What’s

In Your P

laybook?

INNOVATE. ACCELERATE. DELIVER.

The education industry’s

exclusive venue for business

networking and new opportunities.

October 4-6 · Atlanta, Georgia

EdNETconference.com

@EdNETbiz #EdNET15

EdNET Community

EdNET provides hours of dedicated networking time each day along with an exclusive online networking directory so you can connect with attendees before, during, and after the conference.

Get Connected

What brings over 500 business leaders and marketing professionals from the education industry to EdNET?Publishers, software developers, hardware manufacturers, investors, industry analysts, and providers of services to schools come to EdNET to:

• Network with long-established players and entrepreneurial start-ups

• Gain essential market insight on the latest funding, legislation, technology, and curriculum developments

• Grow their list of receptive contacts and potential partners for growth

• Determine the right business solutions based on current market trends

• Develop an integrated marketing strategy that incorporates new, proven methods for reaching educators

EdNET is the premier networking event for education stakeholders.

EdNETconference.com

According to the 2014 Survey, EdNET attendees want to:

EdNET Delivers on Your Top Priorities

Form new strategic partnerships

Network with peers

Identifynew clients

Learn more about the market and opportunities

203 203144161

EdNET 2015 Registration Opens (2:00-8:00 pm)

“Making the Most of EdNET” (3:30-4:15 pm) Join this informal meeting to learn about EdNET’s many resources and tools.

Business Networking Forum (4:30-6:15 pm)

Your thirty seconds of fame! Share your objectives and the contacts you want to make in this unique “meet-up” opportunity.

Kickoff Reception (6:15-7:45 pm)

Grab a bite to eat and start to network!

MONDAYRob MancabelliCEO/Co-FounderBrightBytes

Keynote Speakers

TUESDAYJill RowleySocial Selling Evangelist & Startup Advisor

SUNDAY, OCTOBER 4

Agenda At-a-Glance

Digital technology, data, and decision-making about products and services continue to take center stage in the education environment. Our Conference Program was designed by our Advisory Board to give you the tools and insight you need to Innovate, Accelerate, and Deliver a winning strategy.

Innovate — Examine the impact of today’s digital shift on adoption and

procurement business models in school systems. Be ready to respond to

the policies taking shape as lawmakers, educators, and vendors assess the

challenges of data use versus student data privacy.

Accelerate — Gain a better understanding of the seismic shifts in digital

technology from real players in the game. Apply these insights to address the

challenges of adaptive and personalized learning, blended learning, and the use

of data to achieve results.

Deliver — Hear from some of our nation’s most respected superintendents

and district administrators on what they need to achieve their visions for their

districts.

The EdNET Advisory Board Katya Andresen CEO, Cricket Media

William Bavin Partner, Chessiecap Securities, Inc.

Timm Boettcher President, Realityworks, Inc.

Suhail Farooqui Chief Executive Officer, K12 Insight

Scott Kinney Senior Vice President, Discovery Education

Mark Lamont Chairman, World Mosaic

Aaron Mayers President & CEO, Abrams Learning Trends

Kay Moffett Head of Education Marketing, littleBits

Jill Nyhus Vice President of Business Development Insight Education Group

Lisa O’Masta VP, Client Experience and Operations Fuel Education

Snehal Patel Founder and CEO, Sokikom

Terry Smithson President, EduTone Corporation

Christine Willig President, School (PreK-12) McGraw-Hill Education

Networking Breakfast

Keynote Address: Seismic Shifts in Learning—What It Means for Your Business

Rob Mancabelli, CEO/Co-Founder, BrightBytes

The advent of digital technology has fundamentally transformed learning, and most education companies are scrambling to understand how these changes will impact their business models. In this thought-provoking talk, author and entrepreneur Rob Mancabelli illustrates the seismic shifts that are changing how people learn and the implications of those changes for the businesses serving the education market.

Rob Mancabelli is a speaker, writer, and entrepreneur in the field of education. After serving as a teacher and administrator in K-12 schools for over a decade, he became Co-Founder and CEO of BrightBytes, the leading provider of business intelligence systems

Get Informed

to K-12 schools. Rob is co–author of the book Personal Learning Networks, a medal winner for Education Book of the Year. He holds an MBA from MIT in innovation and global leadership.

Networking Break

Adoption and Procurement—Are Times a Changin’? Or Are Adoption and Procurement Keeping Up?

Dr. Geoffrey Fletcher, Consultant (moderator)

Richard L. Gay, CPPO, RSBO, Purchasing Manager, Office of Purchasing, Baltimore County (MD) Public Schools

Tracy Ginsburg, Executive Director, Texas Association of School Business Officials (TASBO)

Tens of billions of dollars are spent each year in the K-12 market for a wide range of instructional products and services. But the cutting-edge issue is the extent to which the adoption process and procurement models are shifting in alignment with today’s advancing technology and what’s on the horizon. Hear three speakers with grounded experience with the challenges of adoption and procurement in a digital world.

MONDAY, OCTOBER 5 7:15 AM-7:15 PM

Agenda At-a-Glance

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VPs & General

Managers

Sales Directors & Business

Development Managers

Marketing Managers

CEOs & Presidents

Product & Product

Development Managers

Investors, Start-Ups, &

Entrepreneurs

Education Professionals at the Local,

State, & Federal Levels

Service Providers

to the Marketplace

OVER 30 lines of business are represented

at EdNET Conferences

THE ENTIRE education industry

IS HERE

Networking Luncheon

From Pilot to Adoption to Effective Implementation: Hear What Works!

Phil Martin, Education Marketplace Initiatives, Digital Promise (moderator)

Matthew Gross, Founder and CEO, Newsela

Conducting a pilot program before purchasing a product is not a new idea, but conversations around the process are now examining how pilots can and should be used to help make better-informed product decisions. Educators and vendors alike are learning lessons, sometimes the hard way, regarding how to best implement complex products. What research do companies use before implementing a pilot program, and how does it guide product design and development? How do schools run education tech pilots, and how do they use the results?

Networking Break

Adaptive and Personalized Learning—Stories From Districts Turning Themselves Around

Dr. Richard G. Baraniuk, Victor E. Cameron Professor of Electrical and Computer Engineering, Rice University, and Founder and Director, OpenStax (moderator)

As schools turn to adaptive and personalized learning, how should your company approach this direction and support school efforts? Hear from districts with strong initiatives to personalize learning. Hear what’s happening in the field as they identify what’s working and lessons learned.

Business Opportunities Fair – Exhibits Reception

Sponsorships are still available!

Contact Vicki Smith Bigham for more information: 281-866-9728 or email bighamv@aol.com.

TUESDAY, OCTOBER 6 7:15 am-4:15 pm

Networking Breakfast

Keynote Address: Social Selling—How Behavior, Relevance, and Relationships Connect the Dots to Sales

Jill Rowley, Social Selling Evangelist & Startup Advisor

Change is the essence of life and central to the success of every business. Today, sales and marketing are markedly different than they were even two years ago. Sales forces are being replaced by search engines and social networks, and sales and marketing staff need to adapt plans and behaviors at a rapid pace to keep up with the change. Hear new insights from this social selling and digital expert on strategies you need to know now.

Prior to launching her own company, Jill was the Social Selling Evangelist and Enablement leader at Oracle,the #1 revenue-generating Sales professional and “EloQueen” at Eloqua, and a top-performing Account Executive at Salesforce.com. Her work

at Oracle included designing, deploying, and driving adoption of a global Social Selling program for Oracle’s 23,000 Sales professionals.

Birds-of-a-Feather Roundtables

Choose from topics ranging from industry trends to marketing creative and have the opportunity to share your experience, gain new insight, and make valuable business connections.

Networking Break

A Candid Conversation With Superintendents: Their Vision, Their Challenges, Their Needs

Suhail Farooqui, Chief Executive Officer, K12 Insight (moderator)

Dr. Dana T. Bedden, Superintendent, Richmond City (VA) Schools

EdNET is brought to you by MDR and the generous support of the following

Classworks

Discovery Education

L. Wolfe Communications

MindShare Learning

PreK-12 Learning Group of the Association of American Publishers

Sotware MacKiev

magic software bringing learning to lifemagic software

Tier 1

Tier 2

An LRP Event

SPONSORS:

Supporting

Classworks

Discovery Education

L. Wolfe Communications

MindShare Learning

PreK-12 Learning Group of the Association of American Publishers

Sotware MacKiev

Loews Atlanta1065 Peachtree Street NEAtlanta, Georgia 30309404-745-5000Room Rate: $199

EdNETconference.com/travel

Four of our nation’s influential superintendents talk about the issues and challenges they face as they work to realize their districts’ vision. Listen to the provocative conversation to learn how to best support 21st century schools and bring your own questions for these education leaders.

Networking Luncheon

Student Data Privacy and Its Impact on Data Use in Schools

Rachel Anderson, Senior Associate, Policy and Advocacy, Data Quality Campaign (moderator)

Andy Bloom, Chief Privacy Officer, McGraw-Hill Education

Joni Lupovitz, Vice President of Policy, Common Sense Media

A major hot-button issue emerging in education is finding the balance between data use and student data privacy. Lawmakers are focusing attention on data privacy, with numerous bills in most states addressing student data privacy issues. What do those in the education market need to understand and do? This session will discuss the issues and offer insights into the role of

companies in the education market as well as the role of districts in achieving a balance between data protection and more data-informed instruction.

Networking Break

Funding and Policy Update

Anne Wujcik, Education Research Analyst, MDR (moderator)

Rita Oates, Ph.D., President, Oates Associates

Mark Schneiderman, Senior Director of Education Policy, Software & Information Industry Association (SIIA)

Education policy and funding shifts are always top of mind. Hear from three in-the-know experts on the current status of the PreK-12 funding and policy landscape.

Register for EdNET Today

Single Registration

$1,495

Standard Fees August 22 Through On-Site

Multiple Registration*

$1,445

*Multiple registration discounts apply only if two or more registrants from the same organization are registered and paid for in the same credit card transaction. No exceptions can be made.

Registration fees include all conference materials, networking facilitation, breakfasts, luncheons, receptions, and breaks. All persons wishing to participate in the networking activities and utilize the networking space at EdNET must be registered attendees of the conference. Hotel and travel costs aren’t included in the registration fees. Cancellation fees will apply. Visit EdNETconference.com for more details.

Single Registration

$1,295

Early-Bird Fees On or Before August 21

Multiple Registration*

$1,245

The EdNET 2015 Conference will be at the Loews Atlanta. Book early to reserve your spot!

Visit EdNETconference.com/guide for more details on travel and other useful tips for planning your trip to Atlanta and this year’s EdNET Conference.

Plan AheadSPONSORS:

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#EdNET15

Marketing Playbook

MONDAY, OCTOBER 5 Why the Customer Experience Should Be at the Heart of Your Business Strategy

Moira McArdle, Vice President, Marketing, MDR (moderator)

Lisa O’Masta, VP, Client Experience and Operations, Fuel Education

Ileana Rowe, Principal Consultant, IRowe and Associates

When a business effectively defines its brand and brand promise, it is important to deliver on that across the customer experience. Understanding the impact of business decisions, processes, and paths for engaging customers is critical for a consistent customer experience. How each member of your team is connecting with customers, the timing of those engagements, and the tools/methods for doing so are more important than ever in a digital world. This session addresses how to break down internal silos and create buy-in around common metrics and accountability across your organization. Explore how to optimize customer experiences and hear what it takes to make those engagements exceptional. We’ll review how to gather ongoing customer input, provide reciprocal support, and discuss indirect ways to gain sales insight and leads, listen for product ideas, and identify new opportunities across customer connectivity points. Hear examples for aligning mission/vision/brand promises throughout the sales and marketing process and customer experience.

Search Engine Optimization for 2015—What’s In? What’s Out?

Rebecca Ryan, Digital Program Manager, MDR (moderator)

Michael H. Fleischner, CEO, Big Fin Solutions

Jenny Munn, SEO Consultant

Sure you can piecemeal SEO tactics together, but do you really know what it takes to win the SEO game in 2015 and beyond? SEO today is all about multi-channel, building your brand, mobile, and local. Hear from two online marketing experts who discuss what SEO encompasses and the tools they use to influence, leverage, and scale key SEO components: social media, content strategy, content creation, links, traditional PR, and marketing initiatives.

The MDR team is sharing its playbook with the sales and marketing professionals attending EdNET. This track, running parallel to the general sessions on Monday and Tuesday, will explore the ways you can captivate your prospects, tell your story, and cultivate new customers in the shifting landscape of marketing and sales in a digital world.

NEW FEATURE

Marketing Playbook

Customer Communication and Engagement— Building Your Presence

Don Rescigno, Head of Marketing and Product Sales, MindRocket Media Group (moderator)

Phillip Cantilo, Client Partner, Global Marketing Solutions, Facebook

Paul Kuhne, Principal, ü marketing+more

Your company can no longer function without a social strategy. Public relations, marketing, and sales are becoming more entwined in a social world, and building new models for sharing your message across the customer experience is critical. With customers active on multiple social platforms, the ability to target your communications is a challenge, but it doesn’t have to be with the right data at hand. Hear best practices in B2B, B2C, and digital companies for articulating your brand, strengthening your voice, and building trust.

30 Aha Moments in 60 Minutes to Optimize Your Marketing Strategy Today

Jim McVety, Managing Partner, First Step Advisors (moderator)

Derek Fairfield, Senior Program Manager, MDR

Brian Holl, Business Development Manager, MDR

Stephanie Nash, Marketing Programs Manager, WeAreTeachers at MDR

Corey Nockels, Senior Program Manager, MDR

Don Rescigno, Head of Marketing and Product Sales, MindRocket Media Group

Rebecca Ryan, Digital Program Manager, MDR

Join this lively and valuable session packed with solid tips from MDR marketing experts and partners. Learn from key insights they have encountered in the past year while working with a range of clients and customers in the PreK-12 market. See which ones confirm your thoughts or which ones surprise you. You’ll walk away with actionable strategies to apply to your marketing plans.

TUESDAY, OCTOBER 6 How to Measure Digital Marketing Effectiveness—Attribution You Should Be Measuring

Derek Fairfield, Senior Program Manager, MDR (moderator)

Gregg Driben, President, Startup Marketing Team

As customers interact with your social content and website, the growing question is how do you assess which channels are resulting in real lead conversions? What are various types of attribution, and what key elements should you look for to determine if you are successfully pulling leads? How can measuring attribution help determine the effectiveness of your marketing channels and provide insights into discrete elements of your marketing?

What’s

In Your P

laybook?INNOVATE. ACCELERATE. DELIVER.

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REGISTERfor EdNET Today!

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@EdNETbiz

#EdNET15

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October 4-6 · Atlanta, Georgia

EdNETconference.com