Information Technology and The Orthopedic Practice

Information Technology And TheAnd TheOrthopedic PracticeIdeas for today and tomorrow

Yesterday Today And TomorrowYesterday, Today And Tomorrow

Technology Advances In TravelTechnology Advances In TravelBooking a Vacation in 1985 Booking a Vacation in 2015

Technology Advances In Auto SalesTechnology Advances In Auto SalesBuying a Car in 1985 Buying a Car in 2015

Technology Advances In Private PracticeTechnology Advances In Private PracticeMaking an Appointment in 1985 Making an Appointment in 2015

What Has Not Changed?• Human Anatomy

• Physics

What Has Not Changed?

• Physicians’ Primary Role

• Physicians’ Primary Interests

What Has Changed?• Clinical and Surgical Procedures

• Diagnostic Imaging

What Has Changed?

• Medical Records

• Healthcare Regulations

• Meaningful Use

• Quality Reporting

• Patient Acquisition

• Patient Communication

• Competitive Market

What Does That Mean?What Does That Mean?Practice Functions

Diagnosis, Assessment & PlanDocumentationSurgeryAppointment SchedulingPatient Check InPatient Check OutDiagnostic ImagingDiagnostic ImagingCastingLab OrdersImaging OrdersBenefit VerificationPre‐CertificationSurgery SchedulingCredentialingInsurance ContractingSurgery CodingRevenue Cycle ManagementPhysical TherapyPatient CommunicationHospital CommunicationReferral CommunicationMedical Records Requests

Physician Activities Non‐Physician Activities

Medical Records RequestsStaff ManagementFinancial ManagementMarketing ManagementTechnology ManagementAdministration

What Does That Have To Do With Technology?• An Orthopedic Practice can not exist without a properly educated, trained and licensed Orthopedic Surgeon.

An Orthopedic Practice can not persist itho t a properl ed cated trained

Technology?

• An Orthopedic Practice can not persist without a properly educated, trained and equipped Staff to convert the Orthopedic Surgeon’s training and abilities into a positive cash flow generating healthcare business.

• A positive cash flow generating healthcare business can not persist without TechnologyTechnology.

Investing In TechnologyInvesting In Technology

Electronic Medical Records• More than 50% of American Physicians use EMR

• A recent AmericanEHR Partners survey indicates that 39% of physicians would not recommend their c rrent EMR s stem

Electronic Medical Records

not recommend their current EMR system

• Black Book Ranking’s research indicates that 31% of physicians plan or would like to switch to a new EMR system

Expectations Or Systems To Blame?• Installation is an operations project, not a technology project

• Systems not configured and implemented properly

Expectations Or Systems To Blame?

• Physician leadership lacking during and after implementation

• Absent structure for decision making and instituting best practices

• Process transformation not emphasized

Effective work flows not established• Effective work flows not established

• Business Process Change = Surgery

Optimize Or Replace?• Optimization

• Identify areas of system underutilization (technical, work flow, leadership, etc.)

Completed with noticeable improvements within a year

Optimize Or Replace?

• Completed with noticeable improvements within a year

• Replacement

• Replacement will take a year or longerp y g

• Replacement without realistic expectations and physician involvement sets the stage for another replacement

Optimization SolutionsOptimization Solutions

Physician Involvement RequiredPhysician Involvement Required

Patient Acquisition• Active Marketing

• Search Engine Optimization

Social Media

Patient Acquisition

• Social Media

• Online Advertisement

• Physician Ranking Sites• Online Reputation Management

• Referral Network

Patient Communication• Patients want to find you online

• “Patients expect to see flexibility, convenience and technologies that deliver personali ed e periences that meet their needs and emphasi e ell being ”

Patient Communication

personalized experiences that meet their needs and emphasize well‐being.”

• Patients want online tools

• Online Access

• Online AppointmentsOnline Appointments

• Online Forms

• Messaging Capability

Referral And Hospital Communication• Faxing Solutions

• Most Common

Costly and Antiquated

Referral And Hospital Communication

• Costly and Antiquated

• Labor Intensive

• Secure Email Solutions

• Cost Viabilityy

• Integration Capability

• Risk Reduction

Disaster Recover Vs.Business Continuity• Disaster Recovery is the ability of an organization to recover from the loss of data and/or access to a critical system.

• Backups, Backups, Backups

Business Continuity

p , p , p

• Recovery Planning

• Business Continuity is the ability of an organization to minimize operational impact due to the loss of data and/or a critical system.

d d• Redundancy

• Business Continuity Planning

The Investment Risk RelationshipThe Investment Risk RelationshipMost

OWNTIME RISK

Least

DO

LeastMost INVESTMENT

Competitive Market Changes• Accountable Care Organizations

• Commercial Organizations

Competitive Market Changes

• Outcome Based Reimbursement

• Evolving Hospital System, Private Practice Relationships

• “The Patient at the Center”

Leverage Technology To Succeed• Treat Information Technology as an efficiency driver instead of a cost center

• Make the right changes for the right reasons

Leverage Technology To Succeed

• Involve Physicians and keep them accountable

• Use technology to adopt to market demands

• Make investments that meet the demands of the Patients

• Invest in Uptime

Thank You And Have A Safe Trip Home

Jonathon Graham

Thank You And Have A Safe Trip Home

CIO, OrthoTexas Physicians and Surgeons

[email protected]

[email protected]@j g

Information Technology and The Orthopedic Practice

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