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Presented by: INBOUND MARKETING AGENTS

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AMEET THE PRESENTERSMEET THE PRESENTERS

Serial Entrepreneur, retired golf pro, wine lover, Inbound Marketing guru.

Twitter obsessed, fashionista, dog lover, speaks fluent sarcasm.

Tweet us at @inboundagent Use the hashtag #fbchatEmail us:agent@inboundmarketingagents.comUse the window pane (live chat only)

BILL FAETH, PRESIDENT & CEO

MICHELLE KRAKER,VP, SOCIAL MEDIA

HOW TO ASK QUESTIONS

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LET’S GET THIS

PARTY STARTED!

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ASOCIAL MEDIA WORLD OF MOUTHSOCIAL MEDIA WORLD OF MOUTH

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REACH A NEW AUDIENCE

BUILD YOUR COMMUNITY

THE GOLDEN TICKET >> ROI

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APOWER STATS: FACEBOOKPOWER STATS: FACEBOOK

42% of businesses say Facebook is critical or important to their success (Hubspot)

“There are one billion posts per day made on Facebook. The average user spends nearly 7 hours per month on the social networking site, and one out of every five page views on the Internet is on Facebook.” (Visual.ly)

90% of small businesses are on Facebook, and roughly two-thirds post more than once per week. (Leaders West)

80% of Americans using social media prefer to use Facebook for interacting with brands. (Hubspot)

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90% 42% 80% 7hrs

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ATHE FACEBOOK EFFECTTHE FACEBOOK EFFECT

Having a strong Facebook presence places your business at the forefront of these conversations and provides a venue for your customers to publicly recommend your brand to their network of friends and connections.

1.11 BILLION MONTHLY ACTIVE USERS &

655 MILLION DAILY ACTIVE USERS Est.

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MORE THAN 245.2 MILLION INTERNET USERS IN THE U.S.

158.9 MILLION OF THOSE USERS ARE ON FACEBOOK(WWW.NEWMEDIATRENDWATCH.COM)

OBSESSED WITH FACEBOOKOBSESSED WITH FACEBOOK

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A THE ANATOMY OF A WINNING FACEBOOK PAGE

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AIMAGES & SPECIFICSIMAGES & SPECIFICS

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Profile Picture: Use Brand Logo

Cover Photo:851 x 315 pixels

Cover photoAlbums - photos of behind the scenes

Profile pictureContent Connect on back endTabsSocial app integrationsResponsivenessTaggingEngagementAbout Me, company

address, contact info

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ASETTING UP TABSSETTING UP TABS

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Tabs store more information about your company—you can feature videos, links to offers, etc.

Only four are immediately visible on the page, so decide which products or services are the most important and place them in these tabs

If you use applications like Pinterest, they will show up automatically in your tabs

You can also create custom tabs specific for your business—many online tutorials will show you how to do this

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INCREASE FOLLOWERS INCREASE FOLLOWERS & BRAND EVANGELISTS

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ASTRATEGYSTRATEGY

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Your posts should be structured with the following questions in mind:

What demographic are you targeting?When are the best times to post for my audience?What sort of things do you want your company to be known for?Don’t just post all company-specific content. Going off-topic can also do a lot of good:

“Try to get those silent types to engage with you by varying your content, by trying to appeal to their passion points beyond just the topics your brand is comfortable with discussing… Just asking your fans what their favorite Olympic sport can inspire people to participate and root for the sport of their choice.”

--Ekaterina Walter, Social Innovator, Intel

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ACONTENTCONTENT

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Keep updates short so they’re easy to read; 100 characters or fewer is ideal

Use directive words to encourage interaction: Things like “Tell us,” “Comment,” and “Post,” have been found to be the most successful

Ask questions at the end of some of your posts, i.e. “Spring cleaning time at the office—what cleaning chore do you hate most?” Posts with questions at the end do 15% better than posts with questions at the beginning. (Social Media Examiner)

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AENGAGEMENTENGAGEMENT

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Fan Like (Social Plugin)on Brand Site

Fan's Wall

Friend's News Feed

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AENCOURAGE STAFF TO INTERACTENCOURAGE STAFF TO INTERACT

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YOUR STAFF IS YOUR MOST VALUABLE RESOURCE FOR INTERACTING WITH YOUR SOCIAL MEDIA NETWORKS. THEY ARE YOUR INTERNAL BRAND EVANGELISTS.

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What is it and why it matters.

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EDGERANKEDGERANK

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BUT WHY DOES IT MATTER?

BUT WHY DOES IT MATTER?

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ONLY 16%OF YOUR FANS WILL SEE YOUR POSTS ON AVERAGE(www.getpostrocket.com)

ONLY 16%OF YOUR FANS WILL SEE YOUR POSTS ON AVERAGE(www.getpostrocket.com)

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A SO… HOW DO YOU IMPROVE YOUR PAGE’S EDGERANK?SO… HOW DO YOU IMPROVE YOUR PAGE’S EDGERANK?

TIP: Overall, people engage with pages most from 9pm-10pm (18-24 year old demographic).

1. Keep it short

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3. Ask for what you want.

2. Be visual. 5. Be Timely.

4. Post daily.

6. Be relevant.

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AHOST A FACEBOOK CHATHOST A FACEBOOK CHAT

Advertise the exact time and day the chat will take place; at the specified time, post a picture advertising the chat.

Users may then comment on the photo asking questions, to which you’ll respond accordingly.

Easy and low-key way for you to interact with your customers

Be sure to promote chats heavily: on your Facebook, newsletters, etc.

Utilize facebook ads & sponsored stories to promote Example: (Insert Hubspot)

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AINVITE YOUR CONTACTSINVITE YOUR CONTACTS

Admins of Pages with less than 5,000 likes can import their email lists and invite them to like their page. You can now upload a file containing your email contacts and Facebook will securely import them.

To suggest your Page to your contacts, open your Admin Panel, click Build Audience and select Import Email Contacts under “Other Tools”. Make sure you’ve saved your contacts (emails only) in a CSV format. *Max 5,000 contacts supported.

Once you’ve selected your file, Facebook will automatically populate a custom invitation sent directly from your business page, enticing your contacts to connect with your brand Page.

1. GO TO PAGE 2. LOCATE FILE 3. UPLOAD & INVITE

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IDEAL SOLUTIONS

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ONGOING EFFORTSONGOING EFFORTS

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THANK YOU!THANK YOU!

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PPT & WEBINARAvailable: Friday, May 12PM CST

At this link: http://hub.am/13L3AA4