J L , 193 21

oinGo!t

"

iIWIT

An IGULDAHL!

wo factor make a great golf champion- (1) thean him elf and (2) the tool he u e .In the nerve-trying National Open at Cherry Hill ,was Wil on Golf Club and the Wi! on HoI-Hi -28all that stood by Guldahl where perfectly controlledot were vital. And the ame equipment played toin with him in the en ational We tern Open. or iat all-for Guldahl made his sensational hots in hieviou win of the e same tournament ,with Wi! onuipment.It's WILSO today in golf. And Guldahl, ChampionChampion ,give en ational proof that Wi! on

ol-Hi K-28, the Rote-Action Ball, Wil on Kleer iteons and Wil on Wood are a definit aid to "con-Iled" hooting.

Feature Wil on "Kleersite" Iron and HoI-Hi -2811-the kind Guldahl and other great tal' u e, OW.ayers mentioned are retained on Wi/.((}n'sAdt'isory laff

OUIPM N By this marbollshall know finegolf equipment

W York ond other I oding citi

Yeor After Yeor

JIMMY HINESWinner of the Metropolitan for twoucce i e year -1937 and 193 .

JOHNNY REVOLTA. on the We tern Open. 1935. Win-

ner of the 10,000 Iianu-Bihmore,1937. and the Illinoi P. G. A., 1937.The r, Paul Open.

•• JUG" Me SPA 0 ENhampion Ma achu errs Open for twoucce ive year -1936 and 1937.

22Williston (N. D.) GICC permits high school

students to play without charge on Wednes-days from I to 6 p. m. By thus encouragingyoung golfers to play, and maintaining theirinterest in golf, the club is developing a sourceof future members. Clubs in other communi-ties would do well to follow Williston's ex-ample; pick out the week-day afternoon ofleast course traffic and open the gates tothe local teen-age golfers.

•eral costly sets of clubs during the lastweek of the season. He can make propo-sitions to members he knows are goingon winter trips, and the sales almostmake themselves.

"Part of the failure of pros to keepat the merchandising part of their jobsall through the season can be laid at thedoors of manufacturers who discontinuetheir own aggressive advertising andmerchandising just at the time when it'smost needed to remind and inspire prosto keep on the job getting the stuff soldto the ultimate user. They, as well asthe less experienced pros, seem to losesight of the fact that almost anyone cansell golf clubs and bags when the seasonis in its earliest stages and everyone isfull of hope and enthusiasm, but it takesa smart worker to get the cream afterthe market has been mi1ked.

"Every newspaper advertisement ongolf clubs that a store runs during Julyand August-and there are plenty ofthese ads-should snap the pro out of thedopey old notion that there's no use try-ing to sell clubs after mid-season. Themere fact that so many members haveenough desire for clubs to buy them afterJune, without selling effort on the part ofthe pro, is an indication of what busi-ness might be done if the pro would goafter the business."

What Glynn thinks about the club sell-ing possibilities during the latter part ofthe season is strongly endorsed by theremarks of other pros who stand at thtop of their profes 'ion as businessmen.

The pro has a tough enough job tryingto make a living in a six or seven monthseason, but if he lets this comparatively

OLF ..1brief period dwindle to about 3 % monthof real selling, he doesn't have to lookfar for an explanation of hi worrie abouthow to live during the winter unle heuses some of the money that he'd like tobe able to pay on his account .

Thi evil of giving up and coa tingwhile some logically good month for golfmerchandise retailing remain i one of theserious problems of the bu iness, and onethat require for it solution the leader-ship by example of foresighted manufac-turers as well as the re ourceful, ner-getic effort of pros who are qualified tomake a good living income out of theirselling activities in the game.

Proper Publicity Will Sell MembershipsAll Year Around

IT' seldom too late in the ea on to getnew members into a golf club, testifie

O. D. Quay, pro-mgr. of the Galion, 0.,C . Until August that club ha applica-tion for member hip, and part of thereason is publicity. Quay att nd toproviding the local new naper with 0much news of what' going on at theclub, and '0 many name of memberparticipating in the activitie, that thenew paper are bound to print goodamount of it.

The Galion club, like many of the golfclubs in towns of Galion's size, began itslively revival in 1937, under the presi-dency of A. E. Evans. A membershipcampaign was conducted during the win-ter with the old standby member as thesolicitors. Th campaign wa not asweep-up proposition but took th policyof asking only Galion's mo t active citi-zens to join. A strong point was madeof the fact that an invitation to join theclub was a mark of distinction not to belightly regarded. Aft e I' th leadingbusiness and social citizen signed up,the others who could afford th club andwho had other proper qualifications be-came eager to join.

Quay aw to it that the club had a

lar eric H.. Bell wa, lndie ted by afederal grand jury in 1na dHtrgpdon three counts with vlolat ion of thf''ational Ba nk Act for ha vlng em-

b 'zzl d It surn of mOIH'Y. warrantwas i ued for his arrrst at thattime. His descr+nt.ion rotlows: Ag •.,37; hight, 5 ft. 7 in.; wetght , 165Ibs.; stocky build; hair light; eyesgrey. His yelids droop slightly andhe is fond of all sport s. Golf appearsto h the f'ugf tlves chief recreationand for that r ason may b a mem-

her at sorne rluh, or a fr qu nt r offee or public courses.

Tf you arc in pos ession of any in-f'or rna t ion concerntnx t+ns man pi a.tel phone or tel ('graph colle it orcomrnun ica t e with the ne rest divi-sion of t he Fcderat Bur au of Tn-v stigation.

J. l<;dgar Hoover, Dir, Fed ralBureau of Inv stlgatton, U. .Dept. of .1ustic , Washington,D. • T 1.: Nation 1 7117.

J , 1 2

h hook dh

H R D . J.

24

bright and busy campaign of competitiveevents that would supply plenty of news,and when that news started appearing inGalion newspapers, others came outeager to join and share in the excite-ment.

New Jersey Golf League Most PopularWith B-Class Golfers

E'VE heard a lot about how playerget hot and turn in low round when

they're not in competition and the pre -sure i n't on, but here is a case wherehigh handicap golfer have been scoringmuch better in competitive play than whenlittle or nothing depend upon the outcomof the round. All this is taking place inthe Orange Mountain Golf League in the

ewark, . J. di trict where both andB divi ion take part in te m competition.

The A league has been a success fromthe start, doing much to promote good fel-lowship and golf interest in the commu-nity, but it wasn't until this year that theB league really came into its own-andnow it's the place where most of the funis to be had. Open only to players withhandicaps of not less than 12, the teamidea has gone over big this year with thehigh handicap players at the six clubs inthe district taking part in the league; andobservers point out that the brand of golfbeing played this season by those in the'bush' league is uniformly better thantheir games in any previous year.

Ben Leonard, who directs the Montclairsquad, winner of last year's class Brace,says the following of the league: "Our Bmatches are the real thing. Men whonever played in competition before get abig kick out of it. It increases their in-terest and improves their play. We haveone man who never had be n below 90and playing in the team matches he shotan 81 at Essex County.

"At first we had troubl getting eightplayer for the team, but it is different to-day. We always have a complete teamready and on occasion we have had awaiting Ii t."

E sex ounty, Essex Fells, Rock Spring,Glen Ridge, Montclair and Upper Mont-clair make up the league and each hastwo eight-men teams in the competition.When the A team play at home the Bteam play away, and vice versa. Play irun off in foursomes, with two singlesmatches and a fourball match.

L D 1

TOURNAMENT CALENDARJULY

6-S-British Open Championship, Sandwich10·I6-National PGA Championship, Shawnee

CC, Shawnee-on-Delaware, Pa.12-17-Western Amateur, South Bend (Ind.)

CC22-24-Chicago $5,000 Open, Olympia Fields

CC28-31-St. Paul (Minn.) $7,500 Open

AUGUSTI-S-Left· Handed Golfers Tournament,

Westchester-Biltmore CC, Rye, N. Y.11-I4-Cleveland $10,000 Op n, Oakwood

CC12-Entries Close, National Amateur

IS-20-Canadian Open, Toronto22-27-Women's Western Closed Champion-

ship, Olympia Fields (III.) CC22-27-National Public Links, Highland Park,

Cleveland26-2S-Lake Placid (N. Y.) $3,000 Open

SEPTEMBER1-4-Hersh y Invitation, Hershey (Pa.) CC7-8-Curtis Cup Matches, Essex County

CC, Manchester, Mass.9-1 I-Glens Falls Open, Glens Falls (N. Y.)

CC12-17-National Amateur, Oakmont CC, Pitts-

burgh19-24-Women's National, Westmoreland

CC, Chicago, III.Late September-Belmont International Open,

Belmont (Mass.) CC

Adju t Los With a h - Pros atclubs where USGA and W stern GAOpens are held get a break that's deniedpros at most other clubs wher tourna-ments are conducted. Both the USGAand the WGA give the club pro a checkto help the pro offset the loss of shopand lesson income he suffers during tour-nament time, which usually is at theheight of the season. Pros never havebeefed about this slump in th ir arnings,taking the rap as part of the glory ofbeing host to tournament, but thegrocery-man won't fill that ba ket forglory.

When th two association I arned howthe home pro was getting a trimming,·but were uncomplaining, th y promptly.acted to adju t with cash.

The practice ha not be n followed bythe PGA to date, becau e of an over-sight, but probably will be put into effectwith this y ar PGA championship.

J L , 1 3 25

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26 L I

HAMPIONSHIPS RUN SMOOTHLY

PERATING problems of the National and Western Opens have beengiven such thorough study by the golf associations and the officials of

the tournament clubs during the past several years one need not wonder thatthe National Open at Cherry Hillsand the Western Open at Westwoodwere run in practically perfect shape.Especially impressive was the man-ner in which the clubhouse traffic washandled at Cherry Hills.

Lacking the clubhouse area of mostclubs at which major tournaments arerun, it was thought by an outsider ob-server, prior to the tournament, thatCherry Hills would be swamped and theservice problem would have the manager,officials and guests on the verge of war-fare. In actual operation, Cherry Hillsserved with speed and neatness thathasn't been beaten by any of the clubs.Part of the answer was in the coopera-tion of other Denver district club man-agers with Manager Lawrence Marrin ofCherry Hills in loaning him expert wait-er. Another factor that solved the prob-lem was the service of meals al fresco ona veranda adjoining the dining room. Anoutside bar, serviced from the clubhouse,also was set-up and took part of therush load off the inside of the house.

The use of emergency outdoor spots forserving the buffet luncheons was highlysuccessful at Merion Cricket club duringthe 1934 Open, and at Oakland Hills in1937, but at Cherry Hills this was handledwith ideal speed. Golf tournaments oweconsiderably more than is realized to thefine spirit of helpfulness that managersof tournament clubs display in advisingthe manager who e club is unaccustomed

Bridgton Highlands GC at Bridgton, Me.,where Jack Fisher, Jack Spratt, Charley Riceand Ralph Barton see to it that things arekept in attractive condition for the resorters,pulled a fine publicity stunt. During Air Mailweek, the first flight of air mail from Bridgtontook off from Highlands, so the club reassertedits place in local history.

Getting a golf club lined up as one of thefeature spots of any local celebration, issomething worth remembering by other man-agers and pros.

National and Western Opensare models of efficient handling

to major event crowds. How these man-agers can manage to pre ent buffet lunch-eons at moderate prices and pre sent theattractive set-ups they do, is omethingthat must puzzle the inquiring gue t.

Concession operations on the groundsshowed great improvement in neatne s.At Westwood the conce ion tent waskept immaculate by the colored waitersand busboys assigned to the place.

Caddie instruction and assignment andthe storage of players' bags w re excel-lently handled by the pro department atCherry Hills, under the management ofHarold Long, and at Westwood whereJames Cockburn is pro in charge. addiemanagement at tournaments ha come along way in the last 6 years, and seldom,now, does a player have to keep yellingfor his kid who may be at om remotspot around the clubhou e.

Green ection'Value hows

The U.S.G.A. Green ection's valuableinfluence was evident in the condition ofthe courses at Cherry Hills and West-wood. At both places the Green Sectionturf culture recommendation have beencarefully heeded. John Meade is chair-man and Henry Hughes, greenkeeper at

herry Hills. At We twood, the positionsare occupied, respectively, by L 0 Baumanand Albert Linkoger. Greens at bothclubs were virtually as perfect as puttingsurfaces could be. Fairway lies atCherry Hills were firmer than at West-wood, for th simple and adequate rea onthat turf culture in the St. Louis di trictr quir s longer fairway grass. The con-dition was complicat d the first day ofthe We tern Open by rain having pre-vented fairway mowing. After cuttingwas made pos ible, the fairway lies werehighly satisfactory, and the turf was animpressive demonstration of how firstgrade turf can b obtain d by a correctfertilizing and waterin schedul in th

t. Louis s ctor, wher fairway wat ring

J L , 193 27

SO I TIPS HI OFF TO DU LOPAND HE CLEANS UP FOR THE

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Mor yard on drive with Dunlophampionship M X F1

DISTANCEI That' why 0 many are witchin toChampionship Ma fli. Dunlop puts in extra wind-ing ... yard of it ... to build a longer hitting ball.And Dunlop top it off with that thin yet amazinglyrugged "Geer Patent" cover fu ed right into thwinding for keeps. It' the biggest 75¢ worth ofball Dunlop has ever offered-place your ordertoday. And tock up on the e other fast seller -Dunlop at 50¢, R d at 3 for 1, and imble at 25¢.

DUNLOP TIRE & RU BE CORPORATION

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28Corpus Christi (Texas) GICC ha~ just com-

pleted a $70,000 enlargement and improve-ment program, including an additional 9holes, a watering system, remodeling of theclubhouse and construction of a swimmingpool and tennis courts. As a result of theprogram, over 75 new members have joinedthe club.

for some time was attended by the devel-opment of heavily weeded turf, especiallystrong in crabgrass.

Newspapers reported in great detailthe complaints some pros made about thenarrowness of fairways at Cherry Hillsand the luxuriant, closely-knit roughimmediately adjoining the fairways atthat club. Regardless of the valid prosand cons of the argument, the public's re-action to the complaint was that if thestars didn't like the rough, why didn'tthey keep out of it, as they were supposedto be able to do? Veteran tournamentplayers commented that the rough wasn'tany tougher than it used to be prior to1920. The oldsters ribbed the youngerplayers who complained, by saying thatthe low scores of the modern generationwere made on courses where there wasno rough that really could qualify asrough under the earlier definition.Rough Pre entProblem

Some players pointed out that therough bordering the fairway was muchtougher than that farther away, for thereason that the cut-in fairways had beenwell fertilized and watered. Consequently,so these fellows said, a very wild shotfrequently ended in a better lie than dida shot that just rolled into the fairwayborder. Ralph Guldahl, a smart playeras well as a mechanically great one, tookcare of this by using a spoon off mosttee so he wouldn't get a roll that mighttake a curved ball into the fairway fringe.Guldahl also showed keen headwork inshooting for the green rather than theflag, because the greens, in many in-stance", were bordered by long grass. Itrequired extreme command of a shot to beable to hack with delicacy and precisionout of that lu h grass at the ide or backof a gr en, and many a play r blew preci-ou shots from the thick gras as a re ultof having tried to draw too fine a lin onthe pin.

At Oakland Hills last y ar Ed Dudleywa especially unfortunate in blastingwhat appeared to be an exc llent chanceto win the ational Open title, because

L

hi approaches to the pin trayed veryslightly and left him with de p lie inthick grass out of which he had to playpreci ion approache. The hot i themost difficult one in golf. Again at herryHills the shot ruined fellow who u uallyare able to take a wedg -type niblick andbang the ball up to a rea onable one-puttdi tance from the flag. and trap bygreens no longer are di turbing elementto the stars, but that long gra from 1to 25 yards at the ides or back ofgreens, has them troubled plenty. How ver,their voluble comments on the severityof thi hazard probably is one of the rea-sons why it will continue to b a featureof National Open champion hip cour es.

The reduction in maintenance co ts r -sulting from use of this long gra as ~greens hazard is anoth r rea on why itwill keep growing. The ordinary m m-bel' is in there often, but he is reconciledto trouble.

Spend Money to Attract FullMembership. Club Says

OM THI G to think bout, from aBulletin of the Tam 'hant r G

(Chicago di strictj :"The business concerns in the United

States today that are making money inthe face of trying conomic conditions,are those that have the courage to judici-

o ously sp nd their money when it should bespent. Business men, bank r , and manu-facturers are beginning to realize that the"tight-wad" policy which might hav beensuccessful in days gon by, will not sufficeto meet competition in th new ord r ofbusiness which we have to face in th fu-ture.

"Let us apply this rule to the golf clubson the north side of hicago. How manyclubs have gone bankrupt within fivemiles of here? How many clubs haveceased being membership-only, and gonover to public fee? Why have so manydone this ? You know th an wer-b -cause th y hav not pent money andmade th club attractive to bring in amembership that would upport theirne ds."

Capt. Charles Clark, veteran pre-mqr, of theWillowick fee course at Cleveland, gives sometestimony on the value of fee courses as nur-series for private club membership. In the 10years Cap has managed Willowick, 131 of itsregular players have become private clubm mbers in Cleveland.

J L , 93

Clubs With Water Holes Can Cash-Inon Ball Sale Profits

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WESTERN OPEN CHAMPION1936-1937-1938

Available for Exhibition Match sAfter August 15th

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30

OMOTION ISSUES

G LFDO I

F E HELPSOLF PROmotion in June re-issued the junior class diplomas that inprevious years have provided strong advertising for pros who instruct

juvenile classes. These diplomas, together with a folder for the pupils'parents, are available in neededquantities, at no cost to pros. All theprofessional has to do to get a supplyof diplomas for his class is to writePROmotion, room 1614, 14 EastJackson Blvd., Chicago, Ill.

There have been more than 40,000 ofthese diplomas distributed to youngsters.In the majority of cases the kids displaythe diplomas in their rooms, thus givingthe pro who taught them the best sort

of advertising in th hom. of hi ~member'.

In June, two shop di play igns on the"buy-it-wholesale" evil were i sued andsent free to all pros by PROmotion. Proshad the choice of displaying the signs inwhatever order they consider d advi able.The two signs, which ar shown in theaccompanying reductions, hit the "buy-it-wholesale" evil from two angle. One

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