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Transcript of Inmarsat plc Investor Day GX Strategy · PDF fileInmarsat plc – Investor Day GX Strategy...
Inmarsat plc – Investor Day GX Strategy Overview
Leo Mondale
Managing Director, Global Xpress
9th October 2012
Global Xpress – strategic vision
VSAT market valued at $1.9bn
10%+ CAGR projected for 2012-2017 period
GX will be the first global Ka-band VSAT system, global service launch by EOY 2014
GX has long-term performance and cost advantages vs. incumbent Ku-band VSAT afforded by:
• Ka-band technology
• Integrated L-band backup
• Strategic technology partnerships
GX programme on track across all technical, regulatory and commercial plans
Global Xpress – commercial strategy
GX product and service offerings tailored for each target market segment
Go-to-market strategy and personnel in place on a market-by-market basis
Well positioned to capture growth:
• Integrated L-band/Ka-band GX offering is setting the new standard for the Maritime satcom market – speed and reliability in one package
• Government users depend increasingly on data, but lack funding for new government satellite programmes
• Market for air passenger connectivity is emerging, major incremental revenue opportunity for GX
• Significant market opportunities in Energy, Media, Enterprise and other smaller segments, offer further upside
GX will be first and alone
Initiated in 2010, fully funded, on plan - first satellite launch set for Q3 2013, global service launch by EOY 2014
GX is the only announced global Ka system optimized for VSAT
GX will be unique in the market for years, even if competing system emerges
GX has provoked reaction among incumbent Ku-band VSAT providers, endorses GX strategy
Ku-band spot beam response not planned for launch before 2015/2016, doesn’t change basic competitive positioning
Ka-band will outperform Ku-band in the VSAT market place
Ka-band has 9.0x the available bandwidth of Ku-band
• Equivalent satellite costs vs. C or Ku-bands mean lower unit cost for data delivery
Ka-band is far more suited to sharply defined spot beams than Ku-band
• Higher throughputs to smaller terminals than C or Ku-bands
• Much higher throughputs to equivalent terminals
Ka-band is relatively lightly populated and free of interference
• Ku-band is increasingly congested, substantial interference issues
Greater bandwidth and superior reuse capability have always been associated with increased performance and improved economics in radio communications
Comparison of ITU satellite spectrum allocations
0
500
1000
1500
2000
2500
L-band S-band C-band X-band Ku-band Ka-bandUplink (MHz) Downlink (MHz)
Even after accounting for regional variations, sharing requirements, and other regulatory considerations,
spectrum available to GX is several times that available for satellite operations in Ku-band
MH
z
Availability for Mobility
GX vs. typical Ku VSAT
GX designed from the outset as a uniform quality global mobility broadband
• Single carrier operation for maximum output power
Ku-band mobility is a patchwork of differing quality beams – claimed peak performance lower than GX, and only available in a few locations
• Performance variation of more than 10:1 across beams and satellites
• Transponder sharing requires further output power reduction
• Ku-band is very saturated with users – high and rising interference risk
Increase in rain fade between Ku and Ka is more than offset by the increase in RF performance of GX vs. Ku-band
GX operates with pooled capacity and power
• Rain margin “converted” to increased throughput most of the time
• Only a small fraction of users are in rain fade at any time
Many Ku-band links operated in dedicated carrier mode – can optimize for throughput or rain margin, but not both
GX has significant advantages over Ku-band on a stand alone basis - when integrated with L-band, advantages increase
Global Xpress coverage
8
Extended GX coverage via GX steerable beams
GX service available over at least 99% of the coverage area
L-band back up to ensure global coverage
Intelsat coverage, including IS-29e EPIC
9
Remaining Intelsat coverage has low performance compared to GX
Intelsat EPIC available only in a very limited coverage area for HTS
GX Ka-band Ku mobility network
QoS • Single, validated system architecture for mobility
• Seamless beam switchover, minimal outage (<45 sec) during satellite switchover
• A patchwork of satellites not designed for mobility
• Complex delivery value chain lowering availability and accountability
• 5 to 60 min outage for satellite switchover
Coverage • Near global coverage (fully global with L-band) with homogeneous spot beams
• Partial coverage with a collection of regional or semi-global beams from many satellites
Capacity • High frequency reuse
• Separate fwd and rtn transponders
• Steerable beam overlay capacity
• Coherently expandable system
• Reduced capacity per area vs equivalent GX coverage
• Satellite resources shared with broadcasting
• Shared transponder
Spectral Efficiency
• High spot beam performance
• Low interference (Ka not crowded)
• Adaptive coding & modulation ensure high availability even in rain, + L-band back-up
• Lower performance on regional beams
• Interference-limited (Ku crowded)
• Comparable rain performance, but without integrated back-up system
Ku-band competitive response comparison
GX vs. other Ka-band systems
A variety of high throughput satellites (30 to 120 Gbps theoretical capacity): Jupiter (Hughes), Viasat, Ka-Sat (Eutelsat), Yahsat:
• Regional systems designed for consumer broadband, no ocean coverage
• Ground segment, satellite architecture optimized for throughput and capacity, not for coverage or mobility
• No steerable beams
• No or very limited tuning to military Ka-band spectrum
Multiple gateways required (eg 8 for Ka-Sat, 4 for Yahsat, 20 each for Viasat-1 or Jupiter)
Non-Geostationary : O3b
• Coverage limited to 40 relatively small beams between 40°N and 40°S
• Main target is telco trunking
• MSS requires a high-cost terminal with two tracking antennas
Maritime
VSAT
Space Segment,
$135m, 10%
Energy
VSAT
Space Segment,
$152m, 11%
Enterprise
Consumer
, Retail, Other
Segments, $576m,
42%
US DoD,
ROW
Gov't, commerci
al FSS, $502m,
37%
Maritime VSAT Space
Segment, $145m ,
8%
Energy
VSAT Space
Segment, $168m ,
9%
Enterprise,
Consumer,
Retail, Other
Segments, $944m ,
50%
US DoD, ROW Gov't,
commercial FSS,
$643m , 34%
VSAT wholesale satellite capacity purchases
2008 - $1.4bn*
Updated view on VSAT market size
2008 to 2010 CAGR • Maritime ~4%
• Energy ~5%
• Government ~13%
2010 - $1.9bn*
VSAT wholesale satellite capacity purchases
* $1.4bn for 2008 and $1.9bn for 2010 represent the total VSAT wholesale satellite capacity purchases for the year indicated. These estimates are based on the Comsys VSAT Report (11th and 12th editions, respectively), taking total Service Revenue ($5.4bn and $7.3bn, respectively) adjusted for managements’ estimates of hardware revenue, retail mark-up and value added services.
Historical growth rates • Maritime ~22%
• Energy ~9%
• Government ~7%
Growth in VSAT markets since GX announced
The path to $500m in GX wholesale revenues by 2019
Wholesale VSAT market revenue estimated at $1.9bn in 2010, with established growth
Sharp focus on segments most suited to GX advantages:
• Clear coverage requirement
• Remote activity (Maritime, Aviation, Energy)
• Unpredictable and remote coverage requirements (Government)
• Currently served by Ku-band VSAT
• Based on FSS capacity VSAT economic model (Maritime, Energy)
• Already moving to Ka-band (Government)
• Markets emerging (Airline Passenger Connectivity)
Pre-committed traffic: Boeing, installed own VSAT, Honeywell
20% of cumulative plan revenues through
2019 are now either on network or contractually committed
GX distribution strategy - Maritime
Leverage Inmarsat market leadership to attract a new breed of distribution partner
• Already embedded within the maritime industry
• Disciplined focus on value added services powered by or enhanced by connectivity
• Service orientation vs. infrastructure
Focus on segments of the market that most benefit
• Have adopted, or are considering adoption of Ku-band
Deliver the strongest product and service in the industry
• Ka+L-band integrated service
• Sold wholesale as high-quality managed service subscription
• Aggressive development of applications environment
GX distribution strategy – Government
Inmarsat created an entirely new government marketing capability in 2010
Unprecedented access to USG market, especially restricted market, via partnership with Boeing
Boeing teaming with Artel, plus Inmarsat Government US ensure at least two GX bids to every relevant request for proposals under the principal US DoD satellite capacity procurement vehicle, the Future Commercial Satcomms Acquisition contract
Outside of US, GX will be a key component of major worldwide marketing and sales effort by Inmarsat
GX HCM/HCX capabilities designed specifically to
complement and enhance, NOT compete with
WGS, milsatcom capability
Secure, accredited GX Gateways, unique value
particularly to sensor platforms
GX distribution strategy – Aviation
Emerging opportunity to provide airline passenger connectivity offers tremendous growth potential. Highly specialized and regulated environment
Successful business model not yet established, but past experience by others in Ku-band signal that caution is warranted
Collaborative partnership with two leading players, representing alternate business models ensures GX will be bid for virtually any qualified airline opportunity worldwide
OnAir a committed GX Value Added Reseller (VAR) as of September, 2012
Discussions ongoing with other qualified VAR candidates. Additional announcements expected in Q4
Master Distribution Agreement with Honeywell for business aviation leverages broad Honeywell presence in market for equipment and locks-in material GX capacity commitment
GX distribution strategy –Energy
Inmarsat Enterprise Energy business unit is currently #3 in the Energy VSAT market, and has begun introducing GX to its customers and others in the segment. Additional investment is planned to expand and accelerate this process along with GX availability
Negotiations are ongoing with several Energy VSAT providers, notably those focused primarily on Value Added Services (VAS) rather than communications only, and less driven by sunk investment in ground infrastructure
Discussions are also underway with major providers of non-telecoms services to the industry, to identify specific opportunities to support applications and VAS not previously susceptible to remote operations via satellite
GX coverage, performance, and economics will present compelling advantages in the Energy VSAT market over time, but a period of trials and demonstrations will be required to establish Ka-band suitability for the market environment
GX distribution strategy –Enterprise
Enterprise “Super-Segment” offers a wide variety of opportunities via myriad channels specific to certain applications and geographies. Current focus is on distribution related to material early revenue opportunities. Smaller and/or later opportunities are being developed
Traditional Inmarsat segments, such as Media, will be served primarily through existing Inmarsat sales relationships and partners
GX consistent global broadband offering enables a standard telecommunications service equivalent to wireline offerings completely independent of location. Discussions are underway with major corporate network outsource providers to include GX in their roster of standard offerings
Targeting regional and major country specific partnerships and capacity sales - wireless backhaul, corporate and industrial networks
GX: a compelling value proposition
Faster broadband services to smaller, cheaper user equipment
Optimized for coverage and mobility - main drivers to target markets
Backed up by the industry standard L-band service
Long-term performance and cost advantages vs. Ku-band
GX programme on track: • Satellites and launch
• Network and ground segment
• User terminals in all major categories
• Regulatory approvals
• Product and service offerings tailored to target segments
• Channel to market
Dedicated world-class team and strong industry and reseller
partnerships in all target markets committed to deliver on time