to focus on to succeed.
Are Vending Machines the Future of Commerce and Technology?Frank Kochenash, Managing Director, Wunderman CommerceIn the past, vending machines were for soda, peanuts and cigarettes. Today they have touch screens that can make you a fresh salad at a gas station, distribute Puma tennis shoes and vend bicycle parts if you get a flat tire. While vending machines are considered old technology, these new experiences further demonstrate the need to quickly provide products to increasingly demanding customers. Will there be a time in the near future when Amazon Prime 2-day shipping just isn’t fast enough? These quick-service machines might be the answer. In this session, Frank Kochenash will discuss the importance of thinking dynamically and nimbly for the future of your business.
Conversational Commerce and the Role of AIGwen Morrison, CEO, The Americas, The Store—WPP with: Jon Nordmark, CEO, Iterate.aiSanja Partalo, SVP, Corporate Strategy & Digital Development, WPPPredictions suggest voice commerce will grow more than six times over the next three years. How will commerce integrate with media and entertainment? This discussion explores how AI and voice can improve customer engagement.
SNACK BREAK Putting the “S” in eCommerceStephen DiMarco, Chief Digital Officer, Insights Division, Kantar with:Andrew Aviza, Head of US West Coast Retail Partnerships, TwitterKathleen Gambarelli, Global Product Strategist, SnapchatAmy Vener, Vertical Strategy Lead, Retail, PinterestMobile-centric, direct-to-consumer businesses have paved the way for multichannel brands to harness the reach and connectivity of social platforms. This, in turn, drives new sales opportunities. Learn what’s working for these market leaders, directly from the experts at Pinterest, Snap and Twitter.
Using Retailer Data to Bridge Brand and Performance MarketingGwen Morrison, CEO, The Americas, The Store—WPP with: JR Crosby, VP, Product Development & Strategy, Triad Retail MediaMike Ellgass, EVP, Technology & Retail Media Platforms, IRIJennifer Morgan, Managing Director, MindshareBrands in-store are challenged with executing consistent audience strategies in a fragmented ecosystem. With the right mix of data, marketers can get a clearer, real-time view of what drives interest, intent and sales. Oftentimes sales, media and performance goals don’t necessarily align. This panel will share how shopper marketing planning pushed to a national level can optimize media investments. Agile RetailKatarina Mijich, EVP Innovation & Partnerships, Barrows GlobalReinventing the customer experience through digital innovation can focus on the creation of new channels. This session looks at the convergence of digital and physical to create a singular experience and reach new audiences.
Future Ready or FailJamie Gutfreund, Global Chief Marketing Officer, WundermanToday, mobile lifestyles have given consumers access to amazing shopping 24/7/365. As a result, people are no longer willing to settle for average. According to a recent global study by Wunderman, retailers should not lose hope. They can meet and exceed these expectations, take aggressive steps to prepare for it and become Future Ready. Jamie Gutfreund will share results from the study and reveal unreleased data and insights that show how retailers can thrive in any environment by viewing change as a catalyst, not an obstacle.
Cocktail Reception—Sponsored by
2:20
2:45
3:05
3:30
3:50
4:15
4:40
4:55
5:15
AGENDAFRIDAY JUNE 8TH Welcome and Opening Remarks Gwen Morrison, CEO, The Americas, The Store—WPP Follow the Money: The Digital Dynamic in the Future of ConsumptionJ. Walker Smith, Chief Knowledge Officer for Brand & Marketing, Kantar Consulting The imperative of growth is being faced nowadays in a new context of economics and demographics that demands fresh ways of approaching technology and digital strategies. In this presentation, J. Walker Smith, Chief Knowledge Officer for Brand & Marketing with Kantar Consulting, will outline this emerging marketplace and recommend a framework to follow the money where demand is shifting.
The Future of RetailZac Kraemer, Connections Director, Retail & Shopper, VML with:Lucie Greene, Worldwide Director, The Innovation Group, J. Walter ThompsonDr. Sabrina Helm, Petsmart Associate Professor, University of ArizonaBeth Ann Kaminkow, CEO, Brand & Marketing, Americas, Kantar ConsultingHear how leading experts in consumer behavior, trend forecasting and innovation envision the future. From changing customer experiences, marketplace dynamics and disruptive technologies, they’ll discuss pioneering brands changing the face of retail. Big Box Retail: Inside and OutGwen Morrison, CEO, The Americas, The Store—WPP with: Todd Pollak, Managing Director, Retail Practice Lead, GoogleCheryl Grishkewich, VP, Control Brand Marketing, Loblaw Companies LimitedLarge-format retailers are challenged to keep their brick and mortar productive for today while changing for tomorrow. Hear from two industry leaders who have deep roots in Big Box Retail.
SNACK BREAK
Proximity Marketing with New TechnologiesBrett Fritz, Vice President, ConvergenSEE with:Andy Ellwood, Co-Founder and President, BasketKevin Howard, CEO, AWM Smart ShelfHoon Yoo, Senior Partner Solutions Consultant, AdobeAs marketing investments shift towards hyperlocal geo-targeting, new activation strategies are emerging. The impact is far-ranging—from media spend to shopper marketing, from data analytics to retail design. Learn how brands deliver contextually relevant content and quantify ROI.
Building Brands @ Colgate: Transforming a Global Organization for The Digital AgeMukul Deoras, Chief Marketing Officer, Colgate-Palmolive CompanyArifa Sheikh, Director, Kantar ConsultingHow does a 200-year-old company, home to some of the most penetrated brands in the world, find growth in an era of constant disruption? Building Brands @ Colgate is a transformation masterclass in harnessing the power of movements to drive organizational agility and consumer relevance, and to build strong future-fit brands.
Connected Cities of the FutureJonathan Schulhof, Founder and CEO LOOM Media with:Dave Etherington, Chief Strategy Officer, IntersectionDrew Lipsher, Chief Strategy & Revenue Officer, VoltaSusan Machtiger, President, B2B and Consumer Marketing, OgilvyREDMark Roberts, Vice President of Marketing, MotivateToday’s cityscape is rapidly changing, with technology and content infusing every aspect of our daily routines. With these changes, community experiences are also evolving, from new modes of transport like bikeshare to shifting expectations for our public spaces. As a result, retailers and brands can find novel ways to enhance community life and in the process connect with consumers, and to the future.
Closing Remarks
9:00
9:15
9:35
10:00
10:20
10:45
11:10
11:30
NOON
NOTES
RETAIL AND BRAND MARKETING:
Developing Effective Strategiesin a Disruptive LandscapeNovember 15, 2018
Buenos Aires, Argentina
IS THE WORLD-LEADINGCOMMUNICATIONS SERVICES GROUP
WPP companies, which include some of the most eminent agencies in the business, provide national, multinational and global clients with:
advertising
media investment management
data investment management
public relations & public affairs
branding & identity
healthcare communications
direct, eCommerce & shopper marketing
specialist communications
WPP companies provide communications services to clients worldwide, including:
354 of the Fortune Global 50071 of the NASDAQ 100and all 29 of the Dow Jones 30
Collectively, WPP employsover 200,000 people in 3,000+ offices in112 countries.
wpp.com
The Store is WPP’s global retail practice. We share knowledge and best practices in retail across WPP Group companies to facilitate leading-edge thinking and deliver extra value that supports client initiatives. Our mission is to help grow the retail expertise across the Group in an increasingly dynamic landscape and extend WPP’s extraordinary leadership in retail. As a knowledge hub, we are able to draw insights from the Group’s unparalleled understanding of consumers, retailing, brands, technology and Shopper Marketing. The Store interprets learnings and insights to a broad audience inside and outside of WPP in the form of conferences, articles, webinars, guest lectures at universities and digital content.
ABOUT THE STORE
The Americas
GWEN MORRISONCEO, The [email protected]@gmorrison5
EMEA/Asia
DAVID ROTHCEO, EMEA and [email protected]@davidrothlondon
Australia /New Zealand
ROBDRAPERCEO, [email protected]
MELINDAMYHRESenior Manager, Marketing & [email protected]@melindamyhre
IGOR TOLKACHEVProject [email protected]@igor_tolkachev
Andrew is working to build creative campaigns with some of the largest US retailers. As one of the founding members of the Twitter Advertising and Partnerships team in 2010, Andrew helped pave the way for Twitter to hit its first $1B in ad revenue—one of the fastest ad revenue ramps in all time. Prior to joining Twitter, Andrew worked on the BD & Partnerships team at Care2—a social network community of 40+ million cause conscious consumers—driving high impact partnerships between activists and non-profits. Before joining Care2, Andrew worked on Capitol Hill lobbying for stronger climate legislation with 1Sky. Andrew loves to travel and when he’s not traveling for work, he spends much of his free time globe-trotting. When he’s home, you can find him cooking, cycling and hiking with his wife and golden-doodle.
TwitterTwitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via online, an array of mobile devices and SMS.
twitter.com@aviza
ANDREWAVIZAHead of US West Coast Retail Partnerships, Twitter
SESSIONSPEAKERS
Remco Brok was appointed Vice President, Customer Development within the Global Customer & Commercial Leadership function effective September 2017. In this role, he is responsible for building customer capabilities and governance across the Coca-Cola System globally. In his 25+-year career, Remco has worked across the globe in various functions in the Retail, Foodservice, Commercial Execution, and Innovation spaces. A Dutch national, he speaks six languages and has lived/worked in the Netherlands, Belgium, Austria, South Africa, Germany, Brazil, Thailand and the US. Most recently, he was responsible for building customer and commercial capabilities across Latin America. Prior to this, he managed the 3G/RBI (Burger King and Tim Hortons) partnership across Latin America and Canada and spearheaded the European launch of the Coca-Cola Freestyle platform in partnership with Burger King. Earlier in his career, he built the customer capabilities across the company and the bottlers in Brazil and led the top 40+ retail, foodservice and hospitality partners based in Rio de Janeiro. He also spent six years leading the Coca-Cola partnership with 7-Eleven in South East Asia and the Pacific based in Bangkok and held numerous roles of increasing responsibility in bottler and customer leadership in Coca-Cola North America. He is a graduate of the Georgia Institute of Technology and currently resides in Atlanta with his wife and two children.
The Coca-Cola CompanyThe Coca-Cola Company is the world’s largest beverage company that owns or licenses more than 500 brands of sparkling and still beverages such as; CSDs, waters, juices, teas, coffees, sports drinks, and energy drinks. The company’s top nonalcoholic sparkling beverage brands are; Coca-Cola, Diet Coke, Fanta, and Sprite.
An Aussie based in New York, Jon heads up VML’s retail practice, working at the intersection of digital and retail for some of the world’s best brands. Prior to VML, Jon led Y&R’s global retail division. Before relocating to the US in 2014, Jon was based in Australia and was a founding partner and ultimately Executive Chairman of IdeaWorks, which became the region’s foremost specialist retail marketing agency. He also served as Director of Retail Marketing for M&C Saatchi in Sydney and was Chairman of the Trade Publication Inside Retail. Jon is a regular and passionate commentator on all things retail. He is a contributor to Forbes and speaks at events and conferences all over the world, from Sydney to Santiago. When not working on retail, Jon likes to be in retail—shopping physically and digitally, picking up on trends and gathering new insights.
VMLVML is a lead marketing agency with more than 3,000 employees and principal offices in 33 locations across six continents. VML transforms brands through a connected consumer experience and has deep expertise in digitally driven retail and shopper marketing. We can do it all, from strategy through execution, via a range of services, including full eCommerce capability, Amazon and Walmart.com optimization, Apple and Google Wallet integration, app and site creation, digital in-store, VR and AR applications, CRM, and more. We also help our clients with complete digital transformation programs. It’s all part of understanding the way that people shop today and using insights to reach and influence shoppers along their individual journeys.
coca-colacompany.com
vml.com@thetweetailer
REMCO BROK
JON BIRD
Vice President, Global Customer Development, The Coca-Cola Company
Executive Director, Global Retail & Shopping Marketing, [email protected]
Mukul Deoras is Chief Marketing Officer for the Colgate-Palmolive Company. Mukul joined Colgate in 2004 as Director, Special Projects for the Asia Pacific Division. Later that year he became Marketing Director of Colgate Thailand, and in 2006 he became General Manager. In 2008 Mukul was promoted to Vice President, Personal Care in Global Marketing, responsible for managing and driving growth for our Personal Care Worldwide. In 2010 Mukul became Vice President/General Manager of Colgate India. In 2012 Mukul became President, Colgate Asia Division, where his business insights and focus on building leading brands have contributed significantly to our strong volume and sales performance. In 2015 Mukul was promoted to his current role as Chief Marketing Officer. Mukul is responsible for all the Global Categories and brands as well as Global Insights, Global Advertising and Shopper Marketing on a worldwide basis. Mukul Deoras has earned his post-graduate degree from the Indian Institute of Management in Ahmedabael, India. Prior to Colgate, Mr. Deoras worked for Unilever in India.
Colgate-Palmolive CompanyColgate-Palmolive’s 200-year history reflects the strength and innovation used to constantly transform the company and identify new opportunities. With global brands sold in over 200 countries and territories, the Colgate-Palmolive portfolio contains some of the world’s most recognizable household names.
JR Crosby joined Triad Retail Media in 2017 as VP, Product Development & Strategy. In this role, he collaborates with Triad’s SVP of Product & Platform to drive the company’s product strategy, development, implementation and deployment of its proprietary solutions. In addition, JR identifies opportunities using enhanced data capabilities that bring together specific data sets to identify macro- and micro-level shopper preferences. Prior to joining Triad, JR served as VP of Strategy at Xaxis, where he oversaw the development and execution of programmatic offerings for the company’s advertisers, and excelled as both an internal and external consultant in the effective utilization of programmatic capabilities and tools.
Triad Retail MediaTriad Retail Media is the leader in digital retail media. It helps leading retailers create, manage and operate digital media programs, turning their highly trafficked websites into valuable publishing properties. Walmart.com, CVS, Sam’s Club, Staples, Kohl’s, Office Depot and GameStop are among the major retailers that rely on Triad Retail Media to pioneer how thousands of brands engage, inform and inspire shoppers to purchase. Founded in 2004 and headquartered in St. Petersburg, Florida, Triad Retail Media is a WPP company with 400+ team members.
colgatepalmolive.com
triadretail.com
JRCROSBY
MUKULDEORAS
VP, Product Development & Strategy, Triad Retail Media
Chief Marketing Officer, Colgate-Palmolive Company
Mike Ellgass leads IRI’s collaboration with technology platforms such as Google, Facebook and Pinterest, as well as CPG retailers and their media agencies, through the IRI Liquid Data technology platform. Prior to joining IRI, Mike spent more than 20 years in marketing from both a CPG brand and retailer perspective. He started his marketing career with Kraft Foods, working on great brands, including Oscar Mayer and DiGiorno. He then spent 10 years with Walmart, most recently leading category marketing, where he oversaw hundreds of millions of dollars in integrated marketing campaigns with the top 200 suppliers. In this role, he also worked closely with the Walmart Labs team. Mike holds a master’s degree in marketing from Wake Forest University and a bachelor’s degree in finance from Indiana University. He has previously served as an advisor to technology and media startups, and as a speaker at numerous events and media startups.
IRI IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events—a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation—is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.
Stephen has more than twenty years of strategy, general management, marketing and client services leadership experience. He oversees market and product development across the Insights Division for Kantar in North America, as well as the Media & Digital practice within Kantar Millward Brown. In addition, he serves on the WPP Digital Analytics Task Force. Previously, Stephen was a co-founder of the internet consulting firm ZEFER, was part of the launch team for FX Networks and managed consumer marketing for Comedy Central. His first job was at TVT Records, where he helped Nine Inch Nails achieve its first platinum record. Stephen holds a BS from Georgetown University and an MBA from Harvard Business School. He estimates he will pay off his own student loans at exactly the same time he begins to pay for college for his three sons.
Kantar Millward BrownKantar Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Kantar Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions.
iriworldwide.com@iriworldwide
kantar.com@sdimarco
MIKEELLGASS
STEPHEN DIMARCO
EVP, Technology and Retail Media Platforms, IRI
Chief Digital Officer, Insights Division, [email protected]
Dave Etherington develops strategic initiatives and revenue-generating new products at the convergence of technology, design and media as Chief Strategy Officer of Intersection. One of the foremost voices in the Digital Out of Home industry, Dave’s forward-thinking vision for how brands and organizations can best engage their customers and the potential for media to catalyze change in cities helped build the largest municipally focused media company in the US Under Dave’s leadership, the company became the first in the world to integrate location-based mobile into Out of Home and the first in the US to create and execute a mobile purchasing campaign directly from street signage. Dave speaks frequently on the evolution of Out of Home at the convergence of the digital and physical worlds, including SXSW and Advertising Week. He is a contributor to the Outdoor Advertising Association of America (OAAA) as a Marketing, New Technologies committee member. Dave lives in SoHo, Manhattan.
IntersectionIntersection is at the forefront of the smart cities revolution, improving the experience of public places through technology that provides connectivity, information, and engaging content and experiences. With award-winning products like LinkNYC, the largest and fastest free public Wi-Fi network in the world, Intersection connects the digital and physical worlds, enhancing people’s journeys through their cities and offering brands the opportunity to drive more relevant and engaging advertising, rooted in real-world context. Intersection partners with cities, transit systems, airports and real estate developments around the globe, as well as advertisers seeking to reach audiences on a global, national or local scale.
Andy was born with the gift of gab and raised with an overdeveloped sense of self-esteem. Andy is currently Co-founder and President of Basket, a community of shoppers committed to never overpaying for groceries again. A graduate of Texas A&M, Andy quickly learned what life on the front lines of sales looks like, first selling life insurance and then selling private jets for Warren Buffett. He leveraged those lessons and an addiction to innovation into roles leading business development globally for Gowalla through its acquisition by Facebook in 2011 and then again for Waze through to its acquisition by Google in 2013. Andy’s unique point of view has been seen in media such as CBS, New York Times, CNN, Wall Street Journal, and he has been a contributor to Forbes since 2012. He is a sought-after speaker on the topics of sales, new business development and our place in the digital world we’re creating. Andy has consulted companies such as Absolut, BMW and American Airlines, as well as HBO’s Silicon Valley on the mindset and philosophies of start-up culture, entrepreneurship and the future of work.
BasketBasket removes the blindfold from shoppers to allow them to compare prices of products at local stores, specifically grocery and everyday purchases. Simply open Basket and share what is on your shopping list—Basket will do they rest, crunching millions of local prices for your favorite grocery and everyday products at the stores you love. Basket puts the power in the shoppers’ hands to save time and money on every shopping trip, sometimes with savings of over 60%. Download the app to see for yourself.
intersection.com@_dave_e_
basket.com@basketsavings
ANDY ELLWOOD
DAVE ETHERINGTON
Co-founder and President, Basket
Chief Strategy Officer, Intersection
Kathleen Gambarelli oversees global product strategy for Performance solutions at Snapchat, with a focus on Commerce and App promotion. Working across product, marketing and partnerships, she is an integral leader in developing Snapchat’s advertising solutions for retailers and other DR marketers. Prior to Snapchat, Kathleen managed direct response product solutions at Twitter and was the digital director at Ptarmigan Media where she oversaw the cross-channel strategy for brands in the financial sector.
Snap Inc.Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Advertisers of all sizes use Snapchat’s camera and ad solutions to drive business results.
Brett Fritz is a local search and reputation management veteran. Throughout his professional career, he’s nurtured start-ups, agencies and Fortune 500 companies in implementing digital strategy from the national level to the geo-local level. His knowledge and experience in performance marketing is best showcased in his deep understanding of digital maps and review optimization for brick-and-mortar businesses. An avid industry contributor, Brett has spoken at many events, including Street Fight Summit, CMO Exchange, Retail Exchange, Financial Services Technology Summit, ADP and ClickZ. At ConvergenSEE, Brett is Vice President and oversees the overall business direction and execution across North America.
ConvergenSEEConvergenSEE helps agencies excel in their local digital marketing efforts. As a white-label technology platform, ConvergenSEE offers agencies a suite of flexible reputation management, listing management, and paid local search optimization products and solutions to provide to Enterprise and SMB end clients. Automated processes, active management of data and real-time reporting makes working with ConvergenSEE both scalable and cost effective for our agency partners. Local digital marketing is time and energy intensive; partnering with ConvergenSEE will empower you to expand your product offering, drive more revenue and enhance your competitive positioning in the marketplace. This is how you excel in local.
snapchat.com@kgambarelli
convergensee.com@convegensee
KATHLEEN GAMBARELLI
BRETTFRITZ
Global Product Strategist, Snapchat
Vice President, [email protected]
Jeremi and her team are responsible for growing the advertising business across Amazon.com and its owned and operated properties, as well as the mobile, Kindle and Fire platforms. She previously led the entertainment vertical for AMG’s North American business, which included theatrical, home entertainment, TV, music and gaming. Gorman joined Amazon in April of 2012. She has spent her career in digital media, first as an early Monster.com employee, then with Variety.com and later at Yahoo!, where she worked with global financial service advertisers. A self-described adrenaline junkie, she has experienced hang gliding in Rio de Janeiro, waterskiing in the Mediterranean and bungee jumping, and has a passion for fast cars and boats. Gorman is a board member of The ADVERTISING Club of New York. A Southern California native and UCLA graduate, Gorman currently lives in New York City.
AmazonAmazon.com strives to be Earth’s most customer-centric company, where people can find and discover virtually anything they want to buy online. Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence and long-term thinking..
Nick Gault leads the International Client Services team on behalf of RMI (part of tenthavenue), headquartered in London. In this role, he is responsible for the growth and business development strategies for key customers, such as The Coca-Cola Company and Co-op supermarkets. He has worked across multiple business channels for major international companies, specifically Red Bull, where he managed key on-premise customers, and Coca-Cola where he worked on the London 2012 Olympics. Prior to his role at RMI, he worked at intu shopping centers and was part of the team who set up the intu experiences division responsible for creating innovative, engaging and memorable shopping experiences across their shopping-center portfolio. He is a UK citizen who has worked and lived in Singapore, Hong Kong and the UK.
RMIRMI is a media communications hub with an expertise in shopper marketing and retail media. Their team of media experts helps clients maximize the potential of their media estate, driving sales and ROI. Powered by the industry-leading marketing software BASE®, RMI works with clients, as an extension of their business to deliver against agreed objectives. They believe in targeted and creative solutions to generate the strongest return on investment for all their activity. Their client base includes i2c Sainsbury’s, Heineken, Unilever and Asda, among others.
rmi.co@rmi_media
amazon.com@amazon
JEREMIGORMAN
Client Services Director, RMI
Head of Advertising Sales NA & Global Accounts, Amazon
NICK [email protected]
kantarretailiq.com@bryang_KR
Lucie leads The Innovation Group’s ongoing research into emerging global consumer behaviors, cultural changes and sector innovation, with regular deep-dive studies and daily insights. She also works with J. Walter Thompson’s Fortune 500 clients and global lifestyle brands on future strategy. Lucie is the outward-facing “futurist” for J. Walter Thompson. She’s a thought-leadership columnist for Campaign, writes for The Financial Times on futures and has spoken at conferences including CES, SXSW, Web Summit, Cosmoprof and Ad Week, discussing future trends across multiple lifestyle sectors. She has appeared on BBC, Fox News and Bloomberg TV as an expert on the future.
The Innovation Group, J. Walter ThompsonThe Innovation Group is J. Walter Thompson’s in-house creative think tank for the future. The Innovation Group produces groundbreaking thought leadership, consumer insight and sector innovation content. It publishes regular studies on its widely read platform, JWTIntelligence.com, and its research is frequently cited in prestigious publications, including The New York Times, Bloomberg Businessweek, The Guardian, Women’s Wear Daily, USA Today and The Times. The Innovation Group offers a range of consultancy services that help clients not only understand what’s happening now and next, but also how to action this in the framework of their brand. Services include creative innovation labs, ideating and rapid prototyping concepts based on future change with its team of futurists, creative directors, strategists and researchers.
A world-renowned expert in retail insight, Bryan is Chief Knowledge Officer for Kantar Consulting’s Retail, Sales & Shopper Practice and a member of the company’s executive leadership team. He is responsible for the company’s analysis and insight, fueling Kantar Retail’s content with in-depth knowledge and intuitive skills few can match. Additionally, Bryan provides a clear, dynamic and always-topical focus on a variety of channels and retailers around the world. His perspective has been featured on broadcast media such as CNBC, Fox Business and the BBC, and he is frequently cited in a range of US and global business publications. An award-winning writer, Bryan has authored numerous articles for Kantar publications and third-party periodicals such as The Hub and GMA Forum. An engaging speaker, Bryan has addressed numerous Kantar forums and industry conferences. Bryan earned an MBA summa cum laude from Babson College and an undergraduate degree from Cambridge University in Cambridge, England.
Kantar ConsultingOur analysis is based on robust data-driven research that looks across market, shopper and customer trends to present the most accurate view of the top global retailers and markets. We focus on the implications that are driving change across retail—today and into the future. The leading suppliers, brand manufacturers, retailers, financial services and strategic marketing firms rely on our insights to transform their businesses.
jwtintelligence.com@lucieluxury
LUCIEGREENE
BRYANGILDENBERG
Worldwide Director, The Innovation Group, J. Walter Thompson
Chief Knowledge Officer, Kantar Consulting
Jamie currently serves as Global Chief Marketing Officer for Wunderman, a leading global digital agency. She is responsible for Wunderman’s corporate brand marketing and communications, with a special focus on highlighting the work of the agency’s 10,000 creative thinkers, data scientists and technologists. A dynamic public speaker, Jamie shares her unique point of view at global events including CES, The Future of StoryTelling, Google’s Think Retail conference and the Milken Institute Global Conference. Named as one of ELLE magazine’s leading women in business, Jamie also writes and comments about consumer marketing strategies for publications such as Advertising Age, The New York Times, Forbes and The Wall Street Journal. A dedicated fan of the NY Giants, Jamie lives in LA with her family and two dogs.
WundermanWunderman is a global digital agency whose mission is to inspire people to take action. It is Creatively Driven. Data Inspired. In 2015, industry analysts named Wunderman a leader in marketing database operations as well as a strong performer in customer engagement strategy, and its creative work has won numerous awards globally. Headquartered in New York, the agency brings together 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets. Wunderman is a WPP company.
In her past, Cheryl Grishkewich was a competitive figure skater, roadie, record label entrepreneur and cookbook writer—all great lead-ups to one of the top marketing jobs in Canada. As VP, Control Brand Marketing for one of the country’s leading retailers, Loblaw Companies Limited, Cheryl is responsible for some of Canada’s most loved brands, including President’s Choice. Prior to joining Loblaw, Cheryl brought her passion for building successful retail brands and team culture to her leadership roles at several of Canada’s most innovative ad agencies.
Loblaw Companies LimitedLoblaw Companies Limited is Canada’s food and pharmacy leader, providing Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services. With more than 2,400 corporate, franchised and associate-owned locations, Loblaw, its franchisees and associate-owners employ almost 200,000 full- and part-time employees, making it one of Canada’s largest private-sector employers.
wunderman.com@jamiecentral
CHERYL GRISHKEWICH
JAMIE GUTFREUND
VP, Control Brand Marketing, Loblaw Companies Limited
Global Chief Marketing Officer, [email protected]
loblaws.ca@LoblawsON
cals.arizona.edu/fcs/rcsc
Kevin launched AWM, utilizing AI and deep learning, with the intent of making Smart Shelf the go-to retail platform for customer engagement and shopper behavior/store operations analytics. As CEO, he is responsible for AWM’s long-term vision and global strategy. Prior to AWM, Kevin was the CEO of ICG, a full-service digital media firm. Under his leadership, ICG grew from a shared office with two desks to a digital-format leader serving globally known Fortune 500 brands, college and professional sports venues, and even government agencies. Prior to this, Kevin was an executive at Wells Fargo, UBS Financial and Smith Barney, specializing in technology, asset management, capital raises and corporate guidance. Kevin has also owned businesses in a wide spectrum of sectors ranging from alternative energy to a professional motocross team.
AWM Smart ShelfThe AWM SMART SHELF ® is designed to replicate key benefits of the online experience into physical retail environments. The platform utilizes ruggedized shelf-edge displays combined with high-definition optical sensors to automate intelligence into on-the-shelf inventory levels and planogram compliance, play optimal video based on shopper distance (including product pricing and information), provide insight into demographics and allow for content triggering on detected age, gender or ethnicity. The technologies work together to enhance operational efficiencies and to provide sales uplift and valuable data.
Sabrina Helm is Petsmart Associate Professor of Retailing and Consumer Sciences at the University of Arizona. She received her Ph.D. in business administration from the University of Duesseldorf, Germany. In her research, she focuses on consumer behavior, corporate reputation and sustainable consumption. Her research has been published in the Journal of Marketing, the Journal of Service Research and the Journal of Business Research, among others.
University of ArizonaRetailing and Consumer Sciences (RCSC) is an Academic Program of the John and Doris Norton School of Family and Consumer Sciences at the University of Arizona. Our mission is to provide world-class education on the business of retailing by integrating excellent instruction with cutting-edge research on consumer behavior and retail management.
smartshelf.com@AWMCEO
KEVINHOWARD
DR. SABRINA HELM
CEO, AWM Smart Shelf
Petsmart Associate Professor, University of [email protected]
Beth Ann leads the brand and marketing practice for Kantar Consulting, Americas. She believes that the role of modern marketing today is elevated to a business imperative that encompasses brand, consumer-centricity, sales and digital, all underpinned by data and technology. During her two decades in the industry, Beth Ann has touched every aspect of marketing communications across consumer packaged goods, retail, finance, restaurant and technology companies and brings both client- and agency-side perspectives to her work. She is a strong advocate of insights-inspired marketing programs and was a pioneer in strategic-planning research methodologies. Beth Ann has been part of a successful startup purchased by Omnicom and led global agency TracyLocke as the first female CEO in its one-hundred-year history, as well as served as a Global Chief Marketing Officer of Westfield Corp.
Kantar ConsultingKantar Consulting is a specialist growth consultancy. With over 1,000 analysts, thought leaders, software developers and expert consultants, they help clients develop and execute brand, marketing, retail, sales and shopper strategies to deliver growth. Kantar Consulting owns market-leading assets, including PoweRanking, GrowthFinder, Global MONITOR, RetaiI IQ, RichMix, XTEL, and Marketing, Insights and Purpose 2020. They track 1200 retailers globally, have purchase data on over 200 million shoppers and forecast social, cultural and consumer trends across the world. Kantar Consulting is part of Kantar, the data investment management division of WPP.
As Vice President of Advertising Sales & Strategy at Walmart Media Group, Stephen leads the partnerships arm of the company’s media and advertising business. His teams work closely with hundreds of Walmart’s top brands, delivering highly relevant content and advertising experiences across every touchpoint of the shopper journey. Prior to joining the Walmart team, Stephen led the ad sales and marketing business for eBay Advertising in the US. With more than two decades of experience in digital media, Stephen led product development for end users and marketers even before the advent of banner ads. Before joining eBay Advertising, Stephen managed a portfolio of global business and tech brands with multiple ad-revenue streams at CBS Interactive and previously served as VP of Product at CNET Networks. He is a graduate of U.C. Berkeley.
Walmart Media GroupWalmart Media Group sits at the intersection of content and commerce, allowing brands to influence up to 150 million Walmart customers each month—at every point along their purchase journey. With Walmart, brands can connect their marketing activities to actual purchases, both online and in-store. The ability to bridge the physical-digital divide at scale is unique to Walmart and provides our partners with an unprecedented understanding of true marketing ROI.
consulting.kantar.com @KantarConsult@BAKroadwarrior
STEPHENHOWARD-SARIN
BETH ANN KAMINKOW
Vice President of Advertising Sales & Strategy, Walmart Media Group
CEO, Brand & Marketing, Americas, Kantar Consulting
walmartmedia.com@moneymedia
mccormick.com@Aliakemet
Mao is an Artificial Intelligence marketing executive with extensive experience in sales, marketing, business development, alliances and channels. Mao’s leadership experience stretches internationally across such marquee enterprises as Adobe, Oracle and Cisco.Multilingual with years of substantial travel and international assignment, Mao has gained insight into different business cultures, feeding both her curiosity and ability to adapt and thrive in diverse environments. Mao holds an MBA in International Business from San Francisco State University. Mao recently joined Albert as Global Vice President, Alliances and Channel Development, where she drives Albert’s international partnerships and channels in a concerted effort to expand its global presence. Albert, created by Albert Technologies, LTD., is the world’s first and only fully autonomous digital marketer.
AlbertAlbert, created by Albert Technologies, LTD., is the world’s first and only fully autonomous digital marketer. The enterprise-level artificial intelligence platform drives digital marketing campaigns from start to finish for some of the world’s leading brands. Albert liberates businesses from the data and technology complexities of digital marketing—not just by replicating their existing efforts, but by executing them at a pace and scale not possible by human teams. “He” accomplishes this by wading through mass amounts of data, converting this data into insights and autonomously acting on these insights, across channels, devices and formats, in real time.
albert.ai@albertaimktg
MAOKEO
ALIA KEMET
Global Vice President, Alliances and Channel Development, Albert
Director of Digital Communications, McCormick & Company
Alia has built her marketing career on digital strategy and relentless innovation. She is responsible for digital consumer strategy and content, CRM, owned platforms, social media and emerging technology across McCormick’s portfolio of flavor brands. Alia has launched a best-in-class digital content center of excellence and leads a team of content experts for the 129-year-old spice company. The internal content team produces gorgeous food and lifestyle content with data connectivity and quality measures at the center of their work. Prior to joining McCormick, Alia led IKEA Home Furnishings through a digital makeover resulting in an increase in omnichannel traffic and sales. She developed IKEA’s social media strategy in the US and led IKEA’s global media competence and innovation share group. She is responsible for IKEA’s early success in content marketing, producing Easy to Assemble, Fix This Kitchen and the IKEA Home Tour, a digital content series now in its fourth season. Alia has won multiple industry marketing awards, including Bronze, Silver and Gold Effies, Gold CLIO, Gold Internationalist, and Streamy Awards. She was named Working Mother Of The Year by Advertising Women of New York (AWNY) and 40 Under 40 by Direct Marketing News (DMN).
McCormick & CompanyMcCormick & Company, Incorporated (NYSE: MKC) is a global leader in flavor. With $4.4 billion in annual sales, the company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry—retail outlets, food manufacturers and foodservice businesses. Every day, no matter where or what you eat, you can enjoy food flavored by McCormick. McCormick Brings the Joy of Flavor to Life™.
Zac Kraemer has closely studied the evolution of retail for much of the last decade, monitoring macro shifts in the retail landscape across physical and digital channels. Zac has spent most of his career with WPP—starting as an intern with The Store—and has focused on providing retail expertise and knowledge to the group’s broad spectrum of clients. At VML, Zac works within integrated channel teams to create connected customer experiences for today’s digitally connected, “always-on” shopper. He has collaborated with a number of publications, such as PSFK and The Drum, to identify current retail trends and best-in-class retail activations.
VMLVML is a lead marketing agency with more than 3,000 employees and principal offices in 33 locations across six continents. VML transforms brands through a connected consumer experience and has deep expertise in digitally driven retail and shopper marketing. We can do it all, from strategy through execution, via a range of services, including full eCommerce capability, Amazon and Walmart.com optimization, Apple and Google Wallet integration, app and site creation, digital in-store, VR and AR applications, CRM, and more. We also help our clients with complete digital transformation programs. It’s all part of understanding the way that people shop today and using insights to reach and influence shoppers along their individual journeys.
Frank leads a team of digital commerce experts that serve a wide variety of consumer brands. He is a seasoned eCommerce veteran, having led the global POSSIBLE eCommerce team since 2016, where he has worked on brands including Mars Petcare, Philips Hue, Unilever and others. Prior to POSSIBLE, Frank led operations and client services at Mercent and CommerceHub, where he worked with many Fortune 500 brands and retailers, including Nordstrom, HSN, GUESS Jeans, L.L.Bean and REI. He started his eCommerce career at Amazon, where he led teams in operations and digital media. Notably, at Amazon he led the first wave of fulfillment capacity expansion after the 2000 dot.com bust, launched Amazon Jersey and led digital content operations for the initial Kindle launch. Prior to his time at Amazon, Frank was an engagement manager at McKinsey & Company and served as a commissioned officer in the US submarine force. A Marshall Scholar, Frank earned his master’s degree from the Imperial College at the University of London and a Bachelor of Science degree in Systems Engineering from the United States Naval Academy.
Wunderman CommerceWunderman Commerce is a global eCommerce consultancy that brings strategic clarity, technical know-how and creative inspiration to help retailers and brands define and deliver winning commerce strategies. Globally, we have over 1,000 eCommerce experts comprised of strategists, technologists and creatives, all set on helping clients win in eCommerce. Wunderman Commerce brings together WPP’s leading commerce agencies Salmon, POSSIBLE Commerce, Marketplace Ignition and FusePump under the Wunderman brand.
vml.com@zacharykraemer
wundermancommerce.com
FRANK KOCHENASH
ZAC KRAEMERConnections Director, Retail & Shopper, VML
Managing Director, Wunderman [email protected]
voltacharging.com@voltacharging
fitch.com@isawthismorning
@fitchdesign
Drew’s career has spanned over twenty years of media/entertainment/digital media/technology corporate development, strategy, M&A and investment. His experiences have covered all aspects of the business, including investment activities (private equity and venture), M&A strategic planning, new business development, technology, operating and board-level activities, restructurings and divestitures. Currently, Drew is an investor in Volta Industries and joined the partnership as the Chief Strategy and Revenue Officer. His primary responsibilities include managing all revenue, including media sales as well as other non-media-sales-related opportunities. In addition, he oversees all corporate development, marketing and strategic initiatives, including partnerships. Drew holds a BA in History from Yale University and an MBA from Northwestern University’s J.L. Kellogg Graduate School of Management.
VoltaVolta is a nationwide network of electric vehicle charging stations that partners with brands to sponsor free charging for all EV drivers. To date, Volta has delivered over 18.5 million free electric miles, saving over 8 million pounds of CO2e. Volta’s free EV charging amenities enable real estate owners, including shopping malls, grocery stores and local retailers, to attract new customers who stay longer. Founded in 2010 and headquartered in San Francisco, Volta provides a valuable community amenity in markets across the US, helping brands meet consumers at the optimal moment of purchase decision.
Alasdair joined FITCH 20 years ago as a junior environmental designer and has moved his way through the ranks, evolving his spectrum of design skills and collecting a few stamps in his passport. He directs creative output for FITCH studios in North America. He has extensive experience in both strategic and creative assignments for a wide variety of clients, including Starbucks, Apple, Miele, McLaren, Target, Nespresso, adidas, M Local, BP, Tesco and Enterprise. Alasdair has led FITCH to win its first Cannes Lions, London International Awards and World Retail Awards Store “Design of the Year,” and under his watch FITCH was voted a top design in 2017, for the 7th year in a row, by design:retail magazine readers. He regularly speaks at conferences, including The One Club’s Creative Week, eurobest, EuroShop and Retail Leaders Circle. Alasdair has written articles and contributed opinion to BBC, Sky, Marketing Week, Contagious, Design Week and Retail Week.
FITCHDesigning the future. FITCH transforms consumer experience and accelerates business success. We deliver seamless solutions by combining the physical, human and digital elements of a brand to create unique experience signatures. FITCH is a leading global retail and brand consultancy with an integrated offer of strategy, design and implementation, which enables us to deliver across all touchpoints. We do this for clients that include adidas, B&Q, Brown-Forman, Dell, H&M, Philips and Sberbank. FITCH is a WPP company (NYSE).
DREWLIPSHER
ALASDAIR LENNOX
Chief Strategy & Revenue Officer, Volta
Executive Creative Director, [email protected]
Katarina has spent her professional career working across Europe, Central America and North America. Creating capabilities and consulting retailers and brands in their ambition to create experiences and channels that future-proof their business by better connecting and engaging with shoppers at the point of commerce. Katarina’s experience expands across multiple sectors, with a deep focus on FMCG, consumer electronics and mass retail. Companies and brands she has worked with include Unilever, Walmart, Rite Aid, New Balance, Rémy Martin and Samsung, amongst others. An experienced innovation and digital transformation leader in the retail marketing space, Katarina has helped some of the largest companies in the world reinvent their customer experience with a deep focus on creating new channels and touchpoints that provide value to their shoppers.
Barrows GlobalBarrows has been operating in global retail for over 30 years, continually growing and adapting to meet the demands of each of the regions they operate in and the ever-changing industry. Everything they do is centered on a single overarching mission: creating solutions that drive shopper conversion. Their expertise ranges from data and analytics through to design and execution of digital and physical tactics, and everything in between.
Since joining OgilvyRED, Susan has led major initiatives to instill new relevance in large global brands, as well as create distinctive new brands. In 2016, Susan won the prestigious WPP Atticus Award in Branding for her published RED Paper, “Brands That Do.” Susan has worked globally across Asia, Europe, the United States and South America, leading major client transformations, including building a B2B platform for Samsung, launching Accenture, leading Colgate-Palmolive’s personal care business, spinning out IPO companies Atento and Synchrony, and global brand transformation for American Express, Philips and IHG, as well as reorienting brands for a new Millennial generation for Coca-Cola and Gerber. Prior to joining OgilvyRED, Susan held senior strategic leadership and planning roles with JWT, Y&R and Landor. Susan has served on both public and private boards, including eight years as a board director of Atlantic Whitehall Funds (a unit of Invesco). She currently serves on the Advisory Board of Movement Mortgage. Susan has served as Global Vice Chair of the Alumni Schools Committee for Princeton University.
OgilvyREDOgilvyRED is a strategy and innovation consulting group integrated with the world’s greatest creative network. Their work stretches from strategy and innovation to putting real ideas in market. From the outset of OgilvyRED engages experts who understand brand experience, visual creativity and technology. OgilvyRED is made up of 300+ senior consultants, strategic planners and specialist experts and spans multiple industries, including business and information services, communications and media, consumer goods and luxury, energy, financial services, healthcare, hospitality, new ventures, retail, technology and transportation.
SUSANMACHTIGER
KATARINAMIJICH
President, Brand & Marketing Strategy , OglivyRED
EVP, Innovation & Partnerships, Barrows Global
ogilvyred.com@OgilvyRED
barrowsglobal.com
Gwen’s career has been devoted to heightening brand connections throughout the retail landscape. At The Store, Gwen is responsible for extending WPP’s leadership in retail innovation. She supports global resources for WPP group companies across the Americas. Gwen is charged with identifying issues and trends most important to retailers and brands around the world. She has led industry research for CCRRC which was published in HBR. Gwen serves on the editorial board of Journal of Brand Strategy, where she has published regularly. Gwen is a frequent speaker at NRF and numerous other international conferences. She is a guest lecturer at Northwestern University, U of C, and U of A’s Terry J. Lundgren Center for Retailing, where she launched an iTunes U channel. Gwen also serves on the Advisory Board of Fashion Group International and is an Endeavor Mentor and participates on their International Selection Panels.
The Store—WPPThe Store is WPP’s global retail practice. Our mission is to extend WPP’s extraordinary leadership in an increasingly dynamic retail landscape. As a knowledge hub, we draw insights from WPP’s unparalleled understanding of consumers, retailing, brands and Shopper Marketing. Bringing together the collective retail capabilities of the world leader in marketing communications services, The Store facilitates innovation and strategy to support WPP clients. The Store shares thought leadership to audiences inside and outside WPP in the form of conferences, industry research, articles, webinars, guest lectures and digital content.
thestore.wpp.com@thestorewpp
@gmorrison5
GWEN MORRISON
CEO, The Americas, The Store—WPP
mindshareworld.com@mindshare
A creative problem solver with a passion for digital, Jennifer Morgan has 10+ years’ experience working with Fortune 100 brands on their digital media strategy, investment and measurement. As the Digital Investment Lead for Unilever at Mindshare, Morgan has the privilege of leading a smart and talented group of 50+ individuals across the North American brand portfolio. In this capacity, she is responsible for setting a digital agenda for well-known brands like Dove, Suave and Hellmann’s. Prior to that, Morgan was at Wavemaker (formerly known as MEC), where she led the digital investment team covering a handful of the agency’s marquee clients, including Campbell Soup Company, IKEA and Michelin. Outside of her WPP tenure, Morgan has also worked at Publicis, where she covered CPG giants General Mills, Procter & Gamble, and Mars Wrigley. Morgan holds a Bachelor of Arts degree from The University of Texas at Austin.
MindshareMindshare believes that in today’s adaptive world, everything begins and ends in media. Their role in this world is to help clients grow their business and to become their lead business partner, and we achieve this through a culture of original thinking driven by speed, teamwork and provocation. Their network consists of 116 offices in 86 countries throughout North America, Latin America, Europe, the Middle East, and Asia-Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
JENNIFERMORGAN
Managing Partner/Managing Director, [email protected]
Sanja is responsible for developing and executing WPP’s digital growth strategy by pulling on three levers: strategic investments, acquisitions and digital media partnerships. In addition to sourcing investments, Sanja’s remit includes developing links between WPP’s investment portfolio (Refinery29, Vice, Gimlet, AppNexus and Percolate, among others) and operating companies, and delivering on WPP’s commitment to be an early adopter. Sanja is also tasked with shaping WPP’s global strategic partnerships with all major digital media platforms, including Google, Facebook, Twitter, Snap and Amazon, with the goal of driving competitive advantages for the group. She runs the WPP Digital Advisory Board in the US and builds group-wide communities and investment cases around key digital transformation topics, such as artificial intelligence, voice platforms and emerging digital media. Sanja holds an MBA from Columbia Business School, where she serves as an Adjunct Professor of Marketing. She has consulted a number of early stage start-ups and is a frequent speaker at industry conferences on the influence of technology on culture, media and consumer behavior. Sanja started her career in government and politics, serving on numerous political campaigns. She was born and raised in Bosnia.
WPPWPP is the world leader in communications services.
Jon Nordmark co-founded eBags in 1998 and Iterate.ai in 2013. Large organizations use Iterate’s innovation workflow to monitor technology trends, curate and grade start-ups, then speed up the digital prototyping and deployment process. Prior to Iterate, Jon was the 10-year CEO of eBags.com which grew profitably at a 34% CAGR between 2000 and 2008. He left the CEO role, becoming Chairman, in 2008 after the company passed $100 million in annual gross sales. In 2017, Samsonite acquired eBags after it had sold $1.6 billion worth of bags, many of which were private label. eBags was known to retailers as a digital innovator. Between 1999 and 2001, eBags became one of the first retailers to dropship from ~500 third-party warehouses run on a negative cash-conversion cycle, solicit product reviews from consumers and test site features using A/B split methods. eBags also built 6pm.com and sold it to Zappos while running CaseLogic.com and TUMI.com in the US, UK, Germany and Japan. Between eBags and Iterate.ai, Jon invested in and worked with many start-ups.
Iterate.aiLarge organizations use Iterate’s innovation workflow to monitor technology trends, curate and grade start-ups, then speed up the digital prototyping and deployment process. A profitable bootstrapped start-up, Iterate’s revenues grew by 50% and 70% in 2016 and 2017, and is tracking to grow by 134% in 2018.
wpp.com@S_a_nja
iterate.ai@iterateAI
JONNORDMARK
SANJAPARTALO
CEO, Iterate.ai
SVP, Corporate Strategy & Digital Development, WPP
Rachel Pasqua leads corporate and product marketing, as well as creative, for Verve. An 18-year veteran of the mobile industry, she joins Verve from GroupM, where she led digital and emerging tech strategy for MEC and MetaVision. Prior to GroupM, Rachel held innovation-focused roles at Hearst’s iCrossing and Omnicom’s Organic, as well as at numerous early-stage mobile and digital ad tech startups. A well-known thought leader in the mobile industry, she has presented at SXSW, CES, Digiday, Mobile Media Summit, The MMA, OMMA, and Street Fight, to name but a few; has judged many competitions, including The Smarties and the 2010 Communication Arts Interactive Design Annual; is co-author of the book Mobile Marketing: An Hour a Day (12.2012, John Wiley & Sons) and is a frequent contributor to trade industry publications.
VerveVerve is a location-powered mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes. The company’s proprietary location intelligence, patented technology, premium mobile inventory and analytics capabilities empower marketers to reach and engage consumers with compelling mobile advertising experiences. Headquartered in New York City, Verve has offices in San Diego, Washington, DC, Chicago and Detroit.
Todd is responsible for Google’s US Retail Practice supporting traditional brick-and-mortar partners. This is Todd’s third retail leadership role at Google, having led the pure play and traditional retail practices from 2005 to 2011. Before returning to retail, Todd led the US finance practice, servicing banks and insurance companies, and most recently the US-based Product Specialist Team. The teams in the PST range from Google’s creative agency (The Zoo) to specialist teams supporting measurement-brand-performance-and platform-based solutions across large customer sales. In 11+ years at Google, he’s led search, display, mobile and local strategies for many of Google’s top 10 clients in the US. Todd has nearly 20 years of interactive marketing and brand advertising experience, having been a managing partner at Questus, one of the first website development and interactive advertising agencies conducting online market research to inform effective web-design principles. Todd is on the board of the MMA and has been an architect of digital strategy for brands on the web, including Walmart, Macy’s, eBay, Amazon, Nike, The New York Times, Toyota and P&G. He earned his undergraduate degree at the University of Michigan and currently lives in San Francisco.
GoogleGoogle is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
verve.com@vervemobile
@rachelpasqua
google.com@google
RACHEL PASQUA
TODD POLLAK
VP, Marketing and Creative, Verve
Managing Director, Retail Practice Lead, Google
David started his career at the House of Commons working for a member of the UK Parliament and Chairman of the BAV Group. David also leads WPP BrandZ, the world’s largest brand equity study. David has authored a number of books and studies, including “A History of Retail in 100 Objects”; “Smart Shopping: How Artificial Intelligence is Transforming the Retail Conversation”; “Retailing to the Customer of One: How Mass Customisation and Iot Makes the Personal Possible and Profitable”; “The Thoughts of Chairmen Now: Wisdom and Insights from China’s Business Leaders and Entrepreneurs” and “The China Dream.” His latest book “Brand Stories,” celebrating the enduring power of iconic brands, has just been published. He broadcasts and lectures around the world, including on BBC, CCTV China, CNBC, and at Yale, CKGSB and Cambridge Universities. David is a non-executive director of the NGO, TFT, an organization dedicated to sustainable production. He is Chairman of the Centre for International Business and Management (CIBAM), where academics and business and policy makers meet with activities taking place at Queens’ College, University of Cambridge. He is also a board member of the China-Britain Business Council.
The Store—WPPThe Store is WPP’s global retail practice. Our mission is to extend WPP’s extraordinary leadership in an increasingly dynamic retail landscape. As a knowledge hub, we are able to draw insights from WPP’s unparalleled understanding of consumers, retailing, brands, and shopper marketing. Bringing together the collective retail capabilities of one of the world’s largest marketing services groups, The Store facilitates innovative thinking and expertise to support WPP clients.
Mark Roberts oversees Motivate’s marketing and sponsorship efforts. He is responsible for growing the company’s revenue through increasing ridership and providing authentic and customizable partnership opportunities to sponsors. He is a proponent of putting the user experience first and sees each rider interaction as a way to create additional value. Prior to joining Motivate, he served as Senior Vice President of Marketing for Everyday Health, a digital media company specializing in health and wellness. During his 11-year tenure with the NYC-based start-up, he was responsible for running the company’s subscription businesses, leading the creative services team and overseeing media buying. Mark holds a Bachelors of Arts in Economics from the University of Virginia, where he completed his independent research project on the impact of transportation design on urban development.
MotivateMotivate is the largest bike share operator in North America, with systems in the densest urban centers, including New York (Citi Bike), Chicago (Divvy), Boston (Hubway), Washington, DC (Capital Bikeshare) and the Bay Area (Ford GoBike). Motivate works alongside cities to provide efficient, equitable and safe systems using a full range of bike share solutions and best-in-class operations. As a vertically integrated company, Motivate is leading the design and deployment of the next generation of bike share technology. The company is led by a group of urban visionaries, creative leaders and technology innovators, revolutionizing the landscape and sustainability of cities and urban transit.
wpp.comdavidroth.com@davidrothlondon
motivateco.com@markrobertsnyc
MARK ROBERTS
DAVIDROTH
Vice President of Marketing, Motivate
CEO, EMEA & Asia, The Store—WPP
Arifa Sheikh is a director with Kantar Consulting, where she partners with a variety of different clients to create and deliver strategic solutions to critical brand and business issues. She is motivated by the challenge of helping brands solve these strategic problems using both creative and analytic approaches. Arifa’s client experience spans categories including Luxury, Retail, Beauty and CPG. Prior to joining Kantar Consulting, Arifa was Managing Director of a London-based design agency specializing in helping international luxury clients from a variety of different industries to devise award-winning creative communication campaigns in different media. Embodying her whole-brained thinking approach, earlier in her career, Arifa worked as an equity trader at a variety of different firms in the City of London. Arifa is a Sloan Fellow MBA from MIT Sloan School of Management, specializing in strategy and marketing, and holds an undergraduate degree in International Business from the European School of Economics in Italy. British by birth, she has also lived in Italy, France and the US and speaks English, Italian and French.
Kantar ConsultingKantar Consulting empowers, enables and ensures profitable growth. With over 1,000 analysts, thought leaders, software developers and expert consultants, they help clients develop and execute brand, marketing, retail, sales and shopper strategies to get growth delivered. Kantar Consulting is part of Kantar, the data investment management division of WPP.
Jonathan Schulhof is the Founder and CEO of LOOM Media, a smart city media development partnership with WPP. Jonathan brings almost 20 years of experience launching, acquiring, operating and investing in diverse businesses. He is a board member at Motivate, a company he founded to acquire and grow the largest bike share operations in North America, including Citi Bike. He is also Founder and Chairman of the Board at GTI Capital Group, a private equity firm. He attended Dartmouth College and Stanford Law School.
LOOM MediaLOOM Media is WPP’s “Smart Cities” company. LOOM invests in media properties that connect brands to social good. Loom uses technology and content to improve everyday life.
consulting.kantar.com@arifa_sheikh
loommedia.com
ARIFA SHEIKH
JONATHAN SCHULHOF
Director, Kantar Consulting
Founder and CEO, LOOM [email protected]
J. Walker Smith has been described by Fortune as “one of America’s leading analysts on consumer trends,” and he is the co-author of four highly regarded books, a columnist, a blogger, an avid tweeter and a former public radio commentator. He is a 2012 inductee into the N.C. Advertising Hall of Fame. In 2014 and 2015, he won the WPP Atticus Award for Strategy and in 2013 for Consumer Insights. Walker holds a doctorate from the University of North Carolina at Chapel Hill.
Kantar ConsultingKantar Consulting empowers, enables and ensures profitable growth. With over 1,000 analysts, thought leaders, software developers and expert consultants, they help clients develop and execute brand, marketing, retail, sales and shopper strategies to get growth delivered. Kantar Consulting is part of Kantar, the data investment management division of WPP.
Tanuja Singeetham joined Behr in June 2014. In her role she is responsible for leading and driving digital marketing, social media, CRM, promotions and eCommerce initiatives for the Behr and KILZ brands. Prior to her positions at Behr, Tanuja was with Nestlé for 21 years, with roles in Consumer Promotions, Brand Marketing and Digital and Social Media Marketing, supporting the Pet Care, Confectionary, Beverage and Communications divisions. She is currently Co-Chair of the Influencer and Advocacy Council of The Word of Mouth Marketing Association, a member of the Google Brands Advisory Council and part of the Pasadena Tournament of Roses Association. Tanuja received her Bachelor’s of Business Administration in Management from California State University, Fullerton.
BehrMasco Coatings Group, home to Behr Process Corporation and Masterchem Industries LLC, the makers of BEHR and KILZ brands respectively, is one of the largest manufacturers and suppliers of paint, primers, stains and surface-finish products to do-it-yourselfers and professionals. From high-performing KILZ Coatings Products to award-winning BEHR Paint and Primers In One, Masco Coatings Group is dedicated to meeting the coating and color needs of architectural and design professionals, as well as DIYers with an unwavering commitment to quality, innovation and value.
kantarconsulting.com@jwalkersmith
behr.com@tanuja91101
TANUJA SINGEETHAM
J. WALKER SMITH
Vice President of Digital Marketing, Behr
Chief Knowledge Officer, Brand & Marketing, Kantar Consulting
Amy Vener leads Pinterest’s retail strategy and helps partners understand how to best use the Pinterest platform to achieve a competitive advantage within their industry. She works across our product and marketing organizations to have a holistic view on how Pinterest can best meet the needs of retailers. Before joining Pinterest, Amy’s career was built on the foundation of data-driven marketing and measurement programs across publisher (Y! and newspaper world), retailer (Walmart merchandising and marketing) and marketing technology partner (Adobe, Acxiom, Personify).
PinterestPinterest is a visual discovery engine that helps people discover and do what they love. Reaching more than 200 million monthly active users, Pinterest helps businesses of all sizes achieve their marketing and sales goals.
As a customer experience guru and trends forecaster in retail, Anne Marie has worked with leading companies, including IBM, Panasonic, Toshiba, Microsoft, Intel, Simon Venture Group, TPN, PepsiCo, Ahold, Hershey’s, Disney, Chico’s, AutoZone, Ralph Lauren, Hickory Farms and Macerich. Recognized as a thought leader, Anne Marie is a sought-after speaker at future of retail, innovation and marketing events, including SXSW, CES, Shoptalk, Mobile Media Summit, Shop.org, CinemaCon, APEX, ad:tech, Retail Evolution, Retail Smarter–University of Florida, International Council of Shopping Centers, National Sporting Goods Association, National Association of Chain Drug Stores, National Association of Theater Owners and others. She is a featured writer for Chain Store Age, Innovative Retail Technologies, Retailing Today, GeoMarketing, Chain Drug Review, BoxOffice magazine, FierceRetail, Street Fight, SharpHeels.
Retail Innovation Loungekwolia is an innovation advisory and creator of the Retail Innovation Lounge (RIL), an innovation catalyst platform with the purpose of evangelizing new solutions, fast-track end-user adoption and accelerating investment. RIL curates relevant players from the innovation ecosystem, including start-ups, investors, accelerators and the companies that we serve. We work with retailers, brands, technology, entertainment and other consumer-related industries to provide insights related to innovation and consumer trends.
business.pinterest.com@pinterestforbiz
retailinnovationlounge.comkwolia.com
@AnneMarie_ams
AMY VENER
ANNE MARIE STEPHEN
Vertical Strategy Lead, Retail, Pinterest
CEO and Founder, Retail Innovation Lounge & kwolia Innovation [email protected]
Hoon Yoo specializes in Adobe’s ad stack offerings with Adobe Partners, like WPP, as a Senior Partner Solutions Consultant. Hoon began his digital advertising career at Google, and spent the next 10+ years exploring the programmatic world and enjoying every minute of it! Hoon resides in Orange County and graduated from UCLA as a Communication Studies major (go Bruins!). When not thinking about digital advertising, he enjoys getting into discussions about LA sports or travel.
AdobeAdobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone—from emerging artists to global brands—to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.
Billie specializes in the combination of hardware, software and apparel for wearable technology products. Known for her development of Nadi X and Fan Jersey recently presented at Super Bowl 50, Billie is invigorating the fashion industry and transforming it into a business focused on improving the quality of our lives. Business Insider recently named Billie as one of the 30 most important women under 30 in tech, and she was named in the 100 Most Creative People in Business by Fast Company. In 2016, Billie won the Wearable Tech Award in Paris at Showroomprivé and was featured on The Tonight Show with Jimmy Fallon. Billie is a renowned keynote speaker with presentations stretching from WORLDZ 2017, Synergy Global 2017 at Madison Square Garden, The New Yorker Tech Fest 2016, Fortune’s Elevate 2016, Belgium Fashion Congress 2015, Cannes Lions 2015/2016, Wired UK 2015, Condé Nast Digital Russia 2016, India Fashion Forum 2016 and many more.
Wearable XWearable X is a fashion tech company that brings together design and technology to create a better quality of life. The Sydney-born, NYC-based company launched in 2013 with a product centered around touch: Fundawear—vibrating underwear for couples in long-distance relationships. In 2017 Wearable X launched Nadi X, the first-of-its-kind yoga line with woven-in technology to make it easier to learn yoga. Nadi X takes the touch of the teacher with you and guides the wearer through poses in the app and draws awareness to the body through gentle vibrations. Yoga pants have continued to outsell denim for the last three years running, and experience is the future of retail. Wearable X is bringing enchanted technology to both the wellness and retail sectors.
adobe.com
wearablex.com@wearableX @BillieWhouse
BILLIE WHITEHOUSE
HOON YOO
Chief Executive Officer, Wearable X
Senior Partner Solutions Consultant, Adobe
NOTES
CHECK OUT THE STORE ON iTUNES!If you didn’t make it to the last Global Retail Forum hosted by The Store, you can catch some of the great speakers on iTunes Podcasts. We’ve created an iTunes podcast center of edited videos and corresponding presentations for you to download.
We will continue to refresh with new videos from more events, the latest white papers and reports. Search WPP—The Store for the latest trends and thought leadership in retail.
CONNECT WITH THE STORE
thestore.wpp.com
INSIDE WPPinside.wpp.com
INSTAGRAM@thestorewpp
TWITTER@thestorewpp
PINTERESTThe Store WPP
NOTES
Bridge the gap between online and offline marketingby applying sales data to your digital media investments.
Rely on our 14 years of retail experience to target individual shopperswhere they buy with a blended commerce view to drive in-store sales
with continual optimization.
CLOSE THE COMMERCE DIVIDE
Lara BarmishSVP, Strategic [email protected](312) 646-3828
WPP Global Retail Forum
May 15-16, 2019
Four Seasons Mexico City
