Inglis Digital Media Kit

2012 MEDIA KIT

DIGITAL

NewSouthWaleswww.nsw.equestrian.org.au/

Queenslandwww.qld.equestrian.org.au/

South Australiawww.sa.equestrian.org.au/

Tasmaniawww.tas.equestrian.org.au/

Victoriawww.vic.equestrian.org.au/

Western Australiawww.wa.equestrian.org.au/

Northern Territorywww.nt.equestrian.org.au/

E Q U E S T R I A NN E W S O U T H W A L E S

E Q U E S T R I A NQ U E E N S L A N D

E Q U E S T R I A NS O U T H A U S T R A L I A

E Q U E S T R I A NV I C T O R I A

E Q U E S T R I A NW E S T E R N A U S T R A L I A

E Q U E S T R I A NN O R T H E R N T E R R I T O R Y

E Q U E S T R I A NT A S M A N I A

T H E B L O O D S T O C K N E T W O R KDIGITAL

Managing Director’s LetterAllow me to introduce the Inglis Digital Network, Australia’s most comprehensive and targeted network for reaching all levels of racing and equestrian sport, from the sport of kings to weekly local show participants. To put it as its’ most basic, Inglis Digital is developing into a very powerful media brand within the racing, equestrian and breeding world.

From the sport of Kings and Olympic disciplines to the weekend participant, the Inglis Digital Network is a primary location for all news, information, products and services within the equine marketplace. Inglis Digital offers the opportunity to reach a unique target market - our users are affluent from the upper echelon of household income. The Inglis Digital Network and its subsequent brands lead the premium lifestyle media market and offers more ‘touch points’, frequency and returned visitors than other online racing and equestrians sites.

The Inglis Digital Network of websites has been carefully created to provide advertisers with the ability to reach all levels of equine sporting enthusiasts. Firstly there is Bloodstock.com.au, Australia’s leading online platform for buying and selling bloodstock as well as the number one racing and breeding resource. Secondly, Horsezone.com.au offers news, information, advice and all that there is to buy and sell in the world of equestrian. Finally, Equestrian Australia’s Equnect, Australia’s peak equestrian sporting body has introduced their new membership and events entries portal.

MARK WEBSTER Managing Director, Inglis
















Inglis HistoryINGLIS WAS ESTABLISHED IN 1867 BY WILLIAM INGLIS, AND THE FAMILY HAS REMAINED INSTRUMENTAL IN ITS OPERATION EVER SINCE ITS INCEPTION. THE COMPANY WAS FOUNDED ON THE BASIC PRINCIPLES OF HONESTY AND INTEGRITY, ITS GREAT SUCCESS AND LONGEVITY ATTRIBUTED DIRECTLY TO THESE SIMPLE BUT ALL-IMPORTANT IDEALS.

WHAT WE DO

Inglis stages a busy schedule of thoroughbred auctions during the year, covering all aspects of the breeding and racing industry, from weanlings and yearlings, through to broodmares, stallions and tried racehorses.

Inglis has been the Australian racing industry’s most trusted source of future Group One winners and International Performers. Recent champion sprinters that were purchased at Inglis Auctions include Fastnet Rock, Exceed And Excel, Takeover Target, Starspangledbanner, Hong Kong legends Silent Witness & Sacred Kingdom, plus the greatest sprinter the world has ever known, Black Caviar.

The Australian Easter Yearling Sale, conducted at Newmarket every Easter, is the flagship event on the Inglis calendar, attracting the finest young thoroughbreds in the Southern Hemisphere, as well as buyers from all over Australia and throughout the world. It is the barometer for all thoroughbred interests in Australasia and has become an integral part of the Australian horse racing culture.

While Easter is undeniably the high point of the year for Inglis, it is just the high-profile elite end of the market. The Inglis Yearling Sale Series comprises five (Easter, Premier, Classic, Autumn and Scone) specific yearling sales designed to cater to every level of the bloodstock industry in Australasia.

Newmarket in Sydney plays host to the Easter and Classic Sales, while Oaklands, the Victorian base of Inglis, stages the Premier and Autumn Yearling Sales. The Scone Yearling Sale conducted in May is the most successful country sale in Australia.

Through the leadership of Managing Director, Mark Webster, Inglis is growing and developing into a pioneer in technology and innovation in the racing and breeding Industry. The new direction of the company has allowed the expansion into the digital world through development of Inglis digital, which is committed to providing innovative solutions to the equine community as well as working as an ambassador to introduce new members into the world of racing and breeding as well as equestrian sports.

T H E B L O O D S T O C K N E T W O R KBuy Sell Stallions Syndications Race Fields Results Stallion Shares
















OverviewBLOODSTOCK.COM.AU IS AUSTRALASIA’S LEADING ONLINE PLATFORM FOR THE BUYING AND SELLING OF BLOODSTOCK, RESEARCHING STALLIONS AND AUSTRALIAN RACING.

Bloodstock.com.au is a primary resource for all relevant news and information in preparation for buying, selling, breeding, racing and investment within the thoroughbred racing environment.

The site allows vendors to better inform prospective buyers, sellers and racing enthusiasts by providing them with added sales information such as photos, video footage, reports, detailed pedigrees and runner information.

Bloodstock.com.au is promoted extensively across online mediums, various print mediums, television, radio and all of Inglis’ sales. With both a local and international approach, the site generates enormous awareness for its advertisers, offering access to over 30,000 potential clients a month.

T H E B L O O D S T O C K N E T W O R K

KEY METRICS TABLE (per month)*

Unique visitors 30,885

Site visits 87,823

Pages viewed 569,439

Duration 5.2 mins

Pages per visits 5.53

*Calculated from August 2012
















T H E B L O O D S T O C K N E T W O R K

CREATIVE LOCATION

CREATIVE DIMENSIONS ROTATION COST PER

MONTH*

Home Page

Banner Top 468 x 60 1/6 $1,100

Tile 235 x 364 1/6 $1,000

Button 234 x 60 1/6 $450

Med Rec 250 x 250 1/6 $650

Large Button 235 x 116 1/6 $450

Leaderboard Bottom

728 x 90 1/6 $900

Landing Page

Banner Top 468 x 60 1/6 $1,000

Button 210 x 60 1/6 $550

Banner Middle 468 x 60 1/6 $550

Leaderboard Bottom

728 x 90 1/6 $650

Newsletter

Banner Top 468 x 60 1/1 $750 per issue

Banner Middle 468 x 60 1/1 $350 per issue

Banner Bottom 468 x 60 1/1 $350 per issue

Rate Card

*Excluding GST

Buy Show Sell Stallions News Galleries
















OverviewHORSEZONE IS AUSTRALIA’S LARGEST AND MOST COMPREHENSIVE DIGITAL MARKET PLACE FOR EQUESTRIAN ENTHUSIASTS.

We have provided a platform for buyers and sellers of horses to connect and trade. As well as being seen as a spot to keep the finger on the pulse for all the equine’s latest facts and news. We pride ourselves on the fact that we attract a quality audience, an audience that is genuinely interested in the industry and the content that’s presented on Horsezone.

Horsezone’s highly targeted audience makes it perfect to promote all things equine. From Olympic hopefuls right through to the weekend trail rider Horsezone is the perfect destination. A comprehensive news service, affordable advertising and an ability to search for thousands of suitable horses and stallions.

Horsezone is a cost effective platform to sell your horse with a growing audience of over 111,000 visits per month to date. Horsezone has proven results selling the 2012 gold medal paralympian winner Worldwide PB and 2012 paralympian starter Waikiwi, the mare was advertised in New Zealand and brought over to Australia.



Site visits 111,071

Page views 1,084,007

Duration 6.37 mins

Pages per visits 9.76

*Calculated from August 2012
















CREATIVE LOCATION

CREATIVE DIMENSIONS

ROTATIONCOST PER MONTH*

Home Page

Banner Top 468 x 60 1/3 $2,000

Tower 120 x 480 1/3 $2,000

Leaderboard Bottom

728 x 90 1/3 $1,500

Run of Site

Banner Top 468 x 60 1/6 $900

Tower 120 x 480 1/6 $900

Leaderboard Bottom

728 x 90 1/6 $650

Zone Sponsor

Banner Top 468 x 60 1/1 $1,000

Newsletter

Banner Top 468 x 60 1/1 $500 per issue

Banner Bottom 468 x 60 1/1 $300 per issue

Rate Card

*Excluding GST
















Overview & Rate CardEQUESTRIAN AUSTRALIA, AUSTRALIA’S PEAK EQUESTRIAN SPORTING BODY HAS INTRODUCED THEIR NEW MEMBERSHIP AND EVENT ENTRIES PORTAL, EQUNECT.

Equnect has been created as equestrian sports primary location for membership, communication and participation within the equestrian sport in Australia. With every Equestrian Australia member taking an active part in using Equnect to re-new registrations and with the ongoing development of a state of the art online entries system, Equnect working with Horsezone is the home of all equestrian online traffic. Horsezone has the only link to Equnect as well as manages all advertising space within the site and can further promote your business to the fast growing EA database.

CREATIVE LOCATION

CREATIVE DIMENSIONS ROTATION COST PER

MONTH*

Run of Site

Banner Top 728 x 90 1/6 $1,000

Leaderboard Bottom

728 x 90 1/6 $1,000



Page views 548,930

*Calculated from June 2012

*Excluding GST

MARK WEBSTERMANAGING DIRECTOR

Mark joined Inglis in mid-2007 as the first non-family member to lead the Company. This is Mark's third career, having served 12 years as a naval officer and eight years as a media executive where he successfully managed internet and newspaper businesses for News Corporation. With a passion for horse racing and breeding and a wide range of business skills, Mark has introduced a number of innovations since joining Inglis, including live internet bidding, and has created a new Inglis Digital business unit which includes the recently acquired bloodstock.com.au and in house developed equestrian trading platform called Horsezone.com.au. He also spends considerable time developing new markets, particularly in Asia.

HORSEZONE.COM.AUT: + 61 2 8307 3156F: + 61 2 9398 5547 E: [email protected]

E: [email protected]: 0410 506 215T: 02 8307 3111




LEAH DALE | MARKETING MANAGER

NICK ADAMS | SENIOR ACCOUNT MANAGER

BRETT GILDING | ACCOUNT MANAGER

GARRY GUDDY | ACCOUNT MANAGER

TIM DREVERMAN | ACCOUNT MANAGER



MARCUS LANGER | NATIONAL SALES MANAGER

Inglis Digital Media Kit

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