INNER LEAVES.pdf
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Made Thought are a
branding and designconsultancy based inLondon. Established in2000, they have recently celebrated their tenthbirthday. Ben Parker and Paul Austin are thetwo men behind MadeThought.
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1MADE THOUGHT
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A b l e t o n
S t r a
t e g y
D e s i g n
C o m m u n
i c a
t i o n
B r a n
d i n g
D e s
i g n
M i a m
i E v e n
t I d e n
i t y
David BeckhamRetail Brand Identity
Adidas Brand Identity
Adidas WomensLookbook
Established & SonsBrand Identity
T e n s
Y e a r s
T o d a y
E x
h i b i t i o n
GFSmith Colorplan Re-brand
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01
M A D E T H O U G H T
MadeThought: Ten Years Yesterday
An Exhibition of Curiosity CabinetsPresenting our Thoughts
02Ten Years Yesterday
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03
M A D E T H O U G H T
We do not believein mimicking trends,
we prefer to createthem.
04Ten Years Yesterday
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05 Ten Years Yesterday 06
M A D E T H O U G H T
Any visual identity must achieve harmony betweenprofessional authority andcreative opportunity. A brand must demonstrateits expertise whilst cham-pioning creativity.
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07
M A D E T H O U G H T
We work with a broad spectrum ofdiscerning clients, from small, nicheboutique brands, to the largest globalorganisations.
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T enY e ar s Y e s t er d
a y
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09 GFSmith Paper ExhibitionMADE THOUGHT 10
MadeThought:GFSmith Beauty inthe making paperexhibitionThe Beauty in theMaking exhibition takes
visitors through thehistory of paper and theprocess of its makingthrough a series of public talks, workshopsand exhibitions. Theexhibition aimed to tapinto designers increasedinterest in traditionaltechniques and highlight the authentic heritage of this brand.
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11 GFSmith Paper Exhibition MADE THOUGHT 12
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13 14
Our track record in
elevating iconic and well established brandidentities throughattention to detail, carefulbrand management andguardianship.
GFSmith Paper ExhibitionMADE THOUGHT
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15 16GFSmith Paper Exhibition MADE THOUGHT
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18GFSmith Colorplan
The cover of the Colorplan swatchbook represents the three signatureaspects of the range: colour, weight and embossing. The circles are in-layed into the cover using the tech-nique of paper marquetry. Insidedocuments the journey through therange, told in a way that allows theuser to enjoy each individual colour.
The experience is designed to bemore akin to a book, rather than atraditional gridded selector. Emboss-ing textures are shown in both black and white allowing the user to clearly understand how the paper will holda texture.
MadeThought:GFSmith Colorplan
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19 20GFSmith Colorplan
MA D E T H
O U G H T
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21 22
D e s i gn
Mi ami
MadeThought:Design Miami
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23 24Design Miami
M A D E T H O U G H T
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25
M A D E T H
O U G H T
26Selected Works
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25
M A D E T H O U G H T
26Selected Works
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27 Selected Works 28
M A D E T H O U G H T