Infosys Connected Vehicle Service Offerings
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Transcript of Infosys Connected Vehicle Service Offerings
http://www.infosys.com/industries/automotive/pages/index.aspx
Infosys Connected Vehicle Service OfferingsDelivering and Realizing Extraordinary Value from Vehicle Telematics Programs and Capabilities
2 | Infosys
Connected Vehicle Overview
Explosion and rapid adoption of “smart” connected devices in every aspect of digital consumers’ active lifestyles has fuelled their expectations of connected vehicle capabilities and services. Today’s Connected Vehicle (vehicle telematics) is being enabled by the convergence of wireless communications, GPS location technology, navigation services, embedded safety and security based electronics, infotainment media providers, concierge services, software based personalization, social media influence, remote control/notification and remote diagnostics technologies.
This consumer expectation coupled with advances in data communication is driving automotive OEMs to embrace Information and Communication Technologies to enhance customer’s driving and ownership experiences, differentiate their products/brands and extend customer/dealer/OEM interactions beyond traditional discrete vehicle purchase and service events. The convergence has led to a multitude of new challenges and partnerships in this new ecosystem. Mastering the complexity of this multi-disciplinary consumer, business, product, services and technology ecosystem is not suitable for traditional approaches or solutions.
Figure 1 : Telematics Ecosystem
Service Providers
• Increase ARPU and customer lifetime value
• Bundling with other services
Consumers
• Safety and security services• Convenience & productivity
enhancers
Wireless Network
Regulatory bodies
• Implement safety regulations through technology
• Key contributor to smart cities/ driving regulations
System Integrators
• Integration of multiple systems across the board
• Innovative application development on different channels
Telematics data consumers
• Real time analysis of consumer behavior
• Drive cost efficiencies internally
Content providers
• Connect with customers through a new channel
• Provide consistent and seamless experience
Suppliers (Tier 1/Vendors)
• Increased vehicle component integration
• Value added services
Auto OEMs
• Brand and competitive differentiation
• Customer behavioral analytics
Access Portal
Content management and aggregation
Security services
Connectivity services
Business Process Management
Dealer Management Vehicle System
Service Delivery Architecture
Automotive OEM IT
Emergency Services Infotainment Services Remote Services Navigation Services
CRM ERP Finance
3 | Infosys Infosys | 3
Automotive OEMs and suppliers in the vehicle manufacturing ecosystem who have optimized the traditional vehicle development and customer interaction lifecycle are now facing new challenges in this dynamic and evolving paradigm:
Increasing consumer expectations
The pace of innovation in consumer electronics, communication and information technology has fuelled consumer demand for newer features, ease of use, personalization and upgradability in all connected devices and cars. These technology-based vehicle features are increasingly influencing purchase decisions.
Customer experience
Given the increased number of touch-points that consumers have with OEMs, dealers and third-party service providers, providing a consistent, unified, and satisfying consumer experience, across all channels is an imperative while an extraordinary challenge. Providing such experience requires well-coordinated internal processes through a new customer management discipline that spans marketing, sales & service and dealer operations domains.
Supplier relationships
OEMs must develop and manage partnerships with new age technology providers across the connected vehicle ecosystem. These new relationships can strain traditional industry-specific procurement processes and vendor partnerships developed and matured over time.
Organizational, and governance models
Delivering connected vehicle capabilities, digital services and support processes requires that business functions across geographies are redesigned and empowered to nimbly make critical decisions and deliver capabilities that have emerging cross-organizational consequences on global business outcomes and local customer experiences alike. Detroit, Tokyo and Munich … welcome to the challenges of Silicon Valley.
Competitive strategy and positioning
Developing and managing in-house IP for potential competitive advantage versus leveraging supplier partner investments and adoption of potential future industry standards for economic value is a new strategic consideration for OEM’s.
Dealer coordination
The connected vehicle environment also affects OEM-to-Dealer, Dealer-to-Consumer, and Consumer-to-OEM interaction dynamics. Training, communication, and coordination concerns must be addressed to ensure a seamless and positive experience for all constituents.
Business and Operational process
Given the fast pace evolution of telematics domain, there is significant strain on the business processes that govern the design and development of core telematics product. In addition, operational processes such as marketing, sales, vendor management, and customer care that support the core business to deliver value have to be agile and nimble to react to dynamic market changes.
Engineering processes
There is an inherent disharmony between the traditional longer and linear vehicle development lifecycle and shorter, iterative connected information technology development lifecycle. Successful integration of these two processes is critical to stay ahead of the consumer expectation curve and of competitor offerings.
Regulatory requirements
Safety, privacy, security, and reporting regulations will continue to evolve. In addition, government mandates may require automakers to implement emergency services, safety monitoring, diagnostics, and crash forensics.
Technology diversity and longevity
Technology is rapidly changing among each of the ecosystem arenas. Given the longevity of a vehicle - supportability, upgradability and adaptability to new technologies are critical architectural design considerations. Likewise, global diversity amongst data communication technologies, ecosystem partners, consumer behavior and economics can drive geographically dissimilar solutions into an otherwise increasingly globally-minded design, production and procurement minded industry.
Challenges in the Telematics domain
4 | Infosys
Infosys Point of View
Infosys Value Proposition
Infosys believes that the Connected Vehicle domain will continue to evolve and the search for the next killer app or service will drive ongoing innovation and differentiation opportunities. OEMs and other ecosystem players must define their overall telematics strategy and vision to ensure success in this hyper-competitive space. Our point of view emphasizes the need for a holistic assessment across four key dimensions –
• Seamless, consistent and immersive customer experience across all channels
• A business model that is sustainable and profitable while delivering value to customers
• Efficient and sustainable processes that drive innovation, and superior quality
• A robust and future proof architecture that is scalable to address technology changes
Infosys Connected Vehicle service offerings are laser-focused on maximizing digital consumer delight and enhancing enterprise value realization by applying a range of innovative consumer, business, vehicle, technology and organizational solutions across and within the building-blocks of the complex vehicle telematics ecosystem.
To deliver maximum end-to-end value to each ecosystem partner in the telematics domain, Infosys provides unmatched expertise across three key areas touching consumers, operations and critical technologies-
• Connected Vehicle Customer Experience Design & Value Realization
• Organizational & Operational Optimization, and
• Connected Vehicle Platform & Enterprise Technical Architecture enablement
Tele
mat
ics
Ente
rpri
se S
trat
egy
and
Busi
ness
Mod
el
Design and manage the entire Telematics customer journey by applying customer experience management best practices
Design a sustainable business model that leverages open innovation, creates and delivers value to all the ecosystem players
Develop standard, consistent and robust product development and operational processes that foster integration and decrease time to market
Invest in creating a �exible in-vehicle and enterprise architecture that can enable rapid service deployment and deliver a uni�ed customer experience
CustomerExperience1
BusinessModel2
Operational andBusiness process3
In-Vehicleand enterprisearchitecture
4
Figure 2 : Infosys Point Of View
5 | Infosys
Infosys Connected Vehicle Service Offerings
Infosys established history, deep expertise, and unique end-to-end coverage of these highly-diverse underlying disciplines has positioned us as the go-to authority in assisting our clients rapidly respond to the market opportunities and challenges of mastering telematics ecosystem complexity.
Infosys service lines span from understanding, harnessing, planning, designing, building, operating and enhancing connected vehicle opportunities, requirements, capabilities, services and value – from the consumer, to the vehicle and across the enterprise.
These service lines touch all aspects of business strategy & planning, organizational design, operational optimization, platform architecture, service delivery, product engineering processes, in-vehicle and enterprise vehicle technologies, design-build-test-train-implement-support processes, partner eco-system development/management, and business/information analytics competency areas.
We also offer deep expertise and capability for providing outsourced process support enablement to speed time-to-market and scalability using globally sourced talent.
Figure 3 : Infosys Value Proposition
Enhance customer experience
E�ective operations
EnableTechnology
6 | Infosys
Customer Experience Design & Value Realization
• ConnectedVehiclesubscriberexperiencedesignandomni-channeltouchpointmanagementstrategy
• ConnectedVehiclesubscriberdatamanagementstrategy
• ConnectedVehicleHMIandmulti-deviceapplicationusabilityheuristicassessmentanduserexperience design
Technology and Engineering process design
• Technologystrategyroadmap,andlandscapedefinition
• Ecosystemreferencearchitecture,Solutionrecommendations
• Engineeringlifecycleprocessdesign,architectureandoptimization
• Toolsassessment,harmonizationandrecommendations
Program Operations & Organization Optimization
• ConnectedVehicleorganizationalbusinessprocessskillsassessment,designandoptimization
• ConnectedVehicleorganizationalgovernance,performancemanagementanddeliverymodelbenchmarking, assessment and design
Hardware/Embeddeddesignand development
• PCBschematic,FGPAdesignandvalueengineering
• Interfacedesign(CAN,MOST),Devicedriverdesign(USB,Bluetooth,GPIO,EEPROM,NAND,etc.)
• Middleware(Media,Phone,voice,etc.),FirmwareandBSPdesign
• Applicationinterfacedesign(ATCommands,BREWAPI)forcommunicationwithtelematicsperipherals
• Portingandvalidationtodifferentoperatingsystems
System Integration
• Designandcustomizationofspecificcomponentsrequiredfordeliveryframework(contentbroker, connection manager, service registry, etc.)
• SystemIntegrationoftheservicedeliveryframeworkwithothersystems–OEMIT,ServiceProviders (wireless, content), Customer relationship platforms
Technology services
• Applicationenhancement,development,maintenanceandsupportofERP,CRM,SCM,BusinessIntelligence/Analytics applications
• Mobilityservices:Applicationdevelopment,andvalidationonmobileplatformssuchasAndroid, iOS, Windows
• Cloudservices:Cloudstrategy,technologyroadmap,design,developmentandimplementation, application migration and sustenance
Platform validation and certification
• Automationtestframeworkdevelopment
• HWspecificdeviceandfeaturevalidation
• Releasetesting(pre-alpha,alpha,betaandRC)
• Functional,Performance,Integration,SystemandAcceptancetesting
Product certification
• EndtoendtestingandcertificationofTelematicsproducts
• Releasetesting(pre-alpha,alpha,betaandRC)
• Functional,Performance,Integration,SystemandAcceptancetest
Platform services• Customer,SupplyChainanalyticsandsocialengagementplatforms
• IntegratedTelematicsMasterDataManagementservices
Connected Vehicle Service Offering
Description
7 | Infosys
Infosys Accelerators
Infosys Partnerships/Memberships
Infosys leverages its proprietary frameworks, products, platforms and solutions in delivering value to its clients. These accelerators have been developed based on the deep domain and technology expertise and working with multiple clients across the entire telematics domain.
Platform Reference Architecture Certification Lab
Test automation Framework
FlyppTM Application Market Place
Strategic Insights Models
iEngage Platform
COEs - WinCE, Linux, Android
IMPACT FrameworkTM
Infosys Speed Azure Software Factory
VRM FrameworkTM
Analytics Platform
Infosys services and business solutions are strengthened by alliances with leading technology partners. Our network of alliance and teaming relationships creates business value, reduces implementation risk and accelerates speed-to-market. The partnerships focus on developing solutions that incorporate Infosys IP and the alliance partners’ technology and services. We jointly deliver and market Infosys solutions to clients across multiple industries and geographies.
8 | Infosys
© 2012 Infosys Limited, Bangalore, India. Infosys believes the information in this publication is accurate as of its publication date; such information is subject to change without notice. Infosys acknowledges the proprietary rights of the trademarks and product names of other companies mentioned in this document.
About Infosys
Many of the world's most successful organizations rely on Infosys to deliver measurable business value. Infosys provides business consulting, technology, engineering and outsourcing services to help clients in over 30 countries build tomorrow's enterprise.
For more information, contact [email protected] www.infosys.com
Success Stories
Navigation Infosys designed and developed a navigation solution for a European infotainment major. Infosys also deployed innovative test setup for remote testing, increasing test coverage by over 20%.Result: reduce support costs and �eld issues for new devices through accelerated product rollout for a range of next generation navigation devices.
TelematicsStrategy
For a global automotive OEM Infosys collaboratively developed the connected car product o�ering, customer experience, process and ideal service delivery architecture, to address key challenges and stay competitive. The recommendations were prioritized and mapped for value and realization.
Infotainmentapplication For a leading European automotive manufacturer, Infosys developed a unique
Linux based uni�ed car multimedia system that allows multiple simultaneous clients connects to a server running music, video, internet, weather information and live TV services.