Ingénieurs & entrepreneurs
-
Upload
roald-sieberath -
Category
Small Business & Entrepreneurship
-
view
390 -
download
1
description
Transcript of Ingénieurs & entrepreneurs
Ingénieurs & entrepreneurs :quelques réflexions
(à casser… ;-) )
Ir. Roald Sieberath9.10.2014 - OpenSkills @ TheLabs.be
Disclaimer
Roald SieberathFormationIngénieur civil en informatiqueBusiness : Solvay IACE,Stanford EPGC, Louvain MBA
and business
Entrepreneur
Startup coach
StarTech (by WSL & ASE)
Ingénieurs…
Pourtant…
Quel ingénieur ?
(Alain Fayolle, EM Lyon)
Type A
Type B
Type C
Type D
Type X
Type Y
Startup vs. Large Company
Entrepreneur
• Rêve ou cauchemar ?• “Mythe romantique de l’entrepreneur”
Ingénieur <> entrepreneur
Myth : Investors will love my idea !
Reality
Technical Adoption /Traction Monetize
manager <> entrepreneur
Myth : a startup is a company, smaller
And should be managed in a similar way
Reality
A startup is a different animal
A company solves a known problemA startup solves an unknown
problem
Management science is not (as) relevant
Facteurs positifs
• Rigueur (?)
• Fast learner
• Travail en équipe
• Ingenire = trouver une solution
• Construire un modèle ; exécuter
Engineer lies…“Everyone loves ‘cool ideas’ and new technology.”
“I need to go-it alone to assure quality and elegance.”
“Marketing is fluff and selling is black magic.”
“We need to get functionality maximized before we focus on customers.”
“A good engineer hates unpredictability and risk.”
“We can’t worry about making money until we get it built.”
“Outside funding causes loss of control and undue pressure to deliver.”
Entrepreneur challenges
“Comfortable with uncertainty”
Pitch
Tinker
Get out of the building
Product dev => customer dev
37
Build It And They Will Come
• Only true for life and death products– i.e. Biotech Cancer Cure– Issues are development risks and distribution,
not customer acceptance• Not true for most other products– Software, Consumer, Web– Issues are customer acceptance and market
adoption
38
IfStartups Fail from a Lack of customers
not Product Development Failure
Then Why Do we have:• process to manage product development
• no process to manage customer development
Stop thinking, start doing !
Conclusion / Question ouverte :
Etre entrepreneur MALGRÉ ingénieur ?