InFortis Analytics 2015
Transcript of InFortis Analytics 2015
meanings
ideas words
We know their place in the psychic structure
Single out ideas and meanings
We analyze user's activity on the Internet
We convert these data into easy-to-understand
figures
Semantic network linking all the relevant concepts
Ultimate model of the human psyche
Statistical algorithms
Segment: all visitors Segment: 'cute kittens' readers Segment: bouncers
Optimist
Risky
Purposeful
Pessimist
Timid
Low initiative
Peace lover
Melancholic
Helpless
Self-sacrificing
Aggressive
Self-contained
Masculinity Accurate
Conservative Perfectionist
Emotional
Shy
Tender
Extravagant
Emotional
Ambitious
Segment: incoming channel Segment: country German
Segment: advertising click-through
( )
Early birds (promotional terms at the start of sales): 49.99 $$ per month
Basic version: 79.99 $$ per month
Premium Version: 149.99 $$ per month
Our aims 1 2 3 4 5 6 7
Developing a demo version of the product
Software solution
Graphical Interface
Developing a complete version of the product
Software solution
Graphical Interface
Market promotion (advertising strategy)
Market Entry