InHolland international week - social media in plain... Dutch :-)

Social mediaIn plain… Dutch!

I think there is a world market for

maybe 5 computers”

Thomas Watson - chairman of IBM - 1943

“

Computers in the future may weigh no more than 1,5

tons”

Populair mechanics - 1947

“

There is NO reason, anyone would want a

computer in their home”

Ken Olson - Founder Digital Equipment Corp. - 1977

“

Who is

Ruud?

#1The online landscape

Movietime!”“

De HighlightsDe Highlights

#2Best & worst practicesin the Netherlands

Minibreak

#3What is important?

Be social

Be functional

Be hyperlocal

#4Do’s…

1. Passion 2. The good example

3. Be open

4. Be flexible

5. Be patient

If you don’t like it, don’t do it!Give the good example.Transparency, honesty and openness are keywords in Social Media. Als interact with people with negative sentiments.Your audience might use your website for other purposes.Don’t give up if thing aren’t going as you hoped. Go for it!

…and don’ts

Becoming a victim of the ‘holy grale illusion’.

Lack of knowledge about possibilities and opportunities often leads to failing plans.

Who is in charge? ‘Community manager’ is the job of the 21st century.

Being there is not a objective. First take a look at impact of social media on your brand, prospects, sales and service,

You boss may think social media is cheap, but in facts there are costs to use it.

Pre-test, pre-test and pre-test.

Don’t think you can conquer the virtual world in a glimpse of an eye. It needs a decent strategy.

It is not the click that is important, it is what comes after that.

Interaction is the keyword. Including possible criticism.

#5

The importance of analytics

Use the right tools

From

listenin

g

...to controllable interaction

#6How to develop a good online strategy?

Online communication strategy

Online Communication

model

• Vision and Mission • Targets• Target group(s)• Proposition & positioning• Ambitions & dreams


model



• What is being said in which network?

• What are your stakeholders saying?

• Benchmarking with competitors

• Issues?• Behaviour and

information needs• Blind spot


model








• Defining your communication chances

• Threats


model








• Defining your chances• SMART targets• Quantitative of qualitative• Match with offline?• Possible exit moment


• Threats


model










• Threats

• Tools matrix• Communication-

and/or interaction calendar


model








• Quantitative and qualitative (facts & sentiments)

• Checking and if possible adjusting



• Threats

• Tools matrix• Communication-

and/or interaction calendar


model


What’s next?

http://www.linkedin.com/in/ruudkessels

http://twitter.com/RuudKessels

The conversation goes on!

InHolland international week - social media in plain... Dutch :-)

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