INNISFREE HOTELSINNISFREE HOTELSDIGITAL MARKETING INITIATIVESDIGITAL MARKETING INITIATIVES

Presentation by Jill ThomasDirector of New Media Marketing

2012

We’re living in We’re living in a revolution.a revolution.

The era of outboundThe era of outboundis coming to a close.is coming to a close.

Consumers are now in control. They’ll come to you when they want your product BUT you must be there when they do. This is ‘inbound’

marketing.

Hotel guests visit anaverage of 22 websites before making a choice.

of travelers post reviews.

of travelers report reviews are important.

of travelers report they would not book a hotel without a review.

of Facebook users report that friends’ travel photos influenced their holiday plans.

of travelers report they changed their original hotel choice as a result of Facebook.

of Facebook users post their vacation photos.

of American travelers find and book travel products via search engines.

Americans with house-hold incomes of more than $100,000 are 2x as likely to book travel arrangements online.

81%

50%

49%

50%

48%

76%

62%

New York City not Big Sur California.New York City not Big Sur California.

Vanity websites are the core Vanity websites are the core of Innisfree’s Digital City.of Innisfree’s Digital City.

Social media drives traffic to our hub.Social media drives traffic to our hub.

Generate Leads & Drive ConversionsGenerate Leads & Drive Conversions

= = CustomerCustomerEngagementEngagement

Brand Awareness & Brand Awareness & Guest SatisfactionGuest Satisfaction

Social to the Core.Social to the Core.Finding Viriginia. Measuring ROE.Finding Viriginia. Measuring ROE.

14 Months Later14 Months Later$816, 974 in direct digital revenue January to June 2012$816, 974 in direct digital revenue January to June 2012