Innocentive @ Crowd15

Mass Attacking ProblemsChallenge Driven Innovation

Steven Drew

© 2013 InnoCentive, Inc. All Rights Reserved. 2

Better connected now than ever before

© 2012 InnoCentive, Inc. All Rights Reserved.

Conventional

Innovation

Challenge Driven

Innovation

Objectives Steer

Internal Innovation

Teams

Frame and Structure:

• Stage Gate Innovation

• Monolithic Structures

• Employ or Contract for

Resources

Economics:

• Fixed Costs

• Pay for Success & Failure

Weaknesses:

• Lack of diversity

• Difficult to Adapt

Problems Engage a

Global Ecosystem of

Innovators

Frame and Structure:

• Distribute or Broadcast

needs

• Challenges

Economics:

• Variable Costs

• Pay for Performance

Opportunities:

• On-demand Talent

• Compression

• Agility and Speed

The Future of Work:Conventional Labour to Crowd Labour


The Challenge?

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An Open innovation tool

Ask for an impactful solution, an idea or an insight

to a problem/opportunity

Incentivize contributions from the crowd by offering

awards - $1,000 to $1,000,000


InnoCentive enables the Solving of Problems

Solvers are Ready & Waiting

• Right Now

Open to Anyone: Please Join!!

• A big crowd of individual, diverse

and creative Solvers (hundreds of

thousands)

• Challenge Driven Innovation – a

controlled, private and secure

process – because Seeking

Companies are often interested in

the Intellectual Property Rights(IPR)

• Snowball Effect

Life Sciences

Chemistry

Physical Sciences

Engineering & Design

Math & StatisticsBusiness &

Entrepreneurship

Requests for Partners and Suppliers

Food & Agri-sciences

Computer Science & Information Tech.

Domains &

Experience

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Innocentive.comWebsite for crowdsourcing needs & problems to Solvers -

they compete to provide novel ideas and solutions


Diversity – 350,000 registered Solversgrowing at 2,000 to 3,000 per month

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Experience of Active Solvers

Region

Percent of

Solvers

North America 37%

APAC 33%

EMEA 27%

South America 3%

PROMOTION: another 15 Million globally spread unique

visitors per month

Solvers

Located across

200 Countries


Engaging the Long Tail to Generate Novel Ideas and Solve Problems

Diversity is King

Fit

to

Pro

ble

m

The Long Tail

of Possible Solutions

People You Employ

Universe of Potential Problem Solvers

Diverse Global Resources You Don’t Know and Would

Have a Hard Time Reaching On Your Own

• Retired In-Field Experts

• Experts in Parallel Fields

• Gifted Amateurs

• Garage Tinkerers

• etc.

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People You Don’t Employ But With Whom You Share Common DNA (e.g.,

Partners, Suppliers, Your Community or Members)


Keeping Food Fresh in SpaceAward: $15,000

Coordination of Sensor SwarmsAward: $20,000

Data-Driven Forecasting ofSolar EventsAward: $30,000

Augmenting the Exercise Experience with A/V InputsAward: $20,000

‘I would like to be an Astronaut’

Medical Consumables TrackingAward: $15,000

Simple Microgravity Laundry SystemAward: $25,000

Mechanism for a Compact Aerobic and Resistive Exercise DeviceAward: $20,000

…Fast & Cost

Effective

• 100% Success Rate


Solver Diversity – NASA’s Mass Attack

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Good Causes

90 Solutions for the 2013 Challenge

Winner: Baby breathing device, reducing cost from $6,000 to $400 – will save 180,000 lives. Such a good solution

it was awarded $400,000 rather than intended the $250,000 maximum!

Plus Muso – a community system for early identification of symptoms

And Microclinic – a mobile health management system


White HouseBlog: VehicleStopper

© 2013 InnoCentive, Inc. All Rights Reserved. 14

Next Generation Queue Design and Model AWARD: $15,000 | STATUS: Under Evaluation | ACTIVE SOLVERS: 5533 | POSTED: July 15,2014

TSA Pre✓™ provides a quicker transit through the airport security screening as TSA Pre✓™

passengers do not require the removal of shoes, 3-1-1 compliant liquids, jacket, belt and may

keep their laptop in bag for screening.

TSA is looking for the Next Generation Checkpoint Queue Design Model to apply a scientific and

simulation modeling approach to meet queue design and configuration needs of the dynamic

security screening environment with TSA Pre✓™.

This is an Ideation Challenge

Going Viralbut..


Happy to help…

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Innocentive @ Crowd15

Business

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