Infrastructure for mobile communities
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Transcript of Infrastructure for mobile communities
Infrastructure for mobile multimedia communitiesClaude Florin, Multimedia marketing manager, HPChristian Lindholm, Director, Fjord28 November 2007
2 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
Mobile communities services opportunity
Infrastructure for mobile communities
The next steps
Adding value with video and instant conversations
Infrastructure for mobile 2.0
Discussion points
Mobile communities
4 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
Social networks Understanding social interactions by 400 million members
Source : Xtract
5 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
Social networks Self-expression : different profiles & groups
6 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
Mobile communitiesMobile usage > 5%, growing from ~ 60M to 200M users
Mobile SNS 2.0 usage (2)
0%
2%
4%
6%
Franc
eGerm
any
Italy
Spain UK
Daily (<1x) Weekly (>1x) Monthly (2-3x) Monthly (1x)
Mobile SNS users (1)
0
50
100
150
200
2008 2009 2010 2011
mill
ions
N America Europe Asia Pacific Latin America MEA
Source : 1 Juniper Research; 2 Informa 2006
7 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
Mobile communities Value-added mobility enablers
Source : Gene Smith, * Tomi Ahonen M’s
PresenceMoment*
Conversations
Sharing
Relationships
GroupsMulti-user*
LocationMovement*
IdentityMe*
Jaiku
YouTube
Flirtomatic
Mobile and web
communities examples
9 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
Social networking
10 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
Media sharing
11 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
Micro blogging
12 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
All social network services
Lessons for real lifeexperience ?
Video sharing for
mobile communities
15 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
Sharing: conversations are king
• Share and watch− 1:100 ratio
• Instant updates − creates conversations− show available friends
• Rating − triggers communications− increases viral sharing
“Content is just something to talk about”
Source : Cory Doctorow, http://www.boingboing.net/2006/10/10/disney_exec_piracy_i.html
16 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
Sharing : video conversations• Nick chooses a thread
• He adds his video reply
Source : HP labs http://h20325.www2.hp.com/blogs/vorbau/archive/2007/05/21/3434.html
17 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
Mark can share :
• Video, audio, webcams
• Dynamic video sources
With his community :
• Mosaic, see me, content
• Choose, manage friends
Sharing : group video sharing
18 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
• Mark, as 71% of youth likes to receive personally adds
• Brands value his feedback
• Advertising video ticker
• Interactive menus
• Customer representative
Sharing : video advertising
What is key for user experience ?
Instant conversations for mobile communities
21 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
Instant conversations
Terminal capabilities
Location
Network availability
Mood
Activity
Devices
Notify
2-3G
IP
Identity Services
Presence = identity change over time
“The phone address book is the biggest social network ”
Source : Jabber, Inc. (definition of presence)
22 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
Instant conversations Adding presence to mobile communities
Nick spots an interesting restaurant …
and decides to get his friends on a video call.
Mark is free …
23 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
Instant conversations Adding real-time location to mobile communities
Mark:
..after the call
“Let’seewhich of my friends is closest to the restaurant
..and notify them all.”
Source : HP CME, Paul Burke, David Isaacson
24 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
Instant conversations Instant message and content updates
Isabelle catches up on her PC to see what she missed :
Nick’s photo, Mark’s IM, their call and the video
Real-time communities ?
Infrastructure for mobile 2.0
27 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
Infrastructure for mobile 2.0Strengthen the value-chain
Real-time mobility to enrich all Web 2.0 servicesBetter experience Revenue increase Mobilize SNSs
• Dynamic address book
• Media sharing and camera access
• Live location, notifications, history
• Instant messages and calls
• >10% ARPU in communications
• SNS bundles subscription
• Network assets bring differentiation
• Real-time mobility features
• Access from multiple networks
• Scalable mobile 2.0 infrastructure
Mobile 2.0 connector
Mobile network (IMS)
Socialnetworks
n:1 1:nn:1
28 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
Application control (OS/network APIs)
Web 2.0 applications
PresenceInst. notifications
Address bookPhone camera
Text, video, audioconf. + sharing
3 Gbroadband
Handset client software : Symbian S60, …
• Applications launcher using real-timeuser information (device, presence)
• Network storage and Web 2.0integrationTelecom network enablers
Repository
AS XDMSDPMRF
PS
Infrastructure for mobile 2.0HP OpenCall instant communication service
Web 2.0
MRF
29 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
Next steps : mobilizing social networks• Your idle screen
automatically pushes this content to you, right there! No more clicking and digging or, in the best case, blind notifications! Never miss out anymore an occasion to react to your friends’ posts as they happen!
30 5 December 2007 Infrastructure for mobile 2.0 - [email protected]
Next steps : mobilizing social networks• Your contacts are not
anymore just names, numbers & addresses! They become a live view to what your friends want to share with you and other members of your networks!
• Fetch automatically their picture, see the latest entries on Jaiku! and last time you talked on your phone or on Skype!
Challenges for collaboration ?