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  • STRICTLY PRIVILEGED AND CONFIDENTIAL

    Initial Highlights | March 2020

    March 24th to 26th, 2020 | Wave 2

    Week 2: Tracking the Impact of COVID-19

  • Table of Contents

    COVID-19 Survey Summary 3

    Behaviour Change 4

    Personal Finances 14

    Negative Impacts 20

    Government Approval 26

    Appendix 32

    Methodology 33

    Questionnaire 34

  • COVID-19 Survey Summary – March 27th, 2020

    3

    Today, INNOVATIVE is releasing the second survey in our ongoing project to understand public opinion as the COVID-19 situation evolves in Canada.

    The national survey conducted between March 16 and March 18, 2020 in both English and French has a weighted sample

    size of 2,000 respondents across Canada. A full methodology is available in the appendix.

    The survey looked in-depth at a number of topics. Today’s release focuses on 4 key

    questions:

    1. Are Canadians’ changing their behaviour – and, if so, what are they doing?

    2. How is the situation affecting views of the economy and personal finances?

    3. How are Canadians feeling the impacts on their health, finances, and well-being?

    4. How is approval of the government’s response changing over time?

    Note: This survey looked in-depth at a number of topics, and we will be releasing more results in the coming weeks. This release focuses on a few key topics, but the full questionnaire is provided as an appendix.

  • Behaviour Change: A majority (56%) of Canadians report changing their behaviour a great deal in response to the COVID-19 outbreak. This is a 24 percentage point increase in one week. However, many Canadians are still getting together occasionally with friends and family. Young Canadians are still the most social, but large majorities of them report adopting safer habits like hand- washing and keeping distance.

  • 5Behavioural Changes: A significant drop from 34% showing little or no behaviour change last week to just 15% this week

    32% 32% 27%

    7% 1%

    56%

    28%

    12%

    2% 1%

    A great deal Quite a bit Very little Not at all Don't know

    March 16-19 March 24-26

    Great deal/quite a bit: March 16-18: 65% March 24-26: 84%

    Very little/Not at all: March 16-18: 34% March 24-26: 15%

    Q How much have you changed your day-to-day behaviour in order to reduce the chance you will get COVID-19 or pass it to others?[asked of all respondents; n=2,000]

  • Great deal/ Quite a bit

    Very little/ Not at all

    84% 15%

    76% 22% 86% 13% 88% 12%

    81% 18% 88% 11%

    85% 14% 84% 15% 88% 12% 84% 16% 84% 14% 85% 15%

    6Behavioural Changes: Although still higher than older age groups, just 1-in-5 (22%) of those under 35 report little or no change

    56%

    49%

    59%

    58%

    51%

    61%

    58%

    52%

    52%

    54%

    63%

    51%

    28%

    27%

    28%

    30%

    30%

    27%

    27%

    32%

    36%

    30%

    21%

    35%

    12%

    18%

    11%

    10%

    15%

    10%

    12%

    13%

    10%

    14%

    11%

    12%

    2%

    4%

    2%

    1%

    3%

    1%

    2%

    2%

    1%

    2%

    3%

    2%

    1%

    2%

    2%

    Overall

    18-34

    35-54

    55+

    Men

    Women

    BC

    Alberta

    Prairies

    Ontario

    Quebec

    Atlantic

    A great deal Quite a bit Very little Not at all Don't know

    Gender

    Age

    Region

    How much have you changed your day-to-day behaviour in order to reduce the chance you will get COVID-19 or pass it to others? BY Age, gender, and region [asked of all respondents; n=2,000]

    Q

  • Great deal/ Quite a bit

    Very little/ Not at all

    76% 22%

    58% 40%

    86% 13%

    67% 32%

    88% 12%

    68% 31%

    7Behavioural Changes – Trend by age: Across all age groups, the number who aren’t changing their behaviour dropped by about half

    49%

    27%

    59%

    37%

    58%

    33%

    27%

    31%

    28%

    30%

    30%

    35%

    18%

    29%

    11%

    26%

    10%

    26%

    4%

    10%

    2%

    7%

    1%

    5%

    2%

    3%

    Mar 24-26

    Mar 16-18

    Mar 24-26

    Mar 16-18

    Mar 24-26

    Mar 16-18

    A great deal Quite a bit Very little Not at all Don't know

    How much have you changed your day-to-day behaviour in order to reduce the chance you will get COVID-19 or pass it to others? BY Age [asked of all respondents; n=2,000]

    Q

    Age 18-34

    Age 35-54

    Age 55+

  • 8

    Over the past 7 days, how often have you done each of the following? [asked of all respondents, n=2,000]Q

    6%

    2%

    2%

    6%

    3%

    2%

    2%

    13%

    5%

    4%

    3%

    3%

    2%

    2%

    27%

    13%

    7%

    6%

    5%

    3%

    3%

    2%

    35%

    31%

    15%

    14%

    13%

    8%

    7%

    3%

    13%

    44%

    69%

    72%

    76%

    84%

    85%

    91%

    Made a trip to a grocery store or a drug store

    Made a trip to a store other than a grocery store or a drug store

    Met up with a relative or friend outdoors

    Visited a relative or friend in their home

    Hosted a relative or friend in my own home

    Gathered with a small group inside a home

    Met up with a small group outdoors

    Attended a large gathering of about 50 people or more

    5 times or more 4 times 3 times Twice Once Never Don’t know

    % At least once

    87%

    55%

    30%

    27%

    23%

    15%

    14%

    7%

    Physical Distancing: Although most are not, some Canadians are still getting together to visit with friends and relatives

  • 9

    13%

    35% 27%

    13% 6% 6%

    Never Once Twice 3 times 4 times 5 or more

    37% 27%

    14% 8% 5% 9%

    Never Once Twice 3 times 4 times 5 or more

    60%

    14% 8% 4% 3%

    11%

    Never Once Twice 3 times 4 times 5 or more

    93%

    3% 2% 1% 1% 1%

    Never Once Twice 3 times 4 times 5 or more

    Lower risk • Made a trip to a grocery store or a drug store

    Middle risk • Made a trip to a store other than a grocery store or a drug store • Met up with a relative or friend outdoors

    Higher risk • Visited a relative or friend in their home • Hosted a relative or friend in my own home • Gathered with a small group inside a home • Met up with a small group outdoors

    Large gathering • Attended a large gathering of

    about 50 people or more

    Over the past 7 days, how often have you done each of the following? [NOTE: Each behaviour asked separately, results for groups are summed; all respondents, n=2,000]Q

    At least once: 87% At least once: 63%

    At least once: 40% At least once: 7%

    Physical Distancing: 40% of Canadians got together with a friend/ relative in someone’s home, or with a group at least once last week

  • Physical Distancing: Those who say they made little/no behaviour change last week are much more likely to engage in riskier activities

    10

    Over the past 7 days, how often have you done each of the following? BY Self-reported behaviour change [all respondents, n=1,200]

    Q

    Lowest risk Middle risk Higher risk Large gathering % At least once

    8%

    16%

    4%

    14%

    29%

    25%

    32%

    Never

    Once

    Twice

    3+ times

    27%

    26%

    12%

    34%

    Never

    Once

    Twice

    3+ times

    48%

    14%

    6%

    31%

    Never

    Once

    Twice

    3+ times

    10%

    33%

    29%

    28%

    Never

    Once

    Twice

    3+ times

    33%

    29%

    16%

    23%

    Never

    Once

    Twice

    3+ times

    55%

    18%

    9%

    18%

    Never

    Once

    Twice

    3+ times

    15%

    38%

    26%

    21%

    Never

    Once

    Twice

    3+ times

    42%

    26%

    13%

    18%

    Never

    Once

    Twice

    3+ times

    67%

    12%

    7%

    14%

    Never

    Once

    Twice

    3+ times

    A great deal

    Quite a bit

    Very little/ Not at all

    Self-reported behaviour change

  • Physical Distancing: Despite similar levels of self-reported behaviour change, Canadians under 35 are still more likely to be socially active

    11

    Over the past 7 days, how often have you done each of the following? BY Age group [all respondents, n=1,200]

    Q

    Lowest risk Middle risk Higher risk Large gathering % At least once

    55+

    3%35-54

    18-34

    Age Groups

    11%

    0%

    12%

    30%

    28%

    29%

    Never

    Once

    Twice

    3+ times

    24%

    22%

    17%

    38%

    Never

    Once

    Twice

    3+ times

    44%

    11%

    10%